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1. Campaign Development: Creating and launching marketing campaigns across various channels, including social media, email, search, display, and affiliate marketing.

2. Targeting and Segmentation: Identifying and targeting specific audience segments to maximize campaign effectiveness and ROI.

3. Ad Optimization: Continuously monitoring and optimizing ad performance, including ad copy, images, targeting, and bidding strategies.

4. Budget Management: Managing and allocating marketing budgets to maximize ROI and achieve business objectives.

5. Data Analysis: Analyzing campaign data and metrics to measure performance, identify areas for improvement, and inform future marketing strategies.

6. A/B Testing: Conducting A/B testing and experimentation to optimize campaign elements, such as ad creative, landing pages, and email subject lines.

7. Conversion Rate Optimization: Optimizing landing pages, websites, and other digital assets to improve conversion rates and user experience.

8. Return on Ad Spend (ROAS) Analysis: Measuring and analyzing ROAS to ensure that marketing campaigns are generating a positive return on investment.

9. Cross-Channel Marketing: Coordinating and executing marketing campaigns across multiple channels, including social media, email, and search.

10. Team Collaboration: Working closely with cross-functional teams, including sales, product, and creative, to ensure that marketing campaigns are aligned with business objectives and goals.

We are looking for an enthusiastic Executive Branding Specialist who will be responsible for managing and enhancing the online presence of our CEO. The primary focus will be on developing and implementing strategies to promote the CEO’s personal brand, increase their visibility across digital channels. You will work closely with the marketing team to align the CEO’s online persona with the company’s overall branding and values.

Key Responsibilities

● Develop and execute digital marketing strategies to enhance the CEO's personal brand and reputation.

● Monitor and manage the CEO's online presence across various social media platforms, ensuring a positive and consistent image.

● Research, create and curate engaging and relevant content for the CEO's social media profiles, including posts, articles, blogs, and videos(using Canva/similar)

● Conduct research on industry trends, competitors, and relevant topics to develop content ideas that align with the CEO's expertise and reputation goals.

● Monitor and respond to online feedback, comments, and inquiries directed at the CEO, maintaining a professional and positive image.

● Implement SEO techniques and strategies to optimize the CEO's online visibility and search engine rankings.

● Handle any digital crisis that may occur, including negative reviews or feedback.

● Track and analyze key performance indicators (KPIs) to evaluate the effectiveness of reputation management efforts and make data-driven recommendations for improvement.

● Stay updated on the latest digital marketing trends, tools, and techniques, and propose innovative strategies to enhance the CEO's reputation.

● Support the marketing team with other digital marketing initiatives as required.

Skills Required

● Good understanding of marketing tools/apps, social media platforms, and what works and what doesn't works on social media.

● Ability to assist/drive initiatives like podcasts, reels/shorts and other marketing content.

● Ability to research and learn on own, and come up with good content and strategy.

● Good understanding of the latest marketing trends and techniques.

● Excellent verbal and written communication skills.

● Passion for the marketing industry and its best practices.

● Strong desire to learn along with professional drive. 

Job description

🧑‍💼 Job Title: Social Media & Paid Ads Specialist

Location: Jaipur, Rajasthan (On-site/Hybrid)

Company: MSM Coretech Innovations

Industry: Technology / IT Solutions

🔍 Job Overview:

We are looking for a creative and data-driven Social Media & Paid Ads Specialist to manage and optimize our digital advertising campaigns on Meta platforms (Facebook, Instagram) and Google Ads. The ideal candidate will be responsible for strategizing, implementing, and analyzing ad campaigns to drive engagement, traffic, and conversions for our tech solutions and services.

📌 Key Responsibilities:

• Plan, create, and execute paid ad campaigns on Meta (Facebook & Instagram) and Google Ads (Search, Display, YouTube).
• Analyze performance metrics and adjust ad strategy to improve ROI, CTR, and CPC.
• Develop and schedule social media content aligned with campaign goals and brand voice.
• Conduct A/B testing and optimize ad creatives, audiences, and placements.
• Track KPIs and prepare weekly/monthly performance reports.
• Stay updated with the latest trends and best practices in digital marketing.
• Collaborate with the design and content teams to create compelling ad creatives.

✅ Requirements:

• Proven experience (2–4 years) managing Meta and Google ad campaigns.
• Strong knowledge of Ads Manager, Google Ads, and Analytics.
• Experience with audience segmentation, pixel tracking, retargeting, and conversion optimization.
• Understanding of SEO and organic social media growth strategies is a plus.
• Strong analytical and problem-solving skills.
• Ability to work independently and manage multiple campaigns simultaneously.

Thrillophilia’s journey is rooted in a passion for travel, exploration, and adventure. It began back in 2011 when the global market was still too young for online travel transactions. Ever since we have grown to become India’s largest online platform for booking affordable travel experiences across 55+ countries. Our offerings are diverse and wholesome, with 24,000+ products and services ranging from tours and activities to luxury and culture stays, powered by exclusive deals and extra effort to bring joy to all our travelers.

Thrillophilia grows on a strong foundation of innovative travel technology, great on-ground presence & support, and hand-curated local experiences to bring our 84 million travelers the most delightful holiday experience every year. With multiple tourism and start-up awards as well as global recognition under our belt, we have scaled tenfold over the past three years.

Role Overview:

As the Assistant HR Manager at Thrillophilia, you will play a critical role in building and maintaining our exceptional team. Your primary focus will be on recruitment, ensuring we attract, onboard, and retain top talent who share our passion for travel and adventure. In addition to recruitment, you will also be responsible for various HR operational tasks, contributing to a positive and efficient work environment.

Responsibilities:

• Recruitment and Talent Acquisition

- Lead end-to-end recruitment processes, including job posting, candidate sourcing, screening, interviewing, and selection.

- Develop and maintain relationships with external recruitment agencies and platforms to ensure a continuous pipeline of top talent.

- Collaborate with department heads to understand staffing needs and align recruitment efforts with business goals.

- Enhance and maintain the employer brand, ensuring Thrillophilia is an attractive destination for prospective employees.

2. Onboarding and Orientation

- Design and implement effective onboarding programs to ensure new hires acclimate smoothly to the company culture and workflows.

- Coordinate orientations, including paperwork, introductions, and training to help new employees settle into their roles.

3. HR Operations:

- Manage and maintain employee records, ensuring accuracy and confidentiality.

- Assist in the development and implementation of HR policies and procedures, ensuring compliance with local employment laws.

- Handle employee queries and concerns, providing guidance and resolution in line with company policies.

- Administer employee benefits and leave policies, including leave tracking and coordination.

4. Employee Engagement

- Support initiatives that foster employee engagement, satisfaction, and retention.

- Coordinate team-building activities and events that contribute to a positive work culture.

5. Exit Management:

- Oversee the exit process, conducting exit interviews, and identifying trends and areas for improvement.

Requirements:

- Bachelor's degree in Human Resources Management or a related field. Master's degree or HR certification is a plus.

- Minimum of 3 years of experience in HR roles, with a strong emphasis on recruitment.

- Proven track record of successfully recruiting and retaining talent.

- Sound knowledge of HR best practices, employment laws, and regulations.

- Excellent communication and interpersonal skills.

- Strong organizational and multitasking abilities.

- Proficiency in HR software and tools.

- A passion for creating a positive and engaging workplace culture.

Preferred:

- Familiarity with HR practices in a startup or fast-paced environment.

Join us in our journey to create memorable travel experiences for millions of adventurers. As the HR Manager, you will be instrumental in shaping our team and culture, ensuring Thrillophilia remains a great place to work and grow.

Roles and Responsibilities 

1) Understand client requirements and functionalities. 

2) Write well-designed, testable, efficient code. 

3) Responsible for solving complex technical issues. 

4) Ensure quality projects are delivered within defined timelines. 

5) Active involvement in client communication to understand functional requirements. 

6) Maintain high standards of quality for code, documentation and other deliverables. 

Required Skills 

1) Good experience in Angular

2) Hand on Node.JS./Express JS 

3) Database: MYSQL/MongoDB 

4) Experience in JavaScript, TypeScript. 

5)Good experience in HTML5, CSS3, JavaScript, Jquery 

6) Experience working in an Agile environment. 

7) Good communication skills.

Skills :-

• Should have strong experience in Automation testing, developing and executing test cases.
• Should have strong experience in Selenium with Java
• Should have a good amount of experience working with Web Application and Mobile Application testing
• Hands-on experience on Functional, Regression, System and UAT Testing.
• Experienced with few of the Automation Testing tools : Selenium, Java, TestNG, SOAP UI/Rest API and Appium.
• Exposure to Agile Scrum, Jira or Confluence.
• Should be familiar with the Linux environment.
• Should have good written and verbal Communication Skills

• Designing, implementing and maintaining Java-based applications

• Contributing in all phases of the development lifecycle

• Writing testable, scalable and efficient code

• Test and debug new applications and updates

• Maintain up to date code documentation

• Participating in code reviews
  Should have worked on Springboot and Hibernate