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1. Campaign Development: Creating and launching marketing campaigns across various channels, including social media, email, search, display, and affiliate marketing.
2. Targeting and Segmentation: Identifying and targeting specific audience segments to maximize campaign effectiveness and ROI.
3. Ad Optimization: Continuously monitoring and optimizing ad performance, including ad copy, images, targeting, and bidding strategies.
4. Budget Management: Managing and allocating marketing budgets to maximize ROI and achieve business objectives.
5. Data Analysis: Analyzing campaign data and metrics to measure performance, identify areas for improvement, and inform future marketing strategies.
6. A/B Testing: Conducting A/B testing and experimentation to optimize campaign elements, such as ad creative, landing pages, and email subject lines.
7. Conversion Rate Optimization: Optimizing landing pages, websites, and other digital assets to improve conversion rates and user experience.
8. Return on Ad Spend (ROAS) Analysis: Measuring and analyzing ROAS to ensure that marketing campaigns are generating a positive return on investment.
9. Cross-Channel Marketing: Coordinating and executing marketing campaigns across multiple channels, including social media, email, and search.
10. Team Collaboration: Working closely with cross-functional teams, including sales, product, and creative, to ensure that marketing campaigns are aligned with business objectives and goals.
Amazon Web Services (AWS)
PythonRole - MLops Engineer
Required Experience - 4 Years
Location - Pune, Gurgaon, Noida, Bhopal, Bangalore
Mode - Hybrid
Key Requirements:
- 4+ years of experience in Software Engineering with MLOps focus
- Strong expertise in AWS, particularly AWS SageMaker (required)
- AWS Data Zone experience (preferred)
- Proficiency in Python, R, Scala, or Spark
- Experience developing scalable, reliable, and secure applications
- Track record of production-grade development, integration and support
Company Description
Welcome to W3era - Your Path to Digital Marketing Excellence! We are a powerhouse of digital marketing expertise, committed to helping businesses thrive online. With a decadelong web journey, we've built a global family of happy customers, endorsing our exceptional services. At W3era, we are obsessed with success. Your brand's ascent to the top page of Google and beyond is our relentless pursuit. We deliver beyond perfection, surprising clients with outstanding results. Our team is a blend of hardworking, creative, and young professionals. We hire the best and train them to become future leaders. An SEO off-page person, also known as an off-page SEO specialist, is responsible for improving a website's search engine rankings through activities that take place outside of the website itself. Their roles and responsibilities include: Link Building: An SEO off-page person, also known as an off-page SEO specialist, is responsible for improving a website's search engine rankings through activities that take place outside of the website itself. Their roles and responsibilities include: • Link Building: This involves acquiring high-quality backlinks from other websites to improve the website's authority and rankings. This can be done through outreach, content creation, and networking. • Content Promotion: The off-page SEO specialist may be responsible for promoting the website's content on social media, forums, and other online platforms to increase visibility and attract natural backlinks. • Social Media Engagement: Engaging with the website's audience on social media platforms, building relationships, and promoting content to drive traffic and improve brand visibility. • Influencer Outreach: Collaborating with influencers and industry experts to gain exposure and backlinks for the website. • Online Reputation Management: Monitoring and managing the website's online reputation, including addressing negative reviews and comments. • Local SEO: Implementing strategies to improve the website's visibility in local search results, such as optimizing for local keywords and managing local business listings. Overall, the off-page SEO specialist plays a crucial role in building the website's authority, attracting organic traffic, and improving its overall search engine performance through various off-site optimization techniques.
NodeJS (Node.js)
MongoDB
ExpressRoles and Responsibilities
1) Understand client requirements and functionalities.
2) Write well-designed, testable, efficient code.
3) Responsible for solving complex technical issues.
4) Ensure quality projects are delivered within defined timelines.
5) Active involvement in client communication to understand functional requirements.
6) Maintain high standards of quality for code, documentation and other deliverables.
At least 3 years' experience as a Node.js developer.
Extensive knowledge of JavaScript, web stacks, libraries, and frameworks.
Mandatory experience in MongoDB and MySql.
Knowledge of front-end technologies such as HTML5 and CSS3.
Superb interpersonal, communication, and collaboration skills.
Exceptional analytical and problem-solving aptitude.
• Project Planning and Management
o Take end-to-end ownership of multiple projects / project tracks
o Create and maintain project plans and other related documentation for project
objectives, scope, schedule and delivery milestones
o Lead and participate across all the phases of software engineering, right from
requirements gathering to GO LIVE
o Lead internal team meetings on solution architecture, effort estimation, manpower
planning and resource (software/hardware/licensing) planning
o Manage RIDA (Risks, Impediments, Dependencies, Assumptions) for projects by
developing effective mitigation plans
• Team Management
o Act as the Scrum Master
o Conduct SCRUM ceremonies like Sprint Planning, Daily Standup, Sprint Retrospective
o Set clear objectives for the project and roles/responsibilities for each team member
o Train and mentor the team on their job responsibilities and SCRUM principles
o Make the team accountable for their tasks and help the team in achieving them
o Identify the requirements and come up with a plan for Skill Development for all team
members
• Communication
o Be the Single Point of Contact for the client in terms of day-to-day communication
o Periodically communicate project status to all the stakeholders (internal/external)
• Process Management and Improvement
o Create and document processes across all disciplines of software engineering
o Identify gaps and continuously improve processes within the team
o Encourage team members to contribute towards process improvement
o Develop a culture of quality and efficiency within the team
Must have:
• Minimum 08 years of experience (hands-on as well as leadership) in software / data engineering
across multiple job functions like Business Analysis, Development, Solutioning, QA, DevOps and
Project Management
• Hands-on as well as leadership experience in Big Data Engineering projects
• Experience developing or managing cloud solutions using Azure or other cloud provider
• Demonstrable knowledge on Hadoop, Hive, Spark, NoSQL DBs, SQL, Data Warehousing, ETL/ELT,
DevOps tools
• Strong project management and communication skills
• Strong analytical and problem-solving skills
• Strong systems level critical thinking skills
• Strong collaboration and influencing skills
Good to have:
• Knowledge on PySpark, Azure Data Factory, Azure Data Lake Storage, Synapse Dedicated SQL
Pool, Databricks, PowerBI, Machine Learning, Cloud Infrastructure
• Background in BFSI with focus on core banking
• Willingness to travel
Work Environment
• Customer Office (Mumbai) / Remote Work
Education
• UG: B. Tech - Computers / B. E. – Computers / BCA / B.Sc. Computer Science
AngularJS (1.x)
Angular (2+)
React.jsNodeJS (Node.js)MongoDB● Design overall architecture of the web application.
● Maintain quality and ensure responsiveness of applications.
● Collaborate with the rest of the engineering team to design and launch new features.
● Maintain code integrity and organization.
● Experience working with graphic designers and converting designs to visual elements.
● Understanding and implementation of security and data protection.
● Highly experienced with back-end programming languages (Ex: PHP, .NET, NodeJS
etc)
● Proficient experience using JavaScript libraries and ReactJS.
● Experience with SQL and NO SQL databases like MySql and MongoDB.
● Experience with cloud message APIs and usage of push notifications.
● Knowledge of code versioning tools (such as Git, Mercurial or SVN).
● Should have good communication skills to communicate with clients or other stakeholders and understand the requirements.
,
Desired Skills and Experience:
hp data protector, graphic designers, communication skills, javascript libraries, programming languages, hp, PHP, SQL, git, net, rest, MySQL, cloud, design, backend, MongoDB, security, mercurial, databases, javascript
Job Type: Full-time
iOS App Development
Objective C
Swift- Design and build application for iOS platforms
- Writing well designed, testable, efficient code by using the best software development practices
- Responsible for working on iOS frameworks, Xcode, Swift, Rxswift, Xcode SDK Platform tools
- Responsible to work on bug fixing and improving application performance
- Create and maintain software documentation
- Stay plugged into emerging technologies/industry trends and apply them into operations and activities
- Taking the ownership for this pulp sales to our esteemed B2B2C clients
- Connecting with potential clients and converting them into paying customers
- Working with clients to customise our pulp offering as per their needs.
- Developing a team for regional sales team for better client interaction.
- Exploring the possibilities for FMCG product marketing with the pulp.
- Identifying the demand in this sector and accordingly helping the company in defining the growth strategy.
- Creating a big impact in agro and food processing sector which is currently lagging in the country.
What you need to have:
- Understanding of pulp industry, experience in food processing or manufacturing sector
- Fast learner, good understanding of food industry
- Previous work experience in food industry will be advantageous
- Computer literate with hands on experience with basic Microsoft office and email communication.
- Looking for opportunity in agro / FMCG / Food processing sector
- Keen on giving a boost to a lagging sector
AngularJS (1.x)Angular (2+)
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