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ASSOCIATE, PERFORMANCE MARKETING (Dept Head)

Reports to CEO

Purpose:

Scale brand and demand so capital-formation flywheel spins faster than industry peers. Run paid channels profitably.

Responsibilities:

Own paid, earned, owned mix; budget & agency management.

Launch/manage Google, Meta, LinkedIn, programmatic.

Align campaigns with Sales; ship data-driven narratives.

Measure full-funnel CAC:LTV; iterate.

Continuous A/B on ads & LPs; automate bid rules.

KPIs:

Qualified lead growth ≥15 % MoM

CAC within target

Share of Voice (SoV) in RE-alt media.

ROAS >4×

 CPL down 10 % QoQ

Targets:

Weekly growth scrums; monthly funnel dashboard; quarterly flagship report + 2 tier-1 PR hits.

Weekly 3 live tests; monthly 10 % CPL drop; quarterly open one new paid channel.

Minimum Hire Profile:

3+ yrs fintech/prop-tech growth; SQL & GA4; team-lead experience. 2 yrs paid-media; Google Ads & FB certs; basic Python for data.

Job Summary:

We are looking for an experienced Campaign Manager who can combine strategic thinking, marketing, and analytical skills with initiative and drive. The ideal candidate should be a logical thinker, who can also be creative and feel comfortable managing complicated campaigns across a range of search engines, social media, and other online advertising platforms.

Job responsibilities:

Campaign Managers at 8 Views bring together strategic thinking, marketing, and analytical skills to manage complicated campaigns across search engines, social media, and other advertising platforms. You are the right fit if you are a logical thinker who has the drive to consistently take initiative and deliver creative solutions.

• Work majorly on lead generation and e-commerce campaigns on leading Ad platforms (Google AdWords, Facebook Ads, LinkedIn, Amazon etc.)
• Analyse and optimize campaigns on a daily basis
• Work closely with the client and account manager, along with the content, design, and technology teams to generate business results for brands
• Launch, manage, and monitor Ad accounts 
• Prepare projections for the campaigns and exhaustive reports for the campaigns
• Have excellent Microsoft Excel skills (v-lookups, pivot tables, formulae, etc.)
• Require assistance in creating a campaign entirely from the ground up.

Job Requirements:

• Launching and optimizing campaigns across various platforms Like Google, Facebook, LinkedIn etc
• Weekly and Monthly reports
• Internal and External meetings
• Ads plan and Strategy
• Ad Budgeting
• Collaboration with Internal team and Clients
• Handling performance marketing for at least 5 to 6 clients
• Analyse data from Ad dashboards and CRM to enhance performance of each client
• Use A/B testing and other testing methodologies to improve campaign performance
• Minimum 2 year of experience is required in performance Marketing.