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Job Title : Digital Marketing Specialist (SEO, SMO & Performance Marketing)

Experience : 2+ Years

Location : Noida (Work from Office)

Job Summary :

We are seeking a skilled Digital Marketing Specialist with expertise in SEO (On-page & Off-page), SMO, Performance Marketing (Google Ads & Meta Ads), and hands-on experience with CMS platforms like WordPress, Shopify, or Magento etc.

The role requires a data-driven marketer who can optimize campaigns, boost online visibility, and deliver measurable business growth.

Mandatory Skills :

• SEO (On-page & Off-page), SMO, Performance Marketing (Google Ads & Meta Ads), CMS (WordPress/Shopify/Magento etc.), Google Analytics, Search Console.

Key Responsibilities :

• Execute On-page & Off-page SEO strategies to improve search rankings and website traffic.
• Plan, run, and optimize Performance Marketing campaigns on Google Ads & Meta Ads (Facebook/Instagram Ads).
• Develop and implement SMO strategies to increase engagement and reach across social platforms.
• Manage and update websites on CMS platforms (WordPress, Shopify, Magento, etc.).
• Track, analyze, and report performance metrics for SEO, SMO, and paid campaigns.
• Stay updated with the latest digital marketing trends, tools, and best practices.

Requirements :

• Minimum 2+ years of experience in SEO, SMO, and Performance Marketing.
• Proven expertise in Google Ads, Meta Ads Manager, WordPress, Shopify, Magento.
• Strong analytical skills with knowledge of Google Analytics, Search Console, and SEO tools.
• Good communication skills with ability to optimize content for search & conversions.

Job Title : SEO & Digital Marketing Specialist - (Web3 Product/Organization) (SMO, SEO, Meta Ads / Promotions Ads / PPC)

Experience : 2+ Years

Location : Noida Sector 18

Working Days : 6 Days (Monday to Friday WFO + Saturday WFH)

Job Summary :

We are looking for a results-driven SEO & Digital Marketing Specialist with hands-on experience in Web3 products/organizations. The ideal candidate will be responsible for enhancing online visibility, executing SEO/SMO strategies, managing paid campaigns, and driving growth through effective digital marketing initiatives.

Key Responsibilities :

• Develop and implement SEO strategies (on-page, off-page, technical) to increase organic traffic.
• Plan and execute SMO strategies to strengthen brand presence across social platforms.
• Manage and optimize paid ad campaigns (Meta Ads, Promotion Ads, PPC, Google Ads) for maximum ROI.
• Conduct keyword research, competitor analysis, and performance tracking for continuous improvement.
• Work with CMS platforms (excluding WordPress) to publish, update, and optimize content.
• Collaborate with Web3 product/organization teams to create tailored marketing campaigns.
• Stay updated with Web3 industry trends, SEO algorithms, and ad platform updates.

Mandatory Skills :

• SEO (on-page, off-page, technical)
• SMO (social media optimization & engagement)
• Paid Ads (Meta Ads, Promotion Ads, PPC, Google Ads)
• CMS management (any CMS except WordPress)
• Proven experience in Web3 products/organizations marketing

About Us: We are not just an AD agency or a creative agency, we are a Communication Company. Founded in 2014, Moshi Moshi is a young, creative, gutsy, and committed communication company that wants its clients to always Expect the EXTRA from it. Our primary clientele consists of Startups and corporations like Ola, Zoomcar, Mercedes Benz, ITC, Aditya Birla Group, TATA Group, MTV, IHCL, Jaquar, Sobha, Simple Energy, and Godrej amongst others. We have a huge

team of creative folks, marketers, learners, developers, and coders who believe Moshi Moshi is an experience rather than a company.

Job Role: Paid Media Lead

Experience Level: 6 + Years

Location: Bangalore, Karnataka (On-site)..

The ideal candidate will:

● Demonstrate an ability and willingness to learn new skills independently

● Possess the ability to communicate directly with clients, both verbally and in writing

● Have a strong analytical background

● Be detail oriented, highly organized, with a keen eye for consistency

● Be able to work effectively in a collaborative team environment, and independently as required

● Have a strong desire to learn and add value to the team

● Be solutions oriented

● Have worked within platforms including Google Ads, Google Analytics(GA4), Google Tag Manager, Bing Ads, Facebook Business Manager, Instagram Ads, LinkedIn Ads, Twitter Ads

Responsibilities:

● Develop and execute strategic marketing campaigns for clients across multiple media – paid

search, display, video, and social platforms

● Manage all aspects of campaign configuration, launch, and ongoing optimization – including

strategy, ad copywriting, data-based optimization, budget/billing management, and ad trafficking

● Troubleshoot, problem-solve, and find creative solutions to client-specific needs

● Assist creative team with ad creation through copywriting and strategic direction

● Identify optimization opportunities, including continuous testing of ad copy and landing pages,

including A/B testing

● Ensure campaigns are meeting clearly defined conversion objectives

● Create and deliver meaningful analytics and reporting to monitor and show progress

● Maintain knowledge of industry best practices and new technologies

● Maintaining the team strength at all times

Requirements:

● 6+ years of experience in Paid Media.

● Proficiency in English both written and spoken.

● Result oriented performance.

● Excellent Communication & Analytical Skills.

● Should have a minimum of 4 years of agency experience.

Key Responsibilities

Campaign Management

• Design/optimize LinkedIn ad campaigns for B2B tech lead gen, managing budgets up to $100K+.
• Develop audience strategies (job titles, company size, industry) and refine via performance analysis.
• Execute manual bids, retargeting, and A/B tests across formats (Sponsored Content, InMail, Text Ads).

Audience & Data

• Build custom audiences using client CRM/data and implement exclusion rules.
• Track lead quality and align targeting with sales pipelines.

Performance & Reporting

• Deliver client reports tying metrics (CTAs, conversions) to business goals.
• Collaborate with Google Ads teams for cross-platform attribution.

Technical Setup

• Implement LinkedIn Insight Tag, CRM integrations, and conversion tracking.

Requirements

• 2–3 years agency experience managing LinkedIn Ads for B2B / B2B SaaS clients.
• Proven skill in scaling budgets, manual bidding, and CRM integration.
• Strong analytics and ability to present data-driven insights to clients.
• Experience working with teams from Google Ads, SEO, or marketing automation.
• Knowledge of B2B sales cycles.

Why Join?

Drive measurable ROI for tech innovators and master LinkedIn’s evolving B2B ad ecosystem in a data-first environment.

What we offer:

• CTC: 7 LPA - 9 LPA
• Hybrid
• Health insurance
• Growth opportunities working directly with founders with backgrounds in Investment Banking, B2B SaaS leadership, and IIT/ISB education

If you're detail-oriented, results-driven, and excel at client management, we want to hear from you

Keyword research, competitor analysis & audience targeting

Manage budgets, bidding strategies & key performance metrics

Implement A/B testing

Analyze performance using Google Analytics & Tag Manager

Stay updated with Google Ads policies & trends

Decoding Youth Talent (DYT) Private Limited is a sports technology start-up which aims to enable coaches, clubs and academies to scout, hire and develop youth talent through technology

DYT is incubated and backed by one of the most prestigious MBA institutes in Asia, the Indian Institute of Management, Lucknow (IIM-L).

Position Overview:

We are seeking a highly motivated and experienced Product marketer to lead a dynamic team of social media marketers, including social media analysts, content analysts, graphic designers, video editors, and a sales team. The ideal candidate will be responsible for creating, executing, and managing marketing strategies, campaigns, and sales efforts to drive user acquisition, engagement, and retention on our platform.

Key Responsibilities:

Strategy Development:

• Develop and implement a comprehensive product marketing strategy to increase platform awareness and user engagement.
• Analyze market trends and competitor activities to inform marketing strategies.

Social Media Management:

• Lead and mentor a team of social media analysts and content creators.
• Manage and grow our presence on social media platforms such as Instagram, LinkedIn, and Facebook.
• Plan and schedule social media content, including posts, stories, and engagement tactics.
• Analyze and report on social media performance metrics.

Content Creation:

• Oversee the creation of engaging and visually appealing content, including graphics, videos, and written materials.
• Ensure that content aligns with the brand and resonates with the target audience.
• Develop and maintain an editorial calendar.

User Engagement:

• Develop and execute campaigns and strategies to keep users engaged with the platform.
• Gather user feedback and insights to improve the platform's user experience.
• Implement customer feedback into product improvements.

Data Analysis and SEO:

• Utilize Google Analytics and other analytics tools to monitor website traffic and user behavior.
• Implement SEO best practices to improve the platform's visibility in search engines.

Campaign Management:

• Plan and execute advertising campaigns through platforms like Google AdSense.
• Monitor campaign performance, optimize ad spend, and maximize ROI.

Sales Team Leadership:

• Lead and manage a sales team responsible for selling platform subscriptions and services to football academies and other stakeholders.
• Set sales targets, develop strategies, and monitor sales team performance.
• Collaborate with the sales team to align marketing efforts with revenue goals.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field. Master's degree is a plus.
• Proven experience in product marketing and sales, preferably in the sports or technology industry.
• Strong understanding of digital marketing strategies, social media, content creation, and SEO.
• Proficiency in Google AdSense and Google Analytics.
• Excellent communication and leadership skills.
• Creative thinking and ability to generate innovative marketing and sales ideas.
• Ability to analyze data and draw actionable insights.
• Strong project management and organizational skills.