3+ Enterprise content management Jobs in India

Job  Description:

This is a remote position. 

We're seeking a dynamic Content Manager to join our team. The ideal candidate will have a passion to lead the development and execution of our content strategy, driving the creation of compelling, data-driven content that resonates with our target audience.

About us:

Astra is a cyber security SaaS company that makes otherwise chaotic pentests a breeze with its one of a kind Pentest Platform. Astra's continuous vulnerability scanner emulates hacker behavior to scan applications for 8300+ security tests. CTOs & CISOs love Astra because it helps them fix vulnerabilities in record time and move from DevOps to DevSecOps with Astra's CI/CD integrations.

Astra is loved by 650+ companies across the globe. In 2023 Astra uncovered 2 million+ vulnerabilities for its customers, saving customers $69M+ in potential losses due to security vulnerabilities. 

We've been awarded by the President of France Mr. François Hollande at the La French Tech program and Prime Minister of India Shri Narendra Modi at the Global Conference on Cyber Security. Loom, MamaEarth, Muthoot Finance, Canara Robeco, ScripBox etc. are a few of Astra’s customers.

Roles & Responsibilities:

• Develop and implement a comprehensive content strategy that aligns with Astra's business goals and target audience preferences.
• Create and optimize content across multiple channels, including blog posts, white papers, case studies, videos, webinars, and social media, to drive brand awareness, lead generation, and customer acquisition.
• Collaborate with cross-functional teams, including marketing, sales, product, and design, to align content efforts with overall business objectives and initiatives.
• Leverage SEO best practices and content optimization techniques to maximize content visibility and reach.
• Track and analyze content performance metrics and user engagement data to measure the effectiveness of our content operations
• Establishing content standards, guidelines, and quality assurance measures.

You’d be a great fit if you have: 

• 5-7 years of experience in content marketing, preferably in the B2B SaaS or any related fields. 
• Proven track record of leading and managing high-performing content teams, delivering impactful content strategies, and driving measurable results. 
• Strong leadership and communication skills, with the ability to inspire, motivate, and empower team members to achieve their full potential.
• Strategic mindset, with the ability to think analytically and creatively to develop innovative content strategies that resonate with target audiences and drive engagement. 
• Familiarity with industry-specific nuances and trends. 
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and stakeholders.
• Knowledge of SEO best practices, content optimization techniques, and content management systems (CMS) is a plus.

Benefits of being an Astra-naut:

• Embrace the cosy remote work lifestyle.
• Feel the startup adrenaline pumping through your veins.
• Your brilliance showcased to thousands of eager readers and users.
• Revel in our open, growth-centric ambiance; it's like a digital playground.
• Dive deep into the captivating world of cybersecurity.
• And yes, get ready for some unforgettable workcations—think Chikmagalur & Jim Corbett.

We are looking for an experienced and creative Content Strategist to join our team. As a Content Strategist, you will be responsible for developing and implementing our content strategy to increase our online presence and improve our marketing and sales efforts. You will be working closely with Marketing and Sales departments.

Job responsibilities:

• Performing exhaustive research to gain in-depth knowledge of all customer personas
• Performing extensive research and analysis on consumer thoughts and trends
• Creating specifications and content appropriate for the brand's customer personas
• Strategizing content pillars and sub pillars
• Planning the editorial calendar and content proposition
• Collaborating with content management teams, creative teams, and writers to implement the strategy
• Overseeing writing style and tone for all content
• Developing content governance guidelines for tone, style, and voice of all content, and ensuring they are followed
• Developing editorial strategy, so content is consistent across all delivery platforms
• Conducting periodic content audits
• Tracking and calculating content ROI
• Ensuring that content strategy meets business objectives
• Strategizing and improving content delivery and promotion
• Analyzing content marketing strategy to evaluate whether it's working or not.
  
  

Qualifications and skills:

• 4 years of experience as a Content Strategist or a similar role
• Excellent copywriting skills & editorial competency
• Content presentation skills – you should be able to determine how content should be packaged for new and existing consumers to induce them to take business actions.
• Content delivery skills – you determine the best distribution channel to deliver content to your audience.
• You should have experience in handling and strategizing marketing campaigns.
• Content monetization skills – as a content strategist, you must be able to plan how your content can get customers to buy your product or service and thereby earn revenue.
• Good analytical abilities to spot patterns and trends in content marketing data
• Having a keen interest in organizational goals and targets

About:

Pangolin is a brand consultancy and creative agency. We help companies create positive change in the world by raising awareness through branding and inspiring through storytelling. We’re growing our team of creatives and strategists. Join us if you’re craving work that makes a real difference in the world, and a work culture that allows you to have a balanced life. 

Role:

Creative Content Writer - B2B/B2C

Description:

Our clients have stories that need telling, we’re looking for storytellers who weave the right narrative for them. Are you comfortable telling stories of social impact, societal change, industrial evolution, and technological innovation? Are you well-versed with corporate communication, writing content for B2B marketing and sales, and enterprise content marketing? Have you worked on a large variety of content types - emails, brochures, flyers, social media content, website copy, sales presentations, webinar decks, articles, and whitepapers? Then you might be a good fit for this job.

Competencies:

• Ability to work on multiple projects simultaneously, effectively juggle diverse writing demands, and deliver on-time
• High retention capacity and the ability to understand client briefs to create effective content strategies.
• An unerring eye for detail and a knack for creativity. 

Skills:

• Ability to interpret data to make recommendations for optimizing online content marketing.
• Unique, engaging, and varied writing styles with good proofreading and research skills.
• Knowledge of keywords, meta tags, SEO, and basic writing terminologies.

Experience:

• Understands marketing KPIs and ROI generated from content marketing programs, including an understanding of how content sources influence audience acquisition pipelines.
• Experienced in writing blogs, product portfolios, reports, web content, brochures, and other marketing collateral for B2B/B2C clients.
• Has a solid foundation in SEO, content strategy, analytics, copywriting, and copy editing.

Location and Type: 

Remote, Full-time

Evaluation:

Portfolios will be checked for expertise in both B2B and B2C domains. Please share only samples of work done by yourself for actual clients. Share only creative work done for an actual company, strictly no SEO blogs or personal blogs. . Shortlisting will be followed by a video interview.