Marketer

Apply only on this link - https://loginext.hire.trakstar.com/jobs/fk0jrpd?source=" target="_blank">https://loginext.hire.trakstar.com/jobs/fk0jrpd?source=

LogiNext is looking for a dynamic flexible marketer who will be responsible for the growth of our inbound sales channels. You will be responsible for developing and analysing the performance of offline and online campaigns, ensuring that all marketing material is in line with our brand identity. Ultimately, you will build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.

To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects. You have exposure to large scale cloud SaaS based software companies or from B2B domain. You have an ability to perform in agile and multi-tasking work environments, which will lead you to remarkable growth and leadership opportunities at LogiNext.

Responsibilities

Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door Strictly follow the content/editorial calendar to stick to industry standard content marketing and amplification process which will gradually increase qualified audience to our owned properties (including blog posts, whitepapers, eBooks, reports, webinars, infographics, etc.). Design, build and maintain our social media presence Identify trends and insights, and optimize spend and performance based on the insights Collaborate with internal teams to create landing pages and optimize user experience Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis Produce valuable and engaging content for our website and blog that attracts and converts our target groups Connect with influential media outlets and journalists to place stories about company news and other initiatives. Assist with event planning, including working with vendors, event coordinators, and design teams for on-site collateral Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements

Bachelor’s degree of higher in Arts/Commerce/Science/Technology 2 to 3 years of experience in B2B Marketing Understanding of marketing methodologies and blogging software (WordPress) in order to generate traffic and understand converting visitors into qualified leads. Fair understanding of marketing automation for B2B segment, conversion analytics funnel and ABM campaigns Demonstrable experience in managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns Demonstrable experience in marketing together with the potential and attitude required to learn Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, Web Trends) A sense of aesthetics and a love for great copy and witty communication Experience in public relations, corporate communications, content marketing, or event management will be an added advantage Able to work and thrive in a fast-paced, rapidly changing work environment

Our client is a leading nature-based personal care products company backed by a Private Equity firm. It manufactures and markets Ayurveda/nature-based hair and skincare products under a well-known brand known for its commitment to marry the principles of Ayurveda with the best of natural ingredients to deliver outstanding products to customers across the globe.

Purpose of the Role
 To drive and execute performance marketing for the DTC & E-Commerce brands. To track and analyse various digital
marketing initiatives.

Qualification & Experience
 Prior Digital Marketing Experience of 4-6 years.
 Prior experience with start-ups in Ecommerce/DTC space or agencies that have managed brands in DTC is preferred.

Key Deliverables of the Role
 Manage all paid search campaigns on Google, Facebook, and LinkedIn, as well as other search and display marketing engines.
 Execute on monthly and quarterly plans to grow user base and manage marketing budgets on Search engines, social media, and
other digital channels.
 Optimizing channels and campaigns for cost and performance managing both the cost of traffic and cost of acquisition-
including responsibility for landing page, funnel optimization (working with revenue and product teams) to improve relevance
and improve conversion rates.
 Responsible for the creation, set-up, and execution and optimization of various ads and campaigns.
 Implementing campaigns using a structure and strategy that best suits business and goal.
 Performing keyword research and writing ad copy
 Analyzing performance data and optimizing campaigns to ensure they are continuously bringing quality traffic to our websites
while maintaining a strong ROI for every stakeholder's marketing budget.
 Communicate with the stakeholders on a regular basis to report on campaigns and overall health and provide recommendations
to enhance performance
 Implementing Paid Search industry best practices, new trends and technologies, and platform updates (e.g. AdWords, FB,
LinkedIn etc.)
 Traffic ad campaigns and builds on ad serving platforms.
 Conduct A/B tests in ads to understand contributing factors that drive the business forward.
 Monitor and analyze advertising trends, and make optimizations recommendations.

Knowledge, Skills & Competencies
 Ability to handle large media spending while catering to different internal business customers.
 Minimum 5 years of experience working directly for an advertiser, agency, ad tech or social media platform.
 Minimum 5 years of experience managing digital media including Facebook, Google, LinkedIn etc.
 Excellent written and verbal communication skills; effectively communicate with internal stakeholders at all levels of the
organization, vendors, and team members.

Assisting in the formulation of strategies to build a lasting digital connection with consumers. Planning and monitoring the ongoing company presence on social media. Launching optimized online advertisements to increase company and brand awareness.

The Social Media & Digital Marketing Intern is responsible for assisting the Digital Marketing Manager in implementing Tessacts overall communications and marketing plan -- focusing specifically on digital communications -- to build awareness about Tessact within the community, and  increase its visibility on social media platforms (mainly linkedIn)

1. Community management: designing social media campaigns, creating social media contents, answering to customer’s comments or questions (Facebook, Twitter, LinkedIn, Instagram…).
2. Managing the company’s official website.
3. Writing contents for the company’s blog or website.
4. Creating contents for mail diffusion (newsletter…) or online diffusion.
5. Follow-up and improvement of SEO.
6. Helping the marketing team to follow-up and improve the digital marketing strategy

1. Ability to take initiative, employ good judgment, and manage projects from beginning to end 
2.  Excellent writing, editing, and proofreading skills 
3.  Exceptional ability to manage details 
4.  Ability to multitask in a fast-paced environment 
5.  Ability to meet deadlines and to anticipate next steps or needs
6.  Work effectively both independently and as part of a team 
7.  Be available for at least 20 hours a week 
8.  A bachelor’s degree (or currently enrolled student) in the liberal arts or equivalent work experience 
9.  Understands and can utilize emerging platforms, digital media, and web/social media management and measurement tools (e.g. HootSuite, Google Analytics) 
10.  Adobe Creative Suite experience a plus
11.  Strong working knowledge of email marketing applications (e.g. Constant Contact)

We’re looking for people to join our cause – to simplify the visual web with really smart but simple visual tools. A technology startup founded by IITians and   backed by some of the most reputable media companies as customers, we offer a rare opportunity to join a thriving, fast-paced, multi-cultural environment and be part of a truly exciting journey. You will be at the forefront of innovation, joining the only Artificial Intelligence startup in India that has successfully deployed several CV/ML solutions for several large media companies and now focusing on solving problems of the global market.

Tessact is an Artificial Intelligence (AI) and data analytics startup, founded by IIT Bombay alumni, that helps in transforming businesses using powerful video recognition technologies built on most advanced machine learning systems. The company redefines the way contextual insights are to be used for media production, digital advertising, consumer experience creation and news analytics

Hiring Intern

Job title- Digital Marketing intern.
Job type- Internship
Duration- 3/4 Months
Education Qualification- Graduate


Skill Required-
Good interpersonal and communication skills.
Good at multitasking

Location: Work From Home
Stipend: Not applicable
Timing: Flexible working hour

Perks:
- Offer Letter
- Experience Letter
- Letter of Recommendation.
- Project completion letter
- Letter for achievements
- Job at our company

Selected intern's day-to-day responsibilities include: 1. Answer questions on Quora 2. Blogging / guest posts 3. Work on Google Adwords - remarketing management 4. Handle Facebook group posting 5. Reply to queries on Facebook page/group and Twitter 6. Post on related forums about offers 7. Facebook campaign management

• After successful completion of the training courses, every candidate is eligible to get a certification • focus on creating strong fundamental knowledge sets on building algorithms by mastering the principles of statistical analysis

Looking for a smart candidate with great communication and content writing skills. The position requires the candidate to create relevant content and manage social media and digital marketing