Job Title: Performance Marketing Manager (Software Development Industry)
Company: 75WAY Technologies Pvt. Ltd.
Location: Mohali Phase 8B
Experience: 4+ Years
Industry: IT Services / Software Development
Job Overview:
We are looking for an experienced Senior PPC Specialist with a strong background in running paid marketing campaigns for Software Development companies. The candidate should have hands-on experience in generating quality leads for Web Development, Mobile App Development, AI/ML, SaaS, and other IT services through Google Ads, LinkedIn Ads, Meta Ads, and other paid platforms.
Key Responsibilities:
- Plan, execute, and optimize PPC campaigns across Google Ads, LinkedIn, Meta, and other paid channels
- Generate B2B leads for software development services
- Manage campaigns for Web, Mobile App, AI/ML, SaaS, and IT solutions
- Perform keyword research, competitor analysis, and audience targeting
- Monitor campaign performance, CTR, CPC, CPA, ROAS, and conversions
- Create and optimize landing page strategies for lead generation
- Manage remarketing and retargeting campaigns
- Prepare performance reports and suggest growth strategies
- Coordinate with the sales and design teams for campaign execution
- Handle budget planning and campaign scaling
Shubham Vishwakarma
Full Stack Developer - Averlon
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Full Stack Developer - Averlon