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About Insane
Charlie Chaplin, Steve Jobs, Oprah, Pythagoras, Nikola Tesla, and Einstein were crazy enough to believe that life is bigger. They believed that we are here to make a difference. To make the world a better place.
And we are Insane enough to believe that. We are here to take humanity forward. We believe in change. We believe that would need to be better every day.
We are changing this world 1 step at a time.
Starting with the fundamentals of growth - Knowledge. We became carriers of change in the education industry. We are on a mission ‘to accelerate the impact of coaches in the world’.
About the role
We are looking to hire a dedicated Direct Response Copywriter Writer to create strong communication for all the stages of the Customer Journey. The copywriter will be expected to create stories that resonate with the audience and move them to action. The copywriter will be responsible for producing video scripts, Landing pages, Facebook & Google ads, Emails, and much more.
The copywriter will be expected to be data-driven. They will be expected to analyze data to see what is working and what’s not. This individual will be responsible for conducting audience research to understand the target market and then create communication strategies that resonate.
Content for video scripts, landing pages, Facebook and Google ads, and emails. Responsibilities include evaluating analytics to adjust content as needed.
Your day-to-day:
- In-depth audience research to understand the audience on industry-related topics in order to develop original content
- Writing copy for all the stages of the customer journey
- Measuring the impact of the copy through data and improving on a consistent basis
- All completed layouts and artwork must be thoroughly checked to ensure there are no mistakes
- Collaborate with internal partners to interpret project briefs and develop relevant concepts into content
Requirements
- Top-class English communication skills
- Ability to understand the audience to find out what motivates them.
- Ability to think conceptually
- An understanding of user experience
- Proven experience as a copywriter or related role
- Knowledge of online content strategy and creation
About you
- You’re numbers-driven.
- You love data.
- You're passionate and driven.
- You have a sharp eye for detail.
- You're proactive and reactive.
- You have 2+ years in Direct Response Copywriting
✓ Develop White-box test cases from API functional specification
✓ Write maintainable scripts for API Automation testing
✓ Follow release cycles and commitment to deadlines
✓ Collaborate with the team and communicate effectively
✓ Ability to work in a fast-paced start-up
Desired Skills & Experience:
✓ BE/BTech in Computer Science or related technical discipline
✓ Good knowledge of Java / JavaScript-based test frameworks
✓ Should have experience in building API automation from scratch
✓ Experience in writing modular/reusable test scripts using Java / JavaScript
✓ Experience with performance and load testing
✓ Experience with test tools e.g. JMeter, Apache Benchmark, etc.
✓ Knowledge of JSON-based Restful Web Services
✓ Experience in working with penetration testing tools will be a plus
✓ Knowledge of GIT, Bitbucket, JIRA, Linux Shell Script, and CI/CD process