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You don't just consume content. You reverse-engineer it.
You watch a reel, clock why it hooked you in the first two seconds, and you're already thinking about how to make something better. You've probably built a page, run a channel, or grown an account — maybe just for fun, maybe for a college club — and you know what it feels like when something lands.
You're not looking for a job where you write captions and hand them to someone else to execute. You want to own the whole thing. Script it, shoot it, edit it, post it, watch the numbers, and do it again — better.
If that's how your brain works, keep reading.
What this role actually is
This is an end-to-end creator role. Not a content planner. Not a copywriter. Not a social media manager in the traditional sense.
You'll work directly with LearnTube's founders — Gargi and Shronit — to build both their personal brands and LearnTube's voice across Instagram, LinkedIn, and YouTube. Some days you'll be behind the camera directing a shoot. Other days you'll be in front of it. Most days you'll be doing both, and editing the footage the same evening.
The work is visible. Literally. Your content will be in front of millions of learners across 64 countries.
Real work you'd own
LearnTube has a product that genuinely changes how people learn. That story isn't being told well enough yet. You'll fix that. The founders have strong points of view on edtech, AI, and the future of learning.
Your job is to turn those into content that people actually watch, share, and remember. Trends move fast. You'll be the person who spots a format on Wednesday and has a version live by Friday. Short-form is the priority — Reels, Shorts, LinkedIn videos — but you'll also help shape longer YouTube content and the overall visual identity of the brand.
The honest part
This role has no guardrails.
There's no content calendar handed to you on Monday morning. No creative director reviewing your scripts. You'll be expected to bring ideas, execute them, and figure out what's working — with the founders as your collaborators, not your approvers.
That's the upside too. If something you make goes viral, everyone will know it was yours. If you build a content playbook that outlasts your tenure here, that's a body of work you carry forever.
The learning curve is steep. The creative freedom is real. Both are true at the same time.
You're the person if
- You've made content before — for a brand, a club, a personal page, anything — and you can show us what happened
- You're comfortable on camera, or hungry enough to get there fast
- You can go from idea to posted without needing five rounds of feedback
- You understand what makes something stop the scroll — and you can execute it, not just describe it
- You're fluent in at least two of three: Instagram, LinkedIn, YouTube
- CapCut, Premiere Rush, or whatever tool gets the job done doesn't intimidate you
This isn't the right fit if
- You prefer to stay strictly behind the camera
- You need heavy direction to start creating
- You're not already spending a meaningful amount of time on content platforms
The team: Google's Top 20 Startups to Watch. Google AI First Accelerator '24. Backed by funds of Naval Ravikant, Reid Hoffman, and founders from Udemy, Flipkart, Jupiter, PayU, and Inflection AI. 11–50 people building infrastructure for how the world learns.
Location: Mumbai. In-office.
Role: Content Writer - Influencer Script
Exp: 1-3 Years
Salary: up to 6 LPA
City: Mumbai
Job Description:
- Develop compelling scripts tailored to the content concept and vision for influencers to use in video productions.
- Infuse creativity and originality into scriptwriting to captivate the audience and align with the influencer's brand and style.
- Focus solely on scriptwriting for influencers; experience in advertising copywriting is not applicable for this role.
- Collaborate closely with influencers, content creators, and other team members to ensure scripts meet the desired objectives and resonate with the target audience.
- Stay updated on current trends and preferences in influencer marketing and social media content to continuously enhance script quality and relevance.
- Adapt writing style and tone to suit various platforms and audience demographics while maintaining consistency with the influencer's brand identity.
- Incorporate feedback and iterate on scripts as necessary to optimize engagement and effectiveness.
Role - Manager - Social Media & Copy
Location - Mumbai
Responsibilities:
- Ability to transform briefs into compelling copy in sync with brand philosophy
- Should be adept at ideation, strategy and copywriting for social media channels primarily Instagram, Twitter and LinkedIn
- Understanding of YouTube channels and ability to create content for the same (along with team members). Good to have: script writing
- Aware of social media analytics that can be optimized to create a data driven social media strategy
- Work closely with internal and external stakeholders to ensure that the social media and YouTube channels content calendars are followed
- Guide team members for timely execution and reporting
- Should be creative and have a strong sense of design aesthetics
- In sync with social media trends and ability to transform them into actionable for the brand
- Impeccable English creative writing skills
- Enthusiastic and passionate about growing brands on digital.
Requirements:
- 3-4 years experience in social media
- Able to work efficiently in a fast-paced, startup environment
- Impeccable English writing skills, degree or postgraduate degree in Mass Communication, Digital Marketing or Copy Writing preferred
- Understanding of how to maintain consistent tone of voice across all brand channels
- Comfortable with both short and long format content (more of short format)
- Must have: Experience in copy writing for social media channels.
- Good to have: Script writing skills
- Previous experience in advertising agencies and D2C companies preferred
- History of successfully growing Instagram channel for a brand


