Sr Copywriter

Location - Mumbai

Responsibilities

• Ability to transform briefs into compelling copy and content for the brand
• Medium agnostic approach towards writing
• Strong understanding of how creative writing can impact consumer behavior and help build a brand
• Planning and execution of copy requirements for social media channels, CRM, website and other digital platforms (short format copy, captions)
• Guide a team of junior writer/s to deliver creative copy and content according to the brief
• Work with teams (internal and external) to ensure project management and completion
• Ability to work closely with graphic designers and video editors for timely planning and execution of campaigns

Qualifications

• Able to work efficiently in a fast-paced, startup environment
• Impeccable English writing skills, degree or postgraduate degree in English Literature, Mass Communication or Copywriting preferred
• Understanding of how to maintain consistent tone of voice across all brand channels
• Comfortable with both short and long format content (more of short format)
• Must have: Experience in copywriting for social media and CRM channels. Good to have: website, brochures and other POSM
• Previous experience in advertising agencies, design houses and content platforms preferred

Job Description

We’re looking for a talented Social Media Manager to grow our social media and community presence. Our ideal candidate has experience in building engaging social media handles and growing a follower base through social campaigns. He/she will be comfortable with day-to-day marketing activities, such as copywriting, social media management, community building, thriving with tight deadlines and changing needs. If you are a people person who loves the rewarding challenge of building a brand, we want to hear from you.

Responsibilities and duties

1. Create social media campaigns that help to grow an engaging social media and community followers
2. Create an engaging content calendar to publish and engage with the target audience
3. ​​Interacting with customers and other stakeholders via the brand’s social media accounts
4. Work with marketing team members to create a social media asset library, such as infographics, short videos, images and more
5. Analyzing the brand’s social media strategy and identifying strategic weaknesses and making recommendations for improvements

Qualifications and skills

• Passionate in NFT and blockchain technology. Tech-savvy.
• 3+ years experience in social media/ community management
• Exceptional communication and copywriting skills
• Comfortable with multi-tasking and tight deadlines
• Able to explain complex social media data in an understandable way
• Knowledge of social advertising platforms is required

About NEST®

NEST® is the next-gen blockchain infrastructure that sets the global standard for confidential, distributed identity and cross-chain asset control. We believe that every person should have the power to set confidential control to their data and assets with immutable trust. Our self-sovereign distributed identity (SSDID) protocol allows individuals to make choice personal. From dynamic NFTs, and minting to Omni-network access, NEST® makes Web3 accessible. 

Founded in 2017, NEST® has offices in the UK, Singapore, Hong Kong and India. The company is leading the charge to bring truly distributed controls and broadly accessible Web3 solutions to the world.

Sif Homes is building a product to make NFT adoption mainstream. 

We are looking for a creative Copywriter to write clear and concise copy for ad creatives, social media captions and websites. Your words will inform and engage target audiences.

Our ideal candidate is a team-spirited, creative, skilled and imaginative writer with an eye for detail. If you can grasp project requirements quickly and offer valuable insight, we’d like to meet you.

Feel free to include links to your content or portfolio in your application.

Roles and Responsibilities:
-Write clear, attractive copy with a distinct voice.
-Make copies that connect with the TG.
-Interpret copywriting briefs to understand project requirements.
-Collaborate with designers, marketing team and other professionals on large- and small-scale marketing projects (e.g. email campaigns, ad campaigns landing pages).
-Conduct high-quality research.
-Edit and proofread copy as needed.

Requirements as a copywriter:
-Proven experience as a copywriter or related role.
-Knowledge of online content strategy and creation.
-Excellent writing, editing and proofreading skills.
-Strong research skills.
-Creativity.
-Collaborative spirit.
-Excellent time-management and organizational skills.

Note: Previous experience in NFT, Crypto, Blockchain Industry would be preferred.