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Qatobit is building a high-trust crypto exchange.

In crypto, features don’t build brands. Narratives do.

We’re looking for a Content Head who loves writing, understands psychology, and knows how to build authority through structured, search-driven storytelling.

This is a hands-on role inside an early-stage startup.

You’ll write. You’ll think. You’ll shape perception..

What You’ll Own

• Writing blogs, long-form articles, and landing pages
• Crafting Qatobit’s brand voice and messaging
• Building strong founder-led narratives
• Turning complex crypto topics into simple, powerful stories
• Conducting keyword research and identifying content gaps
• Creating SEO-optimized content with proper structure and intent mapping
• Structuring content for:
• Google Search (SEO)
• Answer engines & featured snippets (AEO)
• AI search & generative engines like ChatGPT (GEO)
• Working closely with Growth, Analytics, and Design to align messaging with performance

You’ll help shape how people discover and understand Qatobit.

What We’re Looking For

• 2–3 years of strong content writing experience
• Proven ability to write clear, structured, long-form content
• Strong storytelling instincts
• Understanding of user psychology and persuasive writing
• Experience with keyword research tools (Ahrefs / SEMrush / GSC or similar)
• Knowledge of search intent, on-page SEO, and semantic structuring
• Curiosity about how AI retrieves and summarizes content
• Interest in crypto/fintech/tech

We care deeply about writing quality and thinking ability.

Why This Role Matters

We’re not outsourcing brand thinking. We’re building it in-house. The person in this role will influence:

• Organic growth
• Brand positioning
• Search visibility
• Founder authority
• Educational credibility

If you love writing, obsess over structure, and enjoy turning research into impact, this role will feel like home.

PAVONIAN SOLUTIONS PRIVATE LIMITED is looking for an experienced, versatile, multi-faceted UX Writer to perform copywriting magic on our BRAND. This is a remote full time role.

ABOUT YOU

Improve our users' experiences through copy: Creating original concepts and following through with clear, detailed and clear copy that is interesting, on brand, and focused on performance marketing. Writing in range of styles as appropriate for different clients

• Following best practices for quality user experiences from ideation user flow and wireframes to final content and implementation.
• Shape our product tone of voice guidelines:Help raise the bar for all brand communication, driving consistency and further developing our voice and tone guidelines as part of our wider foundational design system.
• Strengthen our brand:Working closely with our marketing copywriting team to make sure the copy you write to help people use our services is also consistent with our brand tone of voice and guidelines. Together you'll make sure that the brand is represented from marketing material through on boarding into using the product regularly, balancing that tone of voice with the context of the copy.
• Communication:You'll frame your decisions with strong rationales. Be able to tell a story, articulate the insights from market and UX research, and support decisions firmly and reasonably. Building brand awareness and increasing brand value and profitability
• Execution:Make sure marketing initiatives resonate with the target market
• Market research:You will research on services and data to determine the performance of the original solutions. This will allow you to iterate on your concepts and improve them over time.

You'll also be an integral part of the UX & Design team

• Collaboration: We believe that working with other disciplines makes for better solutions. Feedback is an important part of our personal and team development and we encourage one another to engage in regular, open conversation within cross-functional teams to build trust and respect about our work.
• Contribute to our design system: Helping take our mature design system, maintained by the whole team, to the next evolution.
• Grow the community: Coaching your colleagues in the team. Evolving our design processes, leading by example. Working on initiatives to expand the reach of UX and Design in the company.
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DUTIES AND RESPONSIBILITIES

You have a demonstrated track record of content and linguistic background, ideally in digital products. Maybe you've been called a copywriter, or a content designer, brand manager or a content strategist in a previous role. Maybe you're a UX research or a designer who has become more focussed on language. You're someone who can communicate and present the decisions and constraints within a project.

You've worked on complex projects before. You have a strong opinion on how copy and communication can be applied to product development. You are a fast, iterative thinker who can partner with any relevant department.

What to include in your application

A portfolio is a must. A portfolio with case studies is better. Tell us about the work as well as showing it.