The candidate is responsible for setting up, managing and optimizing advertising campaigns to ensure that campaigns reach full delivery and maximum performance.The candidate is extremely organized and will leverage checklists to ensure that nothing is forgotten and will strive for zero errors. The candidate is comfortable working in a fast-paced, demanding, metric driven, entrepreneurial environmentResponsibilities: • Create tag documentation for the advertiser • Create advertiser accounts • Manage and monitor advertiser campaign budget and bid setup.• Manage user segmentation setup in advertiser campaigns.• Pause/Resume advertiser campaigns.• Create and manage advertiser ad banner and coupon setups.• Manage third party tracking, brand safety, view-ability, fraud detection tags.• Manage Facebook ads.• Work with analyst, creative and technology teams closely on optimization and reporting• Assist advertisers to resolve technical problems and answer questions on materials to be delivered.
VirallMint is a VC backed Social Commerce company based in Pune. We ventured out into the Digital Marketing domain in 2013 with a suite of products focussed to facilitate smooth engagement between the brand and its customers through digital assets. After experiencing phenomenal success with the engagement suite, we decided to go after the grass root level issues looming the digital marketing domain. Our current team of performance marketing gurus work in collaboration to ensure highest possible ROI is delivered over all paid marketing channels. Complementing the effort, our suite of products ensures businesses have improved conversion rates, increased sales and have a viral social reach. We believe in solving real life issues and help businesses understand the true potential of digital marketing and harness it to achieve hyper growth. We have been working with 1000+ customers including the likes of Shoppers Stop, Shopclues, Snapdeal and One Stop to name a few and have been able to demonstrate a clear return-on- investment with increased revenues, improved conversion, growth in social presence and significant increase in word-of-mouth virality.