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Job Summary

We are looking for a highly analytical and results-driven Performance Marketing Manager to lead customer acquisition and revenue growth across paid digital channels. This role is ideal for someone who understands performance marketing end-to-end—from media buying and campaign optimization to attribution, analytics, tracking infrastructure, and growth experimentation.

If you're passionate about scaling digital campaigns through data-backed decisions and thrive in a fast-paced eCommerce environment, we'd love to hear from you.

Key Responsibilities

• Own customer acquisition and revenue growth through paid digital marketing channels.
• Plan, launch, manage, and optimize campaigns across Meta Ads (Facebook & Instagram) and Google Ads.
• Manage and optimize monthly advertising budgets while maintaining efficiency and profitability.
• Monitor key performance metrics including ROAS, MER, CAC, CPA, CTR, Conversion Rate, and Revenue.
• Develop structured testing roadmaps for audiences, creatives, offers, landing pages, and campaign strategies.
• Analyze customer journeys, conversion funnels, website performance, and attribution data to identify growth opportunities.
• Collaborate with the creative team by providing data-backed creative briefs and performance insights.
• Establish and maintain accurate tracking using UTM parameters, Meta Pixel, Conversion API (CAPI), Google Analytics 4 (GA4), Google Tag Manager (GTM), and other tracking tools.
• Identify and resolve attribution issues, tracking gaps, and reporting discrepancies.
• Prepare regular performance reports with actionable recommendations.
• Stay updated with platform changes, emerging trends, and industry best practices.

Requirements

• 4–7 years of hands-on experience in Performance Marketing, Media Buying, or Growth Marketing.
• Strong expertise in Meta Ads and Google Ads.
• Experience analyzing Shopify reports and reconciling data with Meta and Google Ads.
• Proven success in scaling paid acquisition while maintaining profitability.
• Experience managing significant monthly advertising budgets.
• Hands-on experience with:
• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Meta Pixel
• Conversion API (CAPI)
• Conversion Tracking
• Strong understanding of attribution, funnel analysis, customer journeys, and performance reporting.
• Experience briefing creative teams based on performance data and conversion insights.
• Ability to translate analytics into actionable growth strategies.
• Experience in D2C, eCommerce, FMCG, Beauty, Wellness, Consumer Brands, or Performance Marketing Agencies is preferred.
• Strong ownership mindset, attention to detail, and ability to work in a fast-paced environment.
• Comfortable collaborating across marketing, creative, website, and product teams.

Preferred Qualifications

• Experience working in a founder-led or high-growth business where ownership and initiative were essential.
• Strong problem-solving skills with a proactive approach to identifying opportunities and mitigating performance issues.
• Experience building scalable reporting systems and marketing processes.

Compensation & Benefits

• Competitive salary based on experience and expertise.
• Opportunity to work on high-impact campaigns with meaningful ownership.
• Collaborative and growth-oriented work environment.

Schedule

• Full-time
• Monday to Saturday
• Day Shift