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About Us:
We are not just an AD agency or a creative agency, we are a Communication Company. Founded in 2014,
Moshi Moshi is a young, creative, gutsy, and committed communication company that wants its clients to always Expect the EXTRA from it. Our primary clientele consists of Startups and corporations like Ola, Zoomcar, Mercedes Benz, ITC, Aditya Birla Group, TATA Group, MTV, IHCL, Jaquar, Sobha, Simple Energy, and Godrej amongst others. We have a huge team of creative folks, marketers, learners, developers, and coders who believe Moshi Moshi is an experience rather than a company.
Job Role: Paid Media Lead
Experience Level: 5 + Years
Location: Bangalore, Karnataka (On-site)..
The ideal candidate will:
● Demonstrate an ability and willingness to learn new skills independently
● Possess the ability to communicate directly with clients, both verbally and in writing
● Have a strong analytical background
● Be detail oriented, highly organized, with a keen eye for consistency
● Be able to work effectively in a collaborative team environment, and independently as required
● Have a strong desire to learn and add value to the team
● Be solutions oriented
● Have worked within platforms including Google Ads, Google Analytics(GA4), Google Tag Manager, Bing Ads, Facebook Business Manager, Instagram Ads, LinkedIn Ads, Twitter Ads
Responsibilities:
● Develop and execute strategic marketing campaigns for clients across multiple media – paid search, display, video, and social platforms
● Manage all aspects of campaign configuration, launch, and ongoing optimization – including strategy, ad copywriting, data-based optimization, budget/billing management, and ad traffic
● Troubleshoot, problem-solve, and find creative solutions to client-specific needs.
● Assist creative team with ad creation through copywriting and strategic direction
● Identify optimization opportunities, including continuous testing of ad copy and landing pages, including A/B testing
● Ensure campaigns are meeting clearly defined conversion objective
● Create and deliver meaningful analytics and reporting to monitor and show progress
● Maintain knowledge of industry best practices and new technologies
● Maintaining the team strength at all times
Requirements:
● 5+ years of experience in Paid Media.
● Proficiency in English both written and spoke
● Result oriented performance.
● Excellent Communication & Analytical Skills.
● Should have a minimum of 4 years of agency experience.
About the role
We are looking for a skilled Performance Marketer for Insane Marketers who can optimize ad exposure and add Insane value to the campaign strategies. Responsible for growing revenue through digital media by executing marketing campaigns, and extracting and analyzing data across multiple channels.
Responsibilities
- Conducting market research and analyzing demographics, media usage, psychographics, and buying patterns to define the target audience and campaign requirements.
- Proofreading advertising material before launching campaigns.
- Coordinating and overseeing the development and launch of campaigns
- Run Google Ads, and FB ads and manage complete responsibility of Google and Social media ads with an advanced understanding of marketing, and funnels, and comfortable with Google and Facebook Campaigns Strategy, optimization, and Analytics.
- Creating and managing Multiple Campaigns with the Right Ad Copy, optimizing the ad copy, and landing pages for the best quality leads
- Identifying the target audience for a particular media campaign and deciding how best to communicate to that audience
- Analyzing and evaluating the effectiveness of the campaign and using this data to inform future campaigns
- Collaborate with cross-functional team to develop creative solutions to address client’s business challenges
- Well aware of segmentation of Budget across the funnel, and ensure the right ads are shown to the right audiences.
Requirements
- Minimum of 2 years of experience as a media buyer.
- Prior Experience running Google or Facebook Advertising campaigns
- Good understanding of media analytics tools such as Google Analytics, and strong computer skills with programs such as MS Office, Google Suite
- The ability to collaborate with others and work as part of a team.
- Exceptional organizational and project management skills.
- Strong communication and networking abilities.
Benefits-
- Health insurance.
- All books ordered in the domain that Insane works in will be reimbursed.
- The freedom to manage your own time, location, and schedule (we have no physical office or set working hours).
- 5 days working.
- In-house training to grow your skills
- The opportunity to work with an innovative team of people with an awesome company culture
- The chance to grow, be challenged, and develop with Insane marketers
- Day shift.
- Willing to relocate to Bangalore or be based in Bangalore for this position
About you
- You’re numbers-driven.
- You love data.
- You're passionate and driven.
- You have a sharp eye for detail.
- You're proactive and reactive.
- You have 2+ years in paid media buying.
Merito is a curated talent platform where we identify, assess, and connect candidates for matching job opportunities. We are working with the mission to change the way hiring is done. The company is founded by a team consisting of alumni from IIM Ahmedabad, McKinsey with more than 2 decades of experience in recruitment, training, and coaching.
Our client :-
Our client is Google partner in advertising and a premier Insight-driven Marketing platform. As a managed buying solution provider, they work with leading digital-first brands in India and are expanding our footprint globally, particularly focused on fast growing app-first start-ups driving their next level of scale via programmatic media. For many of its clients, programmatic marketing has emerged amongst their top three growth marketing channels alongside Google Ads and Facebook.
Responsibilities :-
- Develop integrated digital media strategies
- Prepare and deliver presentations
- Coordinate the implementation of digital media plans
- Create and manage digital campaign budgets
- Negotiate and purchase digital advertising space
- Collaborate with internal stakeholders to deliver fully integrated campaigns
- Track digital campaign performance
- Analyze campaign metrics, prepare performance reports, and provide recommendations
- Monitor market trends and identify new digital opportunities
Requirements :-
- Bachelor's degree in communication, marketing, or advertising
- At least 4 years of digital marketing experience.
- Experience with campaign management and ad serving technology, including Google Analytics.
- Deep knowledge of paid search, display advertising, and social media advertising.
- Strong communication and presentation skills.
- Analytical thinking and problem-solving abilities.
- Organizational and time management skills.
- Highly passionate, collaborative, outgoing, creative media leader and thinker
- Excellent communication/presentation/client management skills
Our client is the Health-tech initiative of India's largest business house. Started in 2015, it empowers healthcare providers and consumers in India. All healthcare monitoring services are made available through an app that will help connect doctors, hospitals, pharmacies, laboratories and consumers, enabling preventive and predictive healthcare. It helps the care-givers to track the entire patient journey from the initial appointment and maintaining their records, generating lab test reports to providing virtual consultation and home-care solutions. It is expected that this futuristic guide will strengthen doctor-patient relationship and enhance the in-clinic experience.
- Identifying how our brand is currently positioned in the market.
- Developing and executing marketing campaigns aimed at communicating our brand message.
- Communicating our brand personality internally and aligning different teams towards common goal.
- Leading marketing team members through campaigns.
- Measuring and reporting on success of marketing campaigns.
- Anticipating consumer trends and keeping brand up to date.
- Creating brand advocates and running referral campaigns.
- Driving consumer engagement and retention while managing LTV.
What you need to have:
- MBA from Tier-1 B-Schools
- Expertise in running ATL / BTL led marketing campaigns.
- Media planning and buying
- Good know how of the digital eco-system, managing geo-targeted or pan national campaigns as and when required.
- Creative development and agency management
- A go-getter with ownership and commitment
- Strong communication and interpersonal skills. Especially the ability to work cross-departments to achieve results.
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