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Problem Statement
Communicating our message effectively to the users via the right digital channels.
Responsibilities
● Build and deploy ads through paid channels at the direction of the campaign manager.
● Own and perform diligent and detail-oriented QA throughout the entire campaign process, with an emphasis on campaign tracking and Google Analytics setup.
● Support campaigns through traffic management that includes setup and implementation, testing, quality assurance, deployment, delivery, and optimization of ad campaigns.
● Extract data and insights from the entire lifecycle of digital campaigns that include but are not limited to Display, Social, SEM, Programmatic, Native, etc.
● Partner with internal teams to ensure all ad products are thoroughly vetted for operational use.
● Support channel managers directly with clear communication and delivery workflows that ensure transparency into deliverable timelines and potential delays.
● Troubleshoot technical issues, including malfunctioning tags, ad creative, click-through URLs, and landing pages, etc. and correct problems with client advertising campaigns.
● Proactively seek out new tools and opportunities to improve our advertising efforts.
● Participate in or facilitate special marketing projects as required
Requirements
● 3+ years of experience with Programmatic Ad Planning, Execution & Analysis.
● Experience with App first businesses will be an advantage (travel,
transportation/commute & e-commerce Exp)
● High affinity for people who've worked on targeting US customers.
● You should possess knowledge of Marketing analytics, Attribution, and Planning tools (e.g. Appsflyer, Firebase, etc.)
● Hands-on experience with DV360, Google Adwords, Facebook Ads, Programmatic, Contextual Ads, Native Advertising & affiliates.
● Deep understanding of Google & Facebook paid to advertise. ●Knowledge of SEO will give you a competitive advantage.
● Have proven experience in managing B2C campaigns.
● Hands-on experience in managing the marketing budget at scale along with the business objectives & KPIs like CPA, CPI, CPM, CAC/LTV, Acquisition, Remarketing, Cross-Sell, Up-Sell, etc.
● Exceptional project management and communications skills are essential to collaborating with a remote team.
● Strong process orientation & documentation ethic. Strong analytical skills.
● Growth mindset and willingness to learn.
● Must have experience with Outbrain, Taboola & Other third-party networks
Potential Growth Paths
● Performance Marketing Manager
● Campaign Manager
● Customer Marketing Manager
● Content Marketing Manager
The candidate must have at least 2 years of experience in managing ATL activities for renowned brands with thorough knowledge of all performance metrics. And would be required to craft and execute all the branding campaigns for our Apps.
The ideal candidate should have a strong analytical/business mindset, highly-focussed, self-motivated, and have prior experience in end-to-end managing brand campaigns. The candidate should be highly effective in cross-functional teams - working in collaboration with the agency, design team, business managers, and other stakeholders. We’re looking for someone with a “can-do” attitude who wants to work in a startup environment and always finds a way to make things work.
What is Must - ATL campaigns/ Offline Campaigns experience(especially Television) & media buying/planning experience
Joining: IMMEDIATELY
Responsibilities will include:
- Define the brand’s marketing strategy, deliver against app brand objectives
- Drive the development and execution of integrated marketing campaigns at national/regional levels
- Develop, manage, and analyzes branding campaigns across marketing channels - offline and online
- Coordinate with agency and internal design team to execute the campaign
- Analyze campaigns and provide strategic recommendations
Attributes we value:
- Strong analytical foundation with meticulous attention to detail
- Strong verbal and written communication skills
- Strong intellectual curiosity
- Extremely organized and detail-oriented
- Proficiency in Excel
Requirements:
- Graduation/Post-Graduation from a tier-1 institute
- Demonstrative experience in executing brand campaigns
- Work-ex: 4 - 8 years
Our product division, http://vdo.ai/">VDO.AI is seeking an experienced Senior Advertising Sales Manager to join our highly collaborative, motivated, and fast-growing team. Our native video product powers leading web publishers across the Indian region including the likes of Dainik Jagran, Scroll Media, The Hindu etc, serving over 1B impressions every month and growing.
Responsibilities:
- Spot opportunities, set up meetings with and present to key agency personnel (typically planners, strategists, account directors, group heads) and clients (brand manager, marketing manager, head of social media etc)
- Support the creative process as required, solicit briefs, write proposals, negotiate prices, and book new business
- Identify and grow relationships with media agencies and brands
- Manage and maintain a sales pipeline for the Indian geography
Requirements:
- 5+ years in digital media sales experience (with proof of sales abilities)
- A network of strong relationships and an excellent reputation with key media agency and client personnel
- An understanding of the video market
- Ability to work quickly and efficiently in a fast-paced environment within tight deadlines
- Demonstrated experience generating leads and closing new business
- Excellent presentation skills
- Experience achieving group goals; and not fazed by targets or metrics
- Solid knowledge of the programmatic market and what this means for video
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