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As a Demand Generation Lead, you will play a critical role in driving revenue growth through strategic demand generation campaigns and initiatives. You will be responsible for executing integrated marketing campaigns, optimizing lead generation efforts, and collaborating with cross-functional teams to achieve business objectives.

Roles and Responsibilities:

• Develop and implement comprehensive demand-generation strategies that align with our business objectives and target audience. Identify target markets, segments, and personas to guide campaign planning and execution.
• Planned, create, and execute integrated marketing campaigns across various channels, including email marketing, digital advertising, content marketing, social media, and events.
• Optimize lead generation efforts through the effective use of marketing automation platforms, lead capture forms, landing pages, and lead nurturing workflows.
• Collaborate with the content team to develop high-quality content assets, such as whitepapers, case studies, blog posts, and videos, that support demand generation efforts.
• Utilize marketing analytics tools to track, analyze, and report on campaign performance, including metrics like conversion rates, ROI, and pipeline generation.
• Work closely with cross-functional teams, including sales, product marketing, design, and PR to align demand generation initiatives with overall marketing and sales strategies.
• Stay informed about market trends, competitor activities, and industry best practices related to demand generation and B2B marketing.

Requirements:

• Bachelor’s degree in marketing, business, or a related field.
• Proven experience in demand generation, digital marketing, or a related field within the B2B SaaS industry.
• Strong knowledge of demand generation tactics and channels, including email marketing, digital advertising, content marketing, social media, and events.
• Proficiency in marketing automation platforms, such as HubSpot, Marketo, or Pardot, and CRM systems like Salesforce.
• Excellent analytical skills with the ability to interpret data, track key metrics, and make data-driven decisions to optimize campaign performance.
• Exceptional project management skills with the ability to manage multiple campaigns and priorities simultaneously.
• Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams and stakeholders.
• Strategic mindset with a focus on driving results, meeting targets, and contributing to revenue growth

• Understanding the non-functional requirements from business.
• Analyzing the critical business scenarios.
• Analyzing the service level agreement objectives.
• Developing the test scripts.
• Enhancing the scripts by creating/implementing. ...
• Designing workload model.
• Test Execution.

Work Location: TVM/Kochi/Bangalore

Experience: 6-10years

• At least 5 years of experience in SailPoint IdentityIQ architecture, design, development, configuration, testing, integration, and deployment. 
• Must have experience in application onboarding, provisioning, workflow customization, access review etc. 
• SailPoint connector development experience with both out-of-the-box and custom connectors. 
• Sound experience in developing applications using Java, JEE components. 
• At least 3+ year of experience with Java, BeanShell/JavaScript, JSP/Servlets, SQL, Powershell, and XML. 
• Experience in any other IDM suite (OIM, IBM, Sun, CA, Novell) is an added advantage 
•  

As the Marketing Automation Manager, you will be responsible for executing campaigns and initiatives across multiple marketing channels, with a focus on email marketing, marketing automation, and lead generation. You will work closely with the Brand Strategy team and other members of the marketing team to develop and execute campaigns that support our business objectives and drive revenue growth.

Roles and Responsibilities:

• Develop and implement marketing automation strategies aligned with the business objectives and long-term customer acquisition and retention goals.
• Collaborate with the marketing team to plan and execute marketing campaigns that leverage marketing automation capabilities.
• Drive lead generation efforts by implementing effective strategies and tactics within marketing automation platforms. Create and optimize lead capture forms, landing pages, and lead scoring models to enhance lead quality and conversion rates.
• Use analytical tools and data sources to track, analyze, and report on campaign performance, including metrics such as open rates, click-through rates, conversion rates, and overall campaign effectiveness.
• Work closely with cross-functional teams, including sales, content, and design, to align marketing automation initiatives with overall marketing strategies.
• Maintain knowledge of GDPR, PECR, and other relevant privacy regulations to ensure compliance with marketing automation practices.
• Stay informed about marketing automation trends, tools, and best practices within the B2B technology industry. Conduct research and benchmarking to identify opportunities for innovation and optimization in marketing automation strategies and tactics.

Requirements:

• Prior experience in marketing automation or digital marketing for a high-growth B2B technology business.
• Hands-on experience in setting up automated campaigns using platforms like Hubspot, Salesforce, and similar marketing automation tools.
• Expertise in implementing web tracking technologies such as Google Analytics, Mixpanel, Snowflake, etc.
• Strategic mindset to help the business achieve long-term customer acquisition and retention goals.
• Proven ability to translate complex data into actionable insights for stakeholders.
• Ability to pivot quickly and make fast decisions based on changing needs in a high-growth environment.
• Comfortable working under tight deadlines and strong attention to detail.
• Excellent interpersonal, communication, and project management skills with the ability to prioritize tasks across multiple projects.
• Knowledge of GDPR, PECR, and other relevant privacy regulations.

• HTML/CSS/ES6 Javascript, Java 8 and any Java based web framework
• Adobe experience Manager (AEM) Apache Sling, JCR, OSGI
• Good knowledge in Apache Sling framework
• Good knowledge in Java content repository API
• Good knowledge in Apache Jack rabbbit framework
• Knowledge of OSGI and Declarative Services
• Strong understanding of REST Principles and Hands on experience REST based API  development
•  Knowledge of Patterns and good practices to design and develop quality and clean code
• Experience in Pair programming and code reviews
• Experience with testing at all levels unit, integration, functional and performance
• Experience in Agile Project (Scrum or SAFe) execution is a must
• Familiarity with git, basic git branching strategies, working in a peer-reviewed  environment,able to code to existing patterns/styles
• Familiarity with task management, bug tracking and wiki-based documentation tools like Jiraand confluence

• AEM BE developers must have modern ES6 javascript experience as well as java developer experience
• Must be comfortable working with AEM workflows, scheduled jobs, creating/modifying jcr
• nodes via java code, and accessing REST endpoints via java code
• Ability to create custom AEM CQ components and a good exposure to both core and
•  foundation components that can be inherited in AEM
• Good understanding of AEM web development framework using Apache Sling
• Create multiple OSGI Bundles in the AEM stack based on the requirements of the Project

Roles & Responsibilities:

1. ·       Identifying quality lead and bringing up the projects for the company through different online platforms
2. ·       Bidding on various portals like PPH/ GURU/ UPWORK / Freelancer and other relevant online platforms
3. ·       Handle the initial discussions and collect the strategic information about the prospects
4. ·       Understand complex project requirements and prepare proposal /bid to generate leads
5. ·       Continue prospect engagement and account management throughout the sales cycle until closure.
6. ·       Independently collaborate with the technical team for presentation with prospects.
7. ·       Scout for new bidding platforms and websites to catch out the opportunities.
8.  
9. Skill & Experience Required
10. ·       Excellent verbal and written communication skills, capable of converting the prospect with good linguistic ability.
11. ·       Must have 1-3 years of experience in Web Development & Mobile Apps project acquisition and closure through the online bidding platforms.
12. ·       Experience with lead generation and prospect management via various online platforms.
13. ·       Must have sound technical knowledge of advanced Web and Mobile technologies trending today.
14. ·       Lead generation through LinkedIn, database, and other social networks.
15. ·       Ability to handle the sales independently or as part of a team
16.  
17. Education: Degree/ any diploma

Work Location : Kochi/ Trivandrum

The ideal candidate will be passionate about providing the best experience to our user community from UI/UX design to speed and performance.  You will think critically to develop native apps for iPhone and iPad.  You’ll instrument, measure, optimize and build high quality architectures and code in areas such as Search, Transactions and Profile Management.

General Responsibilities:

End-to-end iOS application development that will produce elegant features that our users will love

Coding alongside the team (comprised of designers and product managers)developing features for our mobile apps

Produce high quality software that is unit tested, code reviewed, and checked in regularly for continuous integration.

Understand where to make architectural trade-offs applying synchronous and asynchronous design patterns

Provide solid feedback on good mobile UI/UX design practices and ways to reduce any user friction

Requirements:

9+ years in top-notch current software development skills which includes Objective-C, C and/or C++

10+ years experience in software design, development, and algorithm related solutions.

Knowledge of UI and animation frameworks, touch user interface, and MVP application design

Strong expertise in developing enterprise applications on iOS – understand how to scale to millions of users

Familiar with deploying to Apple’s app store and staged rollouts 

Experience with third-party libraries and APIs

Extensive programming experience in Objective-C

Experience with relational databases (transactional and non-transactional), database architecture, and distributed transaction management.

Strong understanding of working with REST services, databases, caching strategies & asynchronous calls is a must

Good understanding of software development lifecycle along with working knowledge of SCM with strong emphasis on Git and Jira

BA/BS Degree in Computer Science or related technical discipline, or related practical experience.

Please visit us at https://www.foundingminds.com/

About:

Pangolin is a brand consultancy and creative agency. We help companies create positive change in the world by raising awareness through branding and inspiring through storytelling. We’re growing our team of creatives and strategists. Join us if you’re craving work that makes a real difference in the world, and a work culture that allows you to have a balanced life. 

Role:

Creative Content Writer - B2B/B2C

Description:

Our clients have stories that need telling, we’re looking for storytellers who weave the right narrative for them. Are you comfortable telling stories of social impact, societal change, industrial evolution, and technological innovation? Are you well-versed with corporate communication, writing content for B2B marketing and sales, and enterprise content marketing? Have you worked on a large variety of content types - emails, brochures, flyers, social media content, website copy, sales presentations, webinar decks, articles, and whitepapers? Then you might be a good fit for this job.

Competencies:

• Ability to work on multiple projects simultaneously, effectively juggle diverse writing demands, and deliver on-time
• High retention capacity and the ability to understand client briefs to create effective content strategies.
• An unerring eye for detail and a knack for creativity. 

Skills:

• Ability to interpret data to make recommendations for optimizing online content marketing.
• Unique, engaging, and varied writing styles with good proofreading and research skills.
• Knowledge of keywords, meta tags, SEO, and basic writing terminologies.

Experience:

• Understands marketing KPIs and ROI generated from content marketing programs, including an understanding of how content sources influence audience acquisition pipelines.
• Experienced in writing blogs, product portfolios, reports, web content, brochures, and other marketing collateral for B2B/B2C clients.
• Has a solid foundation in SEO, content strategy, analytics, copywriting, and copy editing.

Location and Type: 

Remote, Full-time

Evaluation:

Portfolios will be checked for expertise in both B2B and B2C domains. Please share only samples of work done by yourself for actual clients. Share only creative work done for an actual company, strictly no SEO blogs or personal blogs. . Shortlisting will be followed by a video interview.