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About the Role:

We are on the lookout for a dynamic Marketing Automation and Data Analytics Specialist, someone who is not only adept in marketing automation/operation but also possesses a keen expertise in data analytics and visualization. This role is tailor-made for individuals who are proficient with tools like Eloqua, Marketo, Salesforce Pardot, and Power BI.

As our Marketing Automation and Data Analytics Specialist, your responsibilities will span across managing and optimizing marketing automation systems and overseeing the migration and enhancement of data systems and dashboards. You will play a pivotal role in blending marketing strategies with data analytics, ensuring the creation of visually appealing and effective reports and dashboards. Collaborating closely with marketing teams, you will help in making data-driven decisions that propel the company forward.

We believe in fostering an environment where initiative and self-direction are valued. While you will receive the necessary guidance and support, the autonomy of your role is a testament to our trust in your abilities and professionalism.

Responsibilities:

• Manage and optimize marketing automation systems (Eloqua, Marketo, Salesforce Pardot) to map and improve business processes.
• Develop, audit, and enhance data systems, ensuring accuracy and efficiency in marketing efforts.
• Build and migrate interactive, visually appealing dashboards and reports.
• Develop and maintain reporting and analytics for marketing efforts, database health, lead scoring, and dashboard performance.
• Handle technical aspects of key marketing systems and integrate them with data visualization tools like Power BI.
• Review and improve existing SQL data sources for effective integration and analytics.
• Collaborate closely with sales, marketing, and analytics teams to define requirements, establish best practices, and ensure successful outcomes.
• Ensure all marketing data, dashboards, and reports are accurate and effectively meet business needs.

Ideal Candidate Qualities:

• Strong commitment to the role with a focus on long-term growth.
• Exceptional communication and collaboration skills across diverse teams.
• High degree of autonomy and ability to work effectively without micromanagement.
• Strong attention to detail and organization skills.

Qualifications:

• Hands-on experience with marketing automation systems and data analytics tools like Eloqua, Marketo, Salesforce Pardot and Power Bi .
• Proven experience in data visualization and dashboard creation using Power BI.
• Experience with SQL, including building and optimizing queries.
• Knowledge of ABM and Intent Signaling technologies is a plus.
• Outstanding analytical skills with an ability to work with complex datasets.
• Familiarity with data collection, cleaning, and transformation processes.

Benefits:

• Work-from-home flexibility.
• Career advancement opportunities and professional development support.
• Supportive and collaborative team environment.

Hiring Process:

The hiring process at InEvolution is thoughtfully designed to ensure alignment between your career goals and our company's objectives. The process will include:

• Initial Phone Screening: A brief conversation to discuss your background and understand your career aspirations.
• Team Introduction Interview: Candidates who excel in the first round will engage in a deeper discussion with our team, providing insights into our work culture and the specificities of the role.
• Technical Assessment: In the final round, you will meet our Technical Director for an in-depth conversation about your technical skills and how these align with the demands of the role.

As a Demand Generation Lead, you will play a critical role in driving revenue growth through strategic demand generation campaigns and initiatives. You will be responsible for executing integrated marketing campaigns, optimizing lead generation efforts, and collaborating with cross-functional teams to achieve business objectives.

Roles and Responsibilities:

• Develop and implement comprehensive demand-generation strategies that align with our business objectives and target audience. Identify target markets, segments, and personas to guide campaign planning and execution.
• Planned, create, and execute integrated marketing campaigns across various channels, including email marketing, digital advertising, content marketing, social media, and events.
• Optimize lead generation efforts through the effective use of marketing automation platforms, lead capture forms, landing pages, and lead nurturing workflows.
• Collaborate with the content team to develop high-quality content assets, such as whitepapers, case studies, blog posts, and videos, that support demand generation efforts.
• Utilize marketing analytics tools to track, analyze, and report on campaign performance, including metrics like conversion rates, ROI, and pipeline generation.
• Work closely with cross-functional teams, including sales, product marketing, design, and PR to align demand generation initiatives with overall marketing and sales strategies.
• Stay informed about market trends, competitor activities, and industry best practices related to demand generation and B2B marketing.

Requirements:

• Bachelor’s degree in marketing, business, or a related field.
• Proven experience in demand generation, digital marketing, or a related field within the B2B SaaS industry.
• Strong knowledge of demand generation tactics and channels, including email marketing, digital advertising, content marketing, social media, and events.
• Proficiency in marketing automation platforms, such as HubSpot, Marketo, or Pardot, and CRM systems like Salesforce.
• Excellent analytical skills with the ability to interpret data, track key metrics, and make data-driven decisions to optimize campaign performance.
• Exceptional project management skills with the ability to manage multiple campaigns and priorities simultaneously.
• Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams and stakeholders.
• Strategic mindset with a focus on driving results, meeting targets, and contributing to revenue growth

• Market intelligence—be the expert on our buyers, who are they, how they buy and their key buying criteria.
• Understand the competitive landscape—be an expert on our competition and how they are positioned.
• Collaborate with product management and marketing communications to develop product positioning and messaging that resonate with our target buyer personas.
• Understand and document our buyer’s process, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn.
• Develop a marketing plan for the products you support in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.
• Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes.
• Plan the launches of net-new products and releases of existing products, and manage the cross-functional implementation of the plan.
• Act as the primary thought leader for the products you support externally, including speaking engagements and written works.
• Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.

• 5+ years of product marketing experience with at least 2 years of experience in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research)
• Proficient in productivity applications such as Microsoft Office, Project or Basecamp.
• Comfortable using collaboration and CRM tools such as Slack and Salesforce.
• Familiar with marketing automation tools such as Marketo, Pardot and Omniture, and Google Analytics.
• Power user of networking tools such as LinkedIn, Twitter, Facebook and Instagram.
• Exceptional ROI-tracking skills, able to prove what is –or isn’t—working
• Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.
• Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. Team player!
• Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.
• Bachelor’s degree in business or marketing; MBA preferred.
• Pragmatic Institute Certified (PMC) III or higher preferred.

• Deep knowledge and working experience in any of Adobe Marketo or Hybris Marketing or Emarsys platforms with end to end hands-on implementation and integration experience including integration tools
• Other platforms of interest include Adobe Campaign Emarsys Pardot Salesforce Marketing Cloud and Eloqua
• Hybris Marketing or Adobe Marketo Certification strongly preferred
• Experience in evaluating different marketing platforms (e.g. Salesforce SFMC versus Adobe Marketo versus Adobe Marketing) 
• Experience in design and setup of Marketing Technology Architecture
• Proficient in scripting and experience with HTML XML CSS JavaScript etc.
• Experience with triggering campaigns via API calls
• Responsible for the detailed design of technical solutions POV on marketing solutions Proof-of-Concepts (POC) prototyping and documentation of the technical design
• Collaborate with Onshore team in tailoring solutions that meets business needs using agile/iterative development process
• Perform feasibility analysis for the marketing solution that meet the business goals
• Experience with client discovery workshops and technical solutions presentations
• Excellent communication skills required as this is a client business & IT interfacing role