11+ Marketo Jobs in Chennai | Marketo Job openings in Chennai

As a Demand Generation Lead, you will play a critical role in driving revenue growth through strategic demand generation campaigns and initiatives. You will be responsible for executing integrated marketing campaigns, optimizing lead generation efforts, and collaborating with cross-functional teams to achieve business objectives.

Roles and Responsibilities:

• Develop and implement comprehensive demand-generation strategies that align with our business objectives and target audience. Identify target markets, segments, and personas to guide campaign planning and execution.
• Planned, create, and execute integrated marketing campaigns across various channels, including email marketing, digital advertising, content marketing, social media, and events.
• Optimize lead generation efforts through the effective use of marketing automation platforms, lead capture forms, landing pages, and lead nurturing workflows.
• Collaborate with the content team to develop high-quality content assets, such as whitepapers, case studies, blog posts, and videos, that support demand generation efforts.
• Utilize marketing analytics tools to track, analyze, and report on campaign performance, including metrics like conversion rates, ROI, and pipeline generation.
• Work closely with cross-functional teams, including sales, product marketing, design, and PR to align demand generation initiatives with overall marketing and sales strategies.
• Stay informed about market trends, competitor activities, and industry best practices related to demand generation and B2B marketing.

Requirements:

• Bachelor’s degree in marketing, business, or a related field.
• Proven experience in demand generation, digital marketing, or a related field within the B2B SaaS industry.
• Strong knowledge of demand generation tactics and channels, including email marketing, digital advertising, content marketing, social media, and events.
• Proficiency in marketing automation platforms, such as HubSpot, Marketo, or Pardot, and CRM systems like Salesforce.
• Excellent analytical skills with the ability to interpret data, track key metrics, and make data-driven decisions to optimize campaign performance.
• Exceptional project management skills with the ability to manage multiple campaigns and priorities simultaneously.
• Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams and stakeholders.
• Strategic mindset with a focus on driving results, meeting targets, and contributing to revenue growth

Technical Lead

The ideal candidate should possess the following qualifications:

• Education: Bachelor's degree in Computer Science, Software Engineering, or a related field.
• Experience: 9+ years in software development with a proven track record of delivering scalable applications.
• Leadership Skills: 4+ years of experience in a technical leadership role, demonstrating strong mentoring abilities.
• Technical Lead must Lead and mentor a team of software developers and validation engineers.
• Technical Skills: Technical Lead must have Proficiency in programming languages such as C#, React js, SQL, MySQL, Javascript, Web API are required .NET, or Python, along with frameworks and tools used in software development.
• Technical Lead must have General working knowledge of Selenium to support current business automation tools and future automation requirements.
• General working knowledge of PHP desired to support current legacy applications which are on the roadmap for future modernization.
• Technical Lead must have Strong understanding of software development lifecycle (SDLC).
• Experience with agile methodologies (Scrum/Kanban or similar).
• Knowledge of version control systems (Git or similar).
• Development Methodologies: Experience with Agile development methodologies and experience with CI/CD pipelines.
• Problem-Solving Skills: Strong analytical and problem-solving abilities that enable the identification of complex technical issues.
• Collaboration: Excellent communication and collaboration skills, with the ability to work effectively within a team environment.
• Innovation: A passion for technology and innovation, with a keen interest in exploring new technologies to find the best solutions.

Critical Skills to Possess:

Must have

• Strong knowledge in core Content Management System (CMS) architecture and application development life cycle process
• Strong knowledge in Adobe Experience Manager (AEM) framework and design patterns
• Experience in developing and configuring AEM workflows, user roles and permissions
• Experience with AEM Cloud tools and AEM instances like Author, Preview and Publish
• Strong knowledge in AEM Cloud architecture to implement components, templates, dialogs, and processes
• Strong knowledge in building AEM components using Angular Framework or other SPA frameworks
• Extensive knowledge in the architecture and deployment of REST APIs within the AEM system
• Strong knowledge on developing features using Java, Angular, HTML, CSS, and JavaScript

Good to have

• Experience with AEM Dispatcher and Multi-Site Manager (MSM)
• Experience with AEM key technology concepts, such as Granite/Sling/OSGi/JCR/ Sightly/HTL UI
• Experience with AEM templates, processes, and application customizations for the WCM application
• Experience in Omni channel AEM integrations with other apps and creating components for AEM
• Strong knowledge in Translation design patterns and AEM translation integrations with third parties
• Experience with Version Control tools and CI/CD process
• Knowledge in third party APIs or widgets integrations with AEM
• Knowledge in AEM CDN configurations and caching strategies

Optiblack is a product growth firm that works with product leaders to drive revenue from data. Optiblack has worked with 50+ firms and created an impact of $300M+ USD

Optiblack is looking to add a product analyst that works with their clients on client engagement.

Job Descriptions

0. Monitoring

 Look at data from various sources daily to understand insights

 Identify areas of improvement

 Create the dashboards as per requirements

 Build tracking plan

1. Data Analysis

 Gather and analyze data from various sources to extract actionable insights.

 Use statistical techniques and data visualization to interpret trends and patterns.

 Identify opportunities for product improvements based on data analysis.

2. Product Performance Evaluation

 Monitor key product metrics and performance indicators.

 Conduct regular evaluations to assess product performance against goals and benchmarks.

 Identify areas of improvement and recommend strategies for optimization.

3. Market Research

 Conduct market research to understand industry trends, customer needs, and competitive landscape.

 Analyze market data and customer feedback to identify market opportunities.

 Provide insights on target market segments and potential customer segments.

4. User Experience Enhancement

 Collaborate with UX UI designers to improve the user experience of the product.

 Conduct user research, interviews, and usability testing to gather feedback on product usability and satisfaction.

 Recommend enhancements and features to improve user experience.

5. Requirement Gathering

 Collaborate with stakeholders to gather and document product requirements.

 Conduct interviews, workshops, and surveys to understand user and business needs.

 Translate requirements into clear and actionable user stories or product specifications.

6. A/B Testing

 Plan, execute, and analyze A/B Tests to evaluate the impact of changes or new features.

 Use data from A/B tests to make data-driven decisions and optimize the product.

7. Reporting and Presentation

 Prepare reports and presentations to communicate insights, findings, and recommendations.

 Present data analysis and product performance evaluations to stakeholders and cross-functional teams.

 Clearly articulate complex concepts in a concise and understandable manner.

Skills Required for a Product Analyst

1. Technical Skills

 Data Analysis: Proficiency in using analytical tools and techniques to gather, analyze, and interpret data.

 Tools: Mixpanel or similar

 Market Research: Knowledge of market research methodologies, including data collection, analysis, and competitor analysis.

 Product Management Tools: Familiarity with product management tools such as Jira, Trello, or Asana to manage product backlogs, roadmaps, and user stories.

 User Experience (UX) Design: Understanding of UX principles and the ability to work closely with designers to enhance the user experience of the product.

 A/B Testing: Experience in planning, executing, and analyzing A/B tests to measure the impact of product changes.

 SQL and Database Knowledge: Proficiency in SQL to extract and analyze data from databases.

2. Workplace Skills

 Communication: Strong verbal and written communication skills to effectively collaborate with stakeholders, present findings, and document requirements.

 Problem-Solving: Ability to identify problems, gather relevant information, and propose practical solutions to improve product performance and user experience.

 Critical Thinking: Capacity to think analytically, assess situations, and make data-driven decisions.

 Stakeholder Management: Skill in managing relationships with stakeholders, understanding their needs, and balancing competing priorities.

 Teamwork and Collaboration: Ability to work collaboratively with cross-functional teams, including product managers, designers, developers, and marketers.

 Adaptability: Flexibility to navigate in a dynamic and fast-paced work environment, adjusting priorities as needed.

 Attention to Detail: Strong attention to detail to ensure accuracy and precision in data analysis, documentation, and requirement gathering.

Job Title - Senior Backend Engineer

About Tazapay 

Tazapay is a cross border payment service provider. They offer local collections via local payment methods, virtual accounts and cards in over 70 markets. The merchant does not need to create local entities anywhere and Tazapay offers the additional compliance framework to take care of local regulations and requirements. This results in decreased transaction costs, fx transparency and higher auth rates. 

They are licensed and backed by leading investors.   www.tazapay.com 

What’s exciting waiting for You? 

This is an amazing opportunity for you to join a fantastic crew before the rocket ship launch. It will be a story you will carry with you through your life and have the unique experience of building something ground up and have the satisfaction of seeing your product being used and paid for by thousands of customers. You will be a part of a growth story be it anywhere - Sales, Software Development, Marketing, HR, Accounting etc. 

We believe in a culture of openness, innovation & great memories together. 

Are you ready for the ride? 

Find what interesting things you could do with us. 

About the Backend Engineer role

Responsibilities (not exhaustive)

• Design, write and deliver highly scalable, reliable and fault tolerant systems with minimal guidance 
• Participate in code and design reviews to maintain our high development standards
• Partner with the product management team to define and execute the feature roadmap
• Translate business requirements into scalable and extensible design
• Proactively manage stakeholder communication related to deliverables, risks, changes and dependencies
• Coordinate with cross functional teams (Mobile, DevOps, Data, UX, QA etc.) on planning and execution
• Continuously improve code quality, product execution, and customer delight
• Willingness to learn new languages and methodologies
• An enormous sense of ownership
• Engage in service capacity and demand planning, software performance analysis, tuning and optimization

The Ideal Candidate

Education

• Degree in Computer Science or equivalent with 5+ years of experience in commercial software development in large distributed systems

Experience

• Hands-on experience in designing, developing, testing and deploying applications on Golang, Ruby,Python, .Net Core or Java for large scale applications
• Deep knowledge of Linux as a production environment
• Strong knowledge of data structures, algorithms, distributed systems, and asynchronous architectures
• Expert in at least 1 of the following languages: Golang, Python, Ruby, Java, C, C++
• Proficient in OOP, including design patterns. 
• Ability to design and implement low latency RESTful services
• Hands-on coder who has built backend services that handle high volume traffic.
• Strong understanding of system performance and scaling
• Possess excellent communication, sharp analytical abilities with proven design skills, able to think critically of the current system in terms of growth and stability
• Data modeling experience in both Relational and NoSQL databases
• Continuously refactor applications to ensure high-quality design
• Ability to plan, prioritize, estimate and execute releases with good degree of predictability
• Ability to scope, review and refine user stories for technical completeness and to alleviate dependency risks
• Passion for learning new things, solving challenging problems
• Ability to get stuff done!

Nice to have

• Familiarity with Golang ecosystem
• Familiarity with running web services at scale; understanding of systems internals and networking are a plus
• Be familiar with HTTP/HTTPS communication protocols.

Abilities and Traits

• Ability to work under pressure and meet deadlines
• Ability to provide exceptional attention to details of the product.
• Ability to focus for extended periods of repetitious activity.
• Ability to think ahead and anticipate problems, issues and solutions
• Work well as a team player and help the team members to resolve issues
• Be committed to quality and be structured in approach
• Excellent and demonstrable concept formulation, logical and analytical skills
• Excellent planning, organizational, and prioritization skills

Location - Chennai - India

Join our team and let's groove together to the rhythm of innovation and opportunity!

Your Buddy

Tazapay

Job Title: Sales Development Manager - Corporate Gifting

Position Overview:

As a Sales Development Manager in the Corporate Gifting industry, you will be responsible for driving revenue growth through the development and execution of strategic sales initiatives. The ideal candidate will have a strong background in sales, a proven track record in the corporate gifting sector, and the ability to lead and motivate a sales team.

Key Responsibilities:

Sales Strategy and Planning:

·      Develop and implement a comprehensive sales strategy to achieve revenue targets and market share growth.

·      Analyze market trends, competitor activity, and customer behavior to identify new business opportunities.

·      Collaborate with the leadership team to set sales goals and objectives.

Team Leadership:

·      Lead and inspire a high-performing sales team.

·      Provide coaching, training, and mentorship to team members to enhance their sales skills and product knowledge.

·      Set clear performance expectations and regularly assess team performance against targets.

Corporate Gifting Expertise:

·      Leverage your expertise in the corporate gifting field to understand client needs and propose innovative gifting solutions.

·      Stay informed about industry trends, emerging technologies, and best practices in corporate gifting.

Client Relationship Management:

·      Cultivate and maintain strong relationships with key clients and prospects.

·      Collaborate with the marketing team to develop and execute effective client engagement strategies.

Sales Process Optimization:

·      Streamline and optimize the sales process to improve efficiency and effectiveness.

·      Implement and manage CRM tools to track and analyze sales performance metrics.

Collaboration:

·      Work closely with cross-functional teams, including marketing, operations, and customer service, to ensure seamless execution of sales initiatives.

·      Collaborate with product development teams to align offerings with market demand.

Qualifications:

·      Bachelor's degree in Business, Marketing, or a related field.

·      Proven experience in sales, with a focus on corporate gifting.

·      Demonstrated success in leading and managing high-performing sales teams.

·      Strong understanding of the corporate gifting market and industry trends.

·      Excellent communication, negotiation, and interpersonal skills.

·      Ability to think strategically and execute tactically.

·      Proficiency in CRM tools and sales analytics.

Responsibilities  

• Writing code to solve moderate to complex domain problems for various product and solution areas.

• Developing web application- Writing Unit test.

• Come up with designs and prototypes for pre-design and feasibility study activities

Requirements

• Expertise in JavaScript, JQuery and ASP.Net

• Hands-on experience working with Microsoft SQL Servers.

• Minimum one year of experience in React JS is a must

• Should be able to use Web API.

• java 8+
• springcore 
• springboot
• MongoDB
• Angular
• Agile