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As a Demand Generation Lead, you will play a critical role in driving revenue growth through strategic demand generation campaigns and initiatives. You will be responsible for executing integrated marketing campaigns, optimizing lead generation efforts, and collaborating with cross-functional teams to achieve business objectives.

Roles and Responsibilities:

• Develop and implement comprehensive demand-generation strategies that align with our business objectives and target audience. Identify target markets, segments, and personas to guide campaign planning and execution.
• Planned, create, and execute integrated marketing campaigns across various channels, including email marketing, digital advertising, content marketing, social media, and events.
• Optimize lead generation efforts through the effective use of marketing automation platforms, lead capture forms, landing pages, and lead nurturing workflows.
• Collaborate with the content team to develop high-quality content assets, such as whitepapers, case studies, blog posts, and videos, that support demand generation efforts.
• Utilize marketing analytics tools to track, analyze, and report on campaign performance, including metrics like conversion rates, ROI, and pipeline generation.
• Work closely with cross-functional teams, including sales, product marketing, design, and PR to align demand generation initiatives with overall marketing and sales strategies.
• Stay informed about market trends, competitor activities, and industry best practices related to demand generation and B2B marketing.

Requirements:

• Bachelor’s degree in marketing, business, or a related field.
• Proven experience in demand generation, digital marketing, or a related field within the B2B SaaS industry.
• Strong knowledge of demand generation tactics and channels, including email marketing, digital advertising, content marketing, social media, and events.
• Proficiency in marketing automation platforms, such as HubSpot, Marketo, or Pardot, and CRM systems like Salesforce.
• Excellent analytical skills with the ability to interpret data, track key metrics, and make data-driven decisions to optimize campaign performance.
• Exceptional project management skills with the ability to manage multiple campaigns and priorities simultaneously.
• Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams and stakeholders.
• Strategic mindset with a focus on driving results, meeting targets, and contributing to revenue growth

Mandatory (Experience 1): Must have a minimum 4+ YOE in B2B SaaS / Enterprise Tech sales, preferably in ERP, CAD, or Factory Automation tools.

Mandatory (Experience 2): At least 3+ YOE selling ERP solutions or CAD Softwares.

Mandatory (Experience 3): Proven track record in offline / field sales and experience in selling complex solutions.

Mandatory (Tools): Proficient in CRM systems (HubSpot, Zoho, Salesforce, etc.) and lead generation tools (LinkedIn Sales Navigator, Apollo, ZoomInfo, etc.)

Mandatory (Company): Experience in B2B SaaS Product companies or IT/Tech Services companies.

Mandatory (Note 1) - Total experience should not be more than 7 Years.

Mandatory (Note 2) - Overall Expected CTC should not be more than 15L

Job Title: Business Analyst – Banking/Fintech Domain

Location: Chennai (Work from Office)

Experience: 2+ Years

Employment Type: Full-time | Permanent

About the Role:

We are looking for an analytical and detail-oriented Business Analyst with experience in the banking or fintech domain to join our team at Stitch, Chennai. The ideal candidate will act as a bridge between business stakeholders and the technical team, ensuring smooth communication and efficient project delivery.

Key Responsibilities:

• Gather, analyze, and document business requirements and workflows.
• Collaborate with stakeholders, developers, and QA teams to ensure accurate implementation of business needs.
• Prepare BRD, FRD, user stories, and process flow diagrams.
• Conduct gap analysis, impact assessment, and feasibility studies.
• Support testing phases by validating requirements and ensuring UAT readiness.
• Coordinate with project managers to monitor timelines and deliverables.
• Provide data-driven insights and recommend process improvements.

Required Skills:

• 2+ years of experience as a Business Analyst, preferably in banking, payments, or fintech.
• Strong understanding of SDLC, Agile methodologies, and project documentation.
• Excellent communication, presentation, and stakeholder management skills.
• Proficiency in tools like JIRA, Confluence, MS Office, and Visio (or similar).
• Strong analytical thinking and problem-solving abilities.

Preferred Qualifications:

• Bachelor’s degree in Computer Science, IT, Business, or related field.
• Certifications such as CBAP, CCBA, or Agile BA are an added advantage.

Requirements:

·  Candidates must have substantial applicable IT experience, extensive development, programming experience in Core Java, J2ee, Spring, Spring Boot, Hibernate, Webservices using Restful, any DB (Oracle, PostgreSQL, SQL server).

·  Preferably the candidate must have worked in development projects and must have experience in Java / J2ee design patterns.

·  Experience in AWS, Azure will be an added advantage.

·  Candidate must have good experience in Agile methodology.

Job Summary:

We are seeking a highly experienced Unica Architect with 8+ years of expertise in designing, implementing, and optimizing Unica solutions. The ideal candidate will play a key role in architecting scalable and high-performing Unica-based marketing automation platforms, integrating Unica with enterprise systems, and driving best practices in campaign management, data strategy, and customer engagement.

Key Responsibilities:

Solution Architecture & Design:

·      Design and develop end-to-end Unica Campaign, Unica Interact, Unica Journey, and Unica Plan solutions.

·      Define best practices for campaign orchestration, segmentation, and personalization using Unica.

·      Architect scalable Unica environments ensuring high performance, reliability, and security.

·      Collaborate with business stakeholders, marketing teams, and IT teams to understand requirements and translate them into Unica-based solutions.

·      Architect scalable Unica environments ensuring high performance, reliability, and security.

Integration & Data Strategy:

·      Design seamless integration between Unica and CRM, data warehouses, digital platforms, and real-time decision systems.

·      Optimize ETL processes, audience segmentation strategies, and data flows for effective campaign execution.

·      Ensure proper data governance, compliance (GDPR, CCPA), and security policies within Unica solutions.

Unica Administration & Performance Optimization:

·      Lead the installation, configuration, and maintenance of Unica applications.

·      Optimize system performance, troubleshoot issues, and ensure high availability.

·      Manage application upgrades, patches, and environment migrations for Unica platforms.

·      Maintain the overall Unica system and perform regular housekeeping in an automated way.

·      Ensure all the integrated surrounding systems are functioning as expected.

·      Collaborating with relevant stakeholders from the client side to maintain the environment's stability.

·      Configuring notification facilities to the relevant stakeholders to make them aware of any system/functional failure that happens.

Campaign Strategy & Execution Support:

·      Guide campaign teams in setting up and executing complex multi-channel marketing campaigns.

·      Define audience segmentation models, personalization strategies, and A/B testing frameworks.

·      Ensure seamless customer journey automation and omnichannel engagement.

Leadership & Stakeholder Management:

·      Act as the subject matter expert (SME) and advisor for Unica implementations.

·      Mentor and train junior Unica developers and campaign specialists.

·      Engage with business leaders, marketing teams, and IT teams to drive Unica adoption and roadmap.

Required Skills & Experience:

·      8+ years of experience in HCL Unica Platform, Campaign, Plan, Interact, Journey, Deliver, Link, and related modules.

·      Deep understanding of campaign management, audience segmentation, and personalization.

·      Expertise in SQL, database design, and ETL processes for Unica.

·      Hands-on experience in Unica upgrades, migrations, and performance tuning.

·      Strong knowledge of REST APIs, SOAP APIs, and integrations with third-party tools (CRM, CDP, Web Analytics).

·      Experience in cloud deployments (AWS, Azure, GCP) for Unica.

·      Experience with data integration tools and techniques (e.g., ETL, APIs, data lakes).

·      Familiarity with web technologies (HTML, CSS, JavaScript) and CMS platforms.

·      Working knowledge of programming languages such as Java, PHP, and Python. Experience in developing, debugging, and maintaining code in these languages is preferred.

·      Experience with scripting languages like Bash, Shell, or PowerShell for automation and system management tasks.

·      Strong understanding of SQL (Structured Query Language) and experience in working with relational databases such as MySQL, PostgreSQL, or similar, and experience in working with stored procedures.

·      Proficiency in Linux operating systems, networking concepts, and server administration tasks.

·      Excellent problem-solving and analytical skills.

·      Strong communication and interpersonal skills.

·      Ability to work independently and as part of a team.

·      Detail-oriented with strong organizational skills.

Responsibilities:

1.     Sales Generation:

·       Identify and prospect potential clients to generate new business opportunities.

·       Conduct effective sales presentations and product demonstrations to showcase the value proposition of our offerings.

·       Collaborate with the sales team to develop and implement sales strategies to achieve revenue targets.

·       Follow up with leads and coordinate the entire sales cycle from initial contact to closing deals.

2.     Client Relationship Management (only for Senior Associate):

·       Build and maintain strong relationships with clients by understanding their needs and providing tailored solutions.

·       Provide exceptional customer service and address client inquiries and concerns promptly and professionally.

·       Conduct regular client follow-ups to ensure client satisfaction and identify opportunities for upselling or cross-selling.

3.     Market Analysis (only for Senior Associate):

·       Stay updated on industry trends, market conditions, and competitor activities.

·       Conduct market analysis to identify potential business opportunities and target markets.

·       Gather customer feedback and market insights to contribute to product and service enhancements.

4.     Sales Administration:

·       Maintain accurate and up-to-date sales records, including customer profiles, sales activities, and pipeline management.

·       Prepare sales reports and forecasts for management review.

·       Collaborate with the sales team and other departments to streamline processes and improve sales effectiveness.

Qualifications and Skills:

·       Bachelor's degree in Business, Marketing, or a related field.

·       Proven track record of 1-3 years in sales or business development roles for an associate and 4-6 years in sales and business development roles for a senior associate, preferably in a B2B environment.

·       Relevant experience like training Industry, HR consultancy, etc

·       Strong negotiation and persuasion skills with the ability to close deals.

·       Excellent communication and presentation skills, both verbal and written.

·       Self-motivated and target-driven, with a demonstrated ability to work in a fast-paced sales environment.

·       Strong interpersonal skills with the ability to build rapport and establish long-term client relationships.

Benefits:

·       Opportunities for career growth and professional development.

·       Collaborative and supportive work environment.

·       Ongoing training and skill development programs.

Software Development Engineer:

Major Responsibilities:

• Translation of complex functional requirements into technical requirements, implementing and maintaining a coherent and progressive development strategy for our product line
• Design, develop and maintain complex systems using best of the breed development practices and technology.
• Responsible for the over-all software development life cycle.
• Delivery of High Quality, Scalable and Extensible systems and applications on-time and on-budget.
• Adoption and Evolution of the software engineering practices and tools within the organization
• Keep in sync with the latest technology developments and open source offerings. Evaluate and adopt them for solving business problem of organization.
• Collaborate with other technology and business teams within the organization to provide efficient robust solutions to the problems.
• Drive and manage the bug triage process
• Report on status of product delivery and quality to management, customer support and product teams.

Desired Skills

• Strong programming, debugging, and problem-solving skills
• Strong understanding of data structures and algorithms
• Sound understanding of object-oriented programming and excellent software design skills.
• Good experience of SOA/Microservices/Restful services and development of N-tier J2EE / JavaSpringboot applications (API’s).
• Strong understanding of database design and SQL (mySql/mariaDB) development
• Good to have knowledge of NoSQL technologies like MongoDB, Solr, Redis, Cassandra or any other NoSQL database
• Knowledge of design patterns and good to have experience of large-scale applications
• Should have experience in Apache Kafka, RabbitMQ or other Queueing systems.

Ideal Experience

• 3 to 8 years of industry experience.
• Bachelors or Master’s Degree in Computer Science/ IT
• Drive discussions to create/improve product, process and technology
• Provide end to end solution and design details
• Lead development of formalized solution methodologies
• Passion to work in startup like environment

Personal Characteristics

• Passion and commitment
• Strong and excellent software design intellect
• High integrity
• Self-starter

Excellent communication skills

Excellent presentation skills.

The ability to handle pressure and meet deadlines

Quick Learning Ability

JOB DESCRIPTION

Responsible for generating sales with new/existing customers.

Developing opportunities with new customers

Reaching the targets and goals set for your profile.

Establishing, maintaining and expanding your customer base.

Increasing business opportunities through various routes to market

Follow up on the database / leads provided by Company.

Keeping up to date with products and competitors

Meeting With Clients on field

Report on sales activities to top management.

• Provide L1 support including desktops, laptops and printers and other IT related accessories
• Carry out initial troubleshooting and resolve the issue; if not escalate to L2 support or corresponding OEM
• Raise ticket within supplied ticketing system and update and close with end user confirmation
• Install and configure Windows Operating Systems and application software Like MS-Office, Outlook, Antivirus etc
• Install, configure and upgrade security software (e.g. Antivirus programs) like McAfee or Kaspersky software
• Install, configure and troubleshoot various PC Hardware Components
• Configure and troubleshoot of LAN and Wi-Fi setup
• Install and troubleshoot Printer, Scanner and Projector

About you:

• 1-2 years of experience as a Desktop Engineer from any industry

• Hands on experience in troubleshooting in Desktop, Laptop and PC Hardware

• Strong experience in Anti-Virus software installation and Management

• Good experience in configuration and troubleshooting of Network Devices

• Basic knowledge of Server administration and Server hardware

• Good working knowledge on MS-Office

• Good communication and problem-solving skill

• Any bachelor’s degree with IT background would be a plus

Join our team

We're looking for an experienced and passionate Data Engineer to join our team. Our vision is to empower Genesys to leverage data to drive better customer and business outcomes. Our batch and streaming solutions turn vast amounts of data into useful insights. If you’re interested in working with the latest big data technologies, using industry leading BI analytics and visualization tools, and bringing the power of data to our customers’ fingertips then this position is for you!

Our ideal candidate thrives in a fast-paced environment, enjoys the challenge of highly complex business contexts (that are typically being defined in real-time), and, above all, is a passionate about data and analytics.

What you'll get to do

• Work in an agile development environment, constantly shipping and iterating.
• Develop high quality batch and streaming big data pipelines.
• Interface with our Data Consumers, gathering requirements, and delivering complete data solutions.
• Own the design, development, and maintenance of datasets that drive key business decisions.
• Support, monitor and maintain the data models
• Adopt and define the standards and best practices in data engineering including data integrity, performance optimization, validation, reliability, and documentation.
• Keep up-to-date with advances in big data technologies and run pilots to design the data architecture to scale with the increased data volume using cloud services.
• Triage many possible courses of action in a high-ambiguity environment, making use of both quantitative analysis and business judgment.

Your experience should include

• Bachelor’s degree in CS or related technical field.
• 5+ years of experience in data modelling, data development, and data warehousing.
• Experience working with Big Data technologies (Hadoop, Hive, Spark, Kafka, Kinesis).
• Experience with large scale data processing systems for both batch and streaming technologies (Hadoop, Spark, Kinesis, Flink).
• Experience in programming using Python, Java or Scala.
• Experience with data orchestration tools (Airflow, Oozie, Step Functions).
• Solid understanding of database technologies including NoSQL and SQL.
• Strong in SQL queries (experience with Snowflake Cloud Datawarehouse is a plus)
• Work experience in Talend is a plus
• Track record of delivering reliable data pipelines with solid test infrastructure, CICD, data quality checks, monitoring, and alerting.
• Strong organizational and multitasking skills with ability to balance competing priorities.
• Excellent communication (verbal and written) and interpersonal skills and an ability to effectively communicate with both business and technical teams.
• An ability to work in a fast-paced environment where continuous innovation is occurring, and ambiguity is the norm.

Good to have

• Experience with AWS big data technologies - S3, EMR, Kinesis, Redshift, Glue