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As a Demand Generation Lead, you will play a critical role in driving revenue growth through strategic demand generation campaigns and initiatives. You will be responsible for executing integrated marketing campaigns, optimizing lead generation efforts, and collaborating with cross-functional teams to achieve business objectives.

Roles and Responsibilities:

• Develop and implement comprehensive demand-generation strategies that align with our business objectives and target audience. Identify target markets, segments, and personas to guide campaign planning and execution.
• Planned, create, and execute integrated marketing campaigns across various channels, including email marketing, digital advertising, content marketing, social media, and events.
• Optimize lead generation efforts through the effective use of marketing automation platforms, lead capture forms, landing pages, and lead nurturing workflows.
• Collaborate with the content team to develop high-quality content assets, such as whitepapers, case studies, blog posts, and videos, that support demand generation efforts.
• Utilize marketing analytics tools to track, analyze, and report on campaign performance, including metrics like conversion rates, ROI, and pipeline generation.
• Work closely with cross-functional teams, including sales, product marketing, design, and PR to align demand generation initiatives with overall marketing and sales strategies.
• Stay informed about market trends, competitor activities, and industry best practices related to demand generation and B2B marketing.

Requirements:

• Bachelor’s degree in marketing, business, or a related field.
• Proven experience in demand generation, digital marketing, or a related field within the B2B SaaS industry.
• Strong knowledge of demand generation tactics and channels, including email marketing, digital advertising, content marketing, social media, and events.
• Proficiency in marketing automation platforms, such as HubSpot, Marketo, or Pardot, and CRM systems like Salesforce.
• Excellent analytical skills with the ability to interpret data, track key metrics, and make data-driven decisions to optimize campaign performance.
• Exceptional project management skills with the ability to manage multiple campaigns and priorities simultaneously.
• Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams and stakeholders.
• Strategic mindset with a focus on driving results, meeting targets, and contributing to revenue growth

·                    Design, develop, and implement AI/ML models and algorithms.

·                    Focus on building Proof of Concept (POC) applications to demonstrate the feasibility and value of AI solutions.

·                    Write clean, efficient, and well-documented code.

·                    Collaborate with data engineers to ensure data quality and availability for model training and evaluation.

·                    Work closely with senior team members to understand project requirements and contribute to technical solutions.

·                    Troubleshoot and debug AI/ML models and applications.

·                    Stay up-to-date with the latest advancements in AI/ML.

·                    Utilize machine learning frameworks (e.g., TensorFlow, PyTorch, Scikit-learn) to develop and deploy models.

·                    Develop and deploy AI solutions on Google Cloud Platform (GCP).

·                    Implement data preprocessing and feature engineering techniques using libraries like Pandas and NumPy.

·                    Utilize Vertex AI for model training, deployment, and management.

·                    Integrate and leverage Google Gemini for specific AI functionalities.

Qualifications:

·                    Bachelor’s degree in computer science, Artificial Intelligence, or a related field.

·                    3+ years of experience in developing and implementing AI/ML models.

·                    Strong programming skills in Python.

·                    Experience with machine learning frameworks such as TensorFlow, PyTorch, or Scikit-learn.

·                    Good understanding of machine learning concepts and techniques.

·                    Ability to work independently and as part of a team.

·                    Strong problem-solving skills.

·                    Good communication skills.

·                    Experience with Google Cloud Platform (GCP) is preferred.

·                    Familiarity with Vertex AI is a plus.

1. We are looking for candidates who have good programming skills. Strong on data structures, algorithms, understand time space complexity, able to come up with multiple solutions and then arrive at most optimized one keeping in mind customer requirements. Should also be well aware of OO concepts. If he / she has a strong background on these areas ( in any programming language),
2. Next the candidate should have worked on JS  with good hands on experience in a few projects mainly in backend development like making api calls, handling exception, models, data transformations, controllers etc. 
3. The last would be having some experience in any one of react.js/ node.js or even angular.js since some of these are being used in the current project. 
4. Prefer candidates with Angular (ver 8+), react.js (ver 16+), Node (Ver 14+) and extremely good in JavaScript, HTML & CSS
5. Experience : 3-6 years relevant

Purpose

·        The Analytics and BI Head will collaborate closely with leaders across product, sales, and marketing to support and implement high-quality, data-driven decisions.

·        The candidate will ensure data accuracy and consistent reporting by designing optimal processes and procedures for analytical managers and employees to create and follow.

·        The candidate will manage the processes and people responsible for correct data reporting, modeling, and analysis.

Key Responsibilities

Responsibilities will include but will not be restricted to:

·        Lead cross-functional projects involving advanced data modeling and analysis techniques and review insights that will guide strategic decisions and uncover optimization opportunities.

·        Managing project budgets and financials, including forecasting, monitoring, and reporting.

·        Providing clear and concise instructions to different teams to ensure quality delivery of analysis.

·        Maintain dashboards and performance metrics support that support key business decisions.

·        Planning and executing strategies for completing projects on time.

·        Determining the need for training and talent development.

·        Recruit, train, develop and supervise managerial level employees.

·        Examine, interpret, and report results of analytical initiatives to stakeholders in leadership, technology, sales, marketing, and product teams.

·        Oversee the deliverable pipeline, including rationalization, de-duplication, and prioritization.

·        Anticipate future demands of initiatives related to people, technology, budget and business across the departments and review solutions to meet these needs.

·        Communicate results and business impacts of insight initiatives to stakeholders within and outside of the company.

Technical Requirements (what)

·        Advanced knowledge of data analysis and modeling principles: KPI Tree creation, Reporting best practices, predictive analytics, statistical and ML based modeling techniques

·        Work Experience of 20+ years in analytics inclusive of 5+ years of experience of leading a team. Candidates from Insurance Industry are preferred.

·        Understanding of and experience using analytical concepts and statistical techniques: hypothesis development, designing tests/experiments, analyzing data, drawing conclusions, and developing actionable recommendations for business units.

·        Strong problem solving, quantitative and analytical abilities.

·        Strong ability to plan and manage numerous processes, people, and projects simultaneously.

·        The right candidate will also be proficient and experienced with the following tools/programs:

§ Experience with working on big data environments: Teradata, Aster, Hadoop.

§ Experience with testing tools such as Adobe Test & Target.

§ Experience with data visualization tools: Tableau, Raw, chart.js.

§ Experience with Adobe Analytics and other analytics tools.

Desired Personal Qualities or Behavior

·        Strong leadership qualities, ability to communicate the vision crisply and drive collaboration and innovation.

·        Must be an initiative-taker.

·        Strong diligence, organizational skills, and the ability to manage multiple projects

·        Strong written and verbal communication skills, able to communicate effectively and in a professional manner with all levels of the company and outside vendors.

·        Ability to work in a diverse team environment and effectively support the demanding needs of the company.

·        Ability to work under pressure, meet deadlines with shifting priorities.

1.    Must be graduate (BCA or B.Tech or MCA)

2.    Minimum 1-6 years of experience

3.    Should have strong knowledge in Microsoft business central and Microsoft Dynamics Nav

4.    Strong knowledge of AL

5.    Good communication skill

Experience: 1 – 3.5 years

Mandatory Skills 

• Should have good knowledge in Object Oriented Programming concepts. 
• Good knowledge in ASP.NET, MVC and C#
• Understanding of JavaScript, HTML5 and CSS. 
• Good Knowledge in SQL Server and RDBMS concepts.

Desired Skills set:

• Create systems with .NET framework 4.x / ASP.NET MVC / SQL Server 2008-2016 / WCF / Web Services / WebAPI based on the design specification.
• Ability to create and optimize SQL Server 2008-2016 stored procedures.
• Experience with JQuery or similar technologies.
• Knowledge on .Net Core is an added advantage.

Description:

• Understanding on performing analysis and design, and develop the small/large-scale systems.
• Responsible for developing new programs and proofing the program to develop needed changes to assure production of a quality product.
• Tests the written programs to ensure that logic and syntax are correct, and that program results are accurate.
• Document code consistently throughout the development process by listing a description of the program, special instructions, and any changes made in database tables on procedural, modular and database level.
• Strong grasp of OO principles
• 1+ years of development experience in OO languages such as C# and MVC architecture.
• Sound knowledge of SQL and database technologies
• Knowledge of Agile Methodologies such as Extreme Programming (XP) & Scrum

• 4-15 year experience in Application Support
• Must have good knowledge in Java/J2EE, Microservices, PL/SQL, Unix
• Good to have knowledge in Agile, JIRA, Splunk, Service Now
• Good understanding and hands-on experience in Incident, Problem and Change Management
• Provide technical leadership to the team & contribute in the skill development within team
  Interact with internal teams and client stakeholders to trouble shoot the tickets/incident and manage other support activities
• Good communications skills are necessary, must be team player and inquisitive.
• Strong customer service and support focus with a desire to deliver a high-quality service
• Ability to multi-task, work under pressure and to tight deadlines
• Flexible in working outside of office business hours at short notice (as required)
• Should be able to examine the system and identify the areas for Service Improvements & Value adds.

• Hands-on experience in Development
• 4-6 years of Hands on experience with Python scripts
• 2-3 years of Hands on experience in PySpark coding. Worked in spark cluster computing technology.
• 3-4 years of Hands on end to end data pipeline experience working on AWS environments
• 3-4 years of Hands on experience working on AWS services – Glue, Lambda, Step Functions, EC2, RDS, SES, SNS, DMS, CloudWatch etc.
• 2-3 years of Hands on experience working on AWS redshift
• 6+ years of Hands on experience with writing Unix Shell scripts
• Good communication skills