Marketo Jobs in Chennai

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Demand Generation Lead

at Mitsogo Inc

Agency job

via Exceliq solutions by Rohitt shrivasttava

Chennai, Kochi (Cochin)

3 - 8 yrs

₹10L - ₹20L / yr

Hubspot

Marketo

pardot

Salesforce

Email Marketing

+3 more

As a Demand Generation Lead, you will play a critical role in driving revenue growth through strategic demand generation campaigns and initiatives. You will be responsible for executing integrated marketing campaigns, optimizing lead generation efforts, and collaborating with cross-functional teams to achieve business objectives.

Roles and Responsibilities:

Develop and implement comprehensive demand-generation strategies that align with our business objectives and target audience. Identify target markets, segments, and personas to guide campaign planning and execution.
Planned, create, and execute integrated marketing campaigns across various channels, including email marketing, digital advertising, content marketing, social media, and events.
Optimize lead generation efforts through the effective use of marketing automation platforms, lead capture forms, landing pages, and lead nurturing workflows.
Collaborate with the content team to develop high-quality content assets, such as whitepapers, case studies, blog posts, and videos, that support demand generation efforts.
Utilize marketing analytics tools to track, analyze, and report on campaign performance, including metrics like conversion rates, ROI, and pipeline generation.
Work closely with cross-functional teams, including sales, product marketing, design, and PR to align demand generation initiatives with overall marketing and sales strategies.
Stay informed about market trends, competitor activities, and industry best practices related to demand generation and B2B marketing.

Requirements:

Bachelor’s degree in marketing, business, or a related field.
Proven experience in demand generation, digital marketing, or a related field within the B2B SaaS industry.
Strong knowledge of demand generation tactics and channels, including email marketing, digital advertising, content marketing, social media, and events.
Proficiency in marketing automation platforms, such as HubSpot, Marketo, or Pardot, and CRM systems like Salesforce.
Excellent analytical skills with the ability to interpret data, track key metrics, and make data-driven decisions to optimize campaign performance.
Exceptional project management skills with the ability to manage multiple campaigns and priorities simultaneously.
Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams and stakeholders.
Strategic mindset with a focus on driving results, meeting targets, and contributing to revenue growth

Roles and Responsibilities:

Develop and implement comprehensive demand-generation strategies that align with our business objectives and target audience. Identify target markets, segments, and personas to guide campaign planning and execution.
Planned, create, and execute integrated marketing campaigns across various channels, including email marketing, digital advertising, content marketing, social media, and events.
Optimize lead generation efforts through the effective use of marketing automation platforms, lead capture forms, landing pages, and lead nurturing workflows.
Collaborate with the content team to develop high-quality content assets, such as whitepapers, case studies, blog posts, and videos, that support demand generation efforts.
Utilize marketing analytics tools to track, analyze, and report on campaign performance, including metrics like conversion rates, ROI, and pipeline generation.
Work closely with cross-functional teams, including sales, product marketing, design, and PR to align demand generation initiatives with overall marketing and sales strategies.
Stay informed about market trends, competitor activities, and industry best practices related to demand generation and B2B marketing.

Requirements:

Bachelor’s degree in marketing, business, or a related field.
Proven experience in demand generation, digital marketing, or a related field within the B2B SaaS industry.
Strong knowledge of demand generation tactics and channels, including email marketing, digital advertising, content marketing, social media, and events.
Proficiency in marketing automation platforms, such as HubSpot, Marketo, or Pardot, and CRM systems like Salesforce.
Excellent analytical skills with the ability to interpret data, track key metrics, and make data-driven decisions to optimize campaign performance.
Exceptional project management skills with the ability to manage multiple campaigns and priorities simultaneously.
Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams and stakeholders.
Strategic mindset with a focus on driving results, meeting targets, and contributing to revenue growth

Technical Project Manager

at J&F

Posted by Hema V

Remote, Noida, Chennai, Bengaluru (Bangalore)

5 - 16 yrs

Best in industry

Project Management

CAD

Agentic AI

Generative AI (GenAI)

2D,3D Drawing

+1 more

Technical Project Manager.

Run delivery for 15–25 backend, frontend, and AI engineers building construction

tech and CAD drawing-automation software — with structural engineers on one

side of you and the codebase on the other.

FULL-TIME

MANAGER · 7+ YRS

Engineering — Delivery & Program Management

TEAM YOU’LL RUN

15–25 engineers · Backend · Frontend · AI

LOCATION

India

EXPERIENCE

6–7 yrs min · 4+ yrs managing engineers

WORK MODE

Hybrid

DOMAIN

ENGAGEMENT

AEC · CAD / BIM automation · Multi-tenant SaaS

About BuildTwin

BuildTwin is a multi-tenant SaaS platform that runs the day-to-day operations of construction

and infrastructure companies — their workforce, projects, commercials, and documents — on a

single system. Alongside it we build an AI drawing-automation platform that turns structured

element data into production-ready technical drawings and exports them to PDF and DXF.

Both products are built by a small, senior engineering group in India: backend engineers on an

AWS serverless platform, frontend engineers on Angular and React, and AI engineers working

on drawing generation and data extraction. Sitting next to them — not in another building, not

in another timezone — are the structural and detailing engineers who define what a correct

drawing actually is.

That adjacency is our biggest advantage and our hardest coordination problem. This role exists

to make it work.

Role overview

We are hiring one Technical Project Manager to own delivery across our engineering teams in

Bengaluru. You will run 15–25 engineers across backend, frontend, and AI workstreams, and

you will be the person who turns requirements originating with our structural and detailing

engineers into scoped, sequenced, shipped software.

This is a technical role. You will not be handed a groomed backlog and asked to move cards

across it. You will sit in the design discussion and have a view on how and when — you will

push back on an approach that will not scale, ask why a trade-off was made, and know the

difference between a two-day change and a two-sprint one. You are not expected to write

production code. You are expected to read it, understand the system, and never be the least

informed person in a technical conversation you are chairing.

The centre of gravity of this job is the floor, not the calendar. Most of your day is

spent with the people building and the people specifying — closing the gap between what a

domain expert means and what an engineer can implement deterministically. Status

reporting is a by-product of doing that well, not the job itself.

What you’ll own.

Delivery ownership

Own the end-to-end delivery plan for every active workstream — scope, sequence,

dependencies, capacity, and dates that actually hold.

Break large, ambiguous product intent into engineering-sized increments with explicit

acceptance criteria, agreed with the people who will build them.

Run the operating cadence: planning, standups, refinement, demos, and retrospectives that

change something the following week.

Maintain one honest view of status — on track, at risk, slipped, and why — visible to the

founders and to the team at the same time.

Manage cross-team dependencies between backend, frontend, AI, and drawing-automation

workstreams so no team idles waiting on another.

Surface risk early, quantify it, and arrive with options — never an escalation without a

proposal.

Protect the team from thrash: absorb changing priorities, re-plan properly, and say no or not

now when a plan cannot take more.

Drive releases to genuinely done — QA, UAT with domain experts, documentation, and post

release verification included.

Own and improve the delivery metrics that matter: cycle time, predictability of committed

scope, defect escape rate, and rework.

Run the release calendar across two products so neither becomes the permanent second

priority.

Technical partnership

Participate substantively in technical discussions on design, sequencing, and trade-offs —

and hold your own with senior engineers.

Understand the architecture well enough to reason about blast radius: what a schema

change touches, why a migration is risky, why an API contract must be agreed before two

teams start.

Challenge estimates that look wrong in either direction, and recognise when an estimate is

uncertain because the problem is still unclear.

Translate technical constraints into decisions leadership can act on, and business constraints

into direction engineers can act on.

Keep testing, observability, and debt-reduction work on the plan instead of losing to features

every single quarter.

Insist that decisions get written down — architecture choices, drawing rules, API contracts,

and the reasoning behind each.

Stay close to the artefacts: read the tickets, the design docs, the PR titles, and the incident

write-ups.

Chair technical discussions where the outcome is a decision with an owner and a date, not a

longer discussion.