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As a Demand Generation Lead, you will play a critical role in driving revenue growth through strategic demand generation campaigns and initiatives. You will be responsible for executing integrated marketing campaigns, optimizing lead generation efforts, and collaborating with cross-functional teams to achieve business objectives.

Roles and Responsibilities:

• Develop and implement comprehensive demand-generation strategies that align with our business objectives and target audience. Identify target markets, segments, and personas to guide campaign planning and execution.
• Planned, create, and execute integrated marketing campaigns across various channels, including email marketing, digital advertising, content marketing, social media, and events.
• Optimize lead generation efforts through the effective use of marketing automation platforms, lead capture forms, landing pages, and lead nurturing workflows.
• Collaborate with the content team to develop high-quality content assets, such as whitepapers, case studies, blog posts, and videos, that support demand generation efforts.
• Utilize marketing analytics tools to track, analyze, and report on campaign performance, including metrics like conversion rates, ROI, and pipeline generation.
• Work closely with cross-functional teams, including sales, product marketing, design, and PR to align demand generation initiatives with overall marketing and sales strategies.
• Stay informed about market trends, competitor activities, and industry best practices related to demand generation and B2B marketing.

Requirements:

• Bachelor’s degree in marketing, business, or a related field.
• Proven experience in demand generation, digital marketing, or a related field within the B2B SaaS industry.
• Strong knowledge of demand generation tactics and channels, including email marketing, digital advertising, content marketing, social media, and events.
• Proficiency in marketing automation platforms, such as HubSpot, Marketo, or Pardot, and CRM systems like Salesforce.
• Excellent analytical skills with the ability to interpret data, track key metrics, and make data-driven decisions to optimize campaign performance.
• Exceptional project management skills with the ability to manage multiple campaigns and priorities simultaneously.
• Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams and stakeholders.
• Strategic mindset with a focus on driving results, meeting targets, and contributing to revenue growth

Company: IDFC First Bank

About the company:

IDFC Limited was set up in 1997 to finance infrastructure projects in India. With time, the company diversified into asset management, institutional broking and investment banking. In 2014, the Reserve Bank of India granted in-principal approval to IDFC Limited to set up a new bank in the private sector.

Role Overview:

QA Overview: A Quality Analyst with a focus on Automation and Manual Testing is responsible for ensuring the quality of software products across web, mobile, and API platforms. This role involves designing, implementing, and executing test plans, both manually and through automated testing tools, to identify and address defects. The Quality Analyst will also be proficient in database testing, ensuring the integrity and reliability of data interactions within the system.

Job Description

Job Title: QA tester

Location: Chennai

Compensation: Commensurate with Experience

Experience: 5-10 Years

Qualification- Graduation: Bachelor of Science (B.Sc) / Bachelor of Technology (B.Tech) / Bachelor of Computer Applications (BCA)

Post-Graduation: Master of Science (M.Sc) /Master of Technology (M.Tech) / Master of Computer Applications (MCA)

• Proven experience in both manual and automated testing. 
• Strong proficiency in automation tools (e.g., Selenium, Appium) and scripting languages. 
• Experience with web, mobile, API, and database testing.
• Familiarity with agile development methodologies.
• Excellent analytical and problem-solving skills. 
• Key Competencies: - Automation scripting (e.g., Java, Python, JavaScript), SQL and database querying skills - Attention to detail - Collaboration and communication - Analytical thinking

Key Responsibilities: 

1. Test Planning and Design: Develop comprehensive test plans based on project specifications. Design and document test cases for web, mobile, API, and database testing. Collaborate with development teams to understand system requirements. 
2. Automation Testing:  Develop and maintain automated test scripts using industry-standard tools (e.g., Selenium, Appium). - Execute automated test suites and Analyse results. - Identify opportunities for test automation and implement efficient testing strategies. 
3. Manual Testing: Execute manual test cases for functional, regression, and performance testing. - Document and report defects, providing detailed information for developers. - Conduct exploratory testing to identify unforeseen issues. 
4. Web, Mobile, and API Testing: Perform end-to-end testing of web and mobile applications. - Validate API functionality and integration points. - Ensure compatibility across different browsers and mobile devices. 
5. Continuous Integration: Design, implement and maintain CI pipelines for automated testing and deployment - Integrate automated tests into CI workflows to enable early detection of defects - Continuously assess and optimize CI processes for speed, efficiency and reliability
6. Database Testing: Develop and execute SQL queries to validate data integrity. - Verify data transformations and migrations. - Identify and address performance issues related to database interactions. 
7. Collaboration: Work closely with developers, product managers, and other stakeholders to understand requirements and user stories. - Participate in agile ceremonies, providing input on quality-related aspects. 
8. Test Documentation: Maintain detailed and organized documentation of test cases, results, and issues. - Create and update testing documentation as the application evolves. 

JD For PL/SQL

·      Minimum 4+ years of experience in PL/SQL

·      Exposure to create and maintain large database with complex requirement

·      Deep understanding on procedures, functions and collections

·      Hands on experience in analytical and aggregate functions

·      Ability to create and manage triggers

·      Experience in database transaction management

·      Provide support to java developers on need.

·      Understanding on Agile methodologies

·      Good written and oral communication skills

Interview: Direct walk-in Interview only

Location: Chennai & Madurai

Must have

• Minimum 5 years of Testing experience , with at least 3 years of Test Automation
• “Automation first” attitude.
• Strong sense of accountability and ownership.
• Good team player and communicator with a flexible, customer-driven attitude.
• Agile / Lean attitude and mindset.
• Believe in daily improvement, easily adapt to change and have fun while doing it.
• Work well independently and within a team.
• Knowledgeable about different Software Delivery Lifecycles.
• At least 1 year experience in using at least one tool for:
• Test automation tools: Selenium Web driver, Postman, RestApi Automation
• Non-functional testing: JMeter, HP LoadRunner
• BDD: Cucumber, Specflow
• Scripting/ programming languages: C# (mandatory),JavaScript,Java
• CI/CD: TFS, Bamboo
• GIT: GitLab, Bitbucket
• Deployment tool: Octopus
• At least 1 year proven experience of agile testing in Scrum/Kanban, under BDD.
• Good knowledge of testing aspects (both manual and automated), test data generation and management, reporting.

Qualifications & Skills

• Proven track record in delivering Data Governance Solutions to a large enterprise
• Knowledge experience in data governance frameworks, formulating data governance policy, standards and processes
• Experience in program management and managing cross functional stakeholders from senior leadership to project manager level
• Experience in leading a team of data governance business analysts
• Experience in data governance tools like Informatica Data Quality, Enterprise Data Catalog, Axon, Collibra
• Experience in metadata management, master and reference data management, data quality and data governance

Senior Android Development Engineer - Chennai

Who we are?

Kaleidofin is a financial platform for the informal sector, which provides solutions tailored to the customer’s goals and are intuitive to use. We are working towards creating fair and transparent financial solutions that can target millions of customers and enterprises in India that don’t have easy access to formal financial planning.

In a very short time span, global investors such as Omidyar Network, Blume Ventures and well known individual investors have supported Kaleidofin’s well thought out business model with $2.8 million in seed funding.

With its focus to harness mobile technology to deliver a paperless experience as well as its focus to harness technology and analytics to predict the right product for the right customer, Kaleidofin aims to become a leading FinTech player bringing financial solutions to everyone.

To know more about Kaleidofin, do visit our site https://kaleidofin.com/

What You’ll Do?

We are seeking extremely smart & independent senior developers who are gung ho about building large scale systems that are going to have a big impact on millions of customers. You will:

• Lead design and development of products working closely with business team
• Independently own software components and co-own entire applications with a small group of fellow developers
• Formally mentor junior software engineers on the team, reviewing design documents, (peer) reviewing code, providing design direction and guidance
• Build performant, scalable, yet secure, enterprise ready android applications with architecture that is fast yet lean on the backend servers enabling them to support millions of users in parallel
• Establish strong engineering best practices and champion their adoption

Who You Need To Be? 


• 4+ years’ experience in android software development and delivery
• Bachelors or Masters degree in engineering (preferably computer science or sister branches) from a reputed institute (preferably IITs, NITs, or other top engineering institutes).
• Strong grasp of CS fundamentals, algorithms and excellent problem-solving abilities. 

• All experience should be from good product development or e-commerce background.
• Able to take ownership of working with multiple teams – Product, Back end, QA, Business from start of development to go-live.
• Must have shown good stability in all your previous associations.
• Skill set
  • Strong knowledge of UI architectural patterns like MVVM(preferable), MVC, MVP, data binding, activity & fragment lifecycle, recycler view, navigation component, layouts (constraint layout preferable), theming etc.
  • Should have actively used retrofit, work managers, android jetpack, Rx java, dagger, retrofit, android sdk, GIT/bitbucket, gradle/ant and very keen on exploring other proven tech stack.
  • Comfortable with test driven development in android with UI testing, instrumented unit testing and unit testing using junits and mockito
  • Have working knowledge of writing backend REST API’s (preferably in Java, spring boot & hibernate) without having to completely depend on backend engineers for delivery
  • Has worked in a fast paced agile organization building stateless and re-entrant/resumable android applications.
  • Should have worked on building applications across wide range of android devices and android versions.
  • Experience of Kotlin (especially kotlin coroutines and koin) is a big plus.