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As a Demand Generation Lead, you will play a critical role in driving revenue growth through strategic demand generation campaigns and initiatives. You will be responsible for executing integrated marketing campaigns, optimizing lead generation efforts, and collaborating with cross-functional teams to achieve business objectives.

Roles and Responsibilities:

• Develop and implement comprehensive demand-generation strategies that align with our business objectives and target audience. Identify target markets, segments, and personas to guide campaign planning and execution.
• Planned, create, and execute integrated marketing campaigns across various channels, including email marketing, digital advertising, content marketing, social media, and events.
• Optimize lead generation efforts through the effective use of marketing automation platforms, lead capture forms, landing pages, and lead nurturing workflows.
• Collaborate with the content team to develop high-quality content assets, such as whitepapers, case studies, blog posts, and videos, that support demand generation efforts.
• Utilize marketing analytics tools to track, analyze, and report on campaign performance, including metrics like conversion rates, ROI, and pipeline generation.
• Work closely with cross-functional teams, including sales, product marketing, design, and PR to align demand generation initiatives with overall marketing and sales strategies.
• Stay informed about market trends, competitor activities, and industry best practices related to demand generation and B2B marketing.

Requirements:

• Bachelor’s degree in marketing, business, or a related field.
• Proven experience in demand generation, digital marketing, or a related field within the B2B SaaS industry.
• Strong knowledge of demand generation tactics and channels, including email marketing, digital advertising, content marketing, social media, and events.
• Proficiency in marketing automation platforms, such as HubSpot, Marketo, or Pardot, and CRM systems like Salesforce.
• Excellent analytical skills with the ability to interpret data, track key metrics, and make data-driven decisions to optimize campaign performance.
• Exceptional project management skills with the ability to manage multiple campaigns and priorities simultaneously.
• Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams and stakeholders.
• Strategic mindset with a focus on driving results, meeting targets, and contributing to revenue growth

The candidate should have extensive experience in designing and developing scalable data pipelines and real-time data processing solutions. As a key member of the team, the Senior Data Engineer will play a critical role in building end-to-end data workflows, supporting machine learning model deployment, and driving MLOps practices in a fast-paced, agile environment. Strong expertise in Apache Kafka, Apache Flink, AWS SageMaker, and Terraform is essential. Additional experience with infrastructure automation and CI/CD for ML models is a significant advantage.

Key Responsibilities

1. Design, develop, and maintain high-performance ETL and real-time data pipelines using Apache Kafka and Apache Flink.
2. Build scalable and automated MLOps pipelines for training, validation, and deployment of models using AWS SageMaker and associated services.
3. Implement and manage Infrastructure as Code (IaC) using Terraform to provision and manage AWS environments.
4. Collaborate with data scientists, ML engineers, and DevOps teams to streamline model deployment workflows and ensure reliable production delivery.
5. Optimize data storage and retrieval strategies for large-scale structured and unstructured datasets.
6. Develop data transformation logic and integrate data from various internal and external sources into data lakes and warehouses.
7. Monitor, troubleshoot, and enhance performance of data systems in a cloud-native, fast-evolving production setup.
8. Ensure adherence to data governance, privacy, and security standards across all data handling activities.
9. Document data engineering solutions and workflows to facilitate cross-functional understanding and ongoing maintenance.

Responsibilities include:

• Coordinate and clarify the requirements and technical issues (including client interaction)
• Support creation of high and low level design
• Development and maintenance of automation code
• Build reusable Business objects as required
• Review the automation implemented code
• Deploy the code to multiple environments phase wise
• Provides regular status updates to clients and management
• Participates in research/design/implementation of appropriate automation tools
• Develop .net libraries using C# /.Net
• Design and develop SQL scripts – Stored procedures, queries, and functions
• Perform unit testing, support systems integration testing and UAT testing
• Raise ticket and co-ordinate with IT team and CS team
• Analyze, estimate and implement special projects
• Effectively manage multiple priorities / assist with various projects as they arise.
• Accurately track, monitor, and report progress and obstacles
• Travel requirements will be modest, working hours must be flexible to deal with international time zone and key process owners located throughout the world.

Education, Experience, & Required Skills:

• Bachelor degree in Computer Science, Computer Engineering or equivalent is required
• 7+ years of overall IT experience
• 2+ years of overall development experience with leading RPA tool.
• Certified RPA Tool (UiPath, UiPath X, Blue Prism, Automation Anywhere) as developer
• Programming experience in Java, .Net, C, C#, .Net, Python
• Sufficient knowledge of RDBMS like ORACLE / MS SQL Server and SQL tools
• Knowledge in developing & understanding excel macros codes.
• Knowledge in Power BI, Excel Macro, web forms, mobile applications are preferable.
• Knowledge of service oriented architecture is preferable.
• Knowledge in Finance & Accounting domain is preferable.
• Strong written and verbal communication skills
• Excellent organization and communication skills.
• Effectively interact with various levels of management.
• Ability to multitask.

Responsibilities :

• Design and execute ‘ Brand positioning strategies ‘ for campuses . Including the execution of quick wins and strategic alignment of long term plans
• Plan and organize ‘campus engagement events’ for better brand positioning
• Primary and secondary research to forecast  and mitigate any brand threats or perception mismatches
• Work with multiple stakeholders in creating brand strategy, designing new programs to help campus students and entry level graduates start and pursue their learning journey from onboarding through deployment
• Project management skills to manage delivery of branding materials like digital content, blogs, mailers, websites, brochures, posters, standees, newsletters, WhatsApp communication posters, events, video storyboarding, press write-ups, with individual accountability
• Conceptualize, create and edit presentations for learning strategists, managers, leadership team, with a high level of accuracy and aesthetic value
• Efficient in designing collaterals with new age themes, attractive messaging, taglines, hashtags, WIIFM strategy that drives a call to action.

Selenium Automation Testing Expert
[Location Chennai, Min 4 years Experience, Hands-On, Great Pay]

Are you a Selenium Automation Testing Expert? Are you able to automate testing for complex flows to create a perfect bug free product that will be used by Millions?

Have you worked on eCommerce and Digital websites that get millions of traffic? Are you strong with building Automation Frameworks like Page Object Model, Hybrid model etc?

Are you good at being hands-on Automation Tester and individual contributor?

Then India’s largest cashback site, can we a great home for you. We offer very good salary, great working environment, challenging work, lots of learning opportunities and ESOPs.

Work with us & EarnKaro that are two large scale Apps / Websites.

Location: Chennai

About

We are India's No 1 Cashback platform and a leading marketing partner to most of India's biggest eCommerce companies, including Amazon, Flipkart, Myntra etc. We have recently closed a $10mm series B round. Our fun culture, superb team sprit, work-hard play hard mentality, make us one of the best start-ups for work at.

Ideal Candidates for this Role should have:

• Minimum 4 years’ experience in automation testing using Selenium WebDriver with Java.
• Be able to work as an individual contributor and be an Expert at writing automate scripts and be 100% hands on
• Should have automated 1000s of Test cases at various complexity levels and work flows
• Design, implementation and delivery of scalable, maintainable, configurable and robust test automation frameworks.
• Ability to analyze and translate requirements and development stories into test scripts to ensure complete test coverage.
• Should have strong knowledge of continue integration tools like Hudson and Jenkins.
• Strong understanding of testing and automation best practices.
• Proven experience in functional, regression and cross-browser testing.
• Should have knowledge on how to setup and run the tests for multiple browsers (IE, Firefox, Chrome, Opera and Safari).
• Knowledge of mobile browser automation.
• Willingness to learn new technologies, approaches and test tools

What’s In Store For You To Fall In Love With Us:

• Start-up Environment- Work with a passionate and energetic team that is driven by hustle, comradeship, and togetherness.
  
  
• Compensation & Benefits – Best-in-class salaries to highly competitive ESOPs along with great learning work environment, we offer you a place full of opportunities to customize your career trajectory.
  
  
• An Environment for Innovation - We create a culture for innovation by giving an employee the prowess to create, make and innovate.
  
  
• We've got you covered - From medical insurance, well-defined policies to flexi WFH options, scrumptious lunch to some amazing learning and development sessions- we've got your back!
  
  
• Cool Perks – Come and get to join us for in-house events, team outings, dinner catchups, and much more.

Primary Skills: Database Systems (SQL), Python Flask/Fast API/Django frameworks specifically
Requirements:

• Highly proficient in fundamentals of Python web development frameworks like Flask, Django and Fast API
• Demonstrated experience in developing APIs using Python frameworks
• Should have deep knowledge in PostgreSQL, MS SQL Server and other SQL based Databases

Title/Role: Python Django Consultant

Experience: 8+ Years

Work Location: Indore / Pune /Chennai / Vadodara

Notice period: Immediate to 15 Days Max

Key Skills: Python, Django, Crispy Forms, Authentication, Bootstrap, jQuery, Server Side Rendered, SQL, Azure, React, Django DevOps

Job Description:

• Should have knowledge and created forms using Django. Crispy forms is a plus point.
• Must have leadership experience 
• Should have good understanding of function based and class based views.
• Should have good understanding about authentication (JWT and Token authentication)
• Django – at least one senior with deep Django experience. The other 1 or 2 can be mid to senior python or Django
• FrontEnd – Must have React/ Angular, CSS experience
• Database – Ideally SQL but most senior has solid DB experience
• Cloud – Azure preferred but agnostic
• Consulting / client project background ideal.

Django Stack:

• Django
• Server Side Rendered HTML
• Bootstrap
• jQuery
• Azure SQL
• Azure Active Directory
• Server Side Rendered/jQuery is older tech but is what we are ok with for internal tools. This is a good combination of late adopter agile stack integrated within an enterprise. Potentially we can push them to React for some discreet projects or pages that need more dynamism.

Django Devops:

• Should have expertise with deploying and managing Django in Azure.
• Django deployment to Azure via Docker.
• Django connection to Azure SQL.
• Django auth integration with Active Directory.
• Terraform scripts to make this setup seamless.
• Easy, proven to deployment / setup to AWS, GCP.
• Load balancing, more advanced services, task queues, etc.