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As a Demand Generation Lead, you will play a critical role in driving revenue growth through strategic demand generation campaigns and initiatives. You will be responsible for executing integrated marketing campaigns, optimizing lead generation efforts, and collaborating with cross-functional teams to achieve business objectives.

Roles and Responsibilities:

• Develop and implement comprehensive demand-generation strategies that align with our business objectives and target audience. Identify target markets, segments, and personas to guide campaign planning and execution.
• Planned, create, and execute integrated marketing campaigns across various channels, including email marketing, digital advertising, content marketing, social media, and events.
• Optimize lead generation efforts through the effective use of marketing automation platforms, lead capture forms, landing pages, and lead nurturing workflows.
• Collaborate with the content team to develop high-quality content assets, such as whitepapers, case studies, blog posts, and videos, that support demand generation efforts.
• Utilize marketing analytics tools to track, analyze, and report on campaign performance, including metrics like conversion rates, ROI, and pipeline generation.
• Work closely with cross-functional teams, including sales, product marketing, design, and PR to align demand generation initiatives with overall marketing and sales strategies.
• Stay informed about market trends, competitor activities, and industry best practices related to demand generation and B2B marketing.

Requirements:

• Bachelor’s degree in marketing, business, or a related field.
• Proven experience in demand generation, digital marketing, or a related field within the B2B SaaS industry.
• Strong knowledge of demand generation tactics and channels, including email marketing, digital advertising, content marketing, social media, and events.
• Proficiency in marketing automation platforms, such as HubSpot, Marketo, or Pardot, and CRM systems like Salesforce.
• Excellent analytical skills with the ability to interpret data, track key metrics, and make data-driven decisions to optimize campaign performance.
• Exceptional project management skills with the ability to manage multiple campaigns and priorities simultaneously.
• Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams and stakeholders.
• Strategic mindset with a focus on driving results, meeting targets, and contributing to revenue growth

Work Location: Chennai

Exp:3-6 yrs (Associate).

Notice:  Immediate to 30 days.

Required Skills: 

• Experience with Test Design/Execution with Tricentis (Tosca), Selenium Apptus
• Experreince with SAP Agile & Salesforce.
• Automation of Web Portal/Service.
• Framwork Creation, Script Creation and Maintainence.
• Managing requirment in terms of Automation.
• Ability to work individually and also in a team as and when required.
• writing and executing codes with respect to the software and its specifications.
• Maintaining test scripts inventories
• Able to create test plan/strategies for automated tests
• Creating required data for test cases

Responsibilities:

1.     Sales Generation:

·       Identify and prospect potential clients to generate new business opportunities.

·       Conduct effective sales presentations and product demonstrations to showcase the value proposition of our offerings.

·       Collaborate with the sales team to develop and implement sales strategies to achieve revenue targets.

·       Follow up with leads and coordinate the entire sales cycle from initial contact to closing deals.

2.     Client Relationship Management (only for Senior Associate):

·       Build and maintain strong relationships with clients by understanding their needs and providing tailored solutions.

·       Provide exceptional customer service and address client inquiries and concerns promptly and professionally.

·       Conduct regular client follow-ups to ensure client satisfaction and identify opportunities for upselling or cross-selling.

3.     Market Analysis (only for Senior Associate):

·       Stay updated on industry trends, market conditions, and competitor activities.

·       Conduct market analysis to identify potential business opportunities and target markets.

·       Gather customer feedback and market insights to contribute to product and service enhancements.

4.     Sales Administration:

·       Maintain accurate and up-to-date sales records, including customer profiles, sales activities, and pipeline management.

·       Prepare sales reports and forecasts for management review.

·       Collaborate with the sales team and other departments to streamline processes and improve sales effectiveness.

Qualifications and Skills:

·       Bachelor's degree in Business, Marketing, or a related field.

·       Proven track record of 1-3 years in sales or business development roles for an associate and 4-6 years in sales and business development roles for a senior associate, preferably in a B2B environment.

·       Relevant experience like training Industry, HR consultancy, etc

·       Strong negotiation and persuasion skills with the ability to close deals.

·       Excellent communication and presentation skills, both verbal and written.

·       Self-motivated and target-driven, with a demonstrated ability to work in a fast-paced sales environment.

·       Strong interpersonal skills with the ability to build rapport and establish long-term client relationships.

Benefits:

·       Opportunities for career growth and professional development.

·       Collaborative and supportive work environment.

·       Ongoing training and skill development programs.

• About Team Sequoia

Hubstream:

Hubstream is a fast-growing startup software company with headquarters located near Seattle, Washington, USA, and having Development & Research Center in Chennai. Our software is currently used by the world's largest law enforcement agencies and large enterprises. We help countries, companies, and nonprofits keep people and property safe. Our investigation and crime analytics intelligence software put thoughtful, innovative tools in the hands of people whose passion is to identify and rescue victims or improve their business operations. We have experienced leaders who have grown Hubstream into a world market leader in online child protection. We're quickly expanding to various domains such as Brand Protection, Trademark, Trust and Safety, Cybercrime, etc.

Responsibilities:

We are looking for an experienced developer(s) who has excellent communication skills, interested in interacting with Customers across the globe and helping to solve issues, is self-motivated, looking for a challenge, can see the bigger picture, and takes responsibility. Here are some of the responsibilities.

• Design, develop, and deploy highly scalable secure Web applications and Web Jobs

• Design, develop, test, and deploy backend applications using Microsoft technologies.

• Establish and maintain high coding standards in design and development.

• Ability to take a leadership role thereby mentoring and coaching junior developers as the team grows

Required Candidate Profile:

• B.E/ME/MTech/MCA in Computer Science or related field or equivalent experience

• Demonstrated ability to work on a distributed or remote team is highly preferred.

• Ability to learn and grasp concepts quickly in a fast-paced environment.

• Proven problem-solving, design, and testing skills.

• Excellent collaboration skills and the ability to be adaptable and agile in development.

• Ability to be self-directed and work with minimal supervision. 

• Implement best practices for the engineering team across code hygiene, overall architecture design, testing, and deployment activities
• Drive technical decisions for building data pipelines, data lakes, and analyst access.
• Act as a leader within the engineering team, providing support and mentorship for teammates across functions
• Bachelor’s Degree in Computer Science or equivalent job experience
• Experienced developer in large data environments
• Experience using Git productively in a team environment
• Experience with Docker
• Experience with Amazon Web Services
• Ability to sit with business or technical SMEs to listen, learn and propose technical solutions to business problems

·       Experience using and adapting to new technologies

·       Take and understand business requirements and goals

·       Work collaboratively with project managers and stakeholders to make sure that all aspects of the project are delivered as planned

·       Strong SQL skills with MySQL or PostgreSQL

• Experience with non-relational databases and their role in web architectures desired

 Knowledge and Experience:

• Good experience with Elixir and functional programming a plus

• Several years of python experience
• Excellent analytical and problem-solving skills
• Excellent organizational skills

Proven verbal and written cross-department and customer communication skills

• Research and write industry-related content
• Create new content to assist marketing campaigns
• Promote content through multiple channels
• Update website content as needed
• Optimise content using SEO best practices

• Expertise in using content management software, social media platforms and SEO techniques
• Must have written and published blog articles and social media content
• Knowledge about personal finance and investment opportunities is a plus