11+ Marketo Jobs in Delhi, NCR and Gurgaon | Marketo Job openings in Delhi, NCR and Gurgaon

• Market intelligence—be the expert on our buyers, who are they, how they buy and their key buying criteria.
• Understand the competitive landscape—be an expert on our competition and how they are positioned.
• Collaborate with product management and marketing communications to develop product positioning and messaging that resonate with our target buyer personas.
• Understand and document our buyer’s process, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn.
• Develop a marketing plan for the products you support in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.
• Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes.
• Plan the launches of net-new products and releases of existing products, and manage the cross-functional implementation of the plan.
• Act as the primary thought leader for the products you support externally, including speaking engagements and written works.
• Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.

• 5+ years of product marketing experience with at least 2 years of experience in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research)
• Proficient in productivity applications such as Microsoft Office, Project or Basecamp.
• Comfortable using collaboration and CRM tools such as Slack and Salesforce.
• Familiar with marketing automation tools such as Marketo, Pardot and Omniture, and Google Analytics.
• Power user of networking tools such as LinkedIn, Twitter, Facebook and Instagram.
• Exceptional ROI-tracking skills, able to prove what is –or isn’t—working
• Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.
• Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. Team player!
• Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.
• Bachelor’s degree in business or marketing; MBA preferred.
• Pragmatic Institute Certified (PMC) III or higher preferred.

Job Responsibilities

• Design machine learning systems
• Research and implement appropriate ML algorithms and tools
• Develop machine learning applications according to requirements
• Select appropriate datasets and data representation methods
• Run machine learning tests and experiments
• Perform statistical analysis and fine-tuning using test results
• Train and retrain systems when necessary

Requirements for the Job

1. Bachelor’s/Master's/PhD in Computer Science, Mathematics, Statistics or equivalent field andmust have a minimum of 2 years of overall experience in tier one colleges 

1. Minimum 1 year of experience working as a Data Scientist in deploying ML at scale in production
2. Experience in machine learning techniques (e.g. NLP, Computer Vision, BERT, LSTM etc..) andframeworks (e.g. TensorFlow, PyTorch, Scikit-learn, etc.)

1. Working knowledge in deployment of Python systems (using Flask, Tensorflow Serving)
2. Previous experience in following areas will be preferred: Natural Language Processing(NLP) - Using LSTM and BERT; chatbots or dialogue systems, machine translation, comprehension of text, text summarization.
3. Computer Vision - Deep Neural Networks/CNNs for object detection and image classification, transfer learning pipeline and object detection/instance segmentation (Mask R-CNN, Yolo, SSD).

Required Skills:

● Expert in Python, with knowledge of at least Django (More web frameworks are a plus)

● Familiarity with some ORM (Object Relational Mapper) libraries

● Able to integrate multiple data sources and databases into one system

● Understanding of the threading limitations of Python, and multi-process architecture

● Good understanding of server-side templating languages (such as Jinja 2, Mako, etc depending on your technology stack)

● Basic understanding of front-end technologies, such as JavaScript, HTML5, and CSS3 (is a plus)

● Understanding of accessibility and security compliance

● Knowledge of user authentication and authorization between multiple systems, servers, and environments

● Understanding of fundamental design principles behind a scalable application

● Familiarity with event-driven programming in Python

● Understanding of the differences between multiple delivery platforms, such as mobile vs desktop, and optimizing output to match the specific platform

● Able to create database schemas that represent and support business processes

● Strong unit test and debugging skills

● Proficient understanding of code versioning tools

● Knowledge of application deployment process and server set up

● Integration of data storage solutions

Responsibilities:

● Owning one or more of the web services; adding new features, resolving bugs, and refactoring/ improving code base.

● Design and implementation of low-latency, high-availability, and performant applications

● Translating product requirements into functional, maintainable, extensible software that is in-line with company objectives.

● Good knowledge of software engineering best practices, including unit testing, code reviews, design documentation, debugging, troubleshooting, & agile development.

● Work on cutting-edge web technologies to make a powerful impact on 1M+ enterprise users

● Be part of a growing team that will design, develop, and test software and cross-product applications which span across different Planview products

● Work in an agile engineering team writing maintainable and scalable code for software components and influencing team decisions

● Contribute to the product’s architecture vision and execution, working closely with cross-product teams and other leaders within the R&D department

● Collaborate with stakeholders to imagine, design, develop, test, and launch software that impacts our customers and inspires your peers

● Drive continuous improvement of software quality, CX and maintainability of features

● Continuous learning of technology trends, tools, and approaches, including sharing this knowledge with your team

• Manage and build an overall email marketing strategy.
• Create various email lists and campaigns.
• Test every campaign's success.
• Determine email marketing KPIs.
• Develop and present reports on a weekly basis.
• Develop a lead generation strategy.
• Create smart email lists.
• Increase email subscriptions.
• Analyze data to get smart insights.
• Ensure marketing message is conveyed clearly and delivered properly to prospects.
• Ensure messages are mobile-friendly.
  Follow up on interested respondents.
• Distributing emails through the use of automation software.

• Generating leads through social media marketing
• Designing and planning project microsites and other promotional videos & GIFs
• Optimizing landing pages and user funnels
• Creating content/ editing, designing, posting, outreach to platforms, Govt, CSR, NGOs and then marketing. sharing and spreading
• Maintaining partnerships with media agencies, vendors and all possible growth partners

Desired Candidate Profile

• Excellent understanding of digital marketing concepts and best practices within the Edtech industry
• Ability to execute smart growth strategies with focus on outcomes
• Exponential growth mindset
• Knowledge of analytics tools (e.g., Google Analytics, Amplitude)
• Analytical, Problem-solving and Calculative aptitude
• Focus and discipline
• Humility to learn, share & keep improving
• Excellent and proactive communication in all formats    

• Strong knowledge of WordPress Platform
• Expertise in WordPress Custom Theme Development and Plugin Development
• Expertise in WP Plugin Integration (WooCommerce, WPML, Membership plugins etc)
• Should understand how to make WordPress manageable from admin panel
• Understands WP architecture and knows how to perform database and code optimization for WordPress
• Expertise in HTML5, CSS3, JavaScript
• Proficiency in PHP/MYSQL and AJAX
• A thorough understanding of cross-browser compatibility issues
• Strong understanding of responsive web design techniques
• An ability to work on multiple projects and tasks at the same time
• Great attention to detail, highly organized
• A positive and upbeat attitude with the ability to learn quickly
• Minimum 4 years of experience in WordPress Development
• Experience with Magento, and Shopify (preferred)
• Excellent written and spoken English
• The ability to adapt to a diverse and multicultural environment
• A reliable workstation with a fast computer, microphone and speakers, reliable internet and power for working remotely

YOUR DUTIES AND TASKS:

• Developing and providing maintenance support for WordPress sites
• Developing custom themes and plugins
• Migrating websites from other platforms to WordPress
• Integrating and setting up plugins like WPML, WooCommerce, Membership, etc.
• Optimizing page speed of WordPress sites
• Implementing SEO/CRO best practices in WordPress sites
• Transforming complex PSD layouts into pixel-perfect presentation layer HTML5/CSS3 templates
• Creating responsive website designs
• Working under tight deadlines
• Handling multiple projects at the same time
• Producing high-quality work with a strong focus on detail