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Experience: 2-5 Years*
Working Hours: 9:30 AM to 6:30 PM
Working Days: Weekly 5 days (Mon to Friday)
No of Vacancies: 3
Salary: No bar for the right candidate
Location: Makarba, Ahmedabad
Job Type: Full-Time (On-Site)
Qualification: (BCA, MCA, BSC.IT, MSC.IT, B.E.CE, BE.IT, MBA)
Job Summary
We are looking for Senior-level of Paid Media Expert. You have to work for a single/Multiple ecommerce brand or at a digital marketing agency where they handle international clients and manage the team. You will need to analyzing campaign performance and making optimizations. You need to install tracking pixels.
Job Role:
● Create content which meets internal/clients standards
● Research opportunities for new social marketing / Google Ad platforms.
● Review and approve content on a daily basis
● Create and manage monthly report
● Stay up to date with social media and google ad trends and best practices
● Collaborate with the team to create social media, Google Ad and video content.
● Monitor analytics with the rest of the team to identify viable ideas, trends, and growth patterns to grow insights.
● Prepare accurate reports on our marketing campaign's overall performance.
● Understand audience behavior and create segmentation.
● Positive attitude and a team player.
● Smart creative problem-solving skills.
Requirements
● You must have good knowledge of Google ads like Search, Display, Performance Max, video ads. Setup, manage and optimize campaigns on Google AdWords and YouTube.
● Develop and deliver social media optimization (SMO) and Social Media Marketing (SMM) like Facebook, Instagram, LinkedIn, Pinterest, twitter.
● Analyze analytics to identify areas of opportunity and utilize conversion rate optimization tactics (i.e. A/B, split testing etc.) to squeeze as much ROI as humanly possible out of each amount spent. ● Prepare performance analysis reports and make recommendations for corrective modifications with a view to ongoing optimization.
● Candidates must have good knowledge: Prepare and manage the digital marketing campaign - Facebook ads, Google ads, Instagram ads, LinkedIn, Pinterest - monitor revenue generation, website traffic, conversion & conversion rates.
● Coordinate with advertising and media experts to improve marketing results.
● Identify the latest trends and technologies affecting on Facebook Ads.
Perks
● 5 Days working
● Friendly & Supportive teammates.
● Festival & Birthday celebration.
● Great Work Culture.
● Leave encashment
● Performance-Based Monitoring & Appreciation.
● 2+ years of working experience with Search ads and Display ads on ad tools like Google ads and Microsoft ads.(must)
● Perform keyword research and competitor research for the paid search campaigns
● Plan and implement new strategies with the team to ensure the maximum ROI possible.
● Work with the content team to ensure Ad copies are effectively optimized for maximum conversion rate.
● Knowledge of different automated bid strategies of Google ads.
● Track KPIs to evaluate performance and bring the pinpoint issues to the team
● Stay up to date with online advertising and its trends
● Professional certification in Google ads will be preferable
● Perfect with the analysis of data and reporting.
● Excellent problem solving and Analytic skills.