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JD for Digital Marketer (Adword Expert)

Responsibilities and Duties

1.Create, categorize, and refine keyword lists to create a comprehensive campaign that drives qualified visitors to our site

1. Perform management of PPC accounts on Google AdWords, Yahoo, Bing and other search platforms for a variety of clients.
2. Assist in the maintenance and monitoring of keyword bids, budget caps and other important account metrics.
3. Create online banner adverts and oversee pay per click (PPC) ad management
4. Track and analyze website traffic flow and provide regular internal reports
5. Manage and maintain updates for keyword lists.
6. Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting,

 display network, and other facets of paid search in accordance with client goals.

1. Familiarity with Google Adwords reporting interface

Job Requirements:

• Experience in Search Engine Optimizations (SEO) Search Engine Marketing (SEM) and Paid Search (PPC).
• Proficiency in MS Office
• Experience working with AdWords and Bing Ads
• AdWords certification required
• Ads 360 experience (previously Double-click Search)
• BS/BA degree preferred
• Agency experience preferred
• High proficiency with Google Analytics, Bing Analytics and other website analytics software

Desired Competencies (Technical/Behavioral Competency)

Must-Have

Snowflake, DBT , PL/SQL , Azure/AWS Overall Knowledge , Knowledge on DB Modelling , Knowledge on Data Warehouse concepts , Well versed with Agile Delivery, ETL Tools – Informatica/ADF

Good-to-Have

Azure 900/104/204 Certified, Informatica/SSIS/ADF

SN

Responsibility of / Expectations from the Role

1

Assist in the design and implementation of Snowflake-based analytics solution (data lake and data warehouse) on Azure.

2

Profound experience in designing and developing data integration solutions using ETL tools such as DBT.

3

        Hands-on experience in the implementation of cloud data warehouses using Snowflake & Azure Data Factory

4

Solid MS SQL Server skills including reporting experience.

5

Work closely with product managers and engineers to design, implement, test, and continually improve scalable data solutions and services running on DBT & Snowflake cloud platforms.

6

Implement critical and non-critical system data integration and ingestion fixes for the data platform and environment.

7

Ensuring root cause resolution to identified problems.

8

Monitor and support the Data Solutions jobs and processes to meet the daily SLA.

9

Analyze the current analytics environment and make recommendations for appropriate data warehouse modernization and migration to the cloud.

10

Develop Snowflake deployment (Using Azure DevOPS or similar CI/CD tool) and usage best practices.

11

Follow best practices and standards around data governance, security and privacy.

12

Comfortable working in a fast-paced team environment coordinating multiple projects.

13

Effective software development life cycle management skills and experience with GitHub

14

Leverage tools like Fivetran, DBT, Snowflake, GitHub, to drive ETL, data modeling and analytics.

15

Data transformation and Data Analytics Documentation

● Work experience as a front end developer
● Good Understanding of Angular/React and Javascript
● Experience working with SQL & NoSQL Databases
● Hands on experience with front-end languages and technologies, such as JavaScript,
HTML5, CSS3, etc.
● Solid understanding of object-oriented development and design patterns.
● Experience in Version Control Systems like GIT, Bitbucket.

Ideal Candidates will:
● Possess Strong sense of ownership
● Have an ability to work in high energy teams and drive results
● Have Good communication and documentation skills
● Enjoy sharing knowledge and eager to keep developing themselves

Qualification: Bachelor's / Master's in English, Marketing, Computer Science, or Business

Experience :1 year+ (in SEO Sales)

Salary: 2LPA-5LPA

Skills required:

1.Excellent verbal and written communication skills (American English)

2.Excellent negotiation skills

3.First-hand experience selling digital marketing/SEO packages to clients in the United States, United Kingdom, Canada, and Australia.

4.Must be able to create pipelines and prospects for new digital marketing (SEO, SMO, Google Ads, and branding) projects.

5.Must be able to draft proposals and presentations for potential clients

6.Knowledge of digital marketing/SEO tools, Microsoft Office, and Google Suite

7.Must be able to analyze a website and prepare a Website Audit Report

8.Flexible to work in a team environment in the US time zones

Must have good drafting and communication skills.

Aware of social media platforms. Content writing skills, can think out of the box.

Duration- 3 months

Location- Bhubaneswar.

Qualification- Any Graduate

Requirement for Python Developer

Require more than 3 years of hands-on experience with Python and associated third-party libraries.

Should have strong logical and programming skills.

Experience with Django and DRF.

Should have knowledge about MongoDB

Coordinating with the team and sharing ideas in project planning and development

Main Responsibilities of a Python Developer

· Experience with DevOps technologies and Knowledge about APIs to architect cloud-ready applications

· Strong verbal and written communication skills

· Writing effective and scalable Python codes

· Designing and implementing robust applications

· Debugging applications to ensure low latency and high-availability

· Integrating user-facing elements with server-side logic

· Implementing security and data protection

· Accommodating various data storage solutions

• Setting sales goals and developing sales strategies.
• Researching prospects and generating leads.
• Contacting potential and existing customers on the phone, by email, and in person.
• Handling customer questions, inquiries, and complaints.
• Preparing and sending quotes and proposals.
• Managing the sales process through specific software programs.
• Building and maintaining a CRM database.
• Meeting daily, weekly, and monthly sales targets.
• Participating in sales team meetings.

Develop, design, and implement embedded applications.

· Prepares appropriate documentation as required by internal product development processes

· Conducts and participates in design, code and test reviews and inspections, as well as the feasibility, efficacy and compliance to functional and regulatory standards.

· Works closely with the software team, the software verification team, the functional manager and the project manager.

· Collaborates with distributed, cross-functional teams to ensure products meet quality, performance, scalability, reliability and schedule goals.

· Investigates software, hardware, and system problems using a variety of techniques and provides innovative solutions.

· Conduct and participate in reviews and inspections for all elements in the firmware lifecycle to ensure that our code quality and customer satisfaction goals are achieved

· Integrate and validate new product designs

· Provide post-production support

Skill Sets:

• B.Tech. / M.Tech. (any stream)

· Good knowledge in firmware development field with more than 3 years of experience

· Basic knowledge of software life cycle, algorithm and data structure.

· Excellent knowledge of OS, coding techniques, IP protocols, interfaces and hardware subsystems

· Adequate knowledge of reading schematics and data sheets for components.

· Ability to understand the electrical schematics and work closely with electrical team.

· Experience with Real Time Operating Systems and Embedded Linux.

· Mode of network connectivity - good idea about GSM/GPRS, Wifi, Ethernet mode of connections. TCP, MQTT, HTTP mode of connection will be a big plus

· Protocols Like UART, SPI, I2C, CAN, MODBUS, TCP/IP, USB, Bluetooth.

· Experience in modules like Wi-Fi, BLE, Lora WAN, ZIGBEE, RF etc.

· Should have experience in working with TFT and LED displays.

· Extensive experience in micro-controller/microprocessor (like ARM Cortex M, ESP32, STM Chips, NXP, BeagleBone , ESP chips, BeagleBone black, STM Chips, Atmega chips etc.)

· Familiarity with software configuration management tools, defect tracking tools, and peer review (GIT, SVN)

· History of driving project execution and timely delivery while ensuring a quality focus.

· Experience writing / interfacing with device drivers.

· Experience in Agile development processes and philosophies.

· Strong documentation and writing skills

Mandatory Skills:

· Basics of embedded system development

· Embedded C/C++

· Scripting Lang - Python

· Basics of wireless communication

· RTOS

· Strong Problem-Solving Skills

· Analytical Skills (Good Aptitude)

· Communication Skills