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Primary Responsibilities

• Develop and execute comprehensive digital marketing strategies to drive brand awareness, lead generation, and customer acquisition.
• Manage and optimize digital marketing channels such as search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, social media marketing, and content marketing.
• Analyze and interpret digital marketing metrics and performance data to identify trends, insights, and areas for improvement.
• Plan, implement and measure experiments and conversion tests.
• Collaborate with cross-functional teams, including marketing, design, and development, to ensure cohesive and integrated digital marketing campaigns.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices, and proactively implement innovative strategies to maximize results.
• Monitor and manage digital marketing budgets, ensuring optimal allocation and ROI.
• Oversee the development and maintenance of the company’s website and ensure it is optimized for user experience and search engine visibility.
• Evaluate and recommend digital marketing platforms, technologies, and vendors to enhance marketing efforts.

These responsibilities are critical in driving the organization’s digital marketing efforts and achieving strategic marketing goals.

Additional Responsibilities

In addition to the primary responsibilities, a digital marketing manager may also be responsible for:

• Managing and leading a team of digital marketing specialists, providing guidance, mentoring, and performance evaluation.
• Conducting market research and competitor analysis to identify opportunities and develop targeted marketing campaigns.
• Collaborating with sales teams to align marketing strategies with sales objectives and support lead nurturing and conversion.
• Overseeing the management and optimization of digital advertising campaigns, including budget allocation, ad copy creation, and performance monitoring.

These additional responsibilities may vary based on the organization’s needs and the digital marketing manager’s capabilities.