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About Impulse Digital
Impulse Digital is a performance-driven digital marketing agency helping brands grow through data-driven marketing strategies. We specialize in SEO, performance marketing, social media marketing, and lead generation campaigns across multiple industries.
Job Overview
We are looking for a Senior SEO Executive with 1–3 years of experience who can manage end-to-end SEO activities, improve website rankings, and drive organic traffic growth. The candidate should have strong knowledge of on-page, off-page, and technical SEO along with hands-on experience in SEO tools.
Key Responsibilities
- Perform keyword research, competitor analysis, and search intent analysis.
- Execute on-page SEO optimization including meta tags, headings, content optimization, internal linking, and schema implementation.
- Plan and implement off-page SEO strategies such as high-quality link building and outreach.
- Conduct technical SEO audits and coordinate with developers to fix issues.
- Monitor website performance using Google Analytics, Google Search Console, and SEO tools.
- Track keyword rankings, organic traffic, and SEO KPIs and prepare regular reports.
- Identify SEO growth opportunities and implement strategies to improve rankings.
- Optimize website structure, page speed, and mobile performance.
- Work with content teams to ensure SEO-friendly content strategy and blog optimization.
- Stay updated with the latest SEO trends, Google algorithm updates, and industry practices.
Required Skills & Qualifications
- 1–3 years of proven experience in SEO.
- Strong understanding of On-page, Off-page, and Technical SEO.
- Experience with SEO tools like Ahrefs, SEMrush, Screaming Frog etc.
- Good knowledge of Google Analytics, Google Search Console, and keyword research tools.
- Understanding of HTML basics, schema markup, and website structure.
- Experience in competitor analysis and SEO reporting.
- Strong analytical and problem-solving skills.
- Excellent communication and teamwork abilities.
Preferred Skills
- Experience working with WordPress or other CMS platforms.
- Knowledge of local SEO and international SEO.
- Basic understanding of content marketing and CRO.
Responsibilities
- Analyze organic search landscapes to discover opportunities that may drive valuable traffic
- Help keep our pages SEO optimized for mobile users and search performance
- Perform extensive keyword research and product listing audits to put forth optimized content regularly
- Grow into an SEO leader, taking additional responsibilities as and when needed
- Conduct competitive site analysis
- Monitor SEO impact with key metrics
- Develop and implement link building strategies
- Work with the editorial team to drive SEO traffic in content creation through other digital marketing channels such as the blog
- Recommend changes to website architecture, content, linking, and other factors impacting SEO positions for target keywords
Skills
- Has a minimum of 2 years of SEO experience Offpage, Onpage, Technical SEO
- Is passionate and flexible to get innovative to boost organic search; should not accept theories at face value and should prefer testing, exploring to prove the effectiveness of tactics
- Is adept with SEO suits and tools such as Google Webmaster Tools, Analytics, SEMRush, Ahrefs, among others
- Has extensive knowledge in link building, keyword research, content creation, and on-page optimization (is a plus)
- Has prior experience of managing a team or is willing to take up the responsibility of managing a team and is a team player
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Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns |
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Design, build and maintain our social media presence |
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Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) |
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Identify trends and insights, and optimize spend and performance based on the insights |
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Brainstorm new and creative growth strategies |
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Plan, execute, and measure experiments and conversion tests |
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Collaborate with internal teams to create landing pages and optimize user experience |
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Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points |
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Instrument conversion points and optimize user funnels |
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Collaborate with agencies and other vendor partners |
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Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate |
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Transforming from agency driven to in-house digital marketing functioning |
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Supporting in building in-house digital marketing function |



