Google Webmaster Tools Jobs in Mumbai
RESPONSIBILITIES :
- The candidate is responsible for enhancing organic visits for our client’s website & to make sure that the goals are achieved.
- The candidate needs to check information available from various tools and ensure that the suggestions are implemented to enhance the number of organic keywords and to get better ranking for these targeted keywords.
- Provide SEO analysis and recommendations by evaluating website & blogs
- Effectively use search engine tools like Advanced web ranking, SEMRush, etc. to identify and resolve technical issues
- Manage / Perform keyword research to optimize existing content and discover new opportunities
- Manage / Perform competition analysis to enhance rankings and organic traffic
- Manage the development and execution of content strategies
- Manage the Implementation of internal & external link building
- Monitor and administer web analytics
- Communicate project development, timelines, and results
Skills / Experience :
- 7+ years of experience in Search Engine Optimization (SEO)
- Proficiency with: Web analytics tools such as Google Analytics, Google Webmaster Tools, Backlink tools such as Ahrefs or Majestic, Crawling tools such as Botify, Screaming Frog and DeepCrawl, CMS environments such as WordPress etc.
- Advanced knowledge of the fundamentals of the search engine industry, including but not limited to: crawlers, relevance ranking criteria, keyword research, competitive analysis, content management systems and performance scorecards, search algorithms and current SEO trends
- Knowledge of HTML and website administrations
- Ability to identify and resolve problems
- Ability to organize, manage, and prioritize tasks
- Ability to lead a team of multiple SEO analysts
- Experience in managing large enterprise or E-Commerce websites preferred
Responsibilities
- Analyze organic search landscapes to discover opportunities that may drive valuable traffic
- Help keep our pages SEO optimized for mobile users and search performance
- Perform extensive keyword research and product listing audits to put forth optimized content regularly
- Grow into an SEO leader, taking additional responsibilities as and when needed
- Conduct competitive site analysis
- Monitor SEO impact with key metrics
- Develop and implement link building strategies
- Work with the editorial team to drive SEO traffic in content creation through other digital marketing channels such as the blog
- Recommend changes to website architecture, content, linking, and other factors impacting SEO positions for target keywords
Skills
- Has a minimum of 2 years of SEO experience Offpage, Onpage, Technical SEO
- Is passionate and flexible to get innovative to boost organic search; should not accept theories at face value and should prefer testing, exploring to prove the effectiveness of tactics
- Is adept with SEO suits and tools such as Google Webmaster Tools, Analytics, SEMRush, Ahrefs, among others
- Has extensive knowledge in link building, keyword research, content creation, and on-page optimization (is a plus)
- Has prior experience of managing a team or is willing to take up the responsibility of managing a team and is a team player
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns |
Design, build and maintain our social media presence |
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) |
Identify trends and insights, and optimize spend and performance based on the insights |
Brainstorm new and creative growth strategies |
Plan, execute, and measure experiments and conversion tests |
Collaborate with internal teams to create landing pages and optimize user experience |
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points |
Instrument conversion points and optimize user funnels |
Collaborate with agencies and other vendor partners |
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate |
Transforming from agency driven to in-house digital marketing functioning |
Supporting in building in-house digital marketing function |