2+ Go-to-market strategy Jobs in Pune | Go-to-market strategy Job openings in Pune

We are looking for a Business Analystwho is a creative problem solver at heart and who thrives in a team environment.

About Us

At Metron Security, we help top cybersecurity companies make their tools work better together. Our engineering team builds integrations for platforms like Splunk, IBM QRadar, ServiceNow, CrowdStrike, and Cybereason—and we bring that same energy to marketing.

We’re collaborative, curious and always learning. Creativity and ownership drive everything we do, and we believe great ideas can come from anywhere.

What You’ll Be Doing

In this dynamic role, you will be the crucial interpreter, ensuring a seamless flow of communication between our world-class cybersecurity engineers and strategic business stakeholders. You will leverage your technical acumen to produce clear,authoritative technical content, drive impactful marketing campaigns that highlight our security solutions, and build meaningful relationships within the wider cybersecurity developer ecosystem. This is your chance to turn deep technical understanding into clear, market-ready business value. 

You will work with the marketing and business development team to work on technical content, manage and oversee relationships with new and existing partners through high-touch networking, lead generation, and market research. The candidate is responsible to work with the Managing Partner and marketing team to scale the business and also help organize the internal processes. The role requires planning, direction, and most importantly execution to develop and grow revenue in accordance with targets.

Key Responsibilities:

• Liaisoning technical + business:
• Create detailed and precise documentation including functional specifications, use cases, process flows, and system design documents.
• Collaborate with technical team to generate content and marketing collaterals
• Conduct thorough assessments to understand current business processes and identify areas for improvement.
• Maintain and update documentation as project requirements evolve.
• Collaboration and Communication:
• Act as a liaison between technical teams and business stakeholders, ensuring a clear understanding of requirements and       expectations.
• Facilitate meetings, workshops, and presentations to communicate project status, findings, and recommendations.
• Solution Evaluation:
• Evaluate technical solutions to ensure they meet defined business requirements and objectives.
• Conduct thorough testing and validation to confirm the quality and functionality of developed solutions.
• Continuous Improvement:
• Stay updated on industry trends, best practices, and emerging technologies relevant to our business processes.
• Proactively identify opportunities for process optimization and system enhancements.
• Working with the executive team to develop a comprehensive digital business strategy and assisting with its execution.
• Establishing a pipeline of core digital marketing activities and ensuring that the pipeline is aligned with the company’s revenue targets and digital marketing goals.
• Maintaining metrics and quality service by establishing and enforcing organization standards.
• Assessing new business opportunities with a strong revenue target in mind.
• Identifying, exploring, and evaluating business opportunities, performing risk assessment, and mitigating potential risks.
• Gathering market and customer information.
• Engage with the technical team to identify new opportunities within existing client businesses or contacts. Maintain strong and prosperous working relationships with key clients.

 Requirements:

• Enthusiastic and passionate – genuinely love digital and enjoy solving problems.
• Digital industry experience and knowledge.
• Knowledge of digital marketing best practices.
• Excellent written and verbal communication skills.
• Ability to develop and maintain strong and collaborative relationships internally and externally.
• Pursuing leads and moving them through the sales cycle.
• Attending conferences and industry events.

Expected Qualifications:

• Bachelor's degree in Business Administration, Computer Science, Information Systems, or a related field.
• Proven experience as a Business Analyst, preferably in a technical environment.
• Strong analytical and problem-solving skills with attention to detail.
• Excellent communication and interpersonal skills, with the ability to convey technical concepts to non-technical stakeholders.
• Proficiency in Google Workspace, Microsoft Office Suite, Excel, etc.
• Familiarity with CRM systems, ERP systems, etc. is a plus.

Product Marketing Specialist (SaaS-Based)

Location: Pune

Experience: 3 to 6yrs

Promobi Technologies is looking for a Product Marketing Specialist to develop and execute marketing strategies to increase awareness and adoption of our products. You as an ideal candidate are not only passionate but also an experienced B2B product marketer with proven success in working with emerging products and driving GTM strategies.

Responsibilities:

• Responsible for creation and execution of end-to-end marketing from Account-based marketing activities to branding and positioning campaigns to place our products as solutions for our customers and partners worldwide
• Develop and implement promotional activities such as promotions and product launches
• In depth knowledge of Data Driven Marketing are a must and a Data-oriented professional - working with data and insights and pairing that for users to generate balanced and thoughtful points of view for how to take our products to market
• Increase our solution's social, digital, and events presence and visibility.
• Product content - take care of the creative development and publication of a wide range of product-related marketing material from writing blog posts, thought leadership pieces, case studies, conducting webinars to conveying our products specs to our customers and partners
• Design content marketing strategies and set short-term goals and Create an effective conversion optimization strategy.
• Gain insight into customer use of current products, untapped opportunities, and buyer personas
• Proficiency in email marketing automation technology
• Demonstrates superior understanding of A/B testing and testing methodologies while coordinating the development and execution of test plans within the Optimization Team.
• Passionate about technology - keen to learn about how things work and understand technical concepts in ways that everyday people can understand
• Define the multi-product solution for each segment, and partner with the rest of the team to build positioning, sales enablement, and marketing assets to target these sub-segments.
• Work closely with a range of cross-functional teams like - sales, partner managers, marketing to craft thoughtful go-to-market strategies and drive growth initiatives
• To support our sales efforts by developing enabling collateral for all stages of the sales cycle, like slide decks, whitepapers, videos, etc
• Responsible for our brand management and identity: you communicate and successfully position our efforts in the drone ecosystem. You also contribute towards building a strong Auterion brand with deep reach into our global open source community.

Requirements:

• MBA with relevant experience in the B2B SaaS market.
• Proven relevant experience in creating marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc
• Experience initiating and driving a range of GTM programs including content marketing, social media, paid and organic marketing initiatives, webinars, trade shows
• Excellent English presentation, written, and verbal communication skills, with an eye for quality and attention to detail.
• Ability to effectively lead, inspire, and mentor direct and indirect reports.
• Ability to effectively work with cross-functional teams like sales, product development, executive management, and external stakeholders.