11+ Go-to-market strategy Jobs in Pune | Go-to-market strategy Job openings in Pune

Product Marketing Specialist (SaaS-Based)

Location: Pune

Experience: 3 to 6yrs

Promobi Technologies is looking for a Product Marketing Specialist to develop and execute marketing strategies to increase awareness and adoption of our products. You as an ideal candidate are not only passionate but also an experienced B2B product marketer with proven success in working with emerging products and driving GTM strategies.

Responsibilities:

• Responsible for creation and execution of end-to-end marketing from Account-based marketing activities to branding and positioning campaigns to place our products as solutions for our customers and partners worldwide
• Develop and implement promotional activities such as promotions and product launches
• In depth knowledge of Data Driven Marketing are a must and a Data-oriented professional - working with data and insights and pairing that for users to generate balanced and thoughtful points of view for how to take our products to market
• Increase our solution's social, digital, and events presence and visibility.
• Product content - take care of the creative development and publication of a wide range of product-related marketing material from writing blog posts, thought leadership pieces, case studies, conducting webinars to conveying our products specs to our customers and partners
• Design content marketing strategies and set short-term goals and Create an effective conversion optimization strategy.
• Gain insight into customer use of current products, untapped opportunities, and buyer personas
• Proficiency in email marketing automation technology
• Demonstrates superior understanding of A/B testing and testing methodologies while coordinating the development and execution of test plans within the Optimization Team.
• Passionate about technology - keen to learn about how things work and understand technical concepts in ways that everyday people can understand
• Define the multi-product solution for each segment, and partner with the rest of the team to build positioning, sales enablement, and marketing assets to target these sub-segments.
• Work closely with a range of cross-functional teams like - sales, partner managers, marketing to craft thoughtful go-to-market strategies and drive growth initiatives
• To support our sales efforts by developing enabling collateral for all stages of the sales cycle, like slide decks, whitepapers, videos, etc
• Responsible for our brand management and identity: you communicate and successfully position our efforts in the drone ecosystem. You also contribute towards building a strong Auterion brand with deep reach into our global open source community.

Requirements:

• MBA with relevant experience in the B2B SaaS market.
• Proven relevant experience in creating marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc
• Experience initiating and driving a range of GTM programs including content marketing, social media, paid and organic marketing initiatives, webinars, trade shows
• Excellent English presentation, written, and verbal communication skills, with an eye for quality and attention to detail.
• Ability to effectively lead, inspire, and mentor direct and indirect reports.
• Ability to effectively work with cross-functional teams like sales, product development, executive management, and external stakeholders.

Requirements:

•            Bachelor’s degree in computer science, Engineering, or a related field.

•            Strong understanding of distributed data processing platforms like Databricks and BigQuery.

•            Proficiency in Python, PySpark, and SQL programming languages.

•            Experience with performance optimization for large datasets.

•            Strong debugging and problem-solving skills.

•            Fundamental knowledge of cloud services, preferably Azure or GCP.

•            Excellent communication and teamwork skills.

Nice to Have:

•            Experience in data migration projects.

•            Understanding of technologies like Delta Lake/warehouse.

Location- Pune and Bangalore, Work from office

Roles & Responsibilities

• Keyword Research and Analysis:

Conduct comprehensive keyword research in Hindi to identify high-value and relevant search terms. Analyze keyword competition and trends to develop effective optimization strategies.

• On-Page Optimization:

Optimize website content, meta tags, headings, and other on-page elements for Hindi-focused keywords. Ensure content is well-structured, relevant, and accessible to search engines.

• Content Optimization:

Collaborate with content creators to develop SEO-friendly content in Hindi, ensuring proper keyword integration and relevance. Implement best practices for optimizing images, videos, and other multimedia content.

• Technical SEO:

Conduct regular website audits to identify and resolve technical SEO issues. Monitor website performance, crawl errors, and XML sitemaps to improve site health.

• Local SEO (Hindi Audience Market):

Implement local SEO strategies targeting specific regions where Hindi is prevalent. Optimize Google My Business listings and other local business directories.

• Link Building:

Develop and execute effective link-building strategies for Hindi-focused content. Build high-quality, relevant backlinks through outreach, partnerships, and content Promotion.

• SEO Reporting and Analysis:

Monitor, analyze, and report on key SEO performance metrics using tools like Google Analytics, Google Search Console, and third-party SEO tools. Provide actionable insights and recommendations based on data-driven analysis.

• Stay Current with SEO Trends:

Stay up-to-date with the latest SEO trends, algorithm changes, and industry best practices in both English and Hindi markets.

• Qualifications and Skills:

- Proven track record of successful SEO campaigns, particularly in Hindi-speaking markets.

- Fluent proficiency in Hindi and English languages, both written and spoken.

- Strong understanding of search engine algorithms and ranking factors.

- Experience with SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, Ahrefs, etc.

- Ability to work collaboratively in a team and manage multiple projects.

- Up-to-date knowledge of SEO trends and best practices.

- Proven experience as an SEO Specialist with a focus on Hindi markets.

- Relevant certifications in SEO and digital marketing (e.g., Google Analytics, Google Ads, etc.) is a plus.

Java Full stack developer for Tech ladd company

Learned company standards of application software development, Agile and iterative 

development methodologies

Adept at planning and executing deployment of system features, orchestrating the integration, and maintaining the system throughout its life cycle. Proficient in interacting with key clients, understanding their requirements to complete projects within stipulated time and budget, and ensuring optimum client satisfaction.

Responsibilities:

• Designing and implementing Java-based applications.
• Analyzing user requirements to inform application design.
• Defining application objectives and functionality.
• Aligning application design with business goals.
• Developing and testing software.
• Debugging and resolving technical problems that arise.
• Producing detailed design documentation.
• Recommending changes to existing Java infrastructure.
• Developing multimedia applications.
• Developing documentation to assist users.
• Ensuring continuous professional self-development.
• 
  

Requirements

• Degree in Computer Science or related field.
• Experience with user interface design, database structures, and statistical analyses.
• Analytical mindset and good problem-solving skills.
• Excellent written and verbal communication.
• Good organizational skills.
• Skills required- Java , Springboot , Hibernate , Database