4 Go-to-market strategy Jobs in Hyderabad | Go-to-market strategy Job openings in Hyderabad

Bozzo Cabs Pvt. Ltd. | Hyderabad | 4–6 Years Experience | Founding Team | Equity Only

About Bozzo

Bozzo Cabs is building an urban mobility and ride-hailing platform, starting from Hyderabad. We are looking for a hands-on, entrepreneurial professional to lead marketing, customer acquisition, GTM strategy and business growth.

Hands-on role: you'll run campaigns and on-ground acquisition yourself in the early days, before building a team.

Key Responsibilities

• Digital & Performance Marketing: Plan and manage Google Ads, Meta Ads, paid campaigns and customer acquisition initiatives.
• SEO & Content Marketing: Improve search rankings, organic traffic, website visibility and online presence.
• Brand Marketing: Build brand awareness through social media, content, influencers, Reels and creative campaigns.
• GTM & Customer Acquisition: Develop and execute Hyderabad launch strategies to drive app installs, first rides, repeat bookings and referrals.
• Growth & Pricing Strategy: Identify target customers, growth opportunities, competitive pricing, promotional offers and innovative customer acquisition ideas.
• Analytics & Optimization: Track CAC, conversions, retention, referrals and campaign ROI to improve marketing performance.
• Partnerships: Develop collaborations with colleges, offices, PGs, apartments, local businesses and communities to acquire customers.
• Competitor Analysis: Study Uber, Rapido, Ola and market trends to identify pricing gaps, customer needs and growth opportunities.
• Growth Experiments: Test new marketing channels, referral programs, viral campaigns and creative strategies to accelerate customer growth.

What We're Looking For

- 4–6 years of relevant experience in growth, digital marketing, performance marketing, SEO or GTM.

- Hands-on experience with Google Ads, Meta Ads, SEO and campaign analytics.

- Strong understanding of customer acquisition, branding, CAC, conversions and ROI.

- Creative, analytical, entrepreneurial and execution-oriented.

- Ability to develop growth ideas, analyze results and turn strategies into measurable outcomes.

- Startup, consumer internet, marketplace or mobility experience is an advantage.

- Familiarity with the Hyderabad market is preferred.

Why Join Bozzo?

Join the founding team and take ownership of building Bozzo's brand, marketing engine and customer base from the ground up. Work closely with the founders and help shape the company's growth and future.

Compensation: Equity Only (no fixed salary at this stage). Equity terms will be discussed during the selection process.

Location: Hyderabad, Telangana

Role: GTM & Growth Manager

Company: Bozzo Cabs Pvt. Ltd.

What will you be doing at Enalo?

• Understand the problem statement and derive potential product solutions.
• Conduct market research, competitor analysis and user research.
• Collaborate with multiple teams to take the product forward.
• Participate in product strategy, build a roadmap and execute to bring products to life.
• Manage product requirement definition and feature identification for future initiatives, including documentation of prioritized feature sets and use cases.
• Lead the development and QA teams at the appropriate times to realise the goals of the product.
• Own scrum and all the related activities like sprint planning, and release.
• Create user stories and use cases for product features.
• Look for roadblocks and mitigate risks.
• Organize daily stand-ups, brainstorming and review sessions.
• Maintain backlogs and prioritize them effectively.
• Experience the product as an end-user and identify gaps to make the product better. And ensure users can see the value of the product!
• Craft product presentations and do demos.
• Define product metrics and speak through data.
• Be a driving force in assembling the resources necessary to ship high-impact products and features, and facilitate communication throughout the development process.
• Work with the release process and support teams to ensure that the product is released successfully and any issues in production are resolved quickly.
• Measure and analyse the success of a product or feature using internal tools as well as tools like Google Analytics
• Efficiently manage agile development of the product.
• Contribute to the product's 'Go To Market' Strategy.

Skills required :

• Strong familiarity with product development, user flows and UI experience.
• Proven ability to successfully manage all phases of the product development lifecycle.
• Expertise with web/mobile analytic tools.
• Excellent organizational, statistical, strategic thinking, problem-solving, analytical, written and oral presentation and communication skills.
• Strong understanding of agile management (Scrum).
• Ability to break the ground through research and data analysis.
• Good collaboration, design thinking and presentation skills.
• Affinity to marketing.
• Preferred experience in product development as an engineer
• Preferred experience in a product company
• Experience in building or working with an early-stage tech product startup would be a plus.
• Excellent organizational, statistical, strategic thinking, problem-solving, analytical, written and oral presentation and communication skills.
• Experience in B2B SaaS/Payments will be added advantage.

Role: Product Manager

Experience: 5-10 years

Location: Hyderabad (Remote due to COVID-19)

Technovert is not a typical IT services firm. We inculcate the product mindset for the talent working with us. We have to credit two of our successful products generating $2M+ in licensing/SaaS revenues which is rare in the industry.

Step ahead, we are looking for a Product Manager who can create best out of excellent engineering minds and build together a product which suffice Insurance Industry needs. This is a pivotal role where you can see yourself working with the Technology, Sales, Marketing and Leadership team. 
Your Responsibilities

• Identify product market opportunities through market research, customer profiling, needs analysis, market sizing and competitive analysis.
• Define the product strategy, and translate product strategy into roadmap and feature definition, in line with business and customer experience objectives.
• Collect and develop ideas, prioritize the ideas, create business cases
• Define, track, and improve key product metrics.
• Drive the product discovery process for large projects and support the product implementation and deployment
• Partner and collaborate with stakeholders from multiple teams like Engineering, UX, Data, etc. across numerous business units across countries and teams
• Liaise with Engineering and Product owners to help them implement and verify the product increments
• Liaise with Sales, Marketing, Services and Support organizations to launch the product evolutions to market
• Works with product marketing department to develop effective communication activities and programs including product positioning, collateral development, whitepapers, and analyst engagement
• Serves as the key contact for product questions and new product ideas which surface from customers, sales, or market research.
• Manages the resolution of escalated customer problems. Escalates problems and issues to other departments when needed.

Ideal Candidate Traits

• Strong understating of the Insurance industry. Preferable Life & Health.
• Must be able and willing to think and act strategically and tactically
• Excellent communication skills, and design thinking skills
• Strong analytical and problem-solving skills. Leveraging data to make informed product decisions.
• Must have sound business judgment as well as the ability to think clearly, analyze quantitatively, problem-solve, scope technical requirements, and prioritize
• Ability to explain the business and technical value of a technical offering to internal and external audience which is a mix of technical and non-technical customer representatives

Minimum Qualifications

• 4+ years of experience in technology product management.
• 3+ years of working in the insurance domain
• Have worked independently or as a lead on GTM and launch of at least 1 product
• Worked closely with developers in an agile development environment
• Prior experience as a developer preferred.