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Your Role: As a Product & Growth Marketer at LearnTube, you will be the bridge between product, growth, and the user. You’ll turn insight into action by understanding our users deeply, translating product value into compelling narratives, and designing experiments that move key metrics. You’ll own the marketing funnel, craft sharp positioning, drive adoption, and scale revenue-driving campaigns across channels.
You’ll work directly with the founders to bring new features, journeys, and growth loops to life — combining storytelling, data, and execution. You’ll be expected to take ownership from day one and operate at the intersection of product, growth, and GTM — turning insight into impact at speed.
What You'll Do:
- Own and execute growth experiments across the entire funnel — from onboarding to retention and referrals
- Run paid marketing and performance campaigns with a clear eye on ROI and CAC:LTV
- Write high-converting, user-first copy across landing pages, WhatsApp, and in-product journeys
- Collaborate with product, content, and sales teams to align GTM, messaging, and conversion strategy
- Use AI tools to scale creative production, personalize communication, and automate campaigns
- Analyze funnel and cohort data to identify drop-offs, run rapid A/B tests, and double down on what works
- Bring user insights into growth — through qualitative feedback, user calls, and market research
What Makes You a Great Fit:
- You’re a doer with a bias to action — you can go from insight → plan → execution without waiting for hand-holding.
- You’ve worked in growth/product marketing roles at high-velocity B2C startups and understand funnel obsession.
- You’re sharp with copy — you write like a human, not a template, and can persuade with clarity.
- You have a strong understanding of users — especially the aspiring professionals in India’s Tier 1–3 landscape.
- You understand how AI works, and how to apply tools like ChatGPT, Notion AI, Synthesia, etc. in your daily growth playbook.
- You thrive in ambiguity, love solving problems, and think like a mini-founder, not just a marketer.
- Bonus: Experience in ed-tech, career-tech, or consumer internet is a huge plus.
About Us: At LearnTube, we’re on a mission to make learning accessible, affordable, and engaging for millions of learners globally. Using Generative AI, we transform scattered internet content into dynamic, goal-driven courses with:
- AI-powered tutors that teach live, solve doubts in real time, and provide instant feedback.
- Seamless delivery through WhatsApp, mobile apps, and the web, with over 2 million+ learners across 64 countries.
Meet the Founders: LearnTube was founded by Shronit Ladhani and Gargi Ruparelia, who bring deep expertise in product development and ed-tech innovation. Shronit, a TEDx speaker, is an advocate for disrupting traditional learning, while Gargi’s focus on scalable AI solutions drives our mission to build an AI-first company that empowers learners to achieve career outcomes.
We’re proud to be recognized by Google as a Top 20 AI Startup and are part of their 2024 Startups Accelerator: AI First Program, giving us access to cutting-edge technology, credits, and mentorship from industry leaders.
Why Join Us?
- Unparalleled Growth: Work in an AI-first startup in hyper-growth mode, accelerating your career.
- High Ownership, High Impact: Take full ownership of your function and work directly with founders.
- Culture of Excellence: Be surrounded by a high-caliber, ambitious team that thrives on results.
- Fast-Paced, No Bureaucracy: We move fast, value accountability, and celebrate action.
- Mission-Driven Work: Help shape the future of learning and upskilling in India.
Note: Please do not apply if you are currently working in an E-Commerce company.
Note: We are specifically looking for candidates who are currently employed at a B2C tech product company.
No.Of Positions : 8
Mandatory
Strong B2C Product Marketing Profile
Mandatory (Experience 1): Must have 2+ YOE in product marketing for digital products
Mandatory (Experience 2): Must have direct experience in pre-launch and post-launch marketing, including user research, positioning, GTM planning etc
Mandatory ((Experience 3): Experience launching or scaling a mobile app, preferably iOS
Mandatory (Company): B2C product companies offering digital / Tech products (such as Fintech, EdTech, AdTech, TravelTech)
Role & Responsibilities
- We are seeking a dynamic and talented Assistant Product Marketing Manager with a passion for mobile apps to join our growing team. The ideal candidate will play a crucial role in new product ideation, executing successful go-to-market strategies, and ensuring the overall success of our mobile applications. This role requires a combination of strategic thinking, creativity, analytical skills, and effective communication.
- New Product Ideation: Collaborate with cross-functional teams to generate innovative ideas for new mobile app products. Conduct market research and analysis to identify emerging trends and opportunities.
- Go-to-Market Strategy: Develop and execute comprehensive go-to-market strategies for new products, ensuring successful product launches. Work closely with the product development team to align marketing initiatives with product features and benefits.
- Competitor Research: Conduct thorough competitor analysis to understand market trends, identify competitive advantages, and position our products effectively.
- User Lifecycle Management: Develop and implement strategies to optimize the user lifecycle, from acquisition to retention. Utilize data-driven insights to enhance user experience and engagement.
- A/B Testing: Design and execute A/B testing initiatives to optimize marketing campaigns and improve key performance indicators.
- App Store Optimization (ASO): Implement effective ASO strategies to enhance the visibility and discoverability of our mobile apps on various app stores.
- Stakeholder Management: Collaborate with internal teams, including product development, design, and sales, to ensure alignment and successful product launches. Build and maintain strong relationships with external stakeholders, including partners and vendors.
Ideal Candidate
- Communication: Excellent written and verbal communication skills. Ability to convey complex ideas in a clear and compelling manner.
- Product Analytics: Strong understanding of product analytics and the ability to derive actionable insights from data.
- App Media Buying: Experience with app media buying platforms, including Google, Facebook, AppLovin, Taboola, etc.Proven ability to optimize campaigns for maximum ROI.
- App Monetization: Knowledge of various app monetization models and strategies. Ability to develop and implement monetization plans that align with business goals.
- Design and Messaging: A keen eye for design and messaging to create visually appealing and effective marketing materials. Understanding of how design elements impact user engagement. If you are a results-driven individual with a passion for mobile apps and possess the skills outlined above, we invite you to apply for this exciting opportunity.
Perks, Benefits and Work Culture
- Flexible work hours and leaves
- Salary advance
- Maternity/Paternity leave benefits & adoption assistance
- Butler & Concierge services
- Team Off-sites & Celebrations
Beyond Work:
- Insurance benefits for you and family
- Interest-free loans
- Gift vouchers for special moments
- Fully-equipped Gym
- Education Sponsorship Programs
Roles & Responsibilities-
• Responsible for bringing new logos
• Responsible for designing & institutionalizing sales process
• Researching, planning, and implementing new GTM initiatives
• Closing leads and managing them through the sales cycle
• Understanding client needs and be able to respond effectively with a plan of how to meet these
• Developing solutions and organizing, planning, creating & delivering compelling proof of concept demonstrations
• Think strategically to see the bigger picture and set aims and objectives in order to develop and expand the business
• Developing quotes and proposals for prospective clients & maintaining their tasks on track
• Handle creating, processing, managing & documenting multiple RFPs, RFQs & POCs for Clients
• Setting goals for the business development team and developing strategies to meet those goals
• Identifying and attending relevant conferences and industry events.
Qualifications-
• Master’s degree in Marketing related fields
• 5-6 years of proven experience in IT / Analytics / Consulting companies
• Excellent written and verbal communication skills
• Exceptional time management & organizational skills
• Complete knowledge of Bid Management / Pre-sales process with proven ability to deliver large scale, high-quality proposals in the US territory
• Good expertise in creating Power point decks with appropriate visual elements
• Thorough understanding of Market Analytics, Intelligence & specific industry knowledge
• Ability to flourish with minimal guidance, be proactive, and handle uncertainty.
Responsibility:
- Develop, execute & deliver the annual and long-term strategic business plans to ensure delivery of the full potential of the brand at the pan India level
- Guide team in translation of strategy into business plans, brand positioning and go – to market strategies
- Identify and research potential markets to launch the new retail stores and advise management of new business development opportunities.
- Prepare and execute the marketing strategy for Company’s online & offline business model.
- Responsible for the launch and development of the fashion brand as per the agreed terms and conditions.
- Ensure the financial performance and revenue targets of the brand (online and offline) are achieved through analysis of its Profit & Loss and KPIs.
- Manage relations with key business stakeholders to develop trusting business partnerships.
- Support the day-to-day management of the brand.
- Advice and support stores with all areas of their business including store standards, stock management, customer relationship, staffing and recruitment, finances and payments, cost control, expansion.
- Develop sales and marketing tools, work out on sales promotional activities to support the sales plans.
- Develop the store audit plan and conduct the audits.
- Contributing to and upholding the standards for store compliance as outlined in the operating standards manuals
- Periodically reviewing layout and design of stores manuals and other communications tools for user-friendliness and completeness
- MBA/Post Graduate in Operations from a reputed institution
- Must have experience in translating vision/broad strategies into specific targets and tasks.
- Ability to deliver solution and provide expertise with speed and imagination
- Should possess a high degree of business acumen and must have a good understanding of P&L
- Strong research and analytical skills
- Flexible and able to multi-task; can work within a fast-moving environment
- Must have good connections and networking in the retail & eCommerce ecosystem
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