3+ Go-to-market strategy Jobs in Mumbai | Go-to-market strategy Job openings in Mumbai
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Note: Please do not apply if you are currently working in an E-Commerce company.
Note: We are specifically looking for candidates who are currently employed at a B2C tech product company.
No.Of Positions : 8
Mandatory
Strong B2C Product Marketing Profile
Mandatory (Experience 1): Must have 2+ YOE in product marketing for digital products
Mandatory (Experience 2): Must have direct experience in pre-launch and post-launch marketing, including user research, positioning, GTM planning etc
Mandatory ((Experience 3): Experience launching or scaling a mobile app, preferably iOS
Mandatory (Company): B2C product companies offering digital / Tech products (such as Fintech, EdTech, AdTech, TravelTech)
Role & Responsibilities
- We are seeking a dynamic and talented Assistant Product Marketing Manager with a passion for mobile apps to join our growing team. The ideal candidate will play a crucial role in new product ideation, executing successful go-to-market strategies, and ensuring the overall success of our mobile applications. This role requires a combination of strategic thinking, creativity, analytical skills, and effective communication.
- New Product Ideation: Collaborate with cross-functional teams to generate innovative ideas for new mobile app products. Conduct market research and analysis to identify emerging trends and opportunities.
- Go-to-Market Strategy: Develop and execute comprehensive go-to-market strategies for new products, ensuring successful product launches. Work closely with the product development team to align marketing initiatives with product features and benefits.
- Competitor Research: Conduct thorough competitor analysis to understand market trends, identify competitive advantages, and position our products effectively.
- User Lifecycle Management: Develop and implement strategies to optimize the user lifecycle, from acquisition to retention. Utilize data-driven insights to enhance user experience and engagement.
- A/B Testing: Design and execute A/B testing initiatives to optimize marketing campaigns and improve key performance indicators.
- App Store Optimization (ASO): Implement effective ASO strategies to enhance the visibility and discoverability of our mobile apps on various app stores.
- Stakeholder Management: Collaborate with internal teams, including product development, design, and sales, to ensure alignment and successful product launches. Build and maintain strong relationships with external stakeholders, including partners and vendors.
Ideal Candidate
- Communication: Excellent written and verbal communication skills. Ability to convey complex ideas in a clear and compelling manner.
- Product Analytics: Strong understanding of product analytics and the ability to derive actionable insights from data.
- App Media Buying: Experience with app media buying platforms, including Google, Facebook, AppLovin, Taboola, etc.Proven ability to optimize campaigns for maximum ROI.
- App Monetization: Knowledge of various app monetization models and strategies. Ability to develop and implement monetization plans that align with business goals.
- Design and Messaging: A keen eye for design and messaging to create visually appealing and effective marketing materials. Understanding of how design elements impact user engagement. If you are a results-driven individual with a passion for mobile apps and possess the skills outlined above, we invite you to apply for this exciting opportunity.
Perks, Benefits and Work Culture
- Flexible work hours and leaves
- Salary advance
- Maternity/Paternity leave benefits & adoption assistance
- Butler & Concierge services
- Team Off-sites & Celebrations
Beyond Work:
- Insurance benefits for you and family
- Interest-free loans
- Gift vouchers for special moments
- Fully-equipped Gym
- Education Sponsorship Programs
Roles & Responsibilities-
• Responsible for bringing new logos
• Responsible for designing & institutionalizing sales process
• Researching, planning, and implementing new GTM initiatives
• Closing leads and managing them through the sales cycle
• Understanding client needs and be able to respond effectively with a plan of how to meet these
• Developing solutions and organizing, planning, creating & delivering compelling proof of concept demonstrations
• Think strategically to see the bigger picture and set aims and objectives in order to develop and expand the business
• Developing quotes and proposals for prospective clients & maintaining their tasks on track
• Handle creating, processing, managing & documenting multiple RFPs, RFQs & POCs for Clients
• Setting goals for the business development team and developing strategies to meet those goals
• Identifying and attending relevant conferences and industry events.
Qualifications-
• Master’s degree in Marketing related fields
• 5-6 years of proven experience in IT / Analytics / Consulting companies
• Excellent written and verbal communication skills
• Exceptional time management & organizational skills
• Complete knowledge of Bid Management / Pre-sales process with proven ability to deliver large scale, high-quality proposals in the US territory
• Good expertise in creating Power point decks with appropriate visual elements
• Thorough understanding of Market Analytics, Intelligence & specific industry knowledge
• Ability to flourish with minimal guidance, be proactive, and handle uncertainty.
Responsibility:
- Develop, execute & deliver the annual and long-term strategic business plans to ensure delivery of the full potential of the brand at the pan India level
- Guide team in translation of strategy into business plans, brand positioning and go – to market strategies
- Identify and research potential markets to launch the new retail stores and advise management of new business development opportunities.
- Prepare and execute the marketing strategy for Company’s online & offline business model.
- Responsible for the launch and development of the fashion brand as per the agreed terms and conditions.
- Ensure the financial performance and revenue targets of the brand (online and offline) are achieved through analysis of its Profit & Loss and KPIs.
- Manage relations with key business stakeholders to develop trusting business partnerships.
- Support the day-to-day management of the brand.
- Advice and support stores with all areas of their business including store standards, stock management, customer relationship, staffing and recruitment, finances and payments, cost control, expansion.
- Develop sales and marketing tools, work out on sales promotional activities to support the sales plans.
- Develop the store audit plan and conduct the audits.
- Contributing to and upholding the standards for store compliance as outlined in the operating standards manuals
- Periodically reviewing layout and design of stores manuals and other communications tools for user-friendliness and completeness
- MBA/Post Graduate in Operations from a reputed institution
- Must have experience in translating vision/broad strategies into specific targets and tasks.
- Ability to deliver solution and provide expertise with speed and imagination
- Should possess a high degree of business acumen and must have a good understanding of P&L
- Strong research and analytical skills
- Flexible and able to multi-task; can work within a fast-moving environment
- Must have good connections and networking in the retail & eCommerce ecosystem
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