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Job Title: Digital Marketing Specialist – Email Marketing, SEO & LinkedIn Outreach

Experience: 4–6 Years

Location: [Insert Location / Remote / Hybrid]

Industry: IT Services | Custom Enterprise Applications | B2B Tech Marketing

Employment Type: Full-Time

About Us

We are a fast-growing IT services company focused on delivering custom enterprise application development, cloud-native platforms, and digital transformation solutions. We are targeting clients across SEA, India, Europe, GCC, and North America, and are building a global brand presence to support our expansion.

We are looking for a Digital Marketing Specialist with proven expertise in Email Marketing, SEO, and LinkedIn Outreach to support lead generation, online visibility, and global campaign execution.

Role Overview

As a Digital Marketing Specialist, you’ll lead email campaigns, SEO initiatives, and LinkedIn marketing efforts to engage enterprise decision-makers and generate qualified leads across key global regions. You'll collaborate closely with content, sales, and leadership teams to drive measurable marketing impact.

Key Responsibilities

Email Marketing

• Plan, create, and execute targeted email campaigns for lead generation, nurturing, and re-engagement across SEA, India, Europe, GCC, and North America.
• Develop personalized workflows based on buyer personas, industries, and intent signals.
• Continuously A/B test and optimize for open rates, CTR, and conversions.

Search Engine Optimization (SEO)

• Own and execute on-page and off-page SEO strategies to boost visibility across regional search engines.
• Conduct keyword research and content optimization for blog posts, landing pages, and service pages.
• Develop high-quality backlink strategies through guest posting, outreach, and digital PR.
• Monitor SEO performance using tools like Google Search Console, Ahrefs, SEMrush, or Moz.

LinkedIn Marketing & Outreach

• Design and manage LinkedIn outreach campaigns targeting enterprise decision-makers (CXOs, IT Heads, Digital Leaders).
• Build and manage prospect lists using LinkedIn Sales Navigator and engagement tools (e.g., Apollo, Lemlist, etc.).
• Collaborate with the sales team to coordinate messaging, follow-ups, and campaign timing.
• Manage company LinkedIn presence — schedule posts, engage with the network, and grow audience organically.

Analytics & Optimization

• Track and report campaign performance across all digital channels (email, LinkedIn, SEO).
• Generate insights and recommendations for continuous improvement.
• Maintain lead funnel hygiene and alignment with CRM (e.g., HubSpot, Zoho).

What You Bring

• 4–6 years of experience in B2B digital marketing, ideally within the IT services or enterprise tech space.
• Demonstrated success running international marketing campaigns across SEA, India, Europe, GCC, and North America.
• Hands-on expertise with email marketing tools (e.g., Mailchimp, HubSpot, Zoho Campaigns).
• Solid understanding of SEO and experience with SEO tools
• Proficient in LinkedIn Marketing and Outreach, including Sales Navigator and campaign tools.
• Strong communication and copywriting skills tailored to B2B enterprise audiences.
• Self-driven, detail-oriented, and able to manage multiple priorities in a fast-paced startup environment.

Nice to Have

• Experience with performance marketing (Google/LinkedIn Ads).
• Familiarity with automation tools (e.g., Lemlist, Apollo, HubSpot).
• Knowledge of HTML/CSS for email customisation.
• Exposure to content marketing and blog strategy for lead generation.

Why Join Us?

• Play a key role in expanding a global tech services brand.
• Drive measurable impact across multiple digital channels and markets.
• Work in a collaborative, innovation-driven environment with high visibility.
• Fast-track growth opportunities in a high-performance culture.
• Competitive compensation + performance-based bonuses.

Location: Hyderabad

Work Mode: Hybrid (2 days WFO)

Experience Required: 4.5+ years

Notice Period: Immediate Joiners Preferred

Employment Type: Full-Time

Mandatory Requirements:

• 4.5+ years of experience in Java Development
• Hands-on experience with AWS in a production environment
• Must be available to join immediately
• Must be willing to work in Hybrid mode from Hyderabad

Technical Skill Requirements:

• Strong hands-on experience in Core Java, Spring Boot, and Microservices
• Solid understanding of OOP concepts, Multithreading, and REST APIs
• Practical knowledge and experience working with AWS services like EC2, Lambda, S3, RDS, SNS, etc.
• Familiarity with CI/CD tools and version control systems (Git)
• Good knowledge of SQL and NoSQL databases
• Ability to write clean, efficient, and well-documented code

Key Responsibilities:

• Design, develop, and maintain scalable Java-based backend applications
• Implement and integrate AWS services to ensure scalability and reliability
• Collaborate with cross-functional teams including QA, DevOps, and Front-end developers
• Optimize application performance and troubleshoot issues in a timely manner
• Participate in code reviews, sprint planning, and team discussions
• Ensure best practices in code quality, security, and documentation
• Handle deployments and production support if needed

Job Responsibility:

• Design, develop, and deploy Power BI reports and dashboards that provide key insights into business performance.
• Create and maintain complex Power BI data models, integrating data from multiple sources.
• Write and optimize SQL queries to extract, manipulate, and analyze data from various databases.
• Collaborate with cross-functional teams to understand business requirements and translate them into effective BI solutions.
• Perform data analysis using Excel, Power Query, and other tools to support reporting and analytics needs.
• Monitor and troubleshoot Power BI reports and data refresh schedules to ensure consistent performance.
• Implement security measures and ensure data is presented to the appropriate audience through role-based access.
• Continuously improve the usability, interactivity, and performance of reports.
• Provide training and support to end-users on Power BI usage.

Work Mode: 

• 2 to 3 days a month will be work from client office in Gurugram/Hyderabad
• Preferred Location - Gurugram/Hyderabad. 
• For other locations, candidate should be willing to travel to Gurugram/Hyderabad for a few days every month.

External Skills And Expertise

Must Have Skills:

• Excel
• SQL
• Power BI Dax
• Power Query
• Power BI Online Services

Experience : 9 years to 12 years

Shift Timings : 5 PM to 2 AM

Location- Hyderabad 

Requirement:

• Minimum 9 years total IT experience, preferably in SAP HCM.
• Minimum 5 years of experience in design and configuration of SAP CA Payroll.
• Must have 2-3 full life cycle implementations for SAP/EC CA Payroll.
• Should have worked as an SME for CA payroll.
• Payroll catalog definition including wage type definition and configuration
• Third party remittance
• Off cycle payroll definition and processing
• Pre-DME and DME
• Garnishments definition, reporting and management
• Hands-on with pay statements, Taxation, YE adjustments and Tax forms (Adobe and Mag Media)
• Benefits configuration and Integration with 3rd party systems
• Detailed knowledge and understanding of integration with Compensation and Time Management
• Experience in creating and defining custom operations and rules
• Experience with year-end activities and support packs implementation and legal changes
• Sound knowledge in HR-FI integrations and reporting.
• Excellent written and verbal communication skills
• Willing to work US Hours Shift
• Excellent written and verbal communication skills

You are required to have skills in the following areas:

• Minimum 3+ Years of experience working as a Salesforce developer.
• Proven experience in developing Salesforce applications and interfaces:
• Salesforce and/or full-stack development
• Sales, Service Cloud and Force.com
• Salesforce Lightning experience is a must
• Proven and strong development experience in APEX, Visualforce, REST, SOAP/WSDL, SQL, and system interfaces
• Proven skills in deploying and configuring Apps from App Exchange
• Experience in web front-end technologies & Frameworks
• Conceptual understanding of Master Data Management (SAP), SAP Process Integrator / Informatica /
• Hands-on experience in querying salesforce.com database using SOQL & SOSL queries using Force.com Explorer
• Certifications in Salesforce Admin, Salesforce Platform Developer, and Salesforce Platform Developer II
• Experience in marketing cloud (pardot, exact-target/journey builder..) and its integration
• Design, develop, test, and document innovative sales and marketing solutions
• Expert in advanced APEX, Visual force, HTML5, REST, and full-stack development
• Excellent understanding of complex interfaces in the corporate system landscape
• Autonomous review and clarification of business requirements prior to implementation, creation and
• documentation of technical design/entity-relationship including alignment with stakeholders
• Autonomous coordination of test activities with business and IT stakeholders
• Autonomous coordination and execution of deployment in line with change and release management
• process and in alignment with Veeva technical stakeholders (e.g.project and support teams)
• Good acumen of business functions with a developer mindset
• Provide technical leadership, training, and mentoring of newly build solutions to the business
• Good communication & problem-solving skills.
• Quick Learner with and ability to jump into an existing code base and understand the code quickly and make enhancements as business demands change.
• Experience working with Onsite Team.

Are you the one? Quick self-discovery test:

1. Love for the cloud: When was the last time your dinner entailed an act on “How would ‘Jerry Seinfeld’ pitch Cloud platform & products to this prospect” and your friend did the ‘Sheldon’ version of the same thing.
2. Passion: When was the last time you went to a remote gas station while on vacation and ended up helping the gas station owner saasify his 7 gas stations across other geographies.
3. Compassion for customers: You listen more than you speak.  When you do speak, people feel the need to listen.
4. Humor for life: When was the last time you told a concerned CEO, ‘If Elon Musk can attempt to take humanity to Mars, why can’t we take your business to run on the cloud?

So what are we looking for?

• Experience in On-premises to AWS cloud Migration. 
• Linux and Windows servers knowledge .
• Application knowledge like Java, .net, Python, Ruby.
• On-premises to Cloud migration assessment experience as a must .
• Able to provide a detailed migration analysis report and present it to the customer.
• Creative problem-solving skills and superb communication skills. 
• Respond to technical queries / requests from team members and customers. 
• Ambitious individuals who can work under their own direction towards agreed targets/goals. 
• Ability to handle change and be open to it along with good time management and being able to work under stress. 
• Proven interpersonal skills while contributing to team effort by accomplishing related results as needed. 
• Maintain technical knowledge by attending educational workshops, reviewing publications.

Job Responsibilities:

1. Managing  initiatives for migration and modernization in AWS cloud environment 
2. Leads and builds Modernization architecture solution from (on-prem or VMWare) into modern platform (Cloud AWS) through modular design by understanding application components 
3. Leads and SME in Modernization methodology and can lead the Design thinking workshop, method tailoring as Client environment and Client industry
4. The 6 most common application migration strategies below required
1. Re-host (Referred to as a “lift and shift.”)
2. Re-platform (Referred to as “lift, tinker, and shift.”)
3. Re-factor / Re-architect  
4. Re-purchase 
5. Retire
6. Retain ( Referred to as re-visit.)
5. Application migration analysis experience like application compatibility on the cloud, Network, security support on cloud.

Qualifications:

1. Is Education overrated? Yes. We believe so. But there is no way to locate you otherwise. So we might look for at least a Bachelor’s or Master's degree in engineering from a reputed institute or you should be programming from 12. 
1. And the latter is better. We will find you faster if you specify the latter in some manner. Not just a degree, but we are not too thrilled by tech certifications too :)
2. Architects with 10+ total and 6+ years of experience on Modernization applications and led Architecture initiatives on AWS Modernization.
3. Managed and implemented at least 5 engagement modernizing client applications to AWS Cloud and on WebSphere and Java/J2EE or .NET.
4. Experience on using DevOps tools during Modernization.
5. Complete in-depth experience and knowledge of AWS as a product and its components.
6. AWS certification would be preferred.
7. Experience in Agile fundamentals and methodology.