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About CITTA

The Lexicon Group, under the leadership of Pankaj Sharma has journeyed from very humble beginnings and has seen an upward growth year after year. The Lexicon Group started from education but has now diversified to other sectors like FMCG, Ed-tech, Law Aggregator Platform, Media, Fitness etc. The latest addition to the kitty of The Lexicon Group has been a newspaper (Pune Mirror and Civic Mirror), which has been taken over from the Times of India Group. The motto for The Lexicon Group is mindfully chosen ‘Believe in Yourself’, probably the three strongest words listed together which have the potential of changing lives if you believe in them and that is what Lexicon group try to ensure.

CITTA (Lexicon Lifestyle Private Limited) is a premium-quality natural baby bath and skincare brand that is safe, tested and gentle. CITTA Products are Free of Toxins, Parabens, Sulphates, Silicones, Mineral Oil, and Allergens and are Dermatologically Tested. We are a cruelty-free brand. We are expanding our core team, which is determined to achieve results.

Job Description

• Write, edit and publish content for websites, blogs, videos, social media posts/campaigns, email campaigns, podcasts, e-books, whitepapers, and more.
• Effective, consistent and reader-friendly writing style.
• Strong English writing skills and basic familiarity with the internet and search engines.
• Capable of writing an article on any subject, theme, blog or website.
• Ability to manage in a fast-paced and deadline-driven environment.
• Concise, clear and confident communication.
• Highly organized and self-motivated to establish and achieve goals.
• Create content that motivates, inspires, educates, informs, sells, and simply, provides information, across a wide variety of digital platforms.
• Work closely with content marketing and digital marketing to produce content that generates results
• A content writer should clearly understand the objectives, and target audience, and assure the content is user-friendly and keyword/SEO Optimized.
• Writing content as needed, including blogs, articles, web pages, etc.
• The content should be informative and engaging and should enable visitors to get their information promptly and efficiently.

Content and Relationship Manager Requirement

• Bachelor’s Degree in Mass Communication, English and Related field
• 1-2 years experience in writing content
• Strong communication and interpersonal skills and ability to build and maintain relationships
• Highly articulate with experience in developing content based on consumer needs or data insights
• Excellent command of written and spoken English, as well as an ability to assess visual communication, to enable evaluation of motivating, accurate and effective communications.
• Innovative, self-reliant and determined approach to duties with an ability to work and think creatively

• Attentive to detail and organized
• Must be self-motivated and flexible.

• Strong Product Designer profile, with both UI and UX works for B2C Products
• Mandatory (Experience 1) - Must have a 3+ YOE in end-to-end Product Design, including UX work like UX Research, User Persona, Workflows
• Mandatory (Experience 2) - Expertise in tools like Figma, Sketch, Adobe XD, and others to create high-fidelity wireframes and prototypes
• Mandatory (Portfolio) - Must have a strong portfolio of UI/UX of Good B2C products. Portfolio must show detailed case studies including Wireframing, Prototype, Interaction Design and Visual Designs

Preferred

ROLES AND RESPONSIBILITIES:

Video-led Content Strategy:

• Implement the video-led content strategy to meet business objectives like increase in views, leads, product awareness and CTR
• Execute the video content framework that talks to a varied TG, mixes formats and languages (English and vernacular)

Production:

• Ability to write/edit clear and concise copy and briefs unique to the platform, and influence/direct designers and agencies for creative output
• Creating the monthly production pipeline, review and edit every piece of video content that is produced
• Explore AI-based and production automation tools to help create communication stimuli at scale
• Manage our agency and partner ecosystem to support high-scale video production
• Manage the monthly production flow and maintain data sheets to enable ease of tracking
• Increase CTR, Views and other critical metrics for all video production

Project Management:

• Oversee the creation of various video formats, including explainer videos, product demos, customer testimonials, etc.
• Plan and manage video production schedules, ensuring timely delivery of projects within budget
• Upload and manage video content across multiple digital platforms, including the digital platforms and other relevant platforms
• Ensure all video content is optimized for each platform, following best practices for SEO and audience engagement
• Coordinate with the content team to integrate video content on the platforms
• Maintain an archive of video assets and ensure proper documentation and tagging

Capabilities:

• Drive the development of capabilities around production, automation, upload, thereby leading to a reduction in TAT and effort
• Work with technology teams to explore Gen AI tools to deliver output at scale and speed
• Identifying opportunities for new formats and keeping up with trends in the video content space

Customer obsession and governance:

• Relentless focus on making customer interactions non-intrusive; using video content to create a frictionless experience
• Zero tolerance for content and communication errors
• Develop a comprehensive video guidelines framework that is easy to use by businesses yet creates a distinct identity for the brand
• Have a strong eye for grammar and ensure that every content unit adheres to the brand tone of voice
• Create checks and balances in the system so that all customer-facing content is first time right, every time

Performance tracking:

• Tracking and analyzing production, go-live status and engagement metrics using tools like Google Analytics, etc.
• Gauge efficacy of video content produced, and drive changes wherever needed
• Provide regular reports on video performance, identifying trends, insights, and areas for improvement

IDEAL CANDIDATE:

Qualifications:

• Bachelor's degree in Communications, Digital Marketing, Advertising or a related field
• Proven experience as a creative/content writer or in a similar role, preferably with exposure to AI-driven content creation.

Work Experience:

• 3-5 years of relevant experience in the space of content marketing/advertising, experience in Digital Marketing with a focus on video content, will be an advantage

Skills:

• Excellent command over the English language
• Hands-on experience of copywriting, editing, and creating communication
• Ability to handle complex briefs and ideate out of the box
• Creative thinking and problem-solving skills, with a passion for storytelling and visual communication
• Deep customer focus by understanding customer behaviour and analyzing data & real-world experiences
• Detailed orientation & very structured thinking, think of customers' entire journey and experience
• Strong communication and collaboration skills to effectively work with diverse teams
• Passion for emerging technologies and the ability to adapt to a fast-paced and evolving environment
• Excellent project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines
• Proficiency in AI tools and video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) and familiarity with graphic design
• software (e.g., Adobe After Effects, Photoshop)

PERKS, BENEFITS, WORK CULTURE:

Our people define our passion and our audacious, incredibly rewarding achievements. The company is one of India’s most diversified non-banking financial companies, and among Asia’s top 10 Large workplaces. If you have the drive to get ahead, we can help find you an opportunity at any of the 500+ locations we’re present in India.

Roles & Responsibilities:

• Collaborate closely with clients to understand their requirements, goals, and any gaps.
• Lead the planning, prioritization, design, development, and deployment of projects.
• Possesses in-depth knowledge and expertise in Workday Integrations and Workday Extend Platform.
• Support existing Integrations and Extend apps by resolving issues and enhancing to add new functionalities.
• Act as a subject matter expert for Workday Extend and provide guidance to clients and colleagues.
• Stay updated with the latest industry trends and developments using Integrations and Extend.
• Collaborate with sales and business development teams to identify new opportunities and contribute to proposal development.
• Utilize your business knowledge and expertise to identify opportunities for technical improvements.
• Work with colleagues across various domains to deliver results and take ownership of both individual and team outcomes.
• Recognize and embody our purpose and values, applying them in your projects and client interactions.
• Foster relationships and communicate effectively to positively influence peers and stakeholders.

Qualification & Experience:

• At least 3 years of experience in Workday Integrations and 2 apps development using Extend is required.
• Passion towards technical development and critical ability to understand current code and resolve issues. 
• Deep understanding of Workday Extend platform, including building custom applications and integrations.
• Strong understanding of REST and SOAP APIs, with experience in integrating Workday with third-party systems. 
• Good knowledge of Integrations and Extend security framework.
• Ability to work with HR, finance, and IT teams to align technical solutions with business needs.
• Strong professional communication skills, both written and verbal.
• Ability to work effectively in a team-oriented environment.
• Proven ability to establish relationships with stakeholders and internal teams.
• Excellent attention to detail and follow-through.

We are Looking for a Sales lead who will be closely working with the Founding team. Role will include mapping and planning the revenue and P&L; goals for the business unit and responsible for driving revenue and growth for the company's primary product line. Who has worked in B2B sales profiles for banks and financial institutions or experience of sales in Fintech Companies.

Requirements:

• Institutional Banking, Digital Solutions and TASC Accounts 

• Preferably managed digital Banking and CRM applications for Banks.

• Handling and canvasing of Government accounts, School accounts and TASC (Trust, Association, Society and Club) accounts. 

• Implementation of Digital products like IPG, VAN, UPI POS, POS, Corporate Banking in various institutions and corporate accounts.

Responsibilities:

· Assist with drafting business plans, sales pitches, presentations, reference material, and other documents as required.

· Ability to manage multiple projects concurrently and meet deadline

· Identify new business opportunities and partners

· Demonstrate strong interpersonal skills with the ability to engage effectively with various levels of management, staff, and clients

· Deepening existing partnerships for higher volume / market share

· Achieve assigned Monthly, Quarterly and Annual Targets

Qualifications and Education Requirements

· MBA in Sales & Marketing (preferable)

· 8-10 years of product / service selling experience to banks & finical services companies

Experience working with partners & generating business opportunities 

Job Description: We are looking for a UI Developer HTML & CSS Developer responsible for the client side of our service. Your primary focus will be to implement a complete user interface in the form of a desktop and mobile web app, with a focus on performance.

Key Skills: HTML5, CSS3, Bootstrap, Jquery and JavaScript.

The Solution Architect plays a critical role in the architecture design and development of globally consistent Liquidity and Cash Management solutions and is a key contributor to the overall delivery in a fast-paced and challenging environment.

Responsibilities:

• Develops technology road maps, while keeping up-to-date with emerging technologies, and recommends business directions based on these technologies
• Provides technical leadership and is responsible for developing components of, or the overall systems design.
• Translates complex business problems into sound technical solutions.
• Provides integrated systems planning and recommends innovative technologies that will enhance the current system.
• Contribute to ongoing architecture governance and reviewing proposed solutions.
• Lead integration of new and existing components with ICG Platforms.

Qualifications:

• 10+ years relevant experience
• Experience as Full-Stack Developer and Experience as Architect Desired
• Understanding of integration technologies concepts like Webservices, REST API etc
• Familiar with DevOps tools like Maven, Jenkins, Bitbucket etc
• Consistently demonstrates clear and concise written and verbal communication
• Management and prioritization skills
• Ability to develop working relationships
• Ability to manage multiple activities and changing priorities
•  

Education:

• Bachelor’s/University degree or equivalent experience, potentially Masters degree

The  will be responsible for :

• Designing and development of Responsive Web Application
• Strong Knowledge of HTML5, CSS & Java Script
• Strong Understanding of concept of DOM (Document Object Model)
• Understanding of how browsers (Chrome, Mozilla) work behind the scene
•  Knowledge of React JS, CSS Flexbox (Preferred or Optional )