Google Ads Specialist

About Merito :

Merito is a curated talent platform where we identify, assess, and connect candidates for matching job opportunities. We are working with the mission to change the way hiring is done. The company is founded by a team consisting of alumni of IIM Ahmedabad, McKinsey with more than 2 decades of experience in recruitment, training, and coaching.

About Our Client :

Our client is Google partner in advertising and a premier Insight-driven Marketing platform. As a managed buying solution provider, they work with leading digital-first brands in India and are expanding our footprint globally, particularly focused on fast growing app-first start-ups driving their next level of scale via programmatic media. For many of its clients, programmatic marketing has emerged amongst their top three growth marketing channels alongside Google Ads and Facebook.

Job Role - Manager : Digital Media (Strategy & Optimization)

If you are passionate of digital marketing & enjoy working with a leading growth companies and helping them to grow state of art digital media solutions then this is the RIGHT fit role for you.

What You Will Do :

- Management of paid media execution, in line with target yields and spend levels.

- Managing a team of campaign analysts/ media planners / account executives to train them on 360-degree growth into campaign management & account management

- Formulate account strategies and do engaging presentations and run business reviews (weekly, monthly, quarterly) with multiple levels of stakeholders internally and externally. Setting expectations both internally and externally.

- Tracking regular key performance metrics. Proactive risk management. Suggesting course correction and optimization of the campaigns

- Collaborate with Sales leaders to develop an optimal lead contact and conversion strategy for the sales team, with alignment on sales contact strategy

Requirements :

Qualifications and Experience:

- Bachelor's or master's degree in a quantitative discipline with 3+ years of relevant experience.

- Proficiency with digital marketing platforms and technologies - Adwords, Facebook, Linkedin & affiliates.

- Prior experience in managing teams of 3+

- Excellent communication skills, negotiation skills and presentation skills.

- Strong analytical, problem-solving and execution skills.

We are looking for a PPC Specialist to run PPC campaigns and monitor paid search budgets. In this role, you should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.) You should also be analytical and good with numbers.

Your responsibilities at digeesell

Responsible for managing multiple PPC advertising campaigns, which run on platforms including Google, and Facebook.

Generating maximum leads/conversions within the designated budget.
Improve Quality Score & lower CPC for all the projects.
Optimizing & planning PPC strategy.
Creating PPC Campaigns on Google Ad Words.
Perform keyword research and write effective PPC ads to match client goals.[Text Wrapping Break]Data analysis & weekly/ monthly reporting.
1-2 years of relevant experience in content development, writing, and publishing.
Strong English writing skills & familiarity with internet & search engines.
Concise, clear & confident communication.
The ability to ideate and execute a campaign or strategy successfully within the stipulated timeline.
A creative mindset with strong analytical skills.
Strong understanding of how content works on a social web.
Knowledge of Analytics and Google AdWords would be a plus.

Desired Candidate profile
Strong PPC experience 1 Plus years.
Previous experience and a proven track record of managing pay per click campaigns.
Excellent written and verbal communication skills.
Experienced in using Google AdWords and other PPC platforms.
Must be a graduate.
A relevant certification would be an advantage.

Digital Marketing is a lot more than what it is usually portrayed as and we delve into “the lot more”for SMBs. we have grown well and what started as a small personal project a year ago has now grown into a family of 45+ clients and 8 smart people- all within a year! And guess what, we never spent a single penny on advertising! It was all referral and so you can imagine the quality of work that we have been doing.

Now, if you are someone who can fit in such a high performing environment, do read the job description very thoroughly and then apply!

Responsibilities

Be the primary point of contact for the clients.

Assist in creating a digital strategy for the clients. These are SMEs, hard on cash but high on hope so we have to be extra wise with what we suggest!

Get things done from the CG team. You see, since you will interact with the client, you will know what they want and you alone will have to make sure that the work gets done!

Advocate for the client to ensure that we’re not just checking off boxes in a task manager, but instead moving them forward and reaching their objectives (we call this Remarkable ROI)

Note: You’re not responsible to bring in new clients (this is not a sales position). You are responsible to keep and grow your clients with Remarkable Client Experiences, Remarkable Excellence, and Remarkable ROI and if that gets us Referrals- well nothing better than that!

Note: Our digital marketing projects include both “traditional” digital marketing such as SEO and Email Marketing/Whatsapp Marketing/Affiliate Marketing as well as web design & development projects. For this position though, we will stick to SEO/SMO/PPC

What we are looking for

Digital marketing experience (and most importantly, the ability to learn & grow, stay on top of current trends, and focus on results). Followed by…

Strong project management skills (aka, the ability to efficiently and effectively get things done yourself and through other people). Followed by….

Ability to provide remarkable client experiences.

Who we are not looking for

You’re busy, we’re busy. If you don’t meet these requirements, please focus on the other fish in

the sea. These are indeed requirements

Minimum of 1.5 years as a hands-on digital marketing professional

Minimum of 1 year as someone who has been interacting with the clients. If you have worked

in B2B, it would be great!

Digital Marketing & Web Design Project experience

A focus on the details (really… pay close attention to the details if you’d like to get an interview

for this position)

If You’re a Good Fit, You Probably

Thrive in a small and growing team (<10 people on our way to 20)

Do some sort of digital marketing (or learning) in your spare time… it’s not just a day-job for

you

Know how to work on Google Analytics, Tag Manager, Google Ads, Facebook Business

Manager, Instagram Marketing, Email Marketing Tools, Canva (just a little bit), WordPress,

Wix, and anything else that is relevant to digital marketing

Feel at home with spreadsheets and task management tools

Are comfortable with IM tools, email, video calls, and the phone but believe in the power of

minimising interactions.

BTW: when applying, use the passcode “WTH

Responsibilities

• Excellent knowledge of On page & Off page SEO activities & tools.
• Excellent knowledge of content optimization, Meta tags etc. to boost rankings.
• Experience in building inbound organic search traffic.
• Good in SEO, SMO work and Promotional Activities.
• Keep pace with SEO industry trends and developments including best practices to handle Google updates.
• Optimize website to rank higher for relevant keywords in organic search results.
• Perform all off-page tasks successfully, including article insertion /press release/directory submissions, RSS feeds, forum postings, blog posts, social bookmarking and commenting on social networks.
• Basic HTML Knowledge
• Must have Knowledge of Google Analytics, Google Webmaster Tools
• Competitor analysis
• Working on redirection rules of a website
• Preparing page titles, headers meta tags and other On-page activities
• Choosing and integrating relevant keywords throughout the website.
• Preparing the site search engine friendly by working on Meta Tags & robots.txt files
• Working on Google Analytics to present a traffic report
• Sitemap creation
• Keyword Analysis
• On Page Optimization (Titles, Headers, Alt tags, Sitemaps, Footer Links, Internal Links, Canonical redirections, robots.txt) etc.

Education & Knowledge Desired

• 3-4 years’ experience Proven SEO experience
• Any post-graduate or graduate degree
• In-depth experience with website analytics tools (e.g, Google Analytics)
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO and SEM

Job Title – Performance Marketing Manager: (Ecommerce)

• Strategize, own and execute the entire paid marketing strategy to acquire users through multiple paid channels (Social, Search).
• Experience with the principles of creating an advertising campaign; composing audience
• targeting strategies, generating ad creative for testing, and optimizing for increased ROAS.
• Demonstrated ability to interpret data for insights and next steps - Google Analytics & Google Tag Manager experience.
• Understanding of social media metrics, conversion funnels, and the ability to link results with specific elements of a broader campaign.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Experience in optimizing landing pages and user Experience with A/B and multivariate
• experiments.
• Solid knowledge of website analytics and attribution tools (e.g., Google Analytics, Webtrends,Branch, Singular).
• Solid grasp of recent Facebook updates surrounding iOS 14, Facebook Pixel, and domain verification requirements.
• Use a data-driven approach to manage campaigns and derive insights on strategy and
• performance.
• Track and Manage marketing spend efficiently and effectively across channels including
• Facebook campaigns, Google UAC campaigns, Ad networks, and social media campaigns.
• Write creative briefs to define program objectives and KPIs, optimizing campaigns to maximize ROI.
• Set up and monitor analytical dashboards and give insights into key areas of importance. Use this to recommend performance optimization methods.
• Set up daily performance reports to analyze the performance and optimize
• Assist in the maintenance and monitoring of reports, budgets, campaign performance, ROI, LTV, and other channel metrics.
• Build ideas for campaigns by writing ad copy and sharing a creative vision with the design.
• When applicable, also Can write direct ad copy that is built to convert.
• Attention to detail and the ability to effectively multi-task in a deadline-driven Up-to-date with the latest trends and best practices in online marketing and
  Reporting Structure:

• This position reports of Marketing Head.
  
  Job Specification:
  
  
• MBA/Postgraduate in Marketing or any other related field.
• At least 3 to 5 years of experience in Digital or Social Media
• A stronghold on Web Analytics, A/B Testing, and metrics-driven
• Strong analytical
• Attention to detail and the ability to effectively multi-task in a deadline-driven
• Excellent verbal and written communication
• High levels of integrity, autonomy, and self-motivation.
• Comfort in a fast-paced, entrepreneurial, start-up
• High levels of proficiency with Excel/Google Sheets and PowerPoint/Google

Growth Marketing Manager

Experience - 2.0 to 6.0 Year(s)

Location - Delhi

Working days - 5

Qualification - Any Graduate (Full time)

Skills: 2 years Hands-on Experience on Facebook or Google Marketing | Excel & data analytics skill set

Job Responsibilities:

• Ownership of growing app base through Digital Marketing channels (FB, Insta, Google, Tiktok++)
• Collaborate with the business(category) and creative team in devising communication strategy (creative & messaging) & bringing this to life
• Lead larger business decisions by working with the digital team in creating, analysing & optimizing growth data sets to deliver insights
• Monitor & optimize ROI driven campaigns regularly to meet demand, revenue and budget goals
• Work with product and data engineering teams to design systems and processes for efficiencies leading to exponential growth

Job Requirements:

• 2 years Hands-on Experience on Facebook or Google Marketing
• Excel & data analytics skill set (SQL knowledge is a plus) 
• Strong with number crunching
• Analytical bent of mind; can break down data and assess it efficiently 
• Willing to learn in fast-paced startup ecosystem with Result-driven mindset 
• Ability to work under pressure, tight timelines & handle uncertainty 
• Ability to manage and prioritize multiple projects and tasks simultaneously 
• Strong interpersonal, time management, and problem-solving skills

About Role: 

Leads demand growth for the platform. Driving New-Users & More-Usage as key mandates. Missioned to unlock rapid adoption (in a profitable way) with Strong Consumer Intelligence, Offering & Pricing strategy, Zero-$ hacks, Strategic Partnerships, Large Media campaigns etc. Digital Growth team plays a key role in Driving New-User acquisition. Working end to-end in planning digital strategy, executing for all channels & driving performance/demand.

Please find the job description for social marketing lead generation below:

Responsibilities include:
* Identifying a digital marketing strategy and the best channels and tools to invest time/money in and create an execution plan to reach company goals
* Creating compelling content (e.g. emails, social ads) and creative outreach strategies that generate leads (i.e. compels targets to open and click!)
* Managing integrated marketing campaigns across email, website, & social channels mainly on Facebook and Instagram
* Targeted social media content creation (i.e. memes, visuals, listicles)

Requirements:
(We are open to candidates with proven achievement, desire and willingness to learn.)

* Successful track record of building effective digital presence and marketing/sales funnel/ landing page
* Tech savvy and great at figuring out new things (entrepreneurial figure ish out mindset)
* Experience with the modern marketing tech stack, including Hubspot, SendGrid, Mailchimp, UTM tracking, marketing automation software, webinars, and social media tools preferred
* Excellent writing and grammar skills
* Collaborative and personable leader
* Previous experience building processes related to marketing and sales operations

About Company:Tache Technologies Private Limited was founded by renowned market research professionals in India. It is an independent market research agency offering high-quality marketing research, analysis, and consulting services across India. Tache works exclusively with companies looking for a personal guide through the varied cultures in India and the Asia Pacific, by helping them to connect with the local populace and delivering a unique perspective on the market situation.About the Internship: Selected intern's day-to-day responsibilities include: 1. Work closely with the business development team2. Implement requirement through digital marketing Only those candidates can apply who: are available for full time (in-office) internshipcan start the internship between 15th May'18 and 14th Jun'18are available for duration of 3 monthshave relevant skills and interests** Women willing to start/restart their career can also apply.Stipend:INR ₹3000-5000 /MonthDeadline:2018-05-29 23:59:59Other perks:Certificate, Informal dress code.

Someone who can run ad campaigns and manage growth on digital for products and businesses. Apply only if you're willing to work hard, are result driven and love challenges. You'll get to work with some of the best professionals and clients in the country and with a very fun team.

He/ She must have done a Digital Marketing Course from some institute - He/ She must have some basic knowledge in SEO, SEM, SMM and SMO. - Good Command over English (Verbal and Written) - He/ She must be active on Social Media such as Facebook, Instagram, Pinterest, Twitter, LinkedIn, Google+, YouTube etc. - He/ She should be able to plan SEO strategy and execute and Manage on page and off page optimization. - He/ She should be able to do Website and keyword analysis for SEO - Manage Social Media Marketing - Twitter, Facebook, and LinkedIn, how to use SEO Softwares, Ranking Analysis, Competitors Analysis - Should know about Tracking the links and building SEO reports - He/ She must have a basic knowledge about Search Engine Marketing and Search Engine Optimization - Should run targeted sales & marketing campaigns for business development - Should Implement online marketing strategies in coordination with offline team. to apply visit http://nerdgeeklab.com/jobs.php