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Job Title: SMO Executive

Job Summary:

The SMO Executive is responsible for developing and executing social media optimization strategies to enhance the brand’s online presence, increase audience engagement, and drive traffic to the company’s digital platforms. This role involves content creation, platform management, performance analysis, and continuous improvement of social media campaigns.

Key Responsibilities:

• Social Media Strategy Development:
• Design and implement effective SMO strategies tailored to various social platforms.
• Stay updated with the latest social media trends, algorithm updates, and best practices.
• Content Creation & Management:
• Create engaging content (text, images, video) that aligns with the brand’s voice and objectives.
• Plan and schedule posts using social media management tools to ensure timely and consistent communication.
• Community Engagement:
• Monitor social media channels, respond to comments, messages, and reviews in a timely manner.
• Foster and maintain active relationships with the online community and influencers.
• Campaign Management & Optimization:
• Launch, manage, and optimize social media campaigns to drive engagement and conversions.
• Collaborate with the digital marketing team to integrate SMO efforts with overall marketing strategies.
• Analytics & Reporting:
• Track and analyze key performance indicators (KPIs) such as reach, engagement, traffic, and conversion rates.
• Prepare regular reports with insights and actionable recommendations for continuous improvement.
• Brand Monitoring:
• Ensure all social media content maintains brand consistency and complies with industry guidelines.
• Monitor competitors and industry trends to identify new opportunities.

Skills & Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience in social media management and optimization.
• Strong understanding of social media platforms (Facebook, Twitter, LinkedIn, Instagram, etc.) and their respective audiences.
• Excellent written and verbal communication skills.
• Proficiency in using social media management and analytics tools (e.g., Hootsuite, Buffer, Google Analytics).
• Creative mindset with a keen eye for design and content quality.
• Ability to analyze data and derive actionable insights.
• Strong organizational skills and the ability to manage multiple projects simultaneously.

Preferred Qualifications:

• Experience with paid social media advertising.
• Knowledge of SEO and its interplay with SMO.
• Basic graphic design skills and familiarity with design tools such as Adobe Creative Suite.

JOB DESCRIPTION - Centre sales

We take pride in letting you know that you are interviewing with the world's largest Edtech Company and the reason for our exceptional growth lies in the DNA that we have. A true Byjuite defines his/her own limits in terms of efforts and rewards. There is no bar on the amount of incentive you can earn. Average incentive earned by a BDA in the system is around 30k monthly but our best associates make even 70-80k of incentive every month apart from their fixed salary. On an average, a performing associate gets his 1st opportunity in 1.5-2 years to become a manager and head a team of 20 people. And we have seen the best of the associates can even become a manager even before completing a year.

If you are selected to join us as an applicant trainee please find below the expectations from our end.

ATP is an Applicant Training Program where selected applicants will be a part of a 6 weeks training program and on successful completion of this training program, applicants will be given an opportunity to join us as a Business Development Associate with BYJUs.

The 6 weeks of ATP is divided into 2 phases, 2 weeks of Class Room Training(CRT) and 4 weeks of On the Job Training(OJT).
PHASE 1 : Classroom Training (CRT)

The 1st 2 weeks of the CRT Phase will be conducted in the training location where we will cover the theoretical aspect of BYJU’S sales process.
You will be involved in various activities during this phase which will be rigorously evaluated by the end of 2 weeks of the CRT program.
Only the candidates who satisfactorily complete the CRT phase will be given an opportunity to start with the next phase of the training program.

PHASE 2 : On-the-Job Training (OJT)

The 2nd stage (OJT Phase) starts from the 3rd week of training for candidates who have successfully cleared the 1st phase.
Candidates will be expected to generate revenue by implementing the theoretical knowledge acquired during the first phase into practice during the final 4 weeks of the OJT phase.
Following the completion of the ATP, all input and output numbers will be closely monitored and reviewed to evaluate your eligibility to apply for the Business Development Associate (BDA) position at BYJU'S.
Only qualifying trainees will become eligible to be offered as BDAs. (Subject to approval from management). There will be additional performance incentives that will be applicable during the training program.
The entire role will be for 6 days a week(Tuesday would be an off). The assessment parameters will include performance metrics, process adherence, behavioral aspects, quality audits, and feedback from the manager/ trainer and HR Team. Upon successfully passing the training program, you become eligible to be offered the role of BDA - Centre Sales (at 8.5 LPA(5.5 fixed + 3 variable). You will be able to start the job in the offered 'Role location' only after you join the organization as a BDA

STIPEND (ATP): INR 16600 (stipend) fixed pay for the complete training program (4 weeks) Please note, The compensation would be adjusted on a pro-rata basis based on the number of days you are active in the training program.

CTC (BDA - post qualification after training): INR 7,50,000 - 8,50,000 (4.5 lakh - 5 .5 lakh fixed pay + 3 lakh performance pay) for Centre Sales  *T&C (Package differs from city to city) 

Hiring for PAN INDIA locations 

What you need to have:

• End to end campaign management on various platforms primarily Google (From forecasting to executing, monitoring, evaluating and optimizing campaign performance to generating maximum leads)
• Conducting keyword research and optimizing the campaigns
• Researching and analyzing competitor advertising links and strategizing the best plan ahead for the business
• Optimizing the ad copy, landing pages for the best lead quality
• Optimizing the campaigns regularly for improving the performance
• Identifying trends and insights, and optimizing spend and performance based on the insights
• Measuring and reporting performance of all marketing campaigns, and assessing against goals
• Brainstorming new and creative growth strategies
• Building on an existing level of search engine marketing expertise and developing a reputation for innovation and efficiency
• Staying up-to-date with industry trends and developments in search engine marketing, digital marketing as well as consumer behaviour and recommending improvements
• Implementing A/B testing to continuously improve ROI

Desired Candidate Profile

• Proven 4+ years SEM experience in managing PPC campaigns across Google
• Well-versed in performance marketing, conversion and online customer acquisition
• Understanding of keyword matching, keyword research and optimization
• Experienced in understanding google analytics and pixel integration
• Creative copywriting for ads
• Prior experience in working with affiliate ad networks (bonus)
• Understanding of campaign data and growth metrics
• Working knowledge of analytics tools (Google Analytics, Google Datastudio, GTM, etc.)
• Excellent communication skills
• Strong analytical and problem-solving abilities
• Willingness to work in a dynamic startup environment
• Ability to think creatively and work independently in a fast working environment    

• Handling recruitment cycle for both technical as well as non-technical roles
• Understanding the hiring requirements from various hiring managers
• Sourcing potential candidates through various platforms, efficiently
• Screening the profiles based on the requirement specified
• Evaluating applications and screening candidates via calls or emails
• Scheduling interviews for shortlisted candidates with the concerned business units
• Following-up and ensuring that the offer letter/ appointment letter is released to the selected candidates on-time
• Following-up on collecting relevant and necessary documents from the candidates who are shortlisted
• Ensuring that the shortlisted candidates are on-boarded on-time and the hiring requirement is closed
• Acting as a point of contact for the shortlisted candidates and building professional candidate relationships during the selection process
• Working closely with internal stakeholders such as internal teams and external stakeholders such as vendors
• Maintaining and updating recruitment database and reporting the same to the management in regular intervals

Desired Candidate Profile

• Graduation is a must
• 2 – 4 years of relevant work experience in the entire recruitment cycle
• Knowledge and work experience in recruiting for both technical as well as non-technical roles
• Ability to multi-task and exceptional ability to source, screen and interview candidates
• Excellent communicating, listening and negotiating skills    

1.    Expert in iPhone SDK, SQLite Database.
2.    Proficient with Swift (mandatory) & Objective C.
3.    Experience with iOS frameworks such as Core Data, Core Animation, etc.
4.    Experience with offline storage, threading, and performance tuning.
5.    Familiarity with RESTful APIs to connect iOS applications to back-end services.
6.    Understanding of Apple's design principles and interface guidelines
7.    Knowledge of low-level C-based libraries is preferred.
8.    Understanding of Apple's design principles and interface guidelines.
9.    Experience with performance and memory tuning with tools.
10.   Familiarity with cloud message APIs and push notifications.
11.   Should have knowledge about API related to Facebook, Twitter, LinkedIn, Google +, Vimeo, YouTube, etc.
12.   Understanding of Apple's design principles and interface guidelines