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Job Description: Marketing Head (IT / Website Development)

Position Overview

We are looking for a Senior Marketing Manager to lead marketing strategy and execution for our IT and Website Development services. The ideal candidate will have strong expertise in B2B digital marketing, brand positioning, and lead generation for technology-driven businesses. This role will focus on building visibility, driving client acquisition, and creating marketing campaigns that highlight our website development, design, and IT solutions.

Key Responsibilities

• Develop and implement marketing strategies to promote website development and IT services.
• Plan and execute digital campaigns across SEO, SEM, PPC, email, LinkedIn, and social media.
• Build brand positioning and messaging that differentiates our services in a competitive market.
• Generate qualified leads through targeted campaigns, content marketing, and partnerships.
• Work closely with the sales team to align campaigns with business growth objectives.
• Develop case studies, portfolios, and client success stories to showcase expertise.
• Oversee website and landing page optimization to improve conversions.
• Manage company presence at industry events, webinars, and conferences.
• Monitor and report on KPIs, ROI, and campaign performance.
• Lead, mentor, and grow a marketing team.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
• 5 to 7 years of experience in B2B IT/technology marketing, with at least 2 years in a senior role.
• Proven track record in digital marketing, demand generation, and brand building.
• Strong understanding of SEO/SEM, Google Analytics, HubSpot/Marketo, and CRM systems.
• Experience in promoting website development, design, or IT solutions.
• Excellent leadership, project management, and communication skills.
• Creative thinker with a data-driven approach.

We are looking for a skilled BI Engineer to join our team. The ideal candidate will have expertise in MicroStrategy, SQL, Reporting and Data Modeling along with experience in building insightful dashboards.

Key Responsibilities:

●Design, develop, and deploy MicroStrategy dashboards, reports, and visualizations.

●Write complex SQL queries to extract, manipulate, and analyse data from various sources.

●Develop and optimize data warehouse solutions for efficient data storage and retrieval.

●Collaborate with cross-functional teams to understand business requirements and deliver data solutions.

●Maintain and support MicroStrategy objects (attributes, facts, filters, prompts)

●Ensure data accuracy, consistency, and performance across reports and dashboards.

●Automate reporting processes and improve data visualization techniques.

●Troubleshoot data issues and optimize queries for better performance.

●Collaborate with business teams to understand reporting needs and translate them into visual insights.

●Work closely with business analysts, data engineers, and stakeholders to gather requirements and ensure solutions meet business needs.

Required Skills & Qualifications:

●5+ years of experience in BI engineering or data analytics.

●Strong expertise in MicroStrategy for dashboard, Data Modeling and report development.

●Knowledge of MicroStrategy architecture, Development and administration tools.

●Strong understanding of data modelling

●Perform data modeling and ETL validation to ensure accuracy of reports.

●Proficiency in SQL for querying and data manipulation.

●Experience working with data warehousing concepts and technologies (Redshift, Snowflake, BigQuery, etc.).

●Ability to process large datasets and optimize queries for performance.

●Strong analytical and problem-solving skills.

Preferred Qualifications:

MicroStrategy certification will be considered an added advantage.

Familiarity with the Tableau tool

You will be responsible for developing features on the application and integrations end to end. You will be working closely with the Technical Team to come up with high-quality, resilient, and highly performant applications.

• Design and develop SaaS-based applications based on microservices architecture.
• Work on the core backend and ensure it meets the performance benchmarks.
• API and Integrations.
• Designing and developing APIs for the front end to consume.
• Constantly improve the architecture of the application by clearing the technical backlog.
• Meeting both technical and consumer needs.
• Staying abreast of developments in web applications and programming languages.
• Work on the front end with ReactJS is a plus point.

• An enthusiastic individual with the following skills. We are open to promising candidates who are passionate about their work and are team players.
• A subset of the below skills should be fine as long as you are good.
• OAuth, API Integrations.
• Overall 6+ yrs of experience.
• Agnostic/Polyglot with multiple tech stacks.
• Worked on open source technologies – NodeJS, ReactJS, MySQL, NoSQL, MongoDB, CouchDB, DynamoDB, Clickhouse, Kafka.
• Backend exposure – good knowledge of building and integrating APIs.
• Efficient in building microservices in combining server & front-end.
• Knowledge of cloud architecture.
• Excellent knowledge and understanding skills on OAuth.
• Should have sound working experience with relational and columnar DB.
• Should be innovative and communicative in approach.
• Will be responsible for functional/technical track of a project.

You will closely work with the engineering team and support the Product Team of Plum.

A fast-growing SaaS commerce company based in Bangalore with offices in Delhi, Mumbai, SF, Dubai, Singapore, and Dublin. We have three products in our portfolio: Plum, Empuls and Compass. Xoxoday works with over 1000 global clients. We help our clients in engaging and motivating their employees, sales teams, channel partners or consumers for better business results.

We look forward to connecting with you. As you may take time to review this opportunity, we will wait for a reasonable time of around 3-5 days before we screen the collected applications and start lining up job discussions with the hiring manager. We however assure you that we will attempt to maintain a reasonable time window for successfully closing this requirement. The candidates will be kept informed and updated on the feedback and application status.

About Starmark

You will be a part of highly motivated individuals who believes in the concept of “learning while implementing”, a team which practices an idea of developing a shrink and a wrapped solution which are agile, scalable, performance optimized and maintainable. We at Starmark exercise learning and the sharing of ideas in an open environment, where you can visualize the transforming of complex healthcare business requirements into flexible, customizable software. 

Skills Required

C#, SQL, ASP.NET, MSSQL, .NET Framework, Web API, XML, JSON, AJAX, jQuery, JavaScript, ADO.NET, WCF, IIS 7.5, NUnit, LINQ, Web services, UI Development, OOPS Concepts. 

Key Accountabilities & Deliverables

 We are currently seeking an energetic and highly motivated .net developer who thrives in a team environment, has a desire to learn new technologies and who wants to be part of a progressive team. 

• Write clean, scalable code using .NET programming languages 
• Producing code using .NET languages (C#) 
• Upgrading, configuring and debugging existing systems 
• Develop documentation throughout the software development life cycle (SDLC) 
• Familiarity with architecture styles/APIs (REST, RPC) • Understanding of Agile methodologies 
• Provide technical ownership for subcomponents (code, functional validity, and quality). 
• Perform software development tasks within appropriate schedule, task, and quality guidelines set in conjunction with the Lead / Project Manager of the project. 
• Specify, create, modify, maintain, and test software component(s) that are part of a larger software project. 
• Ensure adherence of design and code to standards. 
• Regularly perform self-review of code and quality. 
• Ensure adherence to processes defined for the project. 
• Effectively document technical issues, changes to code, etc. 
• Prepare unit test cases and execute them to verify quality 
• Fix any defects found by self, lead or QC team 
• Report code completion and code quality – Implementation report 
• Make the builds whenever necessary 
• Effective oral and written communication 
• Strong problem solving, analytical and design skills. Possesses the ability to be accurate, consistent and detail oriented. 

What is the role?

As Product Manager for Compass, you will be responsible for the product portfolio, including all product planning and release execution throughout the lifecycle of the product portfolio. This includes defining and prioritizing product roadmap, listening to customers, creating business requirements, driving functional requirements, prioritization, driving this through development, and successfully launching new product features. To read more about the kind of qualities we are looking for in this role, please check this link <https://a16z.com/2012/06/15/good-product-managerbad-product-manager/>;

Key responsibilities

1. Strategic planning and managing all stages of Product Life Cycle
2. Develop business cases for each product feature to demonstrate feasibility including target pricing and margin, addressable and realizable market, SWOT analysis, estimated development, implementation, and support costs etc.
3. Planning execution of  roadmap & managing end to end product delivery
4. Work extensively on feature delivery and tradeoffs of a product
5. Help define the value proposition of the product for the Sales & Marketing teams and help with the GTM strategy
6. Research and understand competitive offerings in your sector

Who will you work with?

You ll report to the head of product development. 

What are we looking for?

1. 5+ years of product management function in a product company
2. B2B SaaS experience with multiple Stakeholder management would be preferred
3. Self-starter with a passion for independent, creative problem-solving, strong ownership, high commitment and strong business judgment.
4. Enjoy working in a startup environment, with a proven ability to innovate and work customer backwards
5. Ability to think strategically and prioritize in an ambiguous environment.
6. Analytical thinking, project management skills, attention to detail, and exceptional organizational skills are essential

What can you look for?

Challenging opportunity, tough problems and a very good growth path. An excellent opportunity to work with a team of highly talented young professionals. We also offer a whole load of benefits to make your stay enjoyable with Compass?.

We are,

We at Compass strive to make selling fun with our SaaS incentive gamification product.  Compass is the #1 gamification software that automates and digitizes Sales Contests and Commission Programs. With game-like elements, rewards, recognitions, and complete access to relevant information, Compass turbocharges an entire salesforce. Compass also empowers Sales Managers with easy-to-publish game templates, leaderboards and analytics to help accelerate performances and sustain growth.

We are a fun and high-energy team, with people from diverse backgrounds - united under the passion of getting things done. Rest assured that you shall get complete autonomy in your tasks and ample opportunities to develop your strengths.

Way forward,

If you find this role exciting and want to join us at Bangalore, India, then apply by clicking below. Provide your details and upload your resume. All received resumes will be screened, shortlisted candidates will be requested to join for a discussion and on mutual alignment and agreement, we will proceed with hiring.

Knowledge of Node.js and frameworks available for it (such as Express, StrongLoop, etc depending on your technology stack)

Understanding the nature of asynchronous programming and its quirks and workarounds

Good with REST Api and integration of many API's in our backend

Good understanding of server-side templating languages (such as Jade, EJS, etc depending on your technology stack)

Understanding accessibility and security compliance

User authentication and authorization between multiple systems, servers, and environments
Integration of multiple data sources and databases into one system

Understanding fundamental design principles behind a scalable application

Understanding differences between multiple delivery platforms, such as mobile vs. desktop, and optimizing output to match the specific platform

Creating database schemas that represent and support business processes
Implementing automated testing platforms and unit tests

Proficient understanding of code versioning tools, such as Git
Good Code writing skills 
Integration with Shopfy, Zoho, ERP, CRM is a plus.