Email Marketing Expert

We are looking for a Performance Marketing Manager who can take Wiser AI's growth & branding to the next level. The marketer will collaborate closely with the management, sales, customer success, and our marketing teams to drive inbound, GTM, and outbound initiatives.

Wiser is one of the leading AI powered recommendations engine for Shopify empowering brands like Disney, Star Wars, Kappa, and 30000 more such brands.

Roles & Responsibilities:

• Setup the positioning and product branding that differentiates our platform in the market
• Create materials (sales enablement tools, presentations, case studies, product content, industry-specific collaterals, etc.) for the defined segmentation.
• Own an audience segment and understand the market trends to inform product or market decisions.
• Own GTM activities particularly around product releases and launches.
• Collaborate with Sales, Marketing, and Product Management teams to drive a consistent and compelling product messaging to effectively promote and facilitate the sale of our products
• Work on overall growth for the app by various strategic activities for Wiser App.

• Manage and build an overall email marketing strategy
• Create various email lists and campaigns
• Create and design various CTAs and email templates
• Test the success of every campaign
• Determine email marketing KPIs
• Develop a lead generation strategy
• Create smart email lists
• Increase email subscriptions
• Analyze data to get smart insights
• Suggest methods for improvements
• Segment lists based on behaviors like past email engagement and website interactions
• Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email.

Requirements and qualifications:

• Past experience with email marketing, lead nurturing, marketing automation, and/or web analytics
• Proficient using marketing automation technology
• Knowledge of the latest digital marketing trends
• Experience with email automation tools
• Sense of ownership and pride in your performance and its impact on company's success
• Critical thinker and problem-solving skills
• Team player
• Good time-management skills
• Great interpersonal and communication skills

• Minimum 3-6 years of experience in the same field.

Designation: Asst. Manager / Manager - Email Marketing

Department: Affiliate Marketing Team

Location: Mumbai

Qualification: Any Graduate or Post Graduate

Experience: 5+ years of relevant experience in email marketing and marketing automation experience with expertise in database management concepts and best practices.

Responsibilities:

1. Responsible for email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements
2. Design, assemble and create overall email marketing campaigns.
3. Ensure messages are sent in proper form and template. Proofread emails for clarity, grammar, and spelling. Include specific graphics, incentives, and detailed descriptions.
4. Develop a personalization strategy.
5. Ensuring design and layouts of emails are optimized, user and mobile-friendly
6. Create database of emails for lead generation.
7. Purge non-deliverable email addresses and opt-outs.
8. Include persuasive call-to-actions in advertisements and promotions.
9. Understand and evaluate campaign metrics and distribute campaign performance to the marketing team.
10. Work with management to define KPIs, create reporting and analyze campaign performance.
11. Create recommendations to improve campaigns continuously.
12. Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards
13. Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth
14. Support essential marketing operations initiatives in Mailmodo, Hubspot, and Salesforce such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing

Profile Brief:

1. Strong working knowledge of email marketing tools like Mailmodo, Hubspot, Salesforce.com
2. Must have superior communication skills, both written and verbal.
3. Must be highly organized and self-motivated with a sense of urgency.
4. Strong independent project management skills.
5. Capable of handling multiple tasks with competing priorities under minimal supervision.
6. Able to think critically and exercise independent judgment and discretion.
7. Excellent attention to detail

Salary: Upto 6LPA (Negotiable)

IMMEDIATE JOINING PREFERRED!

• Identify target audience and grow our email list
• Design and implement direct email marketing campaigns
• Proofread emails for clarity, grammar and spelling
• Ensure mobile-friendly email templates
• Write newsletters including all company updates
• Upgrade our email templates using graphics, personalization and advanced features
• Ensure prompt and accurate communication with clients via email to minimize unsubscribes
• Create email databases for lead generation

• Traits

• A “No” Excites You to do more
• Highly Social
• Likes making relationships
• Likes meeting new people online
• Genuinely empathetic
• Excellent English writing and grammar skills 
• Excellent Email writing skills 
• “Get it done” attitude

• Responsibilities

• Strategy and tactics for Outreach and  to increase pipeline by engaging buyers more thoughtfully.
• Defining Email Strategy.
• Cold Email writing and Personalization
• Lead Generation & Business Development 
• Influencer Outreach
• Be Regularly Active in relevant communities and forums
• Link building with blogs, sites, makers, influencers etc
• Be on top of industry news and trends
• Maintain Relationships on an ongoing basis
• Be Active on social platforms
• Basic product Copywriting and design per need
• Build partnerships within the community and other ecosystem players
• Ready to “Jugaad” your way to get success for the company
  
  

• Mandatory Requirements

• Excellent communication skills
• Excellent English writing and grammar skills 
• Excellent creative writing skills (email)

• MBA Marketing -Freshers From Tier 1 & Tier 2 Institutes 

Hi ,

We are looking for a full time employee who can help us run our email and linkedin outreach program. The responsibilities are described below:

Responsibilities:

• Research on various sectors such as remote products or gaming
• Send customized emails or linkedin messages to prospects
• Maintain the organization CRM

What we’re looking for :

• Excellent English communication skills
• Must have actual Marketing/Sales experience.
• Open to all educational qualifications
• Previous experience in a similar role in the IT industry
• Brownie points if you are active on linkedin