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Pune, Srinagar · 2 - 5 years · ₹4L - ₹10L / yr · Profitable · Posted 21 Oct 2026
Associate: Marketing
Location: Pune
Work Mode: Work from Office
Experience: 2–5 Years
Working Days: Monday to Friday (Shift Timings - 12pm-9pm)
Industry: IT Services & Consulting
About Baxture
Baxture is an IT consulting and technology services company helping businesses build, modernize, and scale digital products and software solutions. Our capabilities span Custom Software Development, Product Engineering, UI/UX, QA, DevOps, Cloud, AI-powered solutions, and Software Support & Maintenance.
We work across multiple industries and combine technology, engineering expertise, and business understanding to solve real-world challenges.
About the Role
We are looking for a self-driven Marketing Associate who can combine digital marketing, content creation, SEO, and sales enablement to strengthen Baxture’s digital presence.
This role is ideal for someone who understands the IT services industry, enjoys creating content around technology and business, and can independently take ownership of marketing initiatives from planning and creation to execution and performance analysis.
What You’ll Do
SEO & Website Growth
- Conduct keyword research and identify opportunities to improve Google search visibility.
- Create and optimize website pages, landing pages, blogs, and SEO-focused content.
- Use Google Analytics and search performance insights to understand traffic and improve website visibility.
- Identify content gaps and opportunities for organic growth.
Content & Social Media
- Research and write blogs, thought leadership content, website copy, and technology-focused content.
- Create engaging content for LinkedIn, Facebook, Instagram, and X.
- Repurpose blogs and long-form content into social posts, carousels, newsletters, and other formats.
- Build and own the marketing and social media content calendar.
Sales Enablement & Campaigns
- Create white papers, newsletters, brochures, flyers, sales decks, pitches, one-pagers, conference announcements, and reusable marketing templates.
- Plan and execute email marketing campaigns using Brevo.
- Work with sales teams to create content that supports business development.
Stakeholder Collaboration
- Work directly with founders, leadership, sales, project managers, designers, and technical teams.
- Understand business objectives and translate them into actionable marketing plans.
- Work with internal subject matter experts to turn technical knowledge and project insights into compelling content.
AI & Creative Tools
- Use tools such as ChatGPT, Claude, Gemini, Gamma, and Genspark for research, ideation, content creation, and presentations.
- Evaluate, fact-check, and refine AI-generated content rather than relying on raw outputs.
- Have basic proficiency in Figma and a good understanding of visual communication.
- Create visual concepts and AI-generated references that can be effectively communicated to designers.
What We’re Looking For
- 2–3 years of experience in digital marketing, content marketing, or a similar role.
- Previous experience in IT services, IT consulting, software development, SaaS, or product engineering.
- Experience working in a startup or fast-growing technology company is preferred.
- Experience creating content for the US market or US-focused businesses is preferred.
- Good understanding of IT services such as Software Development, Product Engineering, UI/UX, QA, DevOps, Cloud, AI, and Automation.
- Hands-on understanding of SEO, keyword research, content marketing, social media, email marketing, and analytics.
- Strong writing, research, communication, and storytelling skills.
- Ability to manage multiple initiatives and work independently.
- Portfolio or work samples are required. Please include a portfolio link in your CV or attach samples of blogs, website content, social media campaigns, newsletters, sales collateral, or other relevant marketing work when applying.
Good to Have
- Hands-on experience with paid digital marketing, including Google Ads, LinkedIn Ads, Meta Ads, or other performance marketing platforms.
- Understanding of campaign targeting, lead generation, conversion tracking, and paid campaign performance metrics.
Interested candidates can share their resumes on
Pune · 3 - 8 years · ₹2L - ₹10L / yr · Profitable · Posted 20 Aug 2026
Role Overview (Digital Marketing Manager (3–5 Years Experience)
We are looking for a hands-on marketing professional who can own end-to-end digital marketing - from building visibility to generating qualified leads.
This role is a mix of organic growth + paid campaigns + outbound outreach.
Key Responsibilities
1. Organic Growth (SEO + Content)
- Manage and improve website SEO (on-page + off-page)
- Plan and publish content (blogs, landing pages, case studies)
- Improve search rankings and organic traffic
2. Social Media Management
- Manage LinkedIn and other relevant platforms
- Create and schedule posts consistently
- Build brand presence and engagement
3. Outreach & Lead Generation
- Run outbound campaigns via LinkedIn and email
- Identify target prospects and generate leads
- Build and manage outreach pipelines
4. Email Marketing
- Create and execute email campaigns
- Handle newsletters, cold email sequences, and follow-ups
- Track performance and optimize campaigns
5. Paid Marketing (Ads)
- Run and manage ads on Google, LinkedIn, and Meta
- Optimize campaigns for lead generation and ROI
- Test creatives, audiences, and messaging
6. Analytics & Optimization
- Track performance across channels
- Improve conversion rates and campaign effectiveness
- Share simple, actionable reports
What We’re Looking For
- 3–5 years of experience in digital marketing (preferably IT/services)
- Strong understanding of SEO, social media, and lead generation
- Experience with LinkedIn outreach, email tools, and ad platforms
- Ability to execute independently (hands-on role)
- Data-driven mindset with focus on results
Nice to Have
- Experience in B2B or SaaS marketing
- Familiarity with tools like HubSpot, Apollo, Google Analytics, etc.
Pune · 1 - 4 years · ₹3L - ₹5L / yr · Profitable · Posted 3 Jul 2025
Company Description
Nirmitee.io is a pioneering tech company based in Pune, revolutionizing the Healthtech and Fintech industries with smarter and faster solutions. Specializing in product engineering and software development, we empower businesses to scale their vision through cutting-edge technology and innovative solutions. Our focus on resilience, innovation, and digital transformation ensures impactful and lasting results for our partners.
Role Description
This is a full-time on-site role for a Business Development Executive at Nirmitee.io in Pune. The Business Development Executive will be responsible for new business development, lead generation, business communication, and account management on a day-to-day basis.
Required:
- Experience: 1-4 years
- IT sales experience for IT products and services
- Handling overseas clients is required.
- Experience in using Upwork and LinkedIn is a must.
Responsibilities:
- Market Research: Conduct market research to identify potential clients and industries for business development opportunities.
- Lead Generation: Generate leads through various channels such as cold calling, email campaigns, Upwork, Linkedin, and networking events.
- Client Engagement: Build and maintain relationships with prospective clients through effective communication and follow-up to understand their needs and requirements.
- Proposal Preparation: Assist in preparing proposals, presentations, and pitches for potential clients, highlighting the company's products or services.
- Sales Support: Provide support to the sales team in identifying opportunities, preparing sales collateral, and coordinating meetings with clients.
- Pipeline Management: Manage and maintain a pipeline of leads and opportunities, tracking progress and updating CRM systems accordingly.
- Continuous Learning: Stay updated on industry trends, market developments, and competitor activities to identify new business opportunities and improve sales strategies.
Qualifications:
- Bachelor's degree in Business Administration, Marketing, or a related field.
- Strong communication and interpersonal skills.
- Excellent organizational and time management abilities.
- Ability to work independently and as part of a team.
- Proactive attitude with a drive to achieve targets and goals.
Sadashiv Peth, Pune, Pune · 1 - 3 years · ₹1L - ₹9L / yr · Profitable · Posted 4 Apr 2025
Position Brief:
We are seeking a highly motivated and skilled Lead Generation Specialist to join our team. The ideal
candidate will be responsible for researching and identifying potential leads, qualifying them, and initiating
outreach campaigns to generate interest and ultimately drive sales opportunities. This role requires a
strategic thinker who can leverage various tools and techniques to uncover valuable leads and nurture them
through the sales funnel.
Key Responsibilities:
Research and identify potential leads through various channels such as online databases, social media
platforms, industry events, and networking.
Utilize tools and techniques to gather relevant data and insights on target companies and individuals.
Develop and implement lead generation strategies to attract and engage prospects.
Conduct outreach campaigns via email, phone calls, and other channels to qualify leads and initiate
contact.
Collaborate with sales and marketing teams to align lead generation efforts with business objectives.
Track and analyze key metrics to measure the effectiveness of lead generation activities and optimize
strategies accordingly.
Maintain accurate records of leads and communication activities in excel or relevant CRM software.
Stay informed about industry trends, market dynamics, and competitor activities to identify new
opportunities for lead generation.
Qualifications:
Bachelor’s degree in marketing, Business Administration, or a related field.
Strong research and analytical skills with the ability to gather and interpret data effectively.
Excellent communication and interpersonal skills, with the ability to engage with prospect
professionally.
Self-motivated and results-oriented with a passion for driving business growth.
Ability to work independently as well as collaborate with cross-functional teams.
Detail-oriented with strong organizational and time management skills.
For experienced additional requirements:
Proven experience in lead generation, preferably in a B2B environment.
Familiarity with CRM software and other lead management tools.
ROLES AND RESPONSIBILITIES
● Understand the business and the potential to promote the business and brand.
● Analyzing market and sales information
● Identification of prospective clients.
● Preparing a go-to marketing strategy on digital, social media and print media
● Set up a Brand identification strategy and execution plan
● Research competitive products by identifying and evaluating product characteristics,
market share, pricing, and maintaining research databases.
● Tracks product line sales and costs by analyzing data and reviewing the competitors
reach
● Supports sales staff by pre-sales tasks, providing sales data, market trends, forecasts,
account analysis, new product information; relaying customer service requests
● Follow up with Clients through the CEO's contacts
● Website maintenance and press releases
● Marketing collateral – creation and maintenance and presentations
● E – campaign coordination
● Setting up tracking systems for marketing campaigns and online activities
● Reporting to management on marketing and sales activities
Must Haves:
● A marketing professional with a BBM/MBA in marketing
Must Haves:
● A marketing professional with a BBM/MBA in marketing.
● 4+ years of relevant experience.
● Academics from the city, where communication skills both written and spoken are
excellent.
● A dynamic professional who is very articulate, driven, and creative.
● Someone who understands the fundamentals of marketing (the 4P’s) as a foundation.
● The incumbent needs to be an expert in digital marketing that includes
a. Designing and conceptualizing visual aids – LinkedIn banners, videos, etc
b. Written skills to create thought leadership posts, blogs, etc
c. Content management to work around the products on digital mediums
d. An expert in LinkedIn and other digital tools
e. Google and derivatives
f. Website and traffic generation
g. Market research and campaigns
h. Ability to work independently as well as in a team environment
Pune · 2 - 5 years · ₹5L - ₹15L / yr · Bootstrapped · Posted 9 Jul 2024
Sales Development Representative - US
As our SDR, you'll play a crucial role in supporting our sales teams by conducting in-depth account and persona research to fuel personalized email communication campaigns and LinkedIn outreach. You'll be a data detective, unearthing valuable insights about target audiences and crafting compelling messages that resonate. This role carries a target to generate meetings from the US region by doing an outbound approach.
Responsibilities:
Account & Persona Research:
Email Personalization & Content Creation
Qualifications:
- Identify and research high-potential target accounts for Needl.ai
using internal data, industry reports, and other resources.
- Develop detailed buyer personas
- Analyze competitive landscapes and highlight Needl.ai 's unique value proposition for target accounts.
* Maintain and update internal databases with accurate and relevant account information.
- Assist with crafting personalized email communication campaigns tailored to specific target accounts and personas.
- Assist with various marketing tasks, including social media management, website content creation, and event planning.
- Stay up-to-date on industry trends and best practices in B2B marketing and email personalization.
Remote, Pune · 5 - 7 years · ₹15L - ₹20L / yr · Profitable · Remote friendly · Posted 16 Oct 2023
We are looking for a hands-on technical expert who has worked with multiple technology stacks and has experience architecting and building scalable cloud solutions with web and mobile frontends.
What will you work on?
- Interface with clients
- Recommend tech stacks
- Define end-to-end logical and cloud-native architectures
- Define APIs
- Integrate with 3rd party systems
- Create architectural solution prototypes
- Hands-on coding, team lead, code reviews, and problem-solving
What Makes You A Great Fit?
- 5+ years of software experience
- Experience with architecture of technology systems having hands-on expertise in backend, and web or mobile frontend
- Solid expertise and hands-on experience in Python with Flask or Django
- Expertise on one or more cloud platforms (AWS, Azure, Google App Engine)
- Expertise with SQL and NoSQL databases (MySQL, Mongo, ElasticSearch, Redis)
- Knowledge of DevOps practices
- Chatbot, Machine Learning, Data Science/Big Data experience will be a plus
- Excellent communication skills, verbal and written
The job is for a full-time position at our https://goo.gl/maps/o67FWr1aedo">Pune (Viman Nagar) office.
(Note: We are working remotely at the moment. However, once the COVID situation improves, the candidate will be expected to work from our office.)
Pune · 0 - 1 years · ₹1.1L - ₹1.2L / yr · Bootstrapped · Posted 28 Apr 2023
Roles and Responsibilities:
- Create interest in Metapercept solutions through social media, mail outreach, LinkedIn, and other channels.
- Generate leads and appointments, contacting potential clients to establish rapport and arrange meetings.
- Planning and overseeing new marketing initiatives.
- Help drive revenue within targeted accounts.
- Meet annual growth targets.
- Provide ongoing opportunity forecasting.
- Promote a high level of customer satisfaction.
- Researching organizations to find new opportunities.
- Developing goals for business growth and ensuring they are met.
Required Abilities:
- Highly motivated and have a hunter mentality.
- Excellent listening, writing, and communication skills.
- Ability to flourish with minimum guidance, be proactive, and handle uncertainty.
Pune · 1 - 3 years · ₹3L - ₹4L / yr · Bootstrapped · Posted 3 Dec 2022
Merito is a curated talent platform that helps growth companies to identify and hire quality talent faster. Setup by team of IIM Ahmedabad and HEC Paris alumni Merito with its unique approaches changing the way hiring is done.
Responsibilities
- Develop content for marketing like creatives, blogs, podcast and videos
- Organize various marketing campaigns across different platforms.
- Design ,plan, and execute them and measure it's effectiveness.
- Keep an eye on all marketing channels from website to social media and everything else in between.
- Create brand awareness , come up with creative and innovative ideas and help in advertising and promoting.
- Attract,convert and monitor the marketing traffic and achieve the desired goals.
- Come up with content strategies based on business objectives for our targeted audience across all platforms.
- The marketing budgets are in your hands to acquire effective tools and resources , and the budget for various projects, would be handled by you as well.
- You've the authority to implement and improve any ongoing marketing strategy and plan a better one if required.
- Always make a note of the competitor's strategies and look out for their next move. Keep yourself updated with the new marketing trends.
Requirements
- You know market segmentations, product and service strategy, competitive strategy, and product/service development inside out
- Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results etc.
- Your knowledge about various marketing and analytical tools for B2B marketing such as Google Analytics, Google Ads, LinkedIn Marketing, Hubspot is essential
- Oversee and grow the marketing department, consistently identifying revenue opportunities within our established client base and managing consistent growth by securing new accounts
- You should have done content driven marketing (blogs, podcasts, videos etc.)
- Your verbal & written communication skills have always been on point.
- Should know tools like Hubspot, Zoho CRM, making marketing pipeling and architectural solutions
- Collaborate with the sales team to translate marketing efforts in tangible sales outcome
- Should have hands on understanding of the cross platform performance marketing
Benefits :
- Fixed + variable salary
- Flexible timings
Pune · 0 - 4 years · ₹2.5L - ₹3L / yr · Bootstrapped · Posted 30 May 2022
Day to day responsibilities include:
- Contact leads over phone or email and convert them to the paid version of software
- Help customers with their queries related to the application
- Conduct online demos over Zoom
- Conduct periodic webinars
- Generate new international leads on Linkedin
- Generate leads using social networks like Quora
- Prepare sales reports
- Can write professional emails in English
- Have a degree in commerce
- Have good understanding of lead generation
- Can work from Pune office






