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Business Development Representative (BDR)

Company Name: F22 Labs

Location: Chennai (WFO)

Experience: 0 - 2 yrs

Our Company

F22 Labs has worked with 100+ entrepreneurs over 11 years, including Hollywood celebrities and Fortune 500 companies. We're now focusing on AI transformation projects for enterprises, leveraging our existing POCs in computer vision, voice AI, and custom model development.

The Opportunity

We're looking for a hungry, coachable individual to join our sales team and help us transition from startup clients to mid-market enterprises. This is a ground-floor opportunity where you'll learn everything from scratch while building a $1M+ sales pipeline.

This role is perfect for someone who:

• Wants to learn sales from the ground up
• Loves the grind of outbound prospecting
• Gets energized by rejection (because there will be a lot of it)
• Wants to earn serious money through performance

What You'll Actually Do

• Cold calling: 100 calls per week to enterprise prospects
• Cold outreach: 100 personalized emails per week to CTOs, Chief AI Officers, and Digital Transformation heads
• LinkedIn prospecting: 100 targeted messages weekly to decision makers
• Research & qualification: Identify companies needing AI transformation
• Meeting booking: Schedule qualified meetings for our leadership team
• Pipeline management: Track every activity, response, and outcome in our CRM

Success Metrics (Non-negotiable)

• 1 qualified meeting booked per week minimum
• Target companies: Mid-market/enterprise ($50M+ revenue)
• Project size: $15K-$100K+ AI transformation projects
• Industries: Insurance, banking, manufacturing, healthcare
• Decision makers: CTOs, Chief AI Officers, Engineering Heads, Digital Transformation leaders

What We Provide

• Base salary: ₹30,000-35,000/month
• Commission: ₹35,000 for every project that closes (potentially doubling your income)
• Tools: LinkedIn Sales Navigator, email automation, CRM access
• Training: Complete sales training from our founders
• Growth path: Move into Account Executive role as we scale

What We Expect

• Excellent English communication (this is critical - you'll be talking to Fortune 500 executives)
• Data-driven mindset: Daily activity tracking and weekly performance reviews
• Persistence: Most prospects will ignore you. The right ones won't.
• Coachability: We'll teach you everything, but you need to implement feedback.
• Self-motivation: You'll work independently with regular check-ins

Daily Reality Check

• 8-10 hours of outbound prospecting daily
• Detailed daily reports on activities and results
• Weekly 1:1s to review performance and optimize approach
• Monthly pipeline reviews and target adjustments
• Lots of "no" responses and cold shoulders
• Occasional breakthrough meetings that make it all worth it

Ideal Candidate

• Location: Chennai
• Experience: 0-2 years (we prefer hungry beginners over bad habits)
• Education: Any degree (communication skills matter more)
• Personality: Competitive, resilient, curious, detail-oriented
• Goals: Wants to build a career in B2B sales and earn significant money

Red Flags (Please Don't Apply If...)

• You expect immediate success without putting in the work
• You get discouraged by rejection
• You don't like tracking detailed metrics
• You want a "relationship building" role without cold prospecting
• You're looking for a comfortable, low-pressure job

Selection Process

1. Task
2. HR Interview
3. Final Interview

Roles and Responsibilities

§ Writing, editing and publishing engaging content for various social networks, including Instagram, Linkedin, Twitter and Facebook etc.

§ Tracking and reporting on social media responses by analyzing traffic to the site

§ Update our social media pages with compelling company news, events, celebrations or solutions and services

§ Respond to questions and comments on our social media pages in a timely and accurate manner

§ Maintaining a visible online on social media presence and adhering to the marketing goals

§ Increasing the company's awareness and readership by using relevant advertising techniques

§ Optimize social media content (language, message, tone) on the basis of the behaviour of our target audience

§ Familiarity with paid advertisement and aware about different websites, and tools for creating graphics, images and video content

§ To create a range of engaging digital content such as Marketing and      

 Promotional videos and Reels to be used across a variety of online

 platforms and social media channels.

§ To help us maximise our online profile and develop our ever-growing social media presence through the creation of video driven strategies and digital media content.

§ Pays attention to trends on Instagram Reels creating and analyzing what works for our business.

§ Coordinate with the creative department to create advertising/engagement posts (e.g. for Company Events, Job posts, etc.)

§ Contribute to the creation of various content materials including: Blogs, Articles, Website Pages, Email templates, Social Media posts etc

§ Develop a deep understanding of MHFAI’s business, brand voice, and target audiences.

§ Develop posts and articles on a wide range of topics that resonate with our target audience and drive traffic to our website

§ Proofread and edit content to ensure high-quality standards, including grammar, spelling, and punctuation

§ Continuously discover and implement new editing technologies and      industry best practices to maximize efficiency

§ Requirements and skills

§ 3+ years of solid experience in digital content marketing or related fields

§ Excellent written and oral Communication skills

§ The ability to create original web content with images or videos

§ Proven work experience as a Social Media content writer or a similar role

§ Hands-on experience using various social media platforms to advertise

§ Proven record of excellent writing demonstrated in a professional portfolio

§ Ability to work independently with little or no daily supervision

§ Working knowledge of SEO, analytics tools, and keyword research

§ Strong research skills and the ability to synthesize complex information into clear and concise content

§ Creative thinking and the ability to generate innovative ideas

The Sales Associate is responsible for reaching out to potential leads through LinkedIn Sales Navigator and email to generate sales opportunities. This role requires a proactive and organized individual with strong communication skills and a goal-oriented approach.

Key Responsibilities:

1. Lead Generation: - Utilize LinkedIn Sales Navigator to identify potential leads within the target market. - Create and maintain a list of leads with detailed information for further engagement.

2. Messaging on LinkedIn Sales Navigator: - Craft personalized and compelling messages to initiate conversations with leads. - Engage with leads by showcasing the value of the company's products or services. - Establish and maintain professional and meaningful connections on LinkedIn.

3. Email Outreach: - Develop effective email templates and messaging strategies to contact leads. - Send personalized emails to leads, introducing the company's offerings and benefits. - Follow up with email communications to nurture leads and move them through the sales funnel.

4. Lead Qualification: - Gather essential information from leads to determine their level of interest and potential as sales prospects. - Assess and categorize leads based on predefined criteria.

5. Data Management: - Maintain accurate and up-to-date records of all interactions with leads. - Keep track of response rates and lead progress, providing regular reports to the sales team.

Qualifications:

- Strong written and verbal communication skills.

- Proficiency in LinkedIn Sales Navigator and email outreach tools.

- Adept at data entry and record-keeping.

- Adaptable, with a willingness to learn and adapt to changing market conditions.

- Strong communication skills and the ability to build professional relationships.