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Position

Reporting to the Director, Global Digital Marketing, the Digital Marketing Manager is responsible for the development and adoption of digital marketing strategies and campaign execution to promote demand generation across the business in assigned markets. The successful candidate will work with key business partners to deploy a consistent operating model across the business and manage the omni-channel deployment of digital marketing initiatives. The ideal candidate will handle communications on status of ongoing initiatives and develop analysis of opportunities in the digital space and own the digital marketing strategy and overall results of the program.

The successful candidate will have a strong background and understanding of not only of digital marketing, but all facets of digital business including analytics, site optimization, and the evolving interactive marketing landscape. Strong working knowledge around digital marketing channels and strategic development of local and global plans is a key component to success in this role.

The Digital Marketing Manager will be responsible for building a culture of quality and performance within the team and to develop data-driven, customer-centric and innovative marketing strategies.

Key Responsibilities

Develop and drive multi-channel digital marketing planning and strategy across the business

• Function as single point of contact for assigned markets to align their strategies to execution on digital channels
• Work’s cross-functionally with stakeholders in the development of strategic digital marketing plans, content and campaigns; drives collaboration on execution, building insights and optimizations with local market execution
• Owns adoption of Digital Marketing Programs and Playbook; works cross-functionally with internal and external partners to ensure adherence and consistency across execution guidelines are met.
• Collaborates with Corporate Marketing, Site Operations, Customer Analytics, and Commercial team partners in the execution of strategic, omni-channel digital marketing campaigns.
• Measures and analyzes performance of all digital campaigns and assess against goals (ROI and KPIs); adjust and execute changes to strategy based on results.
• Develop regular incrementality testing strategies to ensure highly optimized and valuable programs
• Work closely with key stakeholders within the Global Digital Marketing team to drive collaboration and alignment on planning, operations and reporting for all digital marketing initiatives.

The Ideal Candidate Will Have

Key Qualifications and Experience

• Bachelor’s degree in marketing, communication or related field
• At least 3 to 8 years of experience driving digital marketing programs, execution, and analysis preferably for fast paced industries (healthcare, finance, retail, manufacturing)
• Strong experience in driving B2B and/or B2C demand generation.
• Solid understanding of ecommerce and digital channels (digital advertising, email, social media and web operations)
• Strong communication skills: ability to lead high-level strategic planning sessions and deliver key findings and results to a broad audience
• Experience in supporting global markets a plus
• Experience in working within complex matrixed organizations with multiple stakeholders and dotted lines of responsibility.
• Previous experience with marketing planning tools, a plus.

Requirements

In addition to relevant industry background and functional skills, the key competencies of the ideal candidate include:

• Strong analytical skills and data-driven strategy development
• Strong project management experience and organizational skills; ability to handle multiple projects/campaigns simultaneously.
• Results orientation
• Cross-industry subject expertise
• Curiosity and ability to learn
• Plan and execute social media campaigns on all social platforms, Good knowledge of Search engine Optimization, Google Ads, PPC, and other ad campaign tools, Plan strategies for Digital marketing, Find and target audiences, Content creation skills
  Excellent communication and organizational skills, KPI Management.
• Must Knowledge of these tools SEMrush, Moz, Ahrefs, Mailchimp, sendinblue, Hubspot
• Excellent communication skills and presentable

What We Are Looking for in the Candidate

Experience Level

• 1.5 – 2.5 years of hands-on performance marketing experience
• Independently managed live Google & Meta ad accounts
• Experience working in a startup, SME, or agency environment preferred
• Has handled real campaign budgets (not just internship/demo accounts)

Google Ads Expertise (Primary Requirement)

• Strong experience in Search Ads
• Working knowledge of Display & Performance Max
• Experience with Remarketing campaigns
• Basic understanding of YouTube Ads
• Conducted keyword research independently
• Implemented negative keyword strategies
• Optimized bids (Manual CPC, Max Conversions, tCPA, tROAS)
• Monitored CPA, ROAS, CTR, Quality Score
• Managed and optimized campaign budgets regularly
• Set up and verified conversion tracking

 Meta Ads Expertise (Primary Requirement)

• Hands-on experience with Facebook & Instagram Ads
• Built full-funnel campaigns (Awareness to Conversion)
• Created Custom & Lookalike audiences
• Implemented retargeting strategies
• Installed and monitored Meta Pixel
• Optimized based on CPL, CAC, ROAS
• Improved campaign performance using data insights

Tracking & Analytics Knowledge

• Experience with Google Analytics
• Basic working knowledge of Google Tag Manager
• Understanding of conversion tracking setup
• Knowledge of attribution models
• Ability to read and interpret funnel metrics

 Performance Optimization Skills

• Daily campaign monitoring
• Budget allocation between campaigns
• Scaling profitable campaigns
• Pausing or restructuring low-performing ads
• Conducting A/B testing (creatives & copy)
• Identifying funnel drop-offs

 Reporting & Data Mindset

• Can prepare weekly performance reports
• Provides insights, not just numbers
• Makes data-driven decisions
• Comfortable explaining performance metrics clearly

Job Title: SMO Analyst

Location: Jaipur

Company: JPloft Solutions Pvt. Ltd.

Job Type: Full-Time

Experience: 2-4 Years

Job Description:

JPloft Solutions Pvt. Ltd. is seeking a passionate and results-oriented SMO (Social Media Optimization) Analyst to join our dynamic team. The candidate will be responsible for improving our online presence, driving engagement, and growing our brand's reach across various social media platforms. If you have the creativity and expertise to craft impactful strategies and deliver measurable results, we want to hear from you!

Key Responsibilities:

-Social Media Strategy:

Develop and implement creative social media strategies to increase engagement, reach, and brand visibility.

Collaborate with content, design, and marketing teams to create and execute successful campaigns.

-Platform Management:

Oversee daily management of social media platforms, including Facebook, Instagram, Twitter, LinkedIn, Pinterest, and YouTube.

Optimize content for each platform to align with audience preferences and emerging trends.

-Content Creation and Optimization:

Partner with the content and design teams to produce high-quality posts, visuals, and videos.

Ensure all content adheres to brand voice guidelines and integrates SEO best practices.

-Engagement and Community Management:

Actively engage with followers, respond to comments and messages, and build community trust.

Address customer feedback and queries in a professional and timely manner.

-Analytics and Reporting:

Monitor and analyze campaign performance using tools like Google Analytics, Facebook Insights, and other social media -analytics platforms.

Create detailed reports to track key metrics, ROI, and engagement levels.

-Trend Monitoring:

Stay informed about the latest social media trends, platform updates, and emerging tools.

Identify innovative opportunities to enhance strategies and improve outcomes.

-Collaboration:

Work closely with cross-functional teams to align social media efforts with broader marketing objectives.

-Qualifications and Skills:

-Bachelor’s degree in Marketing, Communications, or a related field.

-2-4 years of proven experience as an SMO Analyst or in a similar role.

-Proficiency in social media management tools (e.g., Hootsuite, Buffer).

-Strong understanding of SEO principles and their integration into social media.

-Exceptional communication, writing, and editing skills.

-Analytical mindset with the ability to interpret data and derive actionable insights.

-Creative thinker with strong problem-solving abilities.

-Experience with paid social media campaigns is an added advantage.

Interested candidates can share their resumes

Join JPloft Solutions Pvt. Ltd. and become a part of our innovative team that values creativity, collaboration, and professional growth!

We are hiring for .Net Developers for Jaipur Location.

Company- Variable Infotech India Pvt. Ltd.

Location- Jaipur (Should be comfortable to relocate)

Experience -1 years to 6 Years

Salary- 2-8 LPA

Profile- Dot Net Developer / Sr

About Us

Variable soft is reputed company that provides Quality Software Development in India. We are basically developing softwares in Dot Net Framework and our developers are well trained & experienced in their technology. We love to meet the challenges and try to resolve in the best manners that can effective for your business. We maintain a focus on quality, usability and scalability in all our work environment. Over these past years, we have worked for many reputated companies.

Responsibilities

Asp.Net MVC, HTML, jQuery, Ajax, Angular(Good to have), Entity Framework and JavaScript

Hands on experience with .NET 4.0/4.5 framework

Sound knowledge of .Net Core framework

Microsoft SQL Server (Database Development - relational database design concepts and best practices).

Development experience for web application and REST APIs

Strong coding, debugging and problem-solving skills

Nice to have knowledge in cloud services such as Azure or AWS

Understanding of Object-Oriented Analysis & Design, Multi-Layer Architecture and Patterns

Proficient understanding of code versioning tools such as Git, Bitbucket or Team Foundation Server

Good communication and team-working skills

Kindly share your CV at hr at the rate variablesoft dot com

Role Software Developer

Industry

• Computer Software

Employment Type

Full-time

Job Synapsis

Are you a passionate person who is willing to thrive in the field of Human Resources in a Product based company? Are you an avid learner who just wants to excel in the role as an HR? We believe you are the right choice of talent we are looking for.

To us, smooth operational activities is key theme for thriving business. It implies that HR Operations duties will involve managing employee activities such as employee relations, Training & development, employee engagement, grievance’s, Performance Appraisals etc.

 Responsibilities

• Monitor internal HR systems and databases
• Act as a consultant to managers and staff regarding policies and procedures
• Address employees’ queries on issues related to compensation and all other relevant topics
• Prepare employees for assignments by establishing and conducting orientation and training programs
• To conduct timely various employee engagement activities
• Ensure planning, monitoring, and appraisal of employee work results by training managers to coach and discipline employees; scheduling management conferences with employees; hearing and resolving employee grievances; counselling employees and supervisors
• Asses and maintain employee benefits programs and inform employees of the same
• Complete HR operational requirements by scheduling and assigning employees; following up on work results & nurture a positive working environment
• Oversee and manage a performance appraisal system that drives high performance & timely feedback
• Assess training needs to apply and monitor training programs
• Report to management and provide decision support through HR metrics
• Ensure legal compliance throughout human resource management.
• Manage employee benefits, including broker/ vendor relationships, enrolment, claims resolution, and general employee inquiries
• Manage the employee onboarding and offboarding processes to enhance new and departing employee experience
• Recommend new approaches, policies and procedures
• Act as the primary HR point of contact for all ISO & Internal audits and work with internal teams and manage HR compliance documentation, process and audits
• Other duties as assigned.

What we are looking for…

• Fresher to 1 years of related HR operation’s experience required, with prior experience with product based or startup will be plus.
• People oriented and results driven.
• Strong communication skills.
• Knowledge of any HRMS.
• Ability to architect strategy along with leadership skills
• Excellent active listening, negotiation, and presentation skills
• Competence to build and effectively manage interpersonal relationships at all levels of the company
• In-depth knowledge of labour law and HR best practice.
• Degree in Human Resources or related field

Technical Experience :

- Net development work experience

- Proficiency in NET Development with Asp.net and MVC.

- Strong object-oriented programming OOPS design skills, SOLID principles and proficiency in software design patterns

- Experience in database MS SQL Server.

- Experience with version control systems GitHub and Bitbuck

Professional Attributes :

1.Should have good communication Skills

2.Should be good team player

3.Should be able to work independently and under pressure

4.Should have good logical and analytical thinking

About Company

Web: https://www.travelflap.com/

LinkedIn: https://www.linkedin.com/company/travelflap/

TravelFlap Global Private Limited is an Equal Opportunity Employer – By Choice. We believe we are best equipped to help our associates, customers and the communities we serve to live better when we know them. That means understanding, respecting and valuing the diversity of unique styles, experiences, identities, ideas and opinions – while being inclusive of all people.

TravelFlap is a New York-based privately owned leading tourism brand with over 15 years of experience in the travel and hospitality domain. The company is driven by the vision to take customers through a journey without boundaries or limitations & to be the world's most recognized and trusted e-commerce tourism company on the globe. TravelFlap.com is a premium-experience travel website. We offer flights to over 3,000 destinations, hotel stays in over 85,000 properties around the world, holiday experiences and much more.

Please find below-mentioned JD

Position: Travel Content Writer Intern

Employment Type: Employee - Full Time

Work Location: Jaipur, Rajasthan ( Work From Office Only)

Notice Period: Immediate - 30 Days only

We are looking for a Content Marketing Writer & Strategist to help us create engaging content and assets to nurture leads and increase brand awareness and conversion. As a key contributor on the marketing team, you’ll develop, write and produce compelling content that tells the BOTTOM FUNNEL story and helps grow our brand and our business. The ideal candidate is someone who thrives in a fast-paced environment, enjoys researching, loves finding the right words to connect with customers and partners and is enthused about the dynamic world of TV and video advertising and technology products

We’re looking for a writer with expertise in multi-platform, multi-format content with an understanding of marketing, SEO and the ability to write to specific audience segments.

If you are interested in:

• Working directly with COO and CEO on strategic decisions

• Delivering Ad-hoc focused and conclusive output on a business use-case

• Defining and tracking KPIs to monitor business health

• Instrumenting alerts for proactive/preemptive actions

• Developing dashboards and automate reporting to drive decision making

• Being involved with / lead many different aspects of a fast growing business (from analytics to marketing to operations to business development and even more)

• Tackling new and different challenges every day

• Having Knowledge of Upwork, Fiverr, Freelance, Getleads, HubSpot, Canva, Jira, Slack, Clickup, Trello

• Create long-form and short-form marketing content, including web copy, e-books, blogs, sell-sheets, pitch decks, newsletters, ad copy, emails, and white papers

• Develop expert knowledge of the company’s products and services and a keen understanding of our product roadmap

• Translate details and product/market knowledge into benefits for users based on their business needs, opportunities, and pain points

• Become an expert in Simulmedia’s messaging & positioning and apply the right voice and tone in marketing content

• Drive cross-functional content projects from start to finish

• Partner closely with teams across Marketing, Sales, Product, Design, and People to collaborate on content and support shared goals

• Craft compelling messages that work best for specific marketing channels (ad campaigns, SEM/SEO, site content, thought-leadership pieces, email/CRM, events, and all other applicable touchpoints)

• Continually test and optimize marketing content

• Evaluate projects using relevant KPIs and engagement and conversion metrics

Qualifications

• 4+ years of experience in a marketing content role, ideally at a B2B-focused company

• Knowledge of the TV advertising space, preferably with experience creating content about streaming, connected TV (CTV) or related technologies and platforms.

• Demonstrated success creating content for different channels and formats (you’ll be asked to share writing samples/your portfolio)

• Exceptional writing and editing skills and able to tailor content to established voice and tone guidelines

• Experience collaborating with sales, demand gen, product, and design teams on integrated campaigns and content-forward initiatives

• Self-starter with excellent organizational skills who can drive content projects from start to finish

• Ability to think strategically, prioritize, and deliver multiple projects with tight deadlines in a rapidly changing environment

• Tech Savvy – Use and embrace technology as a tool to enhance effectiveness; adept at learning new technologies quickly

• Expertise in multi-platform, multi-format content

• An understanding of SEO and the ability to write to specific audience segments

• Excellent communication skills

• Keen eye for detail

Bonus points if you:

• Worked in an e-commerce startup or scale-up

• Worked on digital marketing projects (Google Ads, Facebook Ads etc)

And you are:

• Individual Contributor

• Curious about web-services and D2C start-ups

Benefits :

• Opportunity to work on highly challenging international projects.

• Opportunity to travel & work with International clients.

• Flexible and friendly work environment

• Great organisational culture, focus on employee's well-being.

• Work-life balance.

• Be part of the best place to work for certified company

We take tremendous pride in maintaining a high bar for employees and fostering a strong team environment. While we work hard every day, we also believe in relaxing together with lots of team activities. We have an unlimited vacation policy, tuition reimbursement, and no employee financial contribution for medical, dental, and vision benefits. We offer competitive salaries, stock options, and an annual bonus based on performance.