Bachelor’s degree from university or college in computer science.
Work experience as a data analyst or in a related field.
Ability to work with stakeholders to assess potential risks.
Ability to analyse existing tools and databases and provide software solution recommendations.
Ability to translate business requirements into non-technical, lay terms.
High-level experience in methodologies and processes for managing large-scale databases.
Demonstrated experience in handling large data sets and relational databases.
Understanding of addressing and metadata standards.
High-level written and verbal communication skills
Responsibilities
Use statistical methods to analyze data and generate useful business reports
Work with the management team to create a prioritized list of needs for each business segment
Identify and recommend new ways to save money by streamlining business processes
Use data to create models that depict trends in the customer base and the consumer population as a whole
Work with departmental managers to outline the specific data needs for each business method analysis project.
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We are seeking a dedicated and skilled Qualitative Research Professional with a minimum of 1-3 years of experience in market research. In this role, you will be responsible for assisting in the planning, execution, and analysis of qualitative research studies to provide valuable insights for our organization. If you are passionate about qualitative research and eager to contribute your expertise, we encourage you to apply.
Note: should be Delhi or Noida Based, it will be on-site job
Responsibilities:
- Assist in the design and execution of qualitative research projects, including in-depth interviews, focus groups, and surveys, conducted globally.
- Contribute to the development and refinement of research protocols, questionnaires, and discussion guides.
- Participate in respondent recruitment efforts, ensuring diverse and representative samples.
- Conduct interviews, assist in facilitating focus group discussions, and help with data collection.
- Support the analysis and interpretation of qualitative data to extract meaningful insights.
- Collaborate with senior researchers and cross-functional teams to integrate qualitative findings into decision-making processes.
- Stay informed about industry trends and best practices in qualitative research.
- Adhere to ethical research standards and data privacy compliance.
Qualifications:
- Bachelor's or Master's degree in a relevant field
- Minimum of 1-3 years of experience in conducting qualitative research within a market research context.
- Strong interpersonal and communication skills to assist in participant engagement.
- Effective written and verbal communication skills.
- Capacity to work effectively both independently and as part of a team.
- Attention to detail and the ability to think analytically.
- Understanding of research ethics and data protection regulations.
- Basic knowledge of qualitative research methods, with a willingness to learn and grow in the field.
Preferred Qualifications:
- Previous experience working in a market research setting.
- Experienced in execution of projects globally in all markets.
- Covered all segments- B2C, B2B, Healthcare
- Familiarity with quantitative research methods and survey design.
- Proficiency in using survey and interview platforms.
- Familiarity with data collection and transcription tools.
- Contributions or involvement in previous qualitative research projects.
This is a full-time on-site position that offers opportunities for professional development and career advancement. If you have a passion for qualitative research and wish to contribute to our organization's success, please apply with your resume detailing your relevant experience and qualifications.
With the ever-growing demand for healthcare services among the ever-increasing population, our client acts as a diagnostic laboratory providing various services such as routine testing, pathology services, radiology and genomic testing. They even provide various healthcare packages such as full body packages, fever packages, heart packages, etc.
Headquartered in Noida, our client works as a technology empowered, well-equipped and advanced testing lab, built in line with the globally recognized standards. They have their home sample-collection service in, approx., 120+ cities with 30+ laboratories and 700+ walk-in wellness & collection centres across India.
Our client aims for the accessibility of health tests to all Indians through a combination of well-equipped labs, technology and strong radiology network. They are backed by tier 1 VCs and have raised more than $60 million in funding this year.
As a Manager - Consumer Insights, you will be responsible for leveraging the expertise in conducting research & analysis and presenting the consumer insights to the management, thus supporting decision-making.
What you need to do:
- Researching, studying and analysing the current market trends and consumer behaviour for gathering insights from the same
- Consistently monitoring qualitative and quantitative consumer behaviour, needs, concerns and pain points & mapping the same with the proposed approach enabling better decision-making
- Presenting the research and conclusions to various concerned teams and leadership personnel in regular intervals, basis their current requirements
- Recommending strategic steps and changes that are required, to the management, basis the research insights that are drawn
- Being updated with current industry and market trends, changes, developments and also the regulatory impacts through internal and external sources and sharing the same with the internal teams
- Partnering, coordinating and negotiating with external agencies for gathering consumer/market data and driving consumer research activities
- Interacting and working with various stakeholders such as internal divisions as well as external professional sources
- Maintaining an updated and accurate database and reporting the same to the management in regular intervals
Desired Candidate Profile
What you need to have:- Graduation is a must. MBA is highly preferred
- Relevant work experience of 5 – 15 years in strategic research/consumer insights is required
- Outstanding communication skills (Verbal & Written)
- Proficiency in MS office suite
- Excellent listening, researching, analytical, negotiation, interpersonal and presenting skills
• Give insights to deal pursuit – such as findings from similar past proposals, industry challenges, and G differentiators
• Support solution development by chipping in to proposal storyline and business case, Tower wise solution consolidation, understanding and supplying to the commercial construct
• Excellent research skills and experience of working on research tools & databases such as Factiva, CapIQ, analyst databases like Everest, Nelson Hall etc. Information and data gathering to insights generation into our - key accounts, markets, competition, Client CXOs
• Detailed market assessment, sizing and market intelligence studies; Regular research into Vertical/Account related strategic/tactical developments
• Identifying client specific issues/situation, developing hypotheses and possible solutions; bring together and research data; develop pertinent and thoughtful analysis; support in communicating findings and recommendations to end clients to drive sales conversations
• Be the strategic partner and help in identifying new growth areas by demonstrating and coordinating with the entire ecosystem
• Enable the adoption and cadence of sales governance. Driving conversations on lead management, Deal and pipeline reviews
• Conducting performance management and analytics to come up with relevant insights for Sales and business Leaders
• Driving demand generation initiatives across multiple channels to generate incremental pipeline and drive net new sales
- Maintaining and updating databases in Excel, Mailchimp and other platforms
- Executing marketing campaigns on Mailchimp and other email marketing platforms
- Montoring calendars and booking in meetings and calls for the management team
- Competitor research, analysis and reporting
- Liaising and co-ordinating with suppliers including design agencies, hotels, publications and others
- Ad hoc support to team including assisting with events and promotional activity