Windows Powershell

Role summary

We are looking for an Email Marketing Specialist who combines analytical thinking with

creativity to drive high-performing campaigns. This role requires someone who can

independently plan, execute, and optimize email marketing initiatives while leveraging data to improve engagement and conversions. The ideal candidate is detail-oriented, proactive, and comfortable working across multiple tools, campaigns, and datasets.

This role comes with a high level of ownership. You will be responsible for managing email as a core growth channel end-to-end, from strategy to execution to optimization. We’re looking

for someone who can take initiative, test new ideas, and continuously improve performance without relying on constant direction.

What You’ll Do

1. Campaign Strategy & Planning

● Plan and execute email and outbound campaigns for lead generation

● Create targeted campaigns aligned with user personas and business goals

● Manage campaign calendars and ensure timely delivery across multiple initiatives

● Work with lead data tools (e.g., Apollo, Snov.io) to build and manage prospect lists

● Leverage AI tools (e.g., Claude, ChatGPT) to accelerate the whole process

2. Marketing Automation & CRM Management

● Build and manage automation workflows with a focus on logic, scalability, and efficiency

● Work extensively with CRM platforms (preferably HubSpot) for campaign execution and

tracking

● Maintain and optimize contact databases, segmentation, and lifecycle stages

3. Data Analysis & Optimization

● Ensure best practices in email deliverability, including domain setup and inbox health

● Track campaign performance using key metrics such as open rates, CTR, conversions,

and ROI — and for outbound specifically, monitor reply rate, positive reply rate, meeting

booked rate, and sequence-level A/B results

● Continuously test and optimize outreach sequences for reply rates and conversions

● Use data to derive insights and continuously improve campaign effectiveness

● Work with spreadsheets (Google Sheets/Excel) to analyze campaign data and generate

reports

4. Audience Segmentation & Persona Mapping

● Develop and refine customer personas for targeted communication

● Segment audiences based on behavior, demographics, and engagement patterns

● Personalize campaigns to improve relevance and performance

5. Content & Quality Control

● Collaborate with sales/marketing to align messaging with ICPs and target accounts

● Collaborate with content/design teams to develop effective email creatives

● Ensure accuracy, consistency, and attention to detail in all campaigns

● Conduct A/B testing for subject lines, content, and CTAs

6. Cross-functional Collaboration

● Work with marketing, sales, and external vendors to align campaigns with broader goals

● Communicate insights, performance updates, and recommendations clearly

Qualification Criteria

● 2+ years of experience in lead generations campaigns and GTM strategies, including email marketing or a other paid marketing channels

● Demonstrated ability to own a channel end-to-end — from strategy and execution to reporting and optimization — with minimal supervision

● Strong analytical mindset with the ability to interpret data and make decisions

● Proficiency in Google Sheets (comfortable with basic to intermediate formulas and data handling)

● Hands-on experience with CRM tools, preferably HubSpot

● Strong understanding of audience segmentation and persona mapping

● Deliver regular performance reports (weekly/monthly) covering campaign results, key

insights, and recommended next steps

● Present findings clearly to internal stakeholders, translating data into actionable

recommendations

● High attention to detail and ability to manage multiple campaigns simultaneously

● Self-starter with the ability to work independently and proactively

● Strong problem-solving skills and structured thinking

● Good written and verbal communication skills

Preferred Attributes

● Experience with prospecting and campaign setup tools like Snov.io and/or Apollo

● Familiarity with A/B testing frameworks and experimentation

● Exposure to email deliverability best practices and tools

● Experience working in fast-paced or high-growth environments

● Understanding of email infrastructure (SPF, DKIM, DMARC) and its impact on deliverability

● Experience managing multiple sending domains and maintaining inbox health

Benefits:

• Health insurance
• Provident Fund

Work Location: In person

At BigThinkCode, our technology solves complex problems. We are currently looking for Software Engineer, Test engineers to join and work with our cross-functional engineers of talented experts at Chennai.

As a Test Automation Engineer, you will engage in a dynamic environment where you will utilize quality processes and automation tools to enhance testing products and solutions. Your typical day will involve collaborating with cross-functional teams to implement automation methodologies, ensuring the highest standards of quality and efficiency in the testing process. You will be responsible for running the end-to-end quality engineering function, focusing on automation to improve control, accuracy, and integrity in all testing activities. This role requires a proactive approach to problem-solving and a commitment to continuous improvement in testing practices.

Please find below our job description, if interested apply / reply sharing your profile to connect and discuss.

Company: BigThinkCode Technologies

URL: https://www.bigthinkcode.com/

Work location: Chennai (work from office)

Experience: 3 – 4 years

Education: Bachelor’s degree in computer science or comparable experience.

Responsibilities:

·      Reviewing and managing the manual / automation code quality.

·      Develop & enhance Test automation framework to support different OS, Browsers etc.

Requirement:

·      Hands on expertise in both manual and automation testing.

·      Familiar with oops concepts and basic programming language.

·      Test management - Agile process, Stakeholder co-ordination, Status reporting

·      Strong expertise in Automation Framework design (Selenium+Java Framework, Rest Assured)

·      Designed, reviewed and maintained automated test scripts.

·      Developed reusable utilities to embed in framework

·      Experience in performing Software Testing and preferably Application testing

Benefits:

·      Medical cover for employee and eligible dependents.

·      Tax beneficial salary structure.

·      Comprehensive leave policy

·      Competency development training programs.

• Core Java 5.0 and above
• Extensive experience in developing enterprise-scale n-tier applications for the financial domain.
• Should possess good architectural knowledge and be aware of enterprise application design patterns.
• Should have the ability to analyze, design, develop and test complex, low-latency client-facing applications.
• Good development experience with RDBMS, preferably Sybase database
• Good knowledge of multi-threading and high volume server side development
• Experience in sales and trading platforms in investment banking/capital markets
• Basic working knowledge of Unix/Linux.
• Strong written and oral communication skills.
• Should have the ability to express their design ideas and thoughts.

Desired Candidate Profile

• 1+ year experience in Lead Generation/Customer Facing Roles
• Experience in SaaS is a Plus
• Experience in IoT/Technology is a Plus
• Experience in Logistics and Supply Chain is a Plus
• Great Communication Skills (Verbal and Written - Emails, LinkedIn and WhatsApp)
• Basic Understanding of Sales and Lead Generation Process, Contact Extraction Tools, and LinkedIn
• Experience working with Hubspot or similar CRM
• Ability to effectively communicate with decision makers and end users
• Multilingual proficiency - English, Hindi
• Problem-solving aptitude
• Strong phone presence and ability to make several calls during the day