Lead Product Designer (B2C, Tier-1) at Matchmaking Industry · Mumbai · 6 - 10 years · ₹38L - ₹50L / yr · Posted 14 Feb 2026

Role & Responsibilities:
As a Product Designer (Growth), you'll be the design force behind our growth initiatives—obsessing over conversion funnels, user onboarding, engagement mechanics, and monetization touchpoints. You'll combine deep UX expertise with growth hacking mindset, leveraging data and experimentation to design experiences that drive measurable business impact. We're looking for a metrics-driven, hypothesis-oriented designer who thrives on turning insights into scalable growth levers.
What You’ll Do-
- Drive growth-focused design initiatives across acquisition, activation, retention, and revenue optimization
- Design and optimize conversion funnels from first touch to long-term engagement, focusing on key growth metrics (CAC, LTV, retention rates, conversion rates)
- Lead experimentation through design—create A/B tests, landing page variants, onboarding flows, and feature experiments that drive statistically significant improvements
- Own critical growth touchpoints including signup flows, profile completion, subscription conversions, re-engagement campaigns, and referral mechanisms
- Translate growth insights into design solutions—turn user behavior data, cohort analyses, and business requirements into high-impact user experiences
- Design scalable growth systems—create templates, frameworks, and design patterns that enable rapid testing and iteration across growth initiatives
- Collaborate with Growth PMs, Data Analysts, and Engineers to identify growth opportunities, prioritize experiments, and measure design impact on key business metrics
- Optimize post-launch performance through continuous testing, user feedback integration, and data-driven design iterations
- Establish growth design culture by championing experimentation, sharing learnings, and mentoring team members on growth-focused design thinking
Growth-Specific Focus Areas:
- User acquisition and conversion optimization
- Onboarding and activation experience design
- Subscription and monetization flow optimization
- Retention and re-engagement campaign design
- Referral and viral growth mechanism design
- Personalization and recommendation interface design
Ideal Candidate
- Masters/Bachelor's from premier institutions (IIT, BITS, NID)
- 5 -8 years of full-stack product design experience with proven growth impact
- Strong portfolio demonstrating conversion optimization and growth-focused design solutions
- Experience with growth experimentation, A/B testing, and data-informed design decisions
- Proficiency in Figma, prototyping tools, analytics platforms, and growth measurement tools
- Understanding of subscription business models, pricing psychology, and monetization strategies
- Experience designing for both web and mobile platforms at scale
- Strong analytical mindset with ability to translate business metrics into design solutions
- Knowledge of user acquisition channels and performance marketing touchpoints
Bonus Traits:
- Experience in subscription-based or marketplace products
- Background in conversion rate optimization (CRO)
- Understanding of international market expansion and localization
- Experience with AI-powered personalization and recommendation systems

Similar jobs (10)
Strong Product Designer Profile (B2B SaaS / B2C Video / Media Platforms / Top B2C)
2
Mandatory (Experience 1): Must have 3+years of experience as a Product Designer / UX/UI Designer working on SaaS OR Top B2C product OR Video/Media product (Video product like Zoom,Vimeo,YouTube,Twitch)
3
Mandatory (Experience 2): Must have Hands-on experience in designing end-to-end product features — from discovery to delivery (user flows, wireframes, high-fidelity UI, and interaction design)
4
Mandatory (Experience 3): Experience working on complex dashboards, multi-role systems, or workflow-heavy products (e.g., producer tools, admin panels, or data-heavy interfaces)
5
Mandatory (Skill 1): Strong proficiency in Figma — including high-fidelity designs, interactive prototypes, and design systems
6
Mandatory (Skill 2): Strong foundation in UX design, user flows, information architecture, and usability principles with the ability to simplify complex problems
7
Mandatory (Skill 3): Strong product thinking and problem-solving ability — able to translate ambiguous requirements into clear, intuitive user experiences
8
Mandatory (Skill 4): Strong experience of using AI tools to create clickable prototypes and iterate rapidly
9
Mandatory (Portfolio): Must showcase 2+ shipped products or major features with clear case studies demonstrating impact, problem-solving approach, and design rationale
10
Mandatory (Company): B2B SaaS or OR Top B2C product OR Video/Media Companies like Zoom,Vimeo,YouTube,Twitch
11
Preferred (Domain Experience): Experience in video streaming, live broadcasting, or media production platforms
What you’ll get to do in this role:
Partner closely with product, content, and growth teams to shape user experiences for StoryTV and the Master App, defining what to build and how to build it.
Deeply understand user and creator behavior across short-form video, live streaming, and interactive social experiences.
Design end-to-end user journeys—from experience maps and storyboards to wireframes and high-fidelity prototypes.
Craft intuitive flows across content discovery, creator tools, engagement loops, and monetization journeys.
Ensure a seamless and consistent experience across StoryTV and the broader Eloelo ecosystem.
Plan and run usability testing to validate concepts and continuously improve product experience.
Contribute to scalable design systems and interaction patterns for rapidly evolving features.
What you’ll bring:
2-3 years of experience in UX/Interaction Design with a strong foundation in human-centered design.
A portfolio that demonstrates end-to-end design thinking, from research to shipped experiences (preferably in content, social, or creator platforms)
Ability to simplify complex product problems into intuitive, user-friendly solutions
Strong understanding of information architecture for content-heavy and social platforms
Ability to clearly articulate design decisions backed by user insights and data
Proficiency in tools like Figma, Sketch, or Adobe XD for wireframing and prototyping
Experience working in agile, fast-paced product environments
Strong collaboration and communication skills to work across cross-functional teams
High ownership, initiative, and a “make it work” mindset to take products from concept to launch
Ungrammary is a leading UX/UI and product design agency based in Mumbai, India, working with global brands and ambitious companies to create meaningful digital products and experiences. Our work spans technology, fintech, healthcare, SaaS, retail, and consumer products, with products designed by our team already being used by millions of people. We work with brands including Adobe, Fossil Group, VMware, Kotak Mahindra Bank, and other leading organizations.
We're looking for a Senior UX Designer who can take ownership of complex design problems from ambiguity to execution. Someone who can move comfortably between UX strategy, interaction design, visual design, and product thinking — while bringing clarity to both the team and the client.
You should be comfortable challenging assumptions, asking the right questions, articulating your decisions, and taking a product from an early problem space to a thoughtful, polished experience.
What You'll Do
- Own UX design across projects, from understanding the problem and defining user needs to delivering polished digital experiences.
- Translate complex business and user problems into clear product and design directions.
- Lead user flows, information architecture, interaction models, wireframes, prototypes, and high-fidelity UI design.
- Make thoughtful design decisions and clearly communicate the reasoning behind them to clients, stakeholders, and internal teams.
- Work closely with founders, clients, product managers, developers, researchers, and other designers to shape product experiences.
- Take ownership of design quality across projects and ensure that the final experience is both strategically sound and exceptionally crafted.
- Create scalable design systems, components, and patterns that enable consistency across products.
- Think deeply about interaction design, user behaviour, edge cases, and the details that make an experience feel intuitive.
- Identify gaps in a product or design direction and proactively propose better solutions rather than simply executing requirements.
- Present and defend design decisions with clarity, adapting your communication to different stakeholders.
- Contribute to product strategy, storytelling, workshops, and client conversations beyond the scope of UI/UX execution.
- Mentor and provide constructive feedback to junior and mid-level designers.
- Stay curious about emerging design tools, technologies, and AI workflows and continuously evolve how you work.
What We're Looking For
- 4–6 years of experience in UX/UI, product design, or a related field.
- Exceptional UI aesthetics and a high level of attention to detail.
- Strong understanding of information architecture, user flows, interaction design, prototyping, and usability.
- Ability to think beyond individual screens and understand the larger product ecosystem.
- Strong product thinking and the ability to balance user needs, business goals, and technical constraints.
- Ability to independently take ownership of a project or significant workstream.
- Strong communication and presentation skills, with the ability to articulate and defend design decisions.
- Proficiency in Figma and modern product design workflows.
- Experience working with design systems and scalable product interfaces.
- A portfolio demonstrating strong visual craft and thoughtful UX thinking.
- Curiosity and adaptability — you actively explore new tools and ways of working rather than relying on a fixed process.
Bonus Points
- Experience working on fintech or other complex digital products.
- Experience working directly with clients or cross-functional product teams.
- Experience leading design discussions, workshops, or design reviews.
- Experience mentoring junior designers or reviewing design work.
- Familiarity with AI-assisted design and prototyping workflows.
- Experience contributing to or building design systems.
- Experience working in an agency or consulting environment across multiple products and industries.
Position Overview: As a Senior UX Product Designer, you will support the organisation, achieve its strategic objectives by the identification of business requirements and solutions that address business problems and opportunities.
Work Location: Pune
Job Type: Hybrid
Key Responsibilities:
- Execution of user research and usability tests to understand customer needs, pain points, and integrate feedback and preferences to Virtana products and services, through collaboration with various stakeholders, including product managers and developers.
- Creation of intuitive and user-friendly interfaces for a seamless and engaging user experience.
- Design and maintenance of visually appealing and consistent user interfaces that align with design guidelines across digital products.
- Creation of wireframes and interactive prototypes for visualisation and testing of product concepts and features before development.
- Accessibility considerations to ensure that designs comply with accessibility standards and guidelines to provide an inclusive experience for all users.
- Monitoring of industry trends, design best practices, and emerging technologies to continuously improve the design quality and innovation.
Must Have Skills:
- Proven design leader in product based organisations
- End-to-end product design
- Strong cross functional collaboration with ENG and Product teams
- Conduct user interviews
- Define user journey
Good To Have Skills
- Experience in observability space
- Accessibility and inclusive design
- Experience conducting and leading User Research
- Pro in market research
You may be assessed on key critical skills relevant for success in role, such as risk and controls, change and transformation, business acumen, strategic thinking and digital and technology, as well as job-specific technical skills.
Why Join Us:
- Opportunity to be a key contributor in the development of a leading performance monitoring company specializing in AI-powered Storage and Network monitoring.
- Collaborative and innovative work environment.
- Competitive salary and benefits package.
- Professional growth and development opportunities.
- Chance to work on cutting-edge technology and products that make a real impact.
What You’ll Work On
- Design end-to-end experiences for SaaS and enterprise products, from understanding the problem and user needs to delivering and iterating on the final experience.
- Translate user needs, business requirements, and product constraints into clear, intuitive, and scalable design solutions.
- Structure complex products through user personas, user journeys, user flows, UX blueprints, interaction patterns, and information architecture.
- Design complex workflows, dashboards, and data-heavy experiences while keeping them intuitive and easy to navigate.
- Work across different user roles, permissions, modules, and product workflows, considering how decisions in one part of the product impact the overall experience.
- Build and maintain scalable design systems, including components, patterns, variants, states, properties, and design tokens.
- Identify opportunities to create reusable patterns and components rather than one-off solutions, ensuring consistency and scalability across products.
- Consider responsive design, accessibility, usability, edge cases, empty states, loading states, errors, and system feedback as part of the design process.
- Collaborate closely with product managers, developers, and other stakeholders and ensure designs are implemented accurately.
- Identify UX problems and opportunities proactively rather than simply designing against a given brief.
- Participate in design discussions, critiques, iterations, and product decisions.
What We’re Looking For
Strong design fundamentals are non-negotiable.
You should have a solid understanding of:
- UI/UX and visual design principles
- User personas and user needs
- User journeys and journey mapping
- User flows and task flows
- UX blueprints
- Information architecture
- Interaction design
- Usability and accessibility
- Responsive and adaptive design
- Design systems and component-based design
- Design tokens
- Components, variants, states, and properties
- Figma and modern product-design workflows
More importantly, you should understand why these tools, methods, and systems are used — not just how to use them in Figma.
SaaS & Product Thinking
We’re looking for someone who can think beyond individual screens and understand how an entire product works as a system.
You should be comfortable with:
- Complex, multi-step SaaS workflows
- Role-based experiences and permissions
- Dashboards and data-heavy interfaces
- Product navigation and information hierarchy
- Designing for multiple modules and interconnected workflows
- Scalability, consistency, and maintainability
- Edge cases and system states
- Making design decisions that work across the broader product, not just within a single screen
Design System Mindset
You should be comfortable building, maintaining, and evolving design systems, including:
- Creating and maintaining component libraries
- Defining reusable components, patterns, variants, and states
- Understanding and applying design tokens
- Maintaining visual and interaction consistency
- Deciding when a solution should become a reusable pattern versus a one-off
- Structuring systems that can scale as the product grows
- Collaborating with developers to ensure accurate design-system implementation
Strong Product Designer from top college profile
2
Mandatory (Experience) - Minimum 6+ YOE in UX / Product Design, with strong focus on B2C Products
3
Mandatory (Portfolio) - Strong portfolio of UX / Product Design works for top / high-traffic B2C Products
4
Mandatory (Company): Top B2C product company
5
Mandatory (Education) - Must have Design Education (BDes, MDes) from Tier1 college (NIT, NIFT. IIT). Tier2 colleges will be given 2nd priority
6
Mandatory (Exclusion) - Only UX designer wont work, we need product designers
7
Mandatory (Age) - Candidate's age should be within 30 to 34 Years.
Role Overview:
As Product Designer at Marbles Health, you'll own the end-to-end design of our product experience from early strategy and user research through to final UI execution. This is a high-ownership role for someone who wants to influence not just how the product looks, but how it works and why.
This isn't a role for someone whose first instinct is only "I can make this look pretty."
Before you read further, a few honest questions:
A user's health data flow feels confusing. What's your first move?
❌ "I'll flag it to the PM and wait for direction."
✅ "I'll sit with the clinical logic until I understand why it's built this way, then propose what should change."
You're designing a screen explaining a brain-health metric to a non-technical user. Where do you start?
❌ "I'll make it look clean and modern."
✅ "I'll figure out what the user is actually afraid of or confused about, then design for that first."
How do you use Claude or ChatGPT in your work?
❌ "I use it for inspiration and copy."
✅ "I use it to pressure-test flows, generate variants fast, and get from a rough idea to a testable prototype in hours, not days."
What does ownership look like to you?
❌ "I hand off the Figma file and move to the next ticket."
✅ "I stay close to it post-launch - funnel data, session recordings, A/B results - because shipping isn't the finish line."
If the "yeah!" answers sound like you, keep reading.
What You'll Do
- Lead UX strategy for key product areas - translating user needs, business goals, and clinical/health considerations into clear design direction.
- Design end-to-end user flows, wireframes, and high-fidelity UI for web and mobile experiences.
- Conduct and synthesize user research (interviews, usability testing, surveys) to validate design decisions.
- Build and maintain a scalable design system/component library in collaboration with engineering.
- Partner closely with Product Managers and Engineers from ideation through shipping — you're in the room for strategy, not just execution.
- Translate complex health information into simple, trustworthy, and accessible interfaces.
- Use data (funnel metrics, session recordings, A/B tests) to inform and iterate on designs post-launch.
- Present design rationale clearly to stakeholders, including non-design leadership.
What We're Looking For
- 2-5 years of experience as a Product Designer or UX/UI Designer, ideally in a consumer app, health tech, or fintech environment.
- A strong portfolio demonstrating both UX thinking (flows, research, problem-framing) and high-quality UI execution.
- Proficiency in Figma (or equivalent) and familiarity with prototyping tools.
- Experience designing for both web and mobile platforms.
- Comfort working with ambiguity - you can turn a loosely defined problem into a structured design process.
- Basic understanding of accessibility standards (WCAG), especially relevant in health products used by diverse populations.
- Strong communication skills, able to justify design decisions with reasoning, not just aesthetics.
- Bonus: prior experience in health tech, wellness, or a regulated/trust-sensitive consumer category.
Nice to Have
- Experience running or contributing to a formal design system.
- Familiarity with basic HTML/CSS (to collaborate more fluidly with engineering).
- Exposure to behavioral design principles (habit formation, nudges) relevant to health engagement.
- Motion design skills (micro-interactions, transitions, product animations).
- Experience creating print collaterals (brochures, packaging, in-clinic materials).
- An AI-forward mindset - curiosity about using AI tools in the design process and designing AI-native product experiences.
What Success Looks Like in the First 6 Months
- Ownership of at least one major product flow, redesigned or shipped based on user research.
- A functioning or improved design system adopted across the product.
- Established a lightweight, repeatable UX research process for the team.
If you want real ownership in health tech and are ready to dig into complexity most people avoid, we'd love to see your work.
To be considered, please also fill out this short form:
Strong Product Designer from top college profile
2
Mandatory (Experience) - Minimum 6+ YOE in UX / Product Design, with strong focus on B2C Products
3
Mandatory (Portfolio) - Strong portfolio of UX / Product Design works for top / high-traffic B2C Products
4
Mandatory (Company): Top B2C product company
5
Mandatory (Education) - Must have Design Education (BDes, MDes) from Tier1 college (NIT, NIFT. IIT). Tier2 colleges will be given 2nd priority
6
Mandatory (Exclusion) - Only UX designer wont work, we need product designers
7
Mandatory (Location) - Candidates from Pune and Mumbai are only considered, who can F2F interview
8
Mandatory (Age) - Candidate's age should be within 30 to 34 Years.
Conduct user research through interviews, surveys, usability testing, and competitor analysis.
Understand student pain points across university search, counselling, applications, document submission, and admissions.
Create user personas, journey maps, user flows, information architecture, wireframes, and prototypes.
Design intuitive web and mobile experiences using tools such as Figma.
Conduct usability testing and iterate designs based on feedback and product data.
Work closely with Product Managers, UI Designers, Developers, and other stakeholders.
Maintain and contribute to a consistent design system.
Ensure designs are responsive, accessible, and technically feasible.
Use analytics and user feedback to identify opportunities to improve conversion and engagement.
Roles & Responsibilities
To drive design excellence for the assigned digital customer journeys (app & web) by leading a team of designer(s) and owning the end-to-end design and testing strategy for these journeys. The role partners closely with business/product stakeholders, product management and analytics teams to identify customer pain points, prototype new-age (including AI-led) design concepts, validate design hypotheses through structured testing (A/B, moderated/un-moderated research) and institutionalize design system adherence across the assigned journeys, while managing the design talent within the team.
Minimum required Accountabilities for this role
- Own the end-to-end design vision and strategy for the assigned business POD's digital journeys (app & web)
- Lead, guide and manage the Design & Testing Member(s) in the POD, including performance management and capability building
- Partner with the POD Lead, Product Managers and Business stakeholders to translate product strategy into intuitive design solutions
- Drive user research (moderated/un-moderated) and synthesize customer pain points and expectations into actionable design interventions
- Define and drive the A/B testing and experimentation roadmap for POD journeys in partnership with testing/analytics teams
- Champion adoption and governance of the organization's design system across the POD
- Guide the team on prototyping (including AI-based tools) of new concepts, backed by user research and industry best practices
- Track, review and report design impact using customer experience (CX) metrics and behavioural data, and continuously identify improvement opportunities
Additional Accountabilities pertaining to the role
- Represent design in cross-functional forums, product reviews and stakeholder governance meetings
- Benchmark journeys against industry, competitor and emerging design/AI trends
- Contribute to design operations, process improvement and design system evolution at the organization level
MAJOR CHALLENGES
- Balancing fast-paced digital delivery timelines with rigorous, research and data-backed design decisions
- Driving design consistency and design-system adherence across multiple, concurrently evolving customer journeys
- Influencing cross-functional stakeholders to prioritize design/UX interventions
- Building, mentoring and scaling a high-performing design and testing team
DECISIONS
- Final design direction and sign-off for POD journeys prior to development handoff
- Prioritization of the design and testing roadmap within the POD
- Selection of design variations to be tested and the success metrics used to evaluate them
Other Information
- Total Team Size: As per POD design team structure (between 3 to 13)
- Number of Direct Reports: 1–2 (Design & Testing Member(s))
- Number of Indirect Reports: As applicable, through the POD structure
- Number of Outsourced employees: As applicable, through the POD structure
- Number of locations: 1 (Head Office)
- Number of products: As per POD journeys assigned
Ideal Candidate
1.Strong Product Design & Usability Testing Lead Profile, with end-to-end ownership of digital customer journeys
2.Mandatory (Experience 1) - 5+ years of relevant design experience, with hands-on experience designing and scaling digital customer journeys for app and web platforms in a high-growth, digital-first environment
3.Mandatory (Experience 2) - 1+ years leading, mentoring and managing designers as direct reports, including performance management and capability building
4.Mandatory (Experience 3) - Owning end-to-end design vision and strategy for assigned journeys, including final design direction and sign-off prior to development handoff
5.Mandatory (Experience 4) - Strong experience in building, governing and driving adoption of design systems across multiple teams or journeys, not just consuming an existing design system
6.Mandatory (Experience 5) - Defining and driving A/B testing and experimentation roadmaps in partnership with analytics or testing teams, including selecting design variations and the success metrics used to evaluate them
7.Mandatory (Tech skill 1) - Hands-on prototyping of new concepts using AI-based design and prototyping tools
8.Mandatory (Company) - Top B2C digital-first product environment with high-volume app and web journeys
9.Mandatory (Education) - Bachelor's or Master's degree in Design (UX/UI, Interaction Design, HCI) or a related field from a recognised design institute (like NID, IIT, NIFT, Srishti etc)
10.Mandatory (Portfolio) - Strong portfolio of end-to-end journey design for app and web, design system work, and research or experimentation outcomes with measurable impact










