Lead Product Designer (B2C, Tier-1)

Role & Responsibilities

As a Product Designer (Growth), you'll be the design force behind our growth initiatives—obsessing over conversion funnels, user onboarding, engagement mechanics, and monetization touchpoints. You'll combine deep UX expertise with growth hacking mindset, leveraging data and experimentation to design experiences that drive measurable business impact. We're looking for a metrics-driven, hypothesis-oriented designer who thrives on turning insights into scalable growth levers.

What You’ll Do-

• Drive growth-focused design initiatives across acquisition, activation, retention, and revenue optimization
• Design and optimize conversion funnels from first touch to long-term engagement, focusing on key growth metrics (CAC, LTV, retention rates, conversion rates)
• Lead experimentation through design—create A/B tests, landing page variants, onboarding flows, and feature experiments that drive statistically significant improvements
• Own critical growth touchpoints including signup flows, profile completion, subscription conversions, re-engagement campaigns, and referral mechanisms
• Translate growth insights into design solutions—turn user behavior data, cohort analyses, and business requirements into high-impact user experiences
• Design scalable growth systems—create templates, frameworks, and design patterns that enable rapid testing and iteration across growth initiatives
• Collaborate with Growth PMs, Data Analysts, and Engineers to identify growth opportunities, prioritize experiments, and measure design impact on key business metrics
• Optimize post-launch performance through continuous testing, user feedback integration, and data-driven design iterations
• Establish growth design culture by championing experimentation, sharing learnings, and mentoring team members on growth-focused design thinking

Growth-Specific Focus Areas:

• User acquisition and conversion optimization
• Onboarding and activation experience design
• Subscription and monetization flow optimization
• Retention and re-engagement campaign design
• Referral and viral growth mechanism design
• Personalization and recommendation interface design

Ideal Candidate

• Masters/Bachelor's from premier institutions (IIT, BITS, NID)
• 5 -8 years of full-stack product design experience with proven growth impact
• Strong portfolio demonstrating conversion optimization and growth-focused design solutions
• Experience with growth experimentation, A/B testing, and data-informed design decisions
• Proficiency in Figma, prototyping tools, analytics platforms, and growth measurement tools
• Understanding of subscription business models, pricing psychology, and monetization strategies
• Experience designing for both web and mobile platforms at scale
• Strong analytical mindset with ability to translate business metrics into design solutions
• Knowledge of user acquisition channels and performance marketing touchpoints

Bonus Traits:

• Experience in subscription-based or marketplace products
• Background in conversion rate optimization (CRO)
• Understanding of international market expansion and localization
• Experience with AI-powered personalization and recommendation systems

Role & Responsibilities

• UX/UI Matchmaker: Lead end-to-end design for apps/web – from profile swipes to wedding planning flows. Turn "single" users into "success stories" with intuitive, delightful interfaces!
• Design System Guru: Build, own & evolve our Shaadi Design System (Figma-based) – components, tokens, guidelines that scale across products. No more design debt drama!
• B2C Superpowers: Deep-dive user research, A/B tests, & analytics in high-traffic consumer apps. Personalize journeys for 35M+ users – think AI matches, chat boosts & premium perks!
• Cross-Func Collab: Partner with PMs, Engg, & Data teams to ship fast. Mentor juniors, run critiques, & evangelize design thinking. Be the "design doctor" for sticky features!

Ideal Candidate

• Strong Product Designer, with focus on B2C Products
• Mandatory (Experience 1): Must have 5+ YOE in Product Design (both UI and UX) with atleast 2 year in B2C companies
• Mandatory (Experience 2): Must have atleast 1 year experience building or working with highly scaled Design systems in a B2C company (non-negotiable)
• Mandatory (Skills): Must have strong knowledge and experience of design with Ai tools(Figma Cloud, Chatgpt)
• Mandatory (Portfolio): Must have strong product design portfolio of Good B2C Products, with at least 2 detailed case studies
• Mandatory (Company): B2C Product companies, B2B experience with prior exposure to B2C is also acceptable (High scaled company, mostly unicorns)
• Mandatory (Stability): Must have stayed for a minimum of 2 years with each of the previous companies
• Mandatory (Note 1): CV must have portfolio link with at least 2 detailed case study
• Mandatory (Note 2): This will be a complete IC role
• Mandatory (Note 3): CTC is inclusive of 5%variable
• Preferred (Education): Graduate from Tier-1 colleges (IIT, NID, NIFT, BITS etc)

We’re looking for a Senior Product Designer to join our Travel Team. Our ideal candidate is a practitioner who can untangle complex B2B workflows and bring them to life with high-quality execution.

In this role, you will take ownership of key areas within our Enterprise platform, moving from early-stage discovery and logic mapping to high-fidelity UI and rigorous developer handoff. We need a designer who is equally comfortable defining the "how it works" as they are the "how it looks."

What you’ll do

• End-to-End Ownership: Lead the design process for specific Enterprise workstreams, including our ai workstream —from initial concept and user flows to final UI polish and developer-ready documentation.
• Simplify Complex Systems: Translate intricate business requirements and dense data into clear, intuitive B2B interfaces. You’ll turn "information overload" into a streamlined user experience.
• Systems Thinking: Contribute to and evolve our design system. You’ll ensure that enterprise-grade features remain consistent, accessible, and scalable across web and mobile.
• Influence through Narrative: Present complex concepts in an easily digestible narrative to influence partners and stakeholders. You don't just show screens; you tell the story of the user’s journey.
• Bridge the Gap to Engineering: Collaborate daily with developers to ensure your designs are implemented as intended. You care about the details of the final product as much as the initial prototype.
• Data-Informed Advocacy: Use research and product analytics to validate your design decisions, working closely with our UXR and Content partners to build a well-rounded vision.
• Global Collaboration: Work as part of a global team spanning Berlin, India, and San Francisco. You’ll facilitate design rituals and syncs that bridge time zones and cultures.

What we’re looking for

• 4-6 years of Product Design experience: Specifically within B2B, SaaS, or complex technical systems. You should be comfortable with deep hierarchies and power-user workflows.
• Full-Stack proficiency: A portfolio that demonstrates strength in both UX Architecture (logic, edge cases, user flows) and UI Design (layout, hierarchy, and interaction).
• Figma expertise: Proficiency in Figma is required; you use auto-layout and components to build organized, scalable files.
• Shipped B2B Work: A proven track record of shipping impactful work in a B2B or B2B2C environment.
• Technical fluency: You understand the constraints of web and mobile. You speak the language of developers and know how to negotiate a design without sacrificing the user experience.
• An Iterative mindset: You believe that "done is better than perfect" but "perfecting" is what happens in the next sprint. You thrive on fast feedback cycles.
• Strong communication: You can explain the "why" behind a design decision just as easily as you can discuss high-level product strategy.
• A Remote collaboration mindset: Excellent asynchronous communication skills. You thrive in a global environment where documentation, Slack, and proactive updates are key to team success.

Bonus points:

• An added background in travel–or a deep interest in travel–is a significant plus!
• Experience designing an AI solution
• Motion design

Senior UI/UX Designer

Location: Bangalore (Work from Office)

About the Role

We are looking for a Senior UI/UX Designer with 3–5 years of experience to own the design of consumer-facing digital experiences. You will work closely with Product, Engineering, and leadership teams to create intuitive, elegant, and scalable user experiences across mobile and web products.

This role is ideal for someone who enjoys taking ownership, thrives in a fast-paced product environment, and has previously designed applications used at scale.

Key Responsibilities

• Own the end-to-end product design lifecycle—from user research and discovery to production-ready designs.
• Collaborate with Product Managers, Engineers, and stakeholders to translate business requirements into intuitive user experiences.
• Create user journeys, information architecture, wireframes, prototypes, and high-fidelity UI designs.
• Design clean, modern, and engaging interfaces that deliver exceptional user experiences.
• Conduct user research, usability testing, and incorporate feedback into design iterations.
• Build and maintain scalable design systems and reusable UI components to ensure consistency across products.
• Work closely with engineering teams during implementation to ensure design quality and pixel-perfect execution.
• Continuously improve product experiences using user insights, analytics, and usability best practices.
• Stay updated with emerging design trends, interaction patterns, and consumer product best practices.

Must-Have Qualifications

• 3–5 years of experience in UI/UX or Product Design.
• Proven experience designing consumer-facing mobile applications with more than 100,000 downloads or a large active user base.
• Strong portfolio showcasing end-to-end product design work from concept to launch.
• Expertise in Figma, including wireframing, prototyping, design systems, and developer handoff.
• Strong understanding of user-centered design, interaction design, visual design principles, typography, and layout.
• Experience designing responsive interfaces across mobile and web platforms.
• Ability to simplify complex user flows into intuitive, frictionless experiences.
• Strong communication and collaboration skills with cross-functional teams.
• High attention to detail and a strong sense of visual craftsmanship.

Good to Have

• Experience working in a high-growth startup or consumer technology company.
• Experience building or contributing to design systems.
• Familiarity with usability testing and user research methodologies.
• Basic understanding of front-end technologies and design implementation.
• Experience working in agile product development environments.

What We're Looking For

• A product thinker who puts users at the center of every design decision.
• Someone who enjoys ownership and can independently drive features from discovery to delivery.
• A designer who is comfortable working in a fast-moving environment with evolving priorities.
• Strong problem-solving skills with the ability to balance user needs, business goals, and technical constraints.
• Passion for building products that are simple, intuitive, and impactful.

Strong Product Designer Profile (B2B SaaS / B2C Video / Media Platforms / Top B2C)

2

Mandatory (Experience 1): Must have 3+years of experience as a Product Designer / UX/UI Designer working on SaaS OR Top B2C product OR Video/Media product (Video product like Zoom,Vimeo,YouTube,Twitch)

3

Mandatory (Experience 2): Must have Hands-on experience in designing end-to-end product features — from discovery to delivery (user flows, wireframes, high-fidelity UI, and interaction design)

4

Mandatory (Experience 3): Experience working on complex dashboards, multi-role systems, or workflow-heavy products (e.g., producer tools, admin panels, or data-heavy interfaces)

5

Mandatory (Skill 1): Strong proficiency in Figma — including high-fidelity designs, interactive prototypes, and design systems

6

Mandatory (Skill 2): Strong foundation in UX design, user flows, information architecture, and usability principles with the ability to simplify complex problems

7

Mandatory (Skill 3): Strong product thinking and problem-solving ability — able to translate ambiguous requirements into clear, intuitive user experiences

8

Mandatory (Skill 4): Strong experience of using AI tools to create clickable prototypes and iterate rapidly

9

Mandatory (Portfolio): Must showcase 2+ shipped products or major features with clear case studies demonstrating impact, problem-solving approach, and design rationale

10

Mandatory (Company): B2B SaaS or OR Top B2C product OR Video/Media Companies like Zoom,Vimeo,YouTube,Twitch

11

Preferred (Domain Experience): Experience in video streaming, live broadcasting, or media production platforms

Strong Product Designer Profile (B2B SaaS / B2C Video / Media Platforms / Top B2C)

2

Mandatory (Experience 1): Must have 3+years of experience as a Product Designer / UX/UI Designer working on SaaS OR Top B2C product OR Video/Media product (Video product like Zoom,Vimeo,YouTube,Twitch)

3

Mandatory (Experience 2): Must have Hands-on experience in designing end-to-end product features — from discovery to delivery (user flows, wireframes, high-fidelity UI, and interaction design)

4

Mandatory (Experience 3): Experience working on complex dashboards, multi-role systems, or workflow-heavy products (e.g., producer tools, admin panels, or data-heavy interfaces)

5

Mandatory (Skill 1): Strong proficiency in Figma — including high-fidelity designs, interactive prototypes, and design systems

6

Mandatory (Skill 2): Strong foundation in UX design, user flows, information architecture, and usability principles with the ability to simplify complex problems

7

Mandatory (Skill 3): Strong product thinking and problem-solving ability — able to translate ambiguous requirements into clear, intuitive user experiences

8

Mandatory (Skill 4): Strong experience of using AI tools to create clickable prototypes and iterate rapidly

9

Mandatory (Portfolio): Must showcase 2+ shipped products or major features with clear case studies demonstrating impact, problem-solving approach, and design rationale

10

Mandatory (Company): B2B SaaS or OR Top B2C product OR Video/Media Companies like Zoom,Vimeo,YouTube,Twitch

11

Preferred (Domain Experience): Experience in video streaming, live broadcasting, or media production platforms

Strong Product Designer profile with B2B SaaS companies

Mandatory (Experience 1): Must have 1+ year of experience in Product Design in B2B SaaS Products

Mandatory (Experience 2): Must have end-to-end designing experience - starting from UX Research / Design to workflows, wireframing, and final UI designs

Mandatory (Skills): Must have hands-on experience with design tools like Figma, Adobe

Mandatory (Portfolio): Must have detailed case studies of Product Design works for good B2B SaaS products

Mandatory (Company): B2B SaaS product companies

What you’ll get to do in this role:

Partner closely with product, content, and growth teams to shape user experiences for StoryTV and the Master App, defining what to build and how to build it.

Deeply understand user and creator behavior across short-form video, live streaming, and interactive social experiences.

Design end-to-end user journeys—from experience maps and storyboards to wireframes and high-fidelity prototypes.

Craft intuitive flows across content discovery, creator tools, engagement loops, and monetization journeys.

Ensure a seamless and consistent experience across StoryTV and the broader Eloelo ecosystem.

Plan and run usability testing to validate concepts and continuously improve product experience.

Contribute to scalable design systems and interaction patterns for rapidly evolving features.

What you’ll bring:

2-3 years of experience in UX/Interaction Design with a strong foundation in human-centered design.

A portfolio that demonstrates end-to-end design thinking, from research to shipped experiences (preferably in content, social, or creator platforms)

Ability to simplify complex product problems into intuitive, user-friendly solutions

Strong understanding of information architecture for content-heavy and social platforms

Ability to clearly articulate design decisions backed by user insights and data

Proficiency in tools like Figma, Sketch, or Adobe XD for wireframing and prototyping

Experience working in agile, fast-paced product environments

Strong collaboration and communication skills to work across cross-functional teams

High ownership, initiative, and a “make it work” mindset to take products from concept to launch

Role & Responsibilities

1. Design Leadership & Team Management
2. Lead and mentor the UI/UX design team, conduct design reviews, manage workloads, and maintain high design quality standards.
3. User Experience & Journey Design
4. Own end-to-end user journeys including onboarding, comparison flows, checkout/application flows, and post-conversion experiences.
5. Design System & UI Standards
6. Build and maintain scalable design systems, reusable components, interaction patterns, and accessibility standards.
7. User Research & Data-Driven Design
8. Conduct user research, usability testing, and analyze user behavior data to improve usability and conversion.
9. Cross-Functional Collaboration
10. Collaborate with Product Managers, Engineering, Analytics, and leadership teams to deliver intuitive product experiences.
11. Mobile-First & Accessibility Focus
12. Ensure responsive, mobile-first, and WCAG-compliant user experiences across all platforms.
13. Design Operations & Development Handoff
14. Manage prototyping, design documentation, and design-to-development handoff processes for smooth implementation.
15. AI-Assisted Design & Innovation
16. Utilize AI-assisted design tools and stay updated with modern UX trends and best practices.
17. Strategic Product & Team Growth
18. Support hiring, onboarding, capability building, and contribute hands-on to complex product journeys.

Ideal Candidate

• Strong Lead / Manager — Product Design (UI/UX) Profile
• Mandatory(Experience 1)- Must have 8+ years of product design experience with minimum 3 years managing a design team — direct reports, quality ownership, critique culture.
• Mandatory(Experience 2)- Must have hands on End-to-end ownership from problem definition and rapid prototyping through to final Figma handoff, across both web and mobile
• Mandatory(Skill 1)- Must have exceptional UI skills combined with deep mastery of UX psychology — with demonstrated ability to deliver world-class visual and interaction design.
• Mandatory(Skill 2)- Must have built or evolved a design system adopted in production code — token structure, engineering handoff, versioning, and cross-platform consistency. Maintaining a Figma component library alone is not sufficient.
• Mandatory (Leadership & Team Management): Must have hands-on experience leading and mentoring a design team — setting the quality bar, running structured design critiques, and managing delivery across parallel tracks. Someone who builds the team up, not just manages output.
• Mandatory (Stakeholder Mgmt)- Must be comfortable presenting to VP Product, CTO, and C-suite — able to articulate design rationale in business terms and influence product direction through user-centric logic and data.
• Mandatory (Portfolio)- Must include 2+ end-to-end transactional consumer journeys with process and outcomes; design system work with engineering context; mobile-first screens; measurable conversion or usability outcomes.
• Mandatory (Company) - B2C product companies
• Preferred(Skill 1)- Experience with AI design tools — Figma Make, generative UI, AI prototyping. Prior experience preferred; clear openness to adoption is the minimum.
• Preferred(Skill 2)- Working knowledge of HTML/CSS, responsive grids, and design token implementation. Able to design feasibly and push back credibly on engineering constraints
• Preferred (Education): A formal degree in Design — B.Des, M.Des, HCI, Interaction Design, or Visual Communication.

Product Design Engineer

About the role

We’re looking for a product designer with exceptional taste and strong product judgment to shape Alpha’s user experience.

This is a design-first role. Your primary responsibility is producing clear, thoughtful, implementation-ready designs. Frontend engineering ability is useful, but not required—our engineers and AI development tools can handle implementation when the design direction is strong.

What you’ll do

• Design polished end-to-end experiences for an AI-native B2B product
• Turn complex workflows into simple, intuitive interfaces
• Create user flows, wireframes, high-fidelity designs, and interactive prototypes
• Evolve our visual language, component system, and interaction patterns
• Think through empty, loading, error, responsive, and edge-case states
• Collaborate closely with product and engineering from concept through release
• Review implemented work and maintain a consistently high design bar

What we’re looking for

• A strong portfolio showing excellent visual and interaction design
• Exceptional taste in typography, spacing, hierarchy, composition, and motion
• Experience designing sophisticated web or SaaS products
• Strong product thinking and an instinct for reducing complexity
• Proficiency in Figma and component-based design systems
• Ability to explain and defend design decisions clearly
• High attention to detail without losing sight of the broader user journey

Bonus

• Familiarity with React, HTML, CSS, Tailwind, or shadcn/ui
• Ability to create functional prototypes using code or AI tools
• Experience designing AI-native, data-heavy, CRM, or workflow products

We care more about the quality of your thinking and portfolio than your job title, credentials, or ability to write production code.