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Head – Offline Marketing, Business Development & Branding

Location: Delhi

Reports To: CEO / CMO / Business Head

Experience: 12–18 years

Department: Marketing & Business Development

Industry: Healthcare & Wellness, Retail, Hospitality etc.

Job Summary:

We are looking for a visionary and execution-driven professional to lead our Offline Marketing, Business Development, and Branding initiatives across regions. This multifaceted leadership role combines strategic offline branding, business growth via partnerships and sales enablement, and improving the physical aesthetic appeal of our assets (studio, outstation events etc). The ideal candidate will be responsible for driving footfalls, revenue, brand visibility, and a superior on-ground client experience.

Key Responsibilities:

1. Offline Marketing Strategy & Execution:

• Lead all traditional marketing activities including print, outdoor, radio, in-store branding, and event sponsorships.
• Plan and implement ATL & BTL campaigns to increase visibility and foot traffic.
• Manage geo-targeted campaigns based on regional demand and client profiles.

2. Business Development:

• Identify and develop strategic B2B partnerships, alliances, and business opportunities.
• Collaborate with sales teams to generate leads and support local revenue goals.
• Support new market entry and studio openings with local marketing and branding plans.

3. Branding & On-ground Experience:

• Lead branding projects across physical locations (in studio, public spaces, malls, etc.).
• Improve visual merchandising, signage, landscape branding, lighting, and brand touchpoints.
• Work with designers, architects, and vendors to ensure high-impact physical brand presence.

4. Vendor, Agency & Stakeholder Management:

• Collaborate with creative agencies, event partners, and media buying agencies for campaign rollouts.
• Source and manage vendors for branding materials and execution.
• Liaise with internal stakeholders including operations, facilities, and design teams.

5. Budget & Performance Management:

• Own and manage marketing and branding budgets.
• Track KPIs for marketing campaigns (footfall, leads, brand recall), BD initiatives (partnerships, conversions), and branding impact (customer feedback, visual standards).
• Provide regular reports and insights to leadership.

Key Skills & Competencies:

• Strategic thinking with hands-on execution ability.
• Deep understanding of offline marketing channels and consumer behavior.
• Strong sense of design, branding, and attention to detail.
• Business acumen and proven success in driving partnerships or sales enablement.
• Excellent leadership, project management, and vendor negotiation skills.
• Willingness to travel as required.

Educational Qualifications:

• MBA/PGDM in Marketing, Business, or related field.

Location: GK1

Package: 12L plus incentives

Job Overview

We are looking for a detail-oriented and skilled QA Engineer with expertise in Cypress to join our Quality Assurance team. In this role, you will be responsible for creating and maintaining automated test scripts to ensure the stability and performance of our web applications. You’ll work closely with developers, product managers, and other QA professionals to identify issues early and help deliver a high-quality user experience.

You should have a strong background in test automation, excellent analytical skills, and a passion for improving software quality through efficient testing practices.

Key Responsibilities

• Develop, maintain, and execute automated test cases using Cypress.
• Design robust test strategies and plans based on product requirements and user stories.
• Work with cross-functional teams to identify test requirements and ensure proper coverage.
• Perform regression, integration, smoke, and exploratory testing as needed.
• Report and track defects, and work with developers to resolve issues quickly.
• Collaborate in Agile/Scrum development cycles and contribute to sprint planning and reviews.
• Continuously improve testing tools, processes, and best practices.
• Optimize test scripts for performance, reliability, and maintainability.

Required Skills & Qualifications

• Hands-on experience with Cypress and JavaScript-based test automation.
• Strong understanding of QA methodologies, tools, and processes.
• Experience in testing web applications across multiple browsers and devices.
• Familiarity with REST APIs and tools like Postman or Swagger.
• Experience with version control systems like Git.
• Knowledge of CI/CD pipelines and integrating automated tests (e.g., GitHub Actions, Jenkins).
• Excellent analytical and problem-solving skills.
• Strong written and verbal communication.

Preferred Qualifications

• Experience with other automation tools (e.g., Selenium, Playwright) is a plus.
• Familiarity with performance testing or security testing.
• Background in Agile or Scrum methodologies.
• Basic understanding of DevOps practices.

Key Responsibilities

• Prototype new app and feature ideas and explore new technologies that are at the forefront of mobile technology
• Integrating back-end API's with front-end.
• Maintain android apps, listen to community and fix issues that arise
• Design and implement new features, create UI, debugging
• Optimize applications for maximum speed and scalability.
• Collaborate with other team members

Key Requirements

• Strong expertise in Java
• Experience with releasing, maintaining mobile code
• Strong focus on high-quality mobile UI experiences
• Deep understanding of Android SDK
• Proficient understanding of code versioning

Desired Candidate Profile

• Excellent communication and negotiation skills
• Pleasing personality
• Good coordination skills
• Self motivated with high energy level

• Proficient in  PHP / HTML / CSS / MySql / Javascript/Jquery
• Knowledge of the MVC Framework will be a plus point.
• Good to have Contributions to open-source
• Strong Knowledge of Data Structure and OOPS concept
• Knowledge of Redis will be a plus point
• Should have background knowledge of E-commerce Systems
• Should have work with API's and its services
• Must be passionate about writing clean and maintainable code.

Our client is more than 2 decades old NBFC registered with the RBI. The company was set up with an aim to empower rural entrepreneurs, SMEs, and small institutions by micro-financing. The company has come a long way since its inception in 1992 and has evolved with time with the introduction of its App in the small loans sector. At present, the company has more than 5000 employees and has serviced millions of borrowers to accomplish their dreams.

The group has diversified into the education segment and is running two schools. The schools are part of one of the largest private school chains in India. The schools have a flourishing family of 350 teachers and 6500 students. The leadership team at the helm of the company has demonstrable experience in financial services and has built the company by upholding the trust of its customers.

• Managing a project from conception to finish
• Performing application design, development and deployment
• Delivering high quality and maintainable code
• Collaborating with UX designers, technical team members and other stakeholders to translate business requirements into implementable code
• Enhancing and improving existing application

Desired Candidate Profile

• 8 to 10 years of software development experience
• Hands on experience in Angular 9+, TypeScript, JavaScript and JQuery
• Experience using Elastic search and MongoDB
• Ability to write optimized SQL Queries and Stored Procedures
• Good understanding of OOPs concepts
• Prior experience in Microsoft Azure platform and CI/CD implementation