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Content Writer 

Responsibility

• Produce well-researched content for publication, social channel and website.
• Organize writing schedules to complete drafts of content or finished projects within deadlines
• Follow an editorial calendar, collaborating with other members of the content production team to ensure timely delivery of materials
• Develop related content for multiple platforms, such as websites, email marketing, product descriptions, videos, and blogs
• Monitor and analyze the performance of key performance indicators (KPIs) to offer suggestions for improvement
• Use search engine optimization (SEO) strategies in writing to maximize the online visibility of a website in search results
• Identify customers’ needs and gaps in our content and recommend new topics.
• Ensure all-around consistency (style, fonts, images and tone).
• Update website content as needed.
• Video Content Writing

• 1- 6 months experience as Content Writing Internship or Bachelor's degree in communications, marketing, english, journalism, or related field.

• Proven work experience as a Content Writer, https://resources.workable.com/copywriter-job-description">Copywriter or similar role.
• Experience doing research using multiple sources.
• Strong interpersonal skills and willingness to communicate with clients, colleagues, and management
• Portfolio of published articles.
• Good time management skills, including prioritizing, scheduling, and adapting as necessary
• Familiarity with each client's requirements and the company's brand image, products, and services

 

About FirstPrinciples

FirstPrinciples is premier B2B SaaS Growth Advisory firm working with top clients from around the world. Our team focuses on SEO & Content that truly drives meaningful and long-term results for our clients. We are highly selective in the clients we work with and also the team that we have built here at FirstPrinciples.

Here is a case study of a client where we updated increased organic SEO by 350% https://firstprinciples.io/resources/keyword-strategy-boosted-organic-traffic/" target="_blank">https://firstprinciples.io/resources/keyword-strategy-boosted-organic-traffic/. You can find more resources here: https://firstprinciples.io/saas-resources/" target="_blank">https://firstprinciples.io/saas-resources/.

Who Are We Looking For
Our growing company needs an experienced and ambitious content writer with at least 6 years of experience to oversee the development, execution, and delivery of digital content across all our channels. The ideal candidate should know how to apply data analytics to personalize and optimize content. The Content team leader will manage an expanding team of Content team members, interact with different-level team members and build new opportunities across our client engagements. The Content lead will be a solid leader, a clear communicator, and possess great analytical skills.

You will be responsible for:

• Producing high-quality documentation. The audience is U.S based so the style of writing should be audience-specific.
• Provide QA and copy editing for content produced by writers.
• Help the team to create high-quality web pages.
• Act as the Content Manager and implement the Content Calendar / Content strategy.
• Liaise with content writers to ensure brand consistency.
• Speak with the Digital Marketing Manager regularly and inform of any issues.
• Proactively assess possible problem areas.
• Improve imagery and content creation processes to increase accuracy and reduce the time taken.
• Assess employee’s competencies and ensure that employees are adequately trained. Plan and assign work based on competencies. Train team using resources provided.
• Coach the team daily, so that business objectives are met consistently. Plan, manage and adjust staff levels to meet requirements.
• Assist with the recruitment process when / if required.

This is a great next step for your career, if you have:

• Excellent written and verbal skills in English with atleast 6 years of experience as a Content Writer across various industries. Previous agency experience will be an added advantage.
• Previous experience in copywriting will be a strong plus.
• Prior experience using SEO best practices to create content.
• Experience in formulating the content strategy and content calendar along with experience of working and managing offshore parties
• Previous experience in recruitment and team building (desirable)
• Good IT systems knowledge and technical confidence.
• MS Excel competence for the creation of staff tracking reports along with strong analytical and problem-solving skills.
• Strong people and performance management skills with a mindset which is open to change, unlearning & relearning, if needed.
• A collaborative approach to working with others.
• The ability to lead and motivate a team of people to succeed by utilizing appropriate interpersonal styles (including leading by example, setting expectations

About:

Pangolin is a brand consultancy and creative agency. We help companies create positive change in the world by raising awareness through branding and inspiring through storytelling. We’re growing our team of creatives and strategists. Join us if you’re craving work that makes a real difference in the world, and a work culture that allows you to have a balanced life. 

Role:

Creative Content Writer - B2B/B2C

Description:

Our clients have stories that need telling, we’re looking for storytellers who weave the right narrative for them. Are you comfortable telling stories of social impact, societal change, industrial evolution, and technological innovation? Are you well-versed with corporate communication, writing content for B2B marketing and sales, and enterprise content marketing? Have you worked on a large variety of content types - emails, brochures, flyers, social media content, website copy, sales presentations, webinar decks, articles, and whitepapers? Then you might be a good fit for this job.

Competencies:

• Ability to work on multiple projects simultaneously, effectively juggle diverse writing demands, and deliver on-time
• High retention capacity and the ability to understand client briefs to create effective content strategies.
• An unerring eye for detail and a knack for creativity. 

Skills:

• Ability to interpret data to make recommendations for optimizing online content marketing.
• Unique, engaging, and varied writing styles with good proofreading and research skills.
• Knowledge of keywords, meta tags, SEO, and basic writing terminologies.

Experience:

• Understands marketing KPIs and ROI generated from content marketing programs, including an understanding of how content sources influence audience acquisition pipelines.
• Experienced in writing blogs, product portfolios, reports, web content, brochures, and other marketing collateral for B2B/B2C clients.
• Has a solid foundation in SEO, content strategy, analytics, copywriting, and copy editing.

Location and Type: 

Remote, Full-time

Evaluation:

Portfolios will be checked for expertise in both B2B and B2C domains. Please share only samples of work done by yourself for actual clients. Share only creative work done for an actual company, strictly no SEO blogs or personal blogs. . Shortlisting will be followed by a video interview.

 

What you need to have:

Location: Bangalore Educational Qualification: MBA or Any Graduate Experience: 3 – 7 Years Job Responsibilities: Build and manage content editorial calendar that attracts the qualified audience. Content creator to expand ShieldSquare’s digital footprint, awareness, subscribers, and leads by writing and publishing various types of enterprise contents regularly. Collaborate with data scientists, product marketers, sales professionals, and external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience. Audience and market focused blogs/whitepapers to attract site visitors through search, social media, and email subscribers. Create resources (Web-copy, infographics, guides, templates, etc.,) each month to support internal teams’ reports and other important metrics. Convince others that your creative ideas are worth investing time and effort. This role is at the core of the marketing team, and others will rely on your work every single day. Requirements: 3+ years of content marketing experience Creative, versatile, and process-driven technology content creator Experience of producing content (Web-copy, White papers, Case studies, Industry Reports, Blog posts, Infographics, etc.,) for technology enterprises Strong writing skills with grammatically correct content. Need to have channel-specific knowledge (Blog, SlideShare, Facebook, Twitter, etc.) Experience in building audiences either online or offline.

Writing web content for websites from scratch. Editing and Proofreading written content. Writing, editing and proofreading copy for client projects based on the material supplied by them. Writing product descriptions as per requirements. Proofreading, editing and writing content on a regular basis for building up the website including informative short articles/blogs. Check webpages thoroughly before making them live. Required Skill sets: A graduate or post graduate with good command of the English language and having an experience of at least 4- 6 years in content creation and editing. A flair for writing with an understanding of what works on the internet. An ability to work in a team with good communication skills. An effective writing style that is fresh, consistent and customer friendly. A knack for editing and proofreading with good research skills. Ability to write in a variety of formats and styles for multiple audiences. An understanding of keywords and meta tags with the ability to write web page titles, meta tag descriptions, alt tags for images, etc. Job Type: Full-time