About FirstPrinciples
Here is a case study of a client where we updated increased organic SEO by 350% https://firstprinciples.io/resources/keyword-strategy-boosted-organic-traffic/" target="_blank">https://firstprinciples.io/resources/keyword-strategy-boosted-organic-traffic/. You can find more resources here: https://firstprinciples.io/saas-resources/" target="_blank">https://firstprinciples.io/saas-resources/.
Who Are We Looking For
Our growing company needs an experienced and ambitious content writer with at least 6 years of experience to oversee the development, execution, and delivery of digital content across all our channels. The ideal candidate should know how to apply data analytics to personalize and optimize content. The Content team leader will manage an expanding team of Content team members, interact with different-level team members and build new opportunities across our client engagements. The Content lead will be a solid leader, a clear communicator, and possess great analytical skills.
You will be responsible for:
- Producing high-quality documentation. The audience is U.S based so the style of writing should be audience-specific.
- Provide QA and copy editing for content produced by writers.
- Help the team to create high-quality web pages.
- Act as the Content Manager and implement the Content Calendar / Content strategy.
- Liaise with content writers to ensure brand consistency.
- Speak with the Digital Marketing Manager regularly and inform of any issues.
- Proactively assess possible problem areas.
- Improve imagery and content creation processes to increase accuracy and reduce the time taken.
- Assess employee’s competencies and ensure that employees are adequately trained. Plan and assign work based on competencies. Train team using resources provided.
- Coach the team daily, so that business objectives are met consistently. Plan, manage and adjust staff levels to meet requirements.
- Assist with the recruitment process when / if required.
- Excellent written and verbal skills in English with atleast 6 years of experience as a Content Writer across various industries. Previous agency experience will be an added advantage.
- Previous experience in copywriting will be a strong plus.
- Prior experience using SEO best practices to create content.
- Experience in formulating the content strategy and content calendar along with experience of working and managing offshore parties
- Previous experience in recruitment and team building (desirable)
- Good IT systems knowledge and technical confidence.
- MS Excel competence for the creation of staff tracking reports along with strong analytical and problem-solving skills.
- Strong people and performance management skills with a mindset which is open to change, unlearning & relearning, if needed.
- A collaborative approach to working with others.
- The ability to lead and motivate a team of people to succeed by utilizing appropriate interpersonal styles (including leading by example, setting expectations

About FirstPrinciples
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Job Summary
As a CRO specialist you will use a mix of creativity and strong analytical skills to understand website behavior, identify opportunities to drive an increase in conversion, revenue and user experience, then develop and execute a strategy to turn those ideas into an optimization and testing plan. This is a customer-facing role requiring outstanding relationship management skills.
The ideal candidate would be extremely data-driven and makes design tweaks based on user behavior to improve conversions. An experience in creating UI/UX wireframes would be a plus
Responsibilities and Duties
Use qualitative (heatmaps, sessions recordings, surveys, etc) and quantitative(Google Analytics or similar) sources of data to analyze website traffic to understand user behavior and provide data-driven recommendations to increase engagement and conversion rate.
Establish web analytics framework to monitor the health of the key performance indicators and key conversion points in the web journey and marketing funnel. Understand and implement ways to monitor conversion funnel congestions, design and usability factors of highly converting web pages.
To understand the "WHY" behind the data and deliver actionable insights to further improve UX and conversion rate optimization to increase lead generation and online sales.
Define and maintain overall optimization program (site and e commerce experience, landing pages, forms and calls-to-actions) Use an iterative approach to optimization (hypothesize, design, test, measure, optimize), deriving actionable insights from the results, formulating new experiment ideas and hypotheses, while implementing winning results.
Develop or support the team in developing hypotheses, testing roadmaps and reports for optimization projects (A/B, Multivariate, Targeting, Personalization).
Coordinate with developers, analysts, and researchers to drive projects forward.
Required Experience, Skills and Qualifications
Prior experience of 1+ years of optimizing user experience/digital marketing campaigns/email campaigns/or anything that directly impacts revenue generated by the website.
Prior experience in a customer facing role or equivalent history of increasing customer satisfaction with excellent presentation skills
Conversant and able to use marketing platforms and tools that can measure and drive marketing programs and conversions; examples include Google Analytics, VWO, Adobe Target, Click-tale, Adobe Analytics, Tag management solutions, Tag audit solution, Optimizely, Google Optimize, and/ or similar tools.
Understanding best practices for UI and UX for websites
Understand of how E-commerce website work(what is ROI, AOV, Conversion Rate etc.)
Experience with research tools including HotJar, CrazyEgg, LuckyOrange/ heatMaps/ poll/ survey Zarget or other similar tools will be a plus
Experience with multichannel media campaigns including a working knowledge of paid search, testing ad text and landing pages Optimization, SEO will be a plus
Prior experience working in diverse client portfolio
Benefits
5 Day working
Flexible work from home policy
Company sponsored team outing and parties
Company sponsored lunch
No dress code
Salaries at par and above the industry standards
Great Learning and growth opportunities
Opportunities to travel onsite (Australia US,UK, South Africa) to meet and work with clients personally
Diverse and exciting client portfolio of internationally renowned brands

1. Bridging the gap between IT and the business using data analytics to assess processes, determine requirements and deliver data-driven recommendations and reports to executives and stakeholders.
2. Ability to search, extract, transform and load data from various databases, cleanse and refine data until it is fit-for-purpose
3. Work within various time constraints to meet critical business needs, while measuring and identifying activities performed and ensuring service requirements are met
4. Prioritization of issues to meet deadlines while ensuring high-quality delivery
5. Ability to pull data and to perform ad hoc reporting and analysis as needed
6. Ability to adapt quickly to new and changing technical environments as well as strong analytical and problem-solving abilities
7. Strong interpersonal and presentation skills
SKILLS:
1. Advanced skills in designing reporting interfaces and interactive dashboards in Google Sheets and Excel
2. Experience working with senior decision-makers
3. Strong advanced SQL/MySQL and Python skills with the ability to fetch data from the Data Warehouse as per the stakeholder's requirement
4. Good Knowledge and experience in Excel VBA and advanced excel
5. Good Experience in building Tableau analytical Dashboards as per the stake holder's reporting requirements
6. Strong communication/interpersonal skills
PERSONA:
1. Experience in working on adhoc requirements
2. Ability to toggle around with shifting priorities
3. Experience in working for Fintech or E-commerce industry is preferable
4. Engineering 2+ years of experience as a Business Analyst for the finance processes
Job Title: Jewellery Designer
Location: Dubai
Experience: 5+ years
Key Requirements:
- Expertise in designing high-quality jewellery.
- Proficient in design software (e.g., Rhino, Matrix, CAD).
- Strong creativity and attention to detail.
- Knowledge of market trends and client preferences.
Job Title: AWS-Azure Data Engineer with Snowflake
Location: Bangalore, India
Experience: 4+ years
Budget: 15 to 20 LPA
Notice Period: Immediate joiners or less than 15 days
Job Description:
We are seeking an experienced AWS-Azure Data Engineer with expertise in Snowflake to join our team in Bangalore. As a Data Engineer, you will be responsible for designing, implementing, and maintaining data infrastructure and systems using AWS, Azure, and Snowflake. Your primary focus will be on developing scalable and efficient data pipelines, optimizing data storage and processing, and ensuring the availability and reliability of data for analysis and reporting.
Responsibilities:
- Design, develop, and maintain data pipelines on AWS and Azure to ingest, process, and transform data from various sources.
- Optimize data storage and processing using cloud-native services and technologies such as AWS S3, AWS Glue, Azure Data Lake Storage, Azure Data Factory, etc.
- Implement and manage data warehouse solutions using Snowflake, including schema design, query optimization, and performance tuning.
- Collaborate with cross-functional teams to understand data requirements and translate them into scalable and efficient technical solutions.
- Ensure data quality and integrity by implementing data validation, cleansing, and transformation processes.
- Develop and maintain ETL processes for data integration and migration between different data sources and platforms.
- Implement and enforce data governance and security practices, including access control, encryption, and compliance with regulations.
- Collaborate with data scientists and analysts to support their data needs and enable advanced analytics and machine learning initiatives.
- Monitor and troubleshoot data pipelines and systems to identify and resolve performance issues or data inconsistencies.
- Stay updated with the latest advancements in cloud technologies, data engineering best practices, and emerging trends in the industry.
Requirements:
- Bachelor's or Master's degree in Computer Science, Information Systems, or a related field.
- Minimum of 4 years of experience as a Data Engineer, with a focus on AWS, Azure, and Snowflake.
- Strong proficiency in data modelling, ETL development, and data integration.
- Expertise in cloud platforms such as AWS and Azure, including hands-on experience with data storage and processing services.
- In-depth knowledge of Snowflake, including schema design, SQL optimization, and performance tuning.
- Experience with scripting languages such as Python or Java for data manipulation and automation tasks.
- Familiarity with data governance principles and security best practices.
- Strong problem-solving skills and ability to work independently in a fast-paced environment.
- Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams and stakeholders.
- Immediate joiner or notice period less than 15 days preferred.
If you possess the required skills and are passionate about leveraging AWS, Azure, and Snowflake to build scalable data solutions, we invite you to apply. Please submit your resume and a cover letter highlighting your relevant experience and achievements in the AWS, Azure, and Snowflake domains.

Firm grasp of modern web application development approaches (Full stack JavaScript)
Strong proficiency in the following JavaScript development tools: · ReactJS · UI Frameworks (Bootstrap, Material UI, Semantic UI) · ES6/ES7 · Context API, GraphQL, Redux, Payment Gateway · Familiarity with RESTful APIs · Familiarity with code versioning tools (GIT, BitBucket) · Experience with working with various data structure (JSON) · Understanding of modularized / service-oriented architecture
Competencies and Skills Required · Requires excellent analytical, problem solving, and good communications skills · Must be able to work effectively with business stakeholders · Strong passion for delivering technical solutions to business problems · Understanding and mindset of Agile software delivery (Ability to adapt to continually changing priorities) · Team player who understands the importance of teamwork and collaboration · Passion for delivering new approaches and challenging the ‘status-quo’ |


As a Senior Software Engineer your job is to write quality code, act with strong ownership, execute on and add to the vision of the engineering team, working with product and wider stakeholders. You will be working on developing Process Builder — our proprietary platform that orchestrates work across an automation engine and a labor marketplace.
Culture
Every engineer should be constantly learning and growing. As an experienced engineer, you should be eager to learn and grow every day. We expect you to raise the bar for performance on the engineering team.
Our team currently consists of 7 partner engineers and a dozen more agents and interns. The team will double in the coming year — you have an opportunity to mentor and lead.
Execution
The first principle of execution is reliable delivery — you honor your commitments. You should set clear expectations for your deliverables and drive through to success. The formula for success? Say what you’re going to do, do it, and then let everyone know that it’s done.
The second principle of execution is intelligent prioritization. Your job is to put the puzzle pieces together in a sensible, expedient way. We’re not just building a product or a platform. We’re building a company.
Architecture
We are always striving to build the right thing. You are a key partner for Product, and you’re a critical stakeholder because you know what can be built and what will work. You will focus your energy on one of our core products and act as an owner.
The ideal candidate has learned from experience that technical decisions have far-reaching consequences. As an experienced professional engineer, you are always mindful to avoid technical debt and waste.
The Technology
Our platform is TypeScript from top to bottom.
We’re opinionated about modern JavaScript and about the best way to use it. Our stack trends towards the latest and greatest:
We believe that a monorepo with micro frontends is the best approach for us. We’re avid users of NextJS, React, Prisma, Postgres, NX Workspaces and tRPC.
We’re always eager to learn and grow and try new technologies.
Working Schedule
The candidate should be available between 10am to 3pm EDT from Monday to Friday.
What you'll do
Technology is at the heart of our organization. We have a strong engineering team and we're looking for an experienced engineer to lead our backend engineering team. As part of the tech team, you will Understand product requirements and brainstorm ways to address them
- Lead large initiatives and be responsible for it
- Mentor teammates
- Set and enforce standards for writing and maintaining efficient code
- Influence team decisions in the overall architecture and practices of the company
- Contribute to company growth by participating in hiring activities
What you'll need
Must-haves
- At least 4 years experience in a product based company
- Experience working with distributed environments at scale
- Strong command on at least one Object Oriented Programming language
- Experience leading developers for large scale products
- Demonstrated capability to design and architect products built for scale
- Deep knowledge of multiple AWS services
- Experience with Docker and Kubernetes
Good to have
- Experience with at least one among C++, Java
- Experience with Linux file systems
- Familiarity with agile development methodologies
Why us
We're hiring a set of highly skilled, enthusiastic, and passionate people who thrive in a high-growth environment. We believe the best way to grow is to give everyone the opportunity to pursue their interests. At Lucidity, you have complete freedom to work on projects that interest you. Plus, with benefits like flexible hours, company offsites, unlimited leaves, we ensure you enjoy the journey as much as we do. We are also offering healthy founding team ESOP's.
About the product
Docexa provides a suite of tools for doctors that can help them create their digital presence with their own page, run online consultations, manage their daily calendar and more!
We are completely revamping the current platform and building it from scratch. This is the biggest project we have taken on till date and this will move our product from the 90s to the future.
What your role will involve:
We have a basic design language and a design system which can be extended to build rest of the product. You are going to have full ownership of this.
You are not just going to be designing mock ups. You will be involved in strategic product thinking to solve real user and business problems, ideate on user flows and take responsibility of user testing, prototypes, visual design, animations and production of spec and assets.
In this role, you will report to the Product Manager and run things collaboratively.
Minimum Requirements:
Most importantly, you need to be super passionate about design and obsessive about detail while having a good sense of users and a keen interest to understand broad business goals.
Other than that you need to have:
- 2+ years of experience in UI/UX designs
- Comfortable being the only designer in the team
- A classy taste for colors and clean design
- Proficiency in Figma
- Ability to put user needs over your own preferences in design decisions
- Strong verbal and written communication with the ability to express design ideas
- Ability to put your ego aside and take feedback with an open mind
- Ideal candidate should have 4-7 years of hands-on product design experience with mobile and web products, and proven leadership and team-building skills.
- An outstanding portfolio that showcases your foundation in ideation, visual design, interaction and delivery
- Ability to understand and analyze user needs and conduct frequent, iterative usability testing in parallel with development.
- Highly proficient with designing & prototyping tools like Sketch, Zeplin, Balsamiq, llustrator / Photoshop.
- Deep understanding of design methodologies, principles and visual design.
- Someone with a MDes from any premium design colleges with 4-5 years of experience or a Bachelor with minimum 5 years of experience
- Strong in visual UI skills and have basic knowledge of UX.
- Good Communication skills
- People Management skills
- Ability to work nimbly across multiple projects, with fast-paced, iterative product development cycles



