
About FirstPrinciples
Here is a case study of a client where we updated increased organic SEO by 350% https://firstprinciples.io/resources/keyword-strategy-boosted-organic-traffic/" target="_blank">https://firstprinciples.io/resources/keyword-strategy-boosted-organic-traffic/. You can find more resources here: https://firstprinciples.io/saas-resources/" target="_blank">https://firstprinciples.io/saas-resources/.
Who Are We Looking For
Our growing company needs an experienced and ambitious content writer with at least 6 years of experience to oversee the development, execution, and delivery of digital content across all our channels. The ideal candidate should know how to apply data analytics to personalize and optimize content. The Content team leader will manage an expanding team of Content team members, interact with different-level team members and build new opportunities across our client engagements. The Content lead will be a solid leader, a clear communicator, and possess great analytical skills.
You will be responsible for:
- Producing high-quality documentation. The audience is U.S based so the style of writing should be audience-specific.
- Provide QA and copy editing for content produced by writers.
- Help the team to create high-quality web pages.
- Act as the Content Manager and implement the Content Calendar / Content strategy.
- Liaise with content writers to ensure brand consistency.
- Speak with the Digital Marketing Manager regularly and inform of any issues.
- Proactively assess possible problem areas.
- Improve imagery and content creation processes to increase accuracy and reduce the time taken.
- Assess employee’s competencies and ensure that employees are adequately trained. Plan and assign work based on competencies. Train team using resources provided.
- Coach the team daily, so that business objectives are met consistently. Plan, manage and adjust staff levels to meet requirements.
- Assist with the recruitment process when / if required.
- Excellent written and verbal skills in English with atleast 6 years of experience as a Content Writer across various industries. Previous agency experience will be an added advantage.
- Previous experience in copywriting will be a strong plus.
- Prior experience using SEO best practices to create content.
- Experience in formulating the content strategy and content calendar along with experience of working and managing offshore parties
- Previous experience in recruitment and team building (desirable)
- Good IT systems knowledge and technical confidence.
- MS Excel competence for the creation of staff tracking reports along with strong analytical and problem-solving skills.
- Strong people and performance management skills with a mindset which is open to change, unlearning & relearning, if needed.
- A collaborative approach to working with others.
- The ability to lead and motivate a team of people to succeed by utilizing appropriate interpersonal styles (including leading by example, setting expectations

About FirstPrinciples
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CUSTOMER CARE EXECUTIVE (Non - Voice, WFH)
Job Title: Customer Service Representative (Work From Home)
Location: Remote (Work From Home)
Employment Type: Contractual (as per client requirement)
Monthly CTC: ₹23,000 (Approx. ₹18,000 Take-Home)
Shift: Rotational shift (6 days a week job)
About the Role
We are hiring enthusiastic and customer-focused individuals to join as a Customer Service Representatives for a leading e-Commerce client.
Key Responsibilities
Handle customer queries efficiently and professionally via chats or emails.
- Eligibility CriteriaEducation: Graduate in any discipline or candidates with higher qualifications are also welcome to apply.
- Experience: 1 year exp is mandatory in chat or mail.
- Languages: Good communication skills in English and Hindi.
- Age Limit: Maximum 32 years. Applicants beyond 32 years are not eligible for this role.
Work From Home Requirements
Applicants must have a computer or laptop with the below-mentioned configuration to be eligible:
- Core i5 7th Gen or above processor
- Minimum 8 GB RAM
- Functional camera (mandatory during working hours)
- Stable internet connection: minimum 20 Mbps
- USB headset with noise cancellation
- UPS backup for power stability
- EDR (Endpoint Detection and Response) software installed
If you do not have any of the above specifications, you are not eligible for this role.
ROLES AND RESPONSIBILITIES
As a Full Stack Developer at GoQuest Media, you will play a key role in building and maintaining
web applications that deliver seamless user experiences for our global clients. From
brainstorming features with the team to executing back-end logic, you will be involved in every
aspect of our application development process.
You will be working with modern technologies like NodeJS, ReactJS, NextJS, and Tailwind CSS
to create performant, scalable applications. Your role will span both front-end and back-end
development as you build efficient and dynamic solutions to meet the company’s and users’
needs.
What will you be accountable for?
● End-to-End Development:
● Design and develop highly scalable and interactive web applications from scratch.
● Take ownership of both front-end (ReactJS, NextJS, Tailwind CSS) and back-end
(NodeJS) development processes.
● Feature Implementation:
● Work closely with designers and product managers to translate ideas into highly
interactive and responsive interfaces.
● Maintenance and Debugging:
● Ensure applications are optimized for performance, scalability, and reliability.
● Perform regular maintenance, debugging, and testing of existing apps to ensure
they remain in top shape.
● Collaboration:
● Collaborate with cross-functional teams, including designers, product managers,
and stakeholders, to deliver seamless and robust applications.
● Innovation:
● Stay updated with the latest trends and technologies to suggest and implement
improvements in the development process.
Tech Stack
● Front-end: ReactJS, NextJS, Tailwind CSS
● Back-end: NodeJS, ExpressJS
● Database: MongoDB (preferred), MySQL
● Version Control: Git
● Tools: Webpack, Docker (optional but a plus)
Preferred Location
This role is based out of our Andheri Office, Mumbai.
Growth Opportunities for You
● Lead exciting web application projects end-to-end and own key product initiatives.
● Develop cutting-edge apps used by leading media clients around the globe.
● Gain experience working in a high-growth company in the media and tech industry.
● Potential to grow into a team lead role.
Who Should Apply?
● Individuals with a passion for coding and web technologies.
● Minimum 3-5 years of experience in full-stack development using NodeJS, ReactJS,
NextJS, and Tailwind CSS.
● Strong understanding of both front-end and back-end development and ability to
write efficient, reusable, and scalable code.
● Familiarity with databases like MongoDB and MySQL.
● Experience with CI/CD pipelines and cloud infrastructure (AWS, Google Cloud) is a
plus.
● Team players with excellent communication skills and the ability to work in a
fast-paced environment.
Who Should Not Apply?
● If you're not comfortable with both front-end and back-end development.
● If you don’t enjoy problem-solving or tackling complex development challenges.
● If working in a dynamic, evolving environment doesn’t appeal to you.
Senior Executive - Public Relations
Agency experience must.
Key Responsibilities:
- Develop and execute comprehensive PR strategies to enhance brand visibility and reputation.
- Manage relationships with key media outlets, journalists, influencers, and other stakeholders to maximize positive coverage.
- Lead the creation of press releases, speeches, articles, responses, briefing docs and other content for internal and external communication.
- Plan and oversee press events, product launches, sponsorships, and corporate events to generate media interest.
- Handle crisis communication, providing strategic counsel to mitigate negative publicity and protect the brand image.
- Monitor, analyze, and report on media coverage and the effectiveness of PR campaigns, providing insights for future improvement.
- Collaborate with marketing, social media, and internal teams to ensure alignment of communication efforts.
- Collaborate with external agencies and liaison with internal teams
- Work on founders profiling and personal branding including their social media, speakership opportunities etc
- Assist in EaseMyTrip's Group companies PR
- Stay informed about industry trends, competitor activities, and emerging PR tools to keep strategies relevant and effective.
Qualifications and Skills:
- Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or a related field.
- 3+ years of experience in public relations, with a proven track record of managing successful campaigns
- .Agency experience is a must.
- Exceptional written and verbal communication skills with attention to detail.
- Strong media network and ability to build and nurture relationships with stakeholders.
- Experience in managing crisis communication and providing strategic counsel.
- Proficiency in PR software and tools like Meltwater, Cision, or similar platforms.
- Solid understanding of digital marketing and social media’s role in PR strategies.
- Ability to manage multiple projects under tight deadlines with strong organizational skills.
Job Description – Senior .NET Developer (Angular/React)
Job Title: Senior .NET Developer (Angular/React)
Location: Hyderabad (Hybrid)
Job Summary: We are seeking a Senior .NET Developer with strong frontend expertise in Angular or React to join our dynamic team. The ideal candidate will have deep experience in .NET Core, C#, Web API, relational/non-relational databases, and cloud platforms (Azure/AWS) while also being skilled in modern frontend development. This role requires designing and developing scalable, high performance, and secure applications with a strong focus on frontend and backend integration.
Key Responsibilities:
Develop, test, and maintain .NET Core applications and Web APIs.
Build dynamic and responsive UI components using Angular or React.
Ensure seamless frontend-backend integration with RESTful APIs.
Design and implement scalable, secure, and high-performance applications.
Work with relational (SQL Server, PostgreSQL, MySQL) and non-relational (MongoDB, DynamoDB) databases for efficient data management.
Apply OOP principles, SOLID design, and software development best practices.
Utilize Azure/AWS cloud services for deployment and management. Ensure code quality through unit testing, debugging, and performance optimization.
Implement and manage Git for version control.
Collaborate with cross-functional teams to define, design, and deliver new features.
Troubleshoot and resolve technical issues to maintain application stability.
Required Qualifications & Skills:
4-8 years of hands-on experience in .NET development.
Strong proficiency in .NET Core, C#, Web API.
Must have experience with frontend technologies—Angular or React. Solid understanding of RESTful services, microservices architecture, and SOA.
Experience with relational and non-relational databases (SQL Server, PostgreSQL, MySQL, MongoDB, DynamoDB).
Hands-on experience with cloud platforms (Azure/AWS) and DevOps practices.
Strong debugging, problem-solving, and troubleshooting skills.
Familiarity with CI/CD pipelines, Docker/Kubernetes is a plus.
Bachelor's degree in computer science, Software Engineering, or a related field.
Package : upto 10 LPA
Experience: 4-7 years
WFH option available
OPNING: 3
About Company
UK based company with IT-based work in Ahmedabad and seeks to empower IT professionals and
organizations through the latest technologies.We are aproduct aswell asservice-basedindustry.We have
pioneeredin handling projects from the UK related to the healthcare industry in the UK. We follow a
novel tech-led approach and expand our expertise all over the UK and the Middle East.
What are we looking for in a candidate ?
● 4to7yearsof experience alongwiththe same yearsofrelevant experience inRuby onRails.
● Experience supportingand codingwith RESTfulAPI.
● SQL familiarity shouldbe there.
● ExcellentinDATABASE design and queries with postgres.
● Comfort with modern web architecture.
● Technical design and implementation of new features.
● AWS infrastructure experience is a plus
● Knowledge of Squashing bugs.
● Knowledge ofImproving security.
● Experience with Ruby on Rails, along with other common librariessuch asRspec andResque.
● Experienceworkingwithbackgroundand Cron-jobs,sidekiq,resque.
● Project handling and management along with strong communication skills
What will a candidate be doing with us ?
● Design,buildandmaintain efficient,reusable, and reliable Ruby codes.
● Integration of data storage solutions (may include databases, key-value stores, blobstores).
● Integration of user-facing elements developed by front-end developers withserver-sidelogic.
● Identify bottlenecks and bugs, anddevise solutionsto these problems.
● Helpmaintain code quality, organization and automatization.
● Aknack for writing clean,readable Ruby code.
Technical Lead - .NET
Responsibilities:
- Develop and deliver technical systems
- Maintain adherence to architectural standards/principles, global product-specific guidelines, usability design standards, etc.
- Participate in the development and review of documents to comply with SDLC methodologies [e.g., Engineering Work Breakdown Structure (WBS), estimation, Solution Design Document (SDD) and Software Architecture Documents (SAD)]
- Provide support and documentation to assist in sustaining the project during the transition to production where necessary
- Adhere to Application Engineering methodologies, standards, code reviews
- Provide feedback regarding application engineering methodologies, standards, and leading practices when appropriate
- Identify potential points of contention for missed activities and notify project leadership of situation and remediation plan
- Minimize technical exposure and risk on projects
- Provide technical guidance to development team members
- Technical deliverables (i.e., code and documentation) on projects assigned
- Translate detailed Requirements and Design and Solution Architecture deliverables into detailed design specifications
- Maintain effective and consistent communication within the team, with peers, the leadership team, and the peers in other IT groups
- Proactively raise issues to Technical and Group Leads when necessary
- Produce high-quality application engineering deliverables in accordance with the project timeline
- Build and unit test a project to detailed design specifications
- Provide thought leadership and technical guidance to engineering staff
- Review of code completed
- Review performance of developers
- Proactively anticipate project issues before they occur; define the problem; identify possible causes; work with the team to identify solutions; select and implement the most appropriate solution
- Apply judgment in implementing Application Engineering methodologies, processes, and practices to specific requirements of projects/programs which may include product design engineering, information security, code maintainability and reliability
Requirements:
Must Have:
- Bachelor’s OR master’s degree in a technical field and/or equivalent work experience
- At least 3 years acting a senior architecture / technical lead role in a comparable organization
- Significant experience of deploying large, enterprise-wide implementations to significant user volumes
- At least 5 years of hands-on experience leading a team of developers - defining work breakdown structures/tasks, assigning the teamwork items, monitoring, and ensuring quality and adherence to standards etc.
- At least 8 years of relevant hands-on work experience building, integrating, and delivering enterprise-wide web and windows applications using Microsoft and other technologies for large organizations on complex projects
- 8+ years of ASP.Net MVC, ASP.Net experience
- 8+ years of experience of working with applications that have a SQL Server backend
- 5+ years of experience with Object-Relational Mappers such as Entity Framework, ADO.NET, Dapper
- Expert level knowledge of .NET Web API is required. .NET Core knowledge is preferred, but Web API experience with legacy .NET is ok
- 5+ years of experience with GIT
- 3+ years of experience of Azure Devops
- In-depth knowledge of object-oriented analysis and design (OOAD) principles, and familiarity with many design patterns for Software applications.
- Demonstrated expertise in application design and construction, work breakdown structure of items, design and code reviews, unit test and build activities, deployment and performance related activities, documentation, support, and training/mentoring
- Excellent communication skills, verbal and written
Nice to have:
- Ideally experience working with SSRS, SSIS
- Experience with MongoDB or another document database would be a plus
- Knowledge and experience with working on N-Tier applications.
- Demonstrated ability to build strong working relationships
- Experience working on projects following Agile methodologies would be ideal
- Experience working with Azure or other cloud providers would be ideal
- Ability to work within diverse, global, virtual teams.
- Proven ability to thrive under pressure
- Some experience with design and prototyping tools and diagramming is desired
Hands-on development and implementation of solutions including the configuration of e.IQ platform components and custom development
Tasks associated with testing and documentation of solution implemented
- Generate new business opportunities by introducing the company’s wide suite of solutions within assigned territories and accounts via cold-calling, email, and social media prospecting.
- Identify the key decision-makers within these prospects to understand their requirements in detail and how the can company help in delivering those requirements.
- Follow-up on leads generated through websites, events, emails campaigns, and qualify it further to be passed on to the sales reps for closure.
- Keep the data within the CRM updated with all the relevant information, communications on regular basis.
- Maintain and expand your database of prospects within your assigned territory
- Work closely with the assigned sales rep to grow the sales pipeline to meet monthly, quarterly targets.
Key Requirements.
- 2-5 years of experience in inside sales in India and other Southeast Asian countries.
- Excellent verbal and communication skills.
- Strong listening skills.
- Ability to multi-task, prioritize and manage time effectively.
- Experience working with HubSpot CRM or equivalent.
- Familiar with basic email and phone etiquettes while communicating with clients or prospects.
Skill Sets
- Communication.
- Cold calling.
- Listening
- Business Email Writing.
- Organizing and Planning.
- Problem-solving and analytical.
- Market research and information gathering.
- Ensure that Shaadi Baraati has the most comprehensive selection of vendors by sourcing and signing up the target merchants quickly and effectively
- Create a robust and accurate profile for every newly registered vendor on the platform
- pitching to the new vendors
- Quality validation
- Data verification of the vendor profiles
- Promotion of company's products/services
- Responsible for revenue-based lead generation
- Provide effective customer experience to new vendors on boarded on the website
- Strong persuasive skills
- High degree of ownership
- Target focused individuals
- Strong verbal and written communication skills











