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Role & Responsibilities

Minimum required Accountabilities for this role-

• Conduct in-depth moderated and unmoderated user interviews using psychological frameworks (e.g., Prospect Theory, Cognitive Dissonance, System 1 & 2) to uncover latent motivations, emotional drivers, and behavioral barriers.
• Design, deploy, and analyze quantitative research studies (surveys, questionnaires, experiments) grounded in validated psychological models such as Theory of Planned Behavior (TPB), Big Five Personality Traits, and Self-Determination Theory.
• Synthesize qualitative and quantitative data into actionable insights by identifying underlying cognitive and behavioral patterns (e.g., loss aversion, anchoring bias, trust erosion).
• Translate research findings into structured outputs such as personas, mental models, journey maps, and behavioral frameworks that predict user behavior.
• Test UI/UX prototypes through usability and concept validation studies using tools like Figma, Maze, and UserTesting, leveraging models such as Fogg’s Behavior Model.
• Own end-to-end research execution including study design, participant recruitment, psychometric segmentation, data analysis, and insight storytelling.

Additional Accountabilities pertaining to the role-

• Partner closely with design, product, and business teams to convert behavioral insights into bias-aware recommendations, nudges, and experience improvements.
• Monitor fintech and behavioral science trends (e.g., hyperbolic discounting, decision fatigue) through diary studies, ethnographic research, and secondary analysis.
• Support business KPIs such as conversion, engagement, retention, and trust through evidence-backed research inputs.
• Contribute to the development of internal research standards, methodologies, and best practices.

Ideal Candidate

• Strong Behavioral Research / Behavioral Insights / Consumer Behavior Research Profiles
• Mandatory (Experience 1): Must have 2+ years of experience in Behavioral Research, Consumer Behavior Analysis, Behavioral Science, or Market Research, focusing on understanding user motivations, decision patterns, and digital behavior
• Mandatory (Experience 2): Must have hands-on experience conducting primary and secondary research, including qualitative and quantitative research methods such as interviews, ethnographic studies, surveys, behavioral experiments, and observational research
• Mandatory (Experience 3) : Experience analyzing user behavior patterns, engagement trends, and digital interaction journeys to generate insights that influence product design, feature development, or platform experience improvements
• Mandatory (Experience 4): Must have exposure to data analysis or data mining of user behavior datasets, combining research insights with behavioral data to identify patterns, anomalies, or opportunities for product innovation
• Mandatory (Skills 1): Strong understanding of Behavioral Science principles such as Cognitive Bias, Cognitive Dissonance, System 1 & System 2 Thinking, Decision Science, or Consumer Psychology
• Mandatory (Skills 2): Experience in testing concepts, prototypes, or product ideas through usability testing, concept validation, or behavioral experimentation to evaluate user response and product effectiveness
• Mandatory (Skills 3): Ability to synthesize research findings into actionable insights, hypotheses, and recommendations for Product, Design, or Business teams
• Mandatory (Skills 4): Basic understanding of UI/UX and digital product journeys, including how users interact with mobile apps or web platforms, though this is not a design role
• Mandatory (Education): Background in Behavioral Science, Psychology, Sociology, Anthropology, Ethnography, Cognitive Science, or related fields (BA/MA/MSc/BSc)
• Candidates from institutes with strong behavioral research exposure are preferred
• Mandatory (Company): Candidates from B2C consumer product organizations where user behavior is closely tracked and analyzed, such as consumer tech, fintech, e-commerce, or digital platforms
• Mandatory (Note):This is not a pure UX Researcher or Data Analyst role. The client is looking for Design Thinking–oriented Behavioral Researchers who combine behavioral science, research methodologies, and behavioral data analysis to generate insights
• Preferred (Skills): Exposure to behavioral experimentation, usability testing, journey analysis, or consumer psychology frameworks used to improve digital product experience
• Preferred (Gender) : Female candidates are highly preferred

Review Criteria

• Strong Lead – User Research & Analyst profile (behavioural/user/product/ux analytics)
• 10+ years of experience in Behavioral Data Analytics, User Research, or Product Insights, driving data-informed decision-making for B2C digital products (web and app).
• 6 months+ experience in analyzing user journeys, clickstream, and behavioral data using tools such as Google Analytics, Mixpanel, CleverTap, Firebase, or Amplitude.
• Experience in leading cross-functional user research and analytics initiatives in collaboration with Product, Design, Engineering, and Business teams to translate behavioral insights into actionable strategies.
• Strong expertise in A/B testing and experimentation, including hypothesis design, execution, statistical validation, and impact interpretation.
• Ability to identify behavioral patterns, funnel drop-offs, engagement trends, and user journey anomalies using large datasets and mixed-method analysis.
• Hands-on proficiency in SQL, Excel, and data visualization/storytelling tools such as Tableau, Power BI, or Looker for executive reporting and dashboard creation.
• Deep understanding of UX principles, customer journey mapping, and product experience design, with experience integrating qualitative and quantitative insights.

Preferred

• Ability to build insightful dashboards and executive reports highlighting user engagement, retention, and behavioral metrics; familiarity with mixed-method research, AI-assisted insight tools (Dovetail, EnjoyHQ, Qualtrics, UserZoom), and mentoring junior researchers

Job Specific Criteria

• CV Attachment is mandatory
• We have an alternate Saturday’s working. Are you comfortable to WFH on 1st and 4th Saturday?

Role & Responsibilities

Product Conceptualization & UX Strategy Development:

• Conceptualize customer experience strategies
• Collaborate with product managers to conceptualize new products & align UX with product roadmaps.
• Develop and implement UX strategies that align with business objectives.
• Stay up-to-date with industry trends and best practices in UX & UI for AI.
• Assist in defining product requirements and features.
• Use data analytics to inform product strategy and prioritize features.
• Ensure product alignment with customer needs and business goals.Develop platform blueprints that include a features and functionalities map, ecosystem map, and information architecture.
• Create wireframes, prototypes, and mock-ups using tools like Figma
• Conduct usability testing and iterate designs based on feedback
• Employ tools like X-Mind for brainstorming and mind mapping

Customer Journey Analysis:

• Understand and map out customer journeys and scenarios.
• Identify pain points and opportunities for improvement.
• Develop customer personas and empathy maps.

Cross-Functional Collaboration:

• Work closely with internal units such as UX Research, Design, UX Content, and UX QA to ensure seamless delivery of CX initiatives.
• Coordinate with development teams to ensure UX designs are implemented accurately.

Data Analytics and Tools:

• Utilize clickstream and analytics tools like Google Analytics, CleverTap, and Medallia to gather and analyse user data.
• Leverage data to drive decisions and optimize customer experiences.
• Strong background in data analytics, including proficiency in interpreting complex datasets to inform UX decisions.

Ideal Candidate

• Bachelor’s or Master’s degree in a relevant field (e.g., UX Design, Human-Computer Interaction, Computer Science, Marketing).
• 5+ years of experience in CX/UX roles, preferably in a B2C environment.
• Proficiency in analytics tools (Google Analytics, CleverTap, Medallia, Hotjar, etc).
• Strong understanding of wireframing and prototyping tools (Figma, XMind, etc).
• Excellent communication and collaboration skills.
• Proven experience in managing cross-functional teams and projects.
• Strong background in data analytics and data-driven decision-making.
• Expert understanding of user experience and user-centered design approaches
• Detail-orientation with experience and will to continuously learn, adapt and evolve
• Creating and measuring the success and impact of your CX designs
• Knowledge of testing tools like Maze, UsabiltyHub, UserZoom would be a plus
• Experienced in designing responsive websites as well as mobile apps
• Understanding of iOS and Android design guidelines
• Passion for great customer-focus design, purposeful aesthetic sense and generating simple solutions to complex problems.
• Excellent communication skills to be able to present their work and ideas to the leadership team.

Strong UX Researcher Profile

Mandatory (Experience 1) - Must have 3+ YOE hands-on UX Research / User Research for B2C Products

Mandatory (Experience 2) - Should have hands-on experience in User Research, Persona's, User Stories, Work-Flows, and Usability Testing

Mandatory (Experience 3) - Must have worked on both qualitative and quantitative research methodologies

Mandatory (Portfolio) - Portfolio showcasing UX Research works for Good B2C Apps / Website / Product Companies

Mandatory (CTC) - The CTC breakup offered will be 80% fixed, and 20% variable, as per Company policy.

Preferred

Preferred (Company) - Product Company

Strong UX Researcher Profile

Mandatory (Experience 1) - Must have 3+ YOE hands-on UX Research / User Research for B2C Products

Mandatory (Experience 2) - Should have hands-on experience in User Research, Persona's, User Stories, Work-Flows, and Usability Testing

Mandatory (Experience 3) - Must have worked on both qualitative and quantitative research methodologies

Mandatory (Portfolio) - Portfolio showcasing UX Research works for Good B2C Apps / Website / Product Companies

Mandatory (CTC) - The CTC breakup offered will be 80% fixed, and 20% variable, as per Company policy.

Preferred

Preferred (Company) - Product Company

We are seeking an experienced and visionary Product Strategist to lead the strategic planning and positioning of our products in the market. The ideal candidate will be responsible for identifying market opportunities, aligning product development with business goals, and delivering customer-centric solutions that drive growth and innovation.

Key Responsibilities:

• Develop and communicate clear product strategies aligned with business objectives and market needs.
• Conduct market research, competitor analysis, and trend forecasting to identify growth opportunities.
• Collaborate with cross-functional teams including Product Management, Marketing, Sales, and Engineering to ensure alignment on strategy and execution.
• Define product vision, positioning, value propositions, and go-to-market plans.
• Analyze customer insights and user feedback to inform product direction and improvements.
• Create strategic roadmaps, product lifecycle plans, and innovation pipelines.
• Work with data analytics teams to assess product performance and recommend strategic pivots when needed.
• Advocate for user needs while balancing business and technical constraints.

Requirements:

• Bachelor’s or Master’s degree in Business, Marketing, Product Management, or a related field.
• 4+ years of experience in product strategy, product management, or business strategy, preferably in a tech-driven environment.
• Proven ability to build and execute successful product strategies and roadmaps.
• Strong analytical and problem-solving skills, with a data-driven mindset.
• Excellent communication and storytelling abilities to articulate product vision and strategy to stakeholders.
• Experience working with agile teams and frameworks.
• Familiarity with tools such as Jira, Confluence, Productboard, Aha!, or similar platforms.