11+ User Research Jobs in Pune | User Research Job openings in Pune

Strong Behavioral Research / Behavioral Insights / Consumer Behavior Research Profiles

Mandatory (Experience 1): Must have 2+ years of experience in Behavioral Research, Consumer Behavior Analysis, Behavioral Science, or Market Research, focusing on understanding user motivations, decision patterns, and digital behavior

Mandatory (Experience 2): Must have hands-on experience conducting primary and secondary research, including qualitative and quantitative research methods such as interviews, ethnographic studies, surveys, behavioral experiments, and observational research

Mandatory (Experience 3) : Experience analyzing user behavior patterns, engagement trends, and digital interaction journeys to generate insights that influence product design, feature development, or platform experience improvements

Mandatory (Experience 4): Must have exposure to data analysis or data mining of user behavior datasets, combining research insights with behavioral data to identify patterns, anomalies, or opportunities for product innovation

Mandatory (Skills 1): Strong understanding of Behavioral Science principles such as Cognitive Bias, Cognitive Dissonance, System 1 & System 2 Thinking, Decision Science, or Consumer Psychology

Mandatory (Skills 2): Experience in testing concepts, prototypes, or product ideas through usability testing, concept validation, or behavioral experimentation to evaluate user response and product effectiveness

Mandatory (Skills 3): Ability to synthesize research findings into actionable insights, hypotheses, and recommendations for Product, Design, or Business teams

Mandatory (Skills 4): Basic understanding of UI/UX and digital product journeys, including how users interact with mobile apps or web platforms, though this is not a design role

Mandatory (Education): Background in Behavioral Science, Psychology, Sociology, Anthropology, Ethnography, Cognitive Science, or related fields (BA/MA/MSc/BSc)

Candidates from institutes with strong behavioral research exposure are preferred

Mandatory (Company): Candidates from B2C consumer product organizations where user behavior is closely tracked and analyzed, such as consumer tech, fintech, e-commerce, or digital platforms

Mandatory (Note):This is not a pure UX Researcher or Data Analyst role. The client is looking for Design Thinking–oriented Behavioral Researchers who combine behavioral science, research methodologies, and behavioral data analysis to generate insights

Strong Behavioral Research / Behavioral Insights / Consumer Behavior Research Profiles

Mandatory (Experience 1): Must have 2+ years of experience in Behavioral Research, Consumer Behavior Analysis, Behavioral Science, or Market Research, focusing on understanding user motivations, decision patterns, and digital behavior

Mandatory (Experience 2): Must have hands-on experience conducting primary and secondary research, including qualitative and quantitative research methods such as interviews, ethnographic studies, surveys, behavioral experiments, and observational research

Mandatory (Experience 3) : Experience analyzing user behavior patterns, engagement trends, and digital interaction journeys to generate insights that influence product design, feature development, or platform experience improvements

Mandatory (Experience 4): Must have exposure to data analysis or data mining of user behavior datasets, combining research insights with behavioral data to identify patterns, anomalies, or opportunities for product innovation

Mandatory (Skills 1): Strong understanding of Behavioral Science principles such as Cognitive Bias, Cognitive Dissonance, System 1 & System 2 Thinking, Decision Science, or Consumer Psychology

Mandatory (Skills 2): Experience in testing concepts, prototypes, or product ideas through usability testing, concept validation, or behavioral experimentation to evaluate user response and product effectiveness

Mandatory (Skills 3): Ability to synthesize research findings into actionable insights, hypotheses, and recommendations for Product, Design, or Business teams

Mandatory (Skills 4): Basic understanding of UI/UX and digital product journeys, including how users interact with mobile apps or web platforms, though this is not a design role

Mandatory (Education): Background in Behavioral Science, Psychology, Sociology, Anthropology, Ethnography, Cognitive Science, or related fields (BA/MA/MSc/BSc)

Candidates from institutes with strong behavioral research exposure are preferred

Mandatory (Company): Candidates from B2C consumer product organizations where user behavior is closely tracked and analyzed, such as consumer tech, fintech, e-commerce, or digital platforms

Mandatory (Note):This is not a pure UX Researcher or Data Analyst role. The client is looking for Design Thinking–oriented Behavioral Researchers who combine behavioral science, research methodologies, and behavioral data analysis to generate insights

Strong Behavioral Research / Behavioral Science professionals who have transitioned into Product Design / UX / Experience Design roles, bringing strong research thinking into product decisions.

Mandatory (Experience 1): Must have 2+ years of experience in Behavioral Research / Consumer Behavior / Behavioral Science / Market Research, followed by hands-on experience in Product Design / UX Design / Interaction Design

Mandatory (Experience 2): Strong foundation in primary & secondary research methods such as interviews, ethnographic studies, surveys, observational research, and behavioral experiments and experience applying these insights directly in designing product features, user journeys, or experiences

Mandatory (Experience 3): Demonstrated experience in translating behavioral insights into product/design decisions (e.g., improving user flows, engagement, retention, or conversion through design changes)

Mandatory (Experience 4): Experience working on end-to-end product/design lifecycle – from research → insights → ideation → wireframing/prototyping → testing

Mandatory (Experience 5): Exposure to usability testing, concept validation, A/B testing, or behavioral experimentation as part of the product/design process

Mandatory (Skills 1): Strong understanding of Behavioral Science principles (Cognitive Biases, Decision Science, System 1 & 2 Thinking, Consumer Psychology)

Mandatory (Skills 2): Hands-on experience with design tools or workflows (Figma / Sketch / Adobe XD or similar) – not just research.

Mandatory (Skills 4): Basic understanding of UI/UX and digital product journeys, including how users interact with mobile apps or web platforms, though this is not a design role

Mandatory (Education): Background in Behavioral Science, Psychology, Sociology, Anthropology, Ethnography, Cognitive Science, or related fields (BA/MA/MSc/BSc)

Mandatory (Company): Candidates from B2C consumer product organizations where user behavior is closely tracked and analyzed, such as consumer tech, fintech, e-commerce, or digital platforms

What makes Bakerstreet Digital Special? 

• We are not just an ambitious niche Digital Products company. We are an ambitious Digital Products Company with a soul.
• Fundamental to our mission of building world-class (we have won a webby award) global (26 global products live 0-1) digital products is an integrated, mission-driven team of consultants who are passionate about their competency.  

Who are you? A Digital Designer that can skillfully orchestrate end to end Product Design. You:

• Have experience building Products at the Business, User, UX and Architecture levels with multi-disciplinary teams
• Have worked with global clients in a consulting or product team and understand communication and management protocols of large Banks
• Have a fine understanding of the fintech domain
• Understand the difference between UI and a UI Design system that can flex and scale
• Can imagine, articulate well, and create buy-in for your ideas
• Are hands-on and able to rapidly visualise ideas
• Are able to work collaboratively to deliver the UI in sprints across products
• Have a deep understanding of CX, Design beyond screens and colours 
• Can translate business requirements and customer experience into features and functions that drive the platform/product roadmap. 

What you will do:

• Client Engagement: Act as a primary point of contact for clients, understanding their design requirements, and translating them into actionable design solutions. Conduct client meetings, gather feedback, and ensure client satisfaction throughout the project lifecycle.
• User Experience (UX) Design: Conduct user research, usability testing, and competitor analysis to identify opportunities for enhancing the user experience. Create wireframes, prototypes, and user flows to effectively communicate design ideas and user interactions.
• User Interface (UI) Design: Develop visually appealing and intuitive user interfaces that align with the project's branding and business goals. Collaborate with cross-functional teams to integrate UI components seamlessly into the final product.
• Mentoring Trainees: Provide guidance and mentorship to junior designers and trainees, fostering their growth and development. Conduct design workshops and share best practices to improve team skills.
• Collaboration: Collaborate with product managers, developers, and other stakeholders to ensure a cohesive and seamless design-to-development process. Advocate for design thinking and user-centric approaches within the organization.
• Industry Trends: Stay up-to-date with the latest UI/UX design trends, tools, and technologies, and incorporate relevant innovations into design processes

Who you are NOT. This role is not for you if: 

• You can only follow the given process
• Not think out of the box, innovative solutions to startup problems
• Have time-zone constraints (this is a global time-zone role)
• Work only in a slow, structured environment where you are given detailed instructions
• Want to take it easy and prefer a passive role 

What you will get: 

• A fast-growth environment with a world-class visual design quality 
• A place where you matter, and are not just a cog in the wheel
• An encouraging, informal and comfortable working environment
• A place where flexibility can be earned and work-life balance ensured
• Competitive Compensation

You will learn: 

• How to build a design and build a global quality next generation product ground-up
• How to build a Design-led organization ground-up
• How to build a Zero to one product, not just enhance or add features

What are the Qualifications you need? 

• Proven experience (2-5 years) as a UI/UX Designer, with a strong portfolio showcasing successful projects and a user-centered design approach.
• Proficiency in design and prototyping tools such as Figma, Adobe XD, Sketch and prototyping tools.
• Solid understanding of user experience principles, information architecture, and interaction design.
• Excellent visual design skills with a keen eye for aesthetics, typography, and color theory.
• Strong communication and presentation skills, capable of explaining design decisions and receiving constructive feedback.
• Leadership abilities, with the capacity to motivate and guide team members effectively.
• Ability to prioritise and manage multiple milestones and projects efficiently
• Ability to think through product propositions ground-up considering the entire product eco-system
• Must have Customer-oriented data-led problem-solving skills 
• Ability to work with and influence senior stakeholders

Our Hiring Process:

1. You Apply and answer a couple of quick questions [5 min]
2. Online Skills Assessment [1 hr]
3. Recruiter screening phone interview [30 min] 
4. Skills assessment take-home challenge
5. Technical interview: [30 min - includes a discussion around the submitted assignment]
6. Founder's interview: [30 min]
7. We make you an offer and proceed for reference and BGV check.

Role & Responsibilities

Minimum required Accountabilities for this role-

• Conduct in-depth moderated and unmoderated user interviews using psychological frameworks (e.g., Prospect Theory, Cognitive Dissonance, System 1 & 2) to uncover latent motivations, emotional drivers, and behavioral barriers.
• Design, deploy, and analyze quantitative research studies (surveys, questionnaires, experiments) grounded in validated psychological models such as Theory of Planned Behavior (TPB), Big Five Personality Traits, and Self-Determination Theory.
• Synthesize qualitative and quantitative data into actionable insights by identifying underlying cognitive and behavioral patterns (e.g., loss aversion, anchoring bias, trust erosion).
• Translate research findings into structured outputs such as personas, mental models, journey maps, and behavioral frameworks that predict user behavior.
• Test UI/UX prototypes through usability and concept validation studies using tools like Figma, Maze, and UserTesting, leveraging models such as Fogg’s Behavior Model.
• Own end-to-end research execution including study design, participant recruitment, psychometric segmentation, data analysis, and insight storytelling.

Additional Accountabilities pertaining to the role-

• Partner closely with design, product, and business teams to convert behavioral insights into bias-aware recommendations, nudges, and experience improvements.
• Monitor fintech and behavioral science trends (e.g., hyperbolic discounting, decision fatigue) through diary studies, ethnographic research, and secondary analysis.
• Support business KPIs such as conversion, engagement, retention, and trust through evidence-backed research inputs.
• Contribute to the development of internal research standards, methodologies, and best practices.

Ideal Candidate

• Strong Behavioral Research / Behavioral Insights / Consumer Behavior Research Profiles
• Mandatory (Experience 1): Must have 2+ years of experience in Behavioral Research, Consumer Behavior Analysis, Behavioral Science, or Market Research, focusing on understanding user motivations, decision patterns, and digital behavior
• Mandatory (Experience 2): Must have hands-on experience conducting primary and secondary research, including qualitative and quantitative research methods such as interviews, ethnographic studies, surveys, behavioral experiments, and observational research
• Mandatory (Experience 3) : Experience analyzing user behavior patterns, engagement trends, and digital interaction journeys to generate insights that influence product design, feature development, or platform experience improvements
• Mandatory (Experience 4): Must have exposure to data analysis or data mining of user behavior datasets, combining research insights with behavioral data to identify patterns, anomalies, or opportunities for product innovation
• Mandatory (Skills 1): Strong understanding of Behavioral Science principles such as Cognitive Bias, Cognitive Dissonance, System 1 & System 2 Thinking, Decision Science, or Consumer Psychology
• Mandatory (Skills 2): Experience in testing concepts, prototypes, or product ideas through usability testing, concept validation, or behavioral experimentation to evaluate user response and product effectiveness
• Mandatory (Skills 3): Ability to synthesize research findings into actionable insights, hypotheses, and recommendations for Product, Design, or Business teams
• Mandatory (Skills 4): Basic understanding of UI/UX and digital product journeys, including how users interact with mobile apps or web platforms, though this is not a design role
• Mandatory (Education): Background in Behavioral Science, Psychology, Sociology, Anthropology, Ethnography, Cognitive Science, or related fields (BA/MA/MSc/BSc)
• Candidates from institutes with strong behavioral research exposure are preferred
• Mandatory (Company): Candidates from B2C consumer product organizations where user behavior is closely tracked and analyzed, such as consumer tech, fintech, e-commerce, or digital platforms
• Mandatory (Note):This is not a pure UX Researcher or Data Analyst role. The client is looking for Design Thinking–oriented Behavioral Researchers who combine behavioral science, research methodologies, and behavioral data analysis to generate insights
• Preferred (Skills): Exposure to behavioral experimentation, usability testing, journey analysis, or consumer psychology frameworks used to improve digital product experience
• Preferred (Gender) : Female candidates are highly preferred

Review Criteria

• Strong Lead – User Research & Analyst profile (behavioural/user/product/ux analytics)
• 10+ years of experience in Behavioral Data Analytics, User Research, or Product Insights, driving data-informed decision-making for B2C digital products (web and app).
• 6 months+ experience in analyzing user journeys, clickstream, and behavioral data using tools such as Google Analytics, Mixpanel, CleverTap, Firebase, or Amplitude.
• Experience in leading cross-functional user research and analytics initiatives in collaboration with Product, Design, Engineering, and Business teams to translate behavioral insights into actionable strategies.
• Strong expertise in A/B testing and experimentation, including hypothesis design, execution, statistical validation, and impact interpretation.
• Ability to identify behavioral patterns, funnel drop-offs, engagement trends, and user journey anomalies using large datasets and mixed-method analysis.
• Hands-on proficiency in SQL, Excel, and data visualization/storytelling tools such as Tableau, Power BI, or Looker for executive reporting and dashboard creation.
• Deep understanding of UX principles, customer journey mapping, and product experience design, with experience integrating qualitative and quantitative insights.

Preferred

• Ability to build insightful dashboards and executive reports highlighting user engagement, retention, and behavioral metrics; familiarity with mixed-method research, AI-assisted insight tools (Dovetail, EnjoyHQ, Qualtrics, UserZoom), and mentoring junior researchers

Job Specific Criteria

• CV Attachment is mandatory
• We have an alternate Saturday’s working. Are you comfortable to WFH on 1st and 4th Saturday?

Role & Responsibilities

Product Conceptualization & UX Strategy Development:

• Conceptualize customer experience strategies
• Collaborate with product managers to conceptualize new products & align UX with product roadmaps.
• Develop and implement UX strategies that align with business objectives.
• Stay up-to-date with industry trends and best practices in UX & UI for AI.
• Assist in defining product requirements and features.
• Use data analytics to inform product strategy and prioritize features.
• Ensure product alignment with customer needs and business goals.Develop platform blueprints that include a features and functionalities map, ecosystem map, and information architecture.
• Create wireframes, prototypes, and mock-ups using tools like Figma
• Conduct usability testing and iterate designs based on feedback
• Employ tools like X-Mind for brainstorming and mind mapping

Customer Journey Analysis:

• Understand and map out customer journeys and scenarios.
• Identify pain points and opportunities for improvement.
• Develop customer personas and empathy maps.

Cross-Functional Collaboration:

• Work closely with internal units such as UX Research, Design, UX Content, and UX QA to ensure seamless delivery of CX initiatives.
• Coordinate with development teams to ensure UX designs are implemented accurately.

Data Analytics and Tools:

• Utilize clickstream and analytics tools like Google Analytics, CleverTap, and Medallia to gather and analyse user data.
• Leverage data to drive decisions and optimize customer experiences.
• Strong background in data analytics, including proficiency in interpreting complex datasets to inform UX decisions.

Ideal Candidate

• Bachelor’s or Master’s degree in a relevant field (e.g., UX Design, Human-Computer Interaction, Computer Science, Marketing).
• 5+ years of experience in CX/UX roles, preferably in a B2C environment.
• Proficiency in analytics tools (Google Analytics, CleverTap, Medallia, Hotjar, etc).
• Strong understanding of wireframing and prototyping tools (Figma, XMind, etc).
• Excellent communication and collaboration skills.
• Proven experience in managing cross-functional teams and projects.
• Strong background in data analytics and data-driven decision-making.
• Expert understanding of user experience and user-centered design approaches
• Detail-orientation with experience and will to continuously learn, adapt and evolve
• Creating and measuring the success and impact of your CX designs
• Knowledge of testing tools like Maze, UsabiltyHub, UserZoom would be a plus
• Experienced in designing responsive websites as well as mobile apps
• Understanding of iOS and Android design guidelines
• Passion for great customer-focus design, purposeful aesthetic sense and generating simple solutions to complex problems.
• Excellent communication skills to be able to present their work and ideas to the leadership team.

Strong UX Researcher Profile

Mandatory (Experience 1) - Must have 3+ YOE hands-on UX Research / User Research for B2C Products

Mandatory (Experience 2) - Should have hands-on experience in User Research, Persona's, User Stories, Work-Flows, and Usability Testing

Mandatory (Experience 3) - Must have worked on both qualitative and quantitative research methodologies

Mandatory (Portfolio) - Portfolio showcasing UX Research works for Good B2C Apps / Website / Product Companies

Mandatory (CTC) - The CTC breakup offered will be 80% fixed, and 20% variable, as per Company policy.

Preferred

Preferred (Company) - Product Company

Strong UX Researcher Profile

Mandatory (Experience 1) - Must have 3+ YOE hands-on UX Research / User Research for B2C Products

Mandatory (Experience 2) - Should have hands-on experience in User Research, Persona's, User Stories, Work-Flows, and Usability Testing

Mandatory (Experience 3) - Must have worked on both qualitative and quantitative research methodologies

Mandatory (Portfolio) - Portfolio showcasing UX Research works for Good B2C Apps / Website / Product Companies

Mandatory (CTC) - The CTC breakup offered will be 80% fixed, and 20% variable, as per Company policy.

Preferred

Preferred (Company) - Product Company

We are seeking an experienced and visionary Product Strategist to lead the strategic planning and positioning of our products in the market. The ideal candidate will be responsible for identifying market opportunities, aligning product development with business goals, and delivering customer-centric solutions that drive growth and innovation.

Key Responsibilities:

• Develop and communicate clear product strategies aligned with business objectives and market needs.
• Conduct market research, competitor analysis, and trend forecasting to identify growth opportunities.
• Collaborate with cross-functional teams including Product Management, Marketing, Sales, and Engineering to ensure alignment on strategy and execution.
• Define product vision, positioning, value propositions, and go-to-market plans.
• Analyze customer insights and user feedback to inform product direction and improvements.
• Create strategic roadmaps, product lifecycle plans, and innovation pipelines.
• Work with data analytics teams to assess product performance and recommend strategic pivots when needed.
• Advocate for user needs while balancing business and technical constraints.

Requirements:

• Bachelor’s or Master’s degree in Business, Marketing, Product Management, or a related field.
• 4+ years of experience in product strategy, product management, or business strategy, preferably in a tech-driven environment.
• Proven ability to build and execute successful product strategies and roadmaps.
• Strong analytical and problem-solving skills, with a data-driven mindset.
• Excellent communication and storytelling abilities to articulate product vision and strategy to stakeholders.
• Experience working with agile teams and frameworks.
• Familiarity with tools such as Jira, Confluence, Productboard, Aha!, or similar platforms.