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Review Criteria

• Strong Lead – User Research & Analyst profile (behavioural/user/product/ux analytics)
• 10+ years of experience in Behavioral Data Analytics, User Research, or Product Insights, driving data-informed decision-making for B2C digital products (web and app).
• 6 months+ experience in analyzing user journeys, clickstream, and behavioral data using tools such as Google Analytics, Mixpanel, CleverTap, Firebase, or Amplitude.
• Experience in leading cross-functional user research and analytics initiatives in collaboration with Product, Design, Engineering, and Business teams to translate behavioral insights into actionable strategies.
• Strong expertise in A/B testing and experimentation, including hypothesis design, execution, statistical validation, and impact interpretation.
• Ability to identify behavioral patterns, funnel drop-offs, engagement trends, and user journey anomalies using large datasets and mixed-method analysis.
• Hands-on proficiency in SQL, Excel, and data visualization/storytelling tools such as Tableau, Power BI, or Looker for executive reporting and dashboard creation.
• Deep understanding of UX principles, customer journey mapping, and product experience design, with experience integrating qualitative and quantitative insights.

Preferred

• Ability to build insightful dashboards and executive reports highlighting user engagement, retention, and behavioral metrics; familiarity with mixed-method research, AI-assisted insight tools (Dovetail, EnjoyHQ, Qualtrics, UserZoom), and mentoring junior researchers

Job Specific Criteria

• CV Attachment is mandatory
• We have an alternate Saturday’s working. Are you comfortable to WFH on 1st and 4th Saturday?

Role & Responsibilities

Product Conceptualization & UX Strategy Development:

• Conceptualize customer experience strategies
• Collaborate with product managers to conceptualize new products & align UX with product roadmaps.
• Develop and implement UX strategies that align with business objectives.
• Stay up-to-date with industry trends and best practices in UX & UI for AI.
• Assist in defining product requirements and features.
• Use data analytics to inform product strategy and prioritize features.
• Ensure product alignment with customer needs and business goals.
• Develop platform blueprints that include a features and functionalities map, ecosystem map, and information architecture.
• Create wireframes, prototypes, and mock-ups using tools like Figma
• Conduct usability testing and iterate designs based on feedback
• Employ tools like X-Mind for brainstorming and mind mapping

Customer Journey Analysis:

• Understand and map out customer journeys and scenarios.
• Identify pain points and opportunities for improvement.
• Develop customer personas and empathy maps.

Cross-Functional Collaboration:

• Work closely with internal units such as UX Research, Design, UX Content, and UX QA to ensure seamless delivery of CX initiatives.
• Coordinate with development teams to ensure UX designs are implemented accurately.

Data Analytics and Tools:

• Utilize clickstream and analytics tools like Google Analytics, CleverTap, and Medallia to gather and analyse user data.
• Leverage data to drive decisions and optimize customer experiences.
• Strong background in data analytics, including proficiency in interpreting complex datasets to inform UX decisions.

Ideal Candidate

• Bachelor’s or Master’s degree in a relevant field (e.g., UX Design, Human-Computer Interaction, Computer Science, Marketing).
• 5+ years of experience in CX/UX roles, preferably in a B2C environment.
• Proficiency in analytics tools (Google Analytics, CleverTap, Medallia, Hotjar, etc).
• Strong understanding of wireframing and prototyping tools (Figma, XMind, etc).
• Excellent communication and collaboration skills.
• Proven experience in managing cross-functional teams and projects.
• Strong background in data analytics and data-driven decision-making.
• Expert understanding of user experience and user-centered design approaches
• Detail-orientation with experience and will to continuously learn, adapt and evolve
• Creating and measuring the success and impact of your CX designs
• Knowledge of testing tools like Maze, UsabiltyHub, UserZoom would be a plus
• Experienced in designing responsive websites as well as mobile apps
• Understanding of iOS and Android design guidelines
• Passion for great customer-focus design, purposeful aesthetic sense and generating simple solutions to complex problems.
• Excellent communication skills to be able to present their work and ideas to the leadership team.

Strong UX Researcher Profile

Mandatory (Experience 1) - Must have 3+ YOE hands-on UX Research / User Research for B2C Products

Mandatory (Experience 2) - Should have hands-on experience in User Research, Persona's, User Stories, Work-Flows, and Usability Testing

Mandatory (Experience 3) - Must have worked on both qualitative and quantitative research methodologies

Mandatory (Portfolio) - Portfolio showcasing UX Research works for Good B2C Apps / Website / Product Companies

Mandatory (CTC) - The CTC breakup offered will be 80% fixed, and 20% variable, as per Company policy.

Preferred

Preferred (Company) - Product Company

Strong UX Researcher Profile

Mandatory (Experience 1) - Must have 3+ YOE hands-on UX Research / User Research for B2C Products

Mandatory (Experience 2) - Should have hands-on experience in User Research, Persona's, User Stories, Work-Flows, and Usability Testing

Mandatory (Experience 3) - Must have worked on both qualitative and quantitative research methodologies

Mandatory (Portfolio) - Portfolio showcasing UX Research works for Good B2C Apps / Website / Product Companies

Mandatory (CTC) - The CTC breakup offered will be 80% fixed, and 20% variable, as per Company policy.

Preferred

Preferred (Company) - Product Company

What makes Bakerstreet Digital Special? 

• We are not just an ambitious niche Digital Products company. We are an ambitious Digital Products Company with a soul.
• Fundamental to our mission of building world-class (we have won a webby award) global (26 global products live 0-1) digital products is an integrated, mission-driven team of consultants who are passionate about their competency.  

Who are you? A Digital Designer that can skillfully orchestrate end to end Product Design. You:

• Have experience building Products at the Business, User, UX and Architecture levels with multi-disciplinary teams
• Have worked with global clients in a consulting or product team and understand communication and management protocols of large Banks
• Have a fine understanding of the fintech domain
• Understand the difference between UI and a UI Design system that can flex and scale
• Can imagine, articulate well, and create buy-in for your ideas
• Are hands-on and able to rapidly visualise ideas
• Are able to work collaboratively to deliver the UI in sprints across products
• Have a deep understanding of CX, Design beyond screens and colours 
• Can translate business requirements and customer experience into features and functions that drive the platform/product roadmap. 

What you will do:

• Produce high-quality UX design solutions through wireframes, visual and graphic designs, flow diagrams, storyboards, site maps, and prototypes.
• Designing UI elements and tools such as navigation menus, search boxes, tabs, and widgets for our digital assets.
• Participate with higher level analyst/designer on project teams to create effective, usable and satisfying user experiences with information technology
• Producing high-quality UX design solutions through wireframes, visual and graphic designs, flow diagrams, storyboards, site maps, and prototypes.
• Designing UI elements and tools such as navigation menus, search boxes, tabs, and widgets for our digital assets.
• Participate in user-centered design activities
• Participate in conducting user research through interviews, field studies and surveys
• Assist in the definition of user requirements and usability goals
• Support and aid in the creation of user interaction design alternatives and the building of prototypes
• Participate in conducting usability tests, heuristic evaluations and other reviews to evaluate the efficiency and effectiveness of designs

Who you are NOT. This role is not for you if: 

• You can only follow the given process
• Not think out of the box, innovative solutions to startup problems
• Have time-zone constraints (this is a global time-zone role)
• Work only in a slow, structured environment where you are given detailed instructions
• Want to take it easy and prefer a passive role 

What you will get: 

• An opportunity to be a core team member with a growth path
• A fast-growth environment with a world-class visual design quality 
• A place where you matter, and are not just a cog in the wheel
• An encouraging, informal and comfortable working environment
• A place where flexibility can be earned and work-life balance ensured
• Competitive Compensation

You will learn: 

• How to build a design and build a global quality next generation product ground-up
• How to build a Design-led organization ground-up
• How to build a Zero to one product, not just enhance or add features

What are the Qualifications you need? 

• Proficiency with visual design programs such as Figma / Adobe XD and Prototyping tools. 
• Ability to work effectively in a collaborative environment to create top-performing interfaces. 
• Ability to think through product propositions ground-up considering the entire product eco-system
• Must have Customer-oriented data-led problem-solving skills 
• Ability to prioritise and manage multiple milestones and projects efficiently
• Ability to work with and influence senior stakeholders
• Professional written and interpersonal skills.

Our Hiring Process:

1. You Apply and answer a couple of quick questions [5 min]
2. Recruiter screening phone interview [20 min] 
3. Skills assessment take-home challenge
4. Technical interview: [30 min - includes a discussion around the submitted assignment]
5. Founder's interview: [30 min]
6. We make you an offer and proceed for reference and BGV check.

We are seeking an experienced and visionary Product Strategist to lead the strategic planning and positioning of our products in the market. The ideal candidate will be responsible for identifying market opportunities, aligning product development with business goals, and delivering customer-centric solutions that drive growth and innovation.

Key Responsibilities:

• Develop and communicate clear product strategies aligned with business objectives and market needs.
• Conduct market research, competitor analysis, and trend forecasting to identify growth opportunities.
• Collaborate with cross-functional teams including Product Management, Marketing, Sales, and Engineering to ensure alignment on strategy and execution.
• Define product vision, positioning, value propositions, and go-to-market plans.
• Analyze customer insights and user feedback to inform product direction and improvements.
• Create strategic roadmaps, product lifecycle plans, and innovation pipelines.
• Work with data analytics teams to assess product performance and recommend strategic pivots when needed.
• Advocate for user needs while balancing business and technical constraints.

Requirements:

• Bachelor’s or Master’s degree in Business, Marketing, Product Management, or a related field.
• 4+ years of experience in product strategy, product management, or business strategy, preferably in a tech-driven environment.
• Proven ability to build and execute successful product strategies and roadmaps.
• Strong analytical and problem-solving skills, with a data-driven mindset.
• Excellent communication and storytelling abilities to articulate product vision and strategy to stakeholders.
• Experience working with agile teams and frameworks.
• Familiarity with tools such as Jira, Confluence, Productboard, Aha!, or similar platforms.