11+ TAM Jobs in Bangalore (Bengaluru) | TAM Job openings in Bangalore (Bengaluru)

Senior Product Manager (Healthcare Payer Domain)

As a Senior Product Manager, you will be the leader and mentor of one value stream within Healthcare Payer, responsible for the end-to-end user journey of the product portfolio. You will have advanced skills in backlog prioritization, product/component integration, and commercialization. You will also provide deal-specific sales support and lead discussions with customers and partners. You will seek voice of customer and voice of market feedback and lead decision making on projects through collaboration with cross-functional teams.

Required Skills : US Healthcare/Healthcare Domain, B2B SaaS, Product Management, Product Operations, Claims experience, Healthcare Payer Domain Experience, Commercial software product development, preferably with enterprise software, TAM, SOM, Voice of the Customer, Voice of the market, PLM, go-to-market (GTM) product strategy, Product User Experience.

Key Responsibilities

• Proven experience in leading and mentoring product teams, with focus on fostering a data- driven culture.
• Deeply understand how the product and/or components impact other aspects of the portfolio
• and/or product line in delivering business value, and track and provide guidance on competition and market trends.
• Promote and integrate a data-driven methodologies into the product development lifecycle.
• Utilize data to make informed product decisions and establish frameworks to measure success.
• Manage and deliver go-to-market (GTM) deliverables and ensure alignment with the company vision and strategy. Collaborate closely with cross functional teams, including engineering, design, marketing, sales, Operations, customer success to ensure successful product launch and adoption.
• Prioritize and manage the product backlog for specific product, component, and integrations, including cross-value stream dependencies, and collaborate with cross-functional teams to deliver high-quality products that solve customer problems and create value.
• Lead the team for their product or component area, providing direction, feedback, and coaching, and build organizational capacity through training and mentoring of others on product and market knowledge.
• Work with other functions to understand how the product affects and is affected by other functions to deliver a positive customer/user experience, and lead customer discussions and shadow users to analyze their day in the life (DILO) and improve user experience (UX) with the product.
• Build organizational capacity through development of documented processes and artifacts and consider the connections between products and services in making decisions.
• Provide deal-specific sales support and validate inputs provided by direct reports and leverage insights to understand and build market segment sizing for existing products or solutions (total addressable market (TAM), serviceable addressable market (SAM), and serviceable obtainable market (SOM))
• Be familiar with competition and their products and actively seek structured voice of customer(VOC) and voice of market (VOM) feedback.
• Drive the commercialization effort, managing all artifact development, delegating to people on the team as needed, and collaborating with other departments to provide input and ensure dependencies are managed.
• Lead discussions with customers and partners, actively mentor others in and outside the product organization, build consensus and lead decision making, and find solutions to challenges and make recommendations, including validation of frameworks developed by reports and executing on them.
• Define, track, and analyze key performance metrics to assess product performance and identify areas of improvement.
• Drive continuous product innovation by staying current with industry trends and emerging technologies in healthcare.
• Experience in identifying cost centers and implementing strategies to improve efficiency and optimizations.
• Must have the ability to thrive in a fast paced, dynamic environment and manage multiple priorities effectively.

Qualifications

• Technical chops and systems thinking expertise to comfortably work with high performing engineering teams. Strong ability to effectively communicate business requirements to engineers.
• 8+ years of working in software development organizations that build software or applications for the US healthcare industry (experience with core administrative processing systems/claims processing systems would be an added advantage).
• 5+ years of successfully working within product management (As Associate Product Manager or above) to analyze, define and document software requirements for commercial software product development, preferably with enterprise software.
• 5+ years of experience working in an Agile/Scrum software development environment.
• Bachelor’s degree in engineering (preferably computer science), Math, and/or Science. An MBA from a tier 1 / 2 B-school is an added advantage.
• Proven track record of leading and delivering successful products from ideation to launch.
• Excellent skills in backlog prioritization, product/component integration, and commercialization
• Experience in collaborating with cross-functional teams, such as engineering, design, marketing, and operations, and leading decision making on projects
• Experience in mentoring and coaching others on product and market knowledge, and building organizational capacity
• Excellent communication, presentation, and interpersonal skills
• Familiarity with agile methodologies and tools, such as Scrum, Kanban, Jira, etc.

About Us:

Edstellar is a leading provider of professional development training, offering high-quality courses across various domains such as project management, leadership, and business analysis. We are expanding our digital marketing team and are looking for a PPC Executive to manage and optimize our paid search campaigns across Google Ads and other platforms. This is an exciting opportunity for a dynamic individual looking to grow their PPC skills and make a significant impact on our digital marketing efforts.

Position Overview:

We are seeking a PPC Executive with at least 5 years of experience to support and optimize paid search campaigns for Invensis Learning. You will be responsible for assisting in the setup, management, and performance analysis of our Google Ads campaigns, helping to drive quality traffic, improve lead generation, and support business growth. This position offers an excellent opportunity for an entry-level professional eager to grow their PPC expertise in a fast-paced eLearning environment.

Key Responsibilities:

1.    Campaign Setup and Management:

o   Assist in the creation and management of PPC campaigns across Google Ads, focusing on Search, Display, and Remarketing ads.

o   Set up keyword targeting, ad copy creation, and campaign structure based on business goals.

2.    Keyword Research:

o   Conduct keyword research to identify new opportunities for campaigns.

o   Optimize keyword lists and ad groups for maximum performance and relevancy.

3.    Ad Copywriting and Optimization:

o   Write effective ad copy that resonates with target audiences and drives high CTR.

o   Continuously monitor and adjust ad copy to improve performance.

4.    Campaign Monitoring and Reporting:

o   Monitor the performance of PPC campaigns daily, focusing on key metrics like CTR, CPC, and conversion rates.

o   Prepare weekly performance reports and provide insights for optimization.

5.    A/B Testing:

o   Assist in running A/B tests for ads, landing pages, and bidding strategies to determine what works best.

o   Analyze A/B test results and implement necessary optimizations.

6.    Budget Management:

o   Monitor and manage PPC budgets to ensure campaigns are cost-effective and stay within the allocated budget.

o   Adjust bids and budget distribution to ensure maximum ROI.

7.    Competitor Research:

o   Monitor competitor ads and campaigns, providing insights and recommendations for improvement.

o   Track industry trends and competitor strategies to stay ahead in the market.

8.    Landing Page Optimization:

o   Work closely with the design and development teams to optimize landing pages for higher conversions from PPC traffic.

o   Analyze landing page performance and suggest improvements.

9.    Collaboration with Cross-Functional Teams:

o   Collaborate with the SEO, content, and design teams to ensure alignment in marketing efforts.

o   Contribute to campaigns supporting product launches, promotions, and events.

10. Learning and Growth:

o   Continuously stay updated with the latest PPC trends, Google Ads updates, and industry best practices.

o   Participate in training and development sessions to enhance PPC skills.

Key Competencies:

· Google Ads Basics: Understanding of Google Ads (Search, Display, Remarketing), with experience managing basic campaigns.

· Ad Copywriting: Ability to write clear, compelling ad copy that captures the target audience's attention.

· Keyword Research and Optimization: Familiarity with keyword research tools like Google Keyword Planner and Google Trends.

· Data Analysis: Ability to track key metrics and analyze campaign performance to suggest improvements.

· Attention to Detail: A keen eye for detail to ensure campaigns are set up correctly and optimized continuously.

· Time Management: Ability to handle multiple tasks and projects in a fast-paced environment.

· Team Player: Willingness to work closely with other teams (SEO, content, design) to improve overall campaign performance.

Key Skills for Reporting and Data Analysis:

· Google Analytics: Basic understanding of Google Analytics to track website traffic and conversions.

· Excel/Spreadsheets: Competence in Excel to manage data, track performance metrics, and create simple reports.

· Google Ads Reporting: Basic proficiency in Google Ads reporting tools to generate insights into campaign performance.

· Data Visualization: Ability to present campaign data in an easy-to-understand format for stakeholders.

Preferred Qualifications:

· Experience with eLearning or Training Industry: Prior experience or understanding of the eLearning or corporate training industry is a plus.

· Google Tag Manager: Familiarity with Google Tag Manager for setting up tracking and event tags.

· PPC Certifications: Google Ads Certification or any relevant certifications are desirable but not mandatory.

Experience Required:

· Minimum 5 year of experience in managing PPC campaigns, preferably in an eCommerce, education, or services-based environment.

· Some experience with Google Ads, Bing Ads, or social media advertising platforms.

· Knowledge of Google Ads best practices and campaign optimization strategies.

At RITS Consulting & Technologies, we're renowned for our work with SAP ME/MII, DMC, and now, Dassault Apriso. We're currently undertaking an Apriso implementation project that aligns perfectly with your skills.

• Acheive Sales Target
• Meeting with clients virtually or during sales visits.
• To meet Corporate Clients
• demonstrating and presenting products.
• establishing new business.
• maintaining accurate records.
• attending trade exhibitions, conferences and meetings.
• reviewing sales performance.
• negotiating contracts and packages.

Responsibilities:

• Drive innovation and manage product development teams within a fast paced, agile environment
• Cultivate an environment of continuous engineering improvement through mentoring, feedback, and metrics
• Recruit IT professionals with business and industry experience, and develop, reward and energize a competent, effective team within the technology organization.
• Lead software development teams, obtaining necessary resources, acting as an escalation point and removing impediments to achieve goals and objectives
• Engage in hands-on design and ensure alignment of strategy, architecture, tools/methods with software engineers and architects to execute product road-maps
• Collaborate with a wide variety to stakeholders within business and technology teams to drive change required to execute product road-maps
• Enable integrated teams to deliver technology solutions in support of key product initiatives by working closely with product managers, technical project managers, architects, engineers, and quality assurance