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Marketing Lead – Performance, Content & Growth

This is a full-time core team role based in Hyderabad at a funded startup

At CraftMyPlate, we’re transforming how India orders food for group gatherings — from office teams to family celebrations.

Our platform blends deep operational intelligence, delightful user experiences, and highly scalable systems to make bulk food ordering (10+ people) truly effortless.

We’re backed by leading investors and are entering an exciting scale phase — building the Event OS for India.

We’re looking for a hands-on growth marketer who is both:

✅ A performance marketing wizard — smart with money, obsessed with ROAS/CAC

✅ A content creator at heart — can turn real moments into trust-building stories

If you love owning numbers, scaling experiments, and building from scratch — this role is for you.

What You’ll Do

• Own and scale growth across Meta, Google, YouTube, WhatsApp, SEO, affiliates, influencers, and retargeting.
• Run bold experiments, test fast, and double down on what drives results.
• Deep-dive into analytics — optimize funnels, cut waste, and boost conversions.
• Create content that builds trust, recall, and demand, not just clicks.
• Collaborate with agencies, influencers, and partner brands (like MyGate) — understand target audiences by use case, design the right campaigns, and get them executed with clear ROI.
• Manage budgets with discipline, efficiency, and accountability.
• Work directly with founders to set ambitious goals — and hit them.
• Guide and mentor agencies or junior marketers to deliver consistent creative and performance output.

Must-Have Requirements

• 3+ years of performance marketing experience with proven CAC and ROAS impact.
• Strong analytical mindset — turns campaign data into insights and actions.
• Hands-on across Meta + Google Ads, remarketing, influencer strategy, and SEO fundamentals.
• Genuine storytelling ability — understands how content builds trust and converts.
• Deep customer empathy — ideally with experience in event, food, or consumer internet segments.
• Clear communicator who can align creative, performance, and brand thinking.
• Startup agility — executes fast, iterates daily, learns from data.

Good-to-Have

• Entrepreneurial experience or a founder mindset — someone who thinks in terms of outcomes, not tasks.
• Exposure to affiliate and partnership-driven growth.
• Experience creating regional + English content (Telugu or Hindi a plus).
• Comfort using AI and automation tools to speed up testing and production.
• Strong grasp of brand-building through consistent storytelling and recall design.

What You’ll Get

• A front-row seat to build and scale a brand from the ground up.
• The freedom to experiment, own big decisions, and see direct impact.
• Mentorship and collaboration directly with the founding team.
• A fast-moving, high-ownership culture where growth is visible and rewarded.
• Opportunity to shape brand perception, recall, and performance across multiple channels.
• Competitive salary + growth-linked incentives/ESOP's.

Position : .NET Architect (Blazor)

Experience : 7+ Years

Location : Pan India

Notice Period : Immediate Joiners / Currently Serving Notice

Key Responsibilities :

• Design, develop, and maintain enterprise-grade Blazor applications.
• Strong expertise in .NET Core and advanced C# (OOPs, LINQ, Lambda, Expressions).
• Experience with Azure PaaS services (App Services, Azure Functions, Logic Apps, Cosmos DB/SQL Azure).
• Ensure scalable and maintainable architecture across the application lifecycle.

Requirements :

• Proven experience as a .NET Architect with strong hands-on in Blazor.
• Deep understanding of modern web development and cloud-native applications on Azure.

Roles and Responsibilities

1. Ability to work on diverse backend stack such as Node JS, Java, Express JS
2. Ability to work on diverse frontend stack such as React JS, Angular 6/7/8/9, HTML5, CSS3
3. Ability to deliver quick POC’s using cutting edge technologies.
4. Preparing reports, manuals and other documentation on the status, operation and maintenance of software.
5. Design, develop, and unit test applications in accordance with established standards
6. Developing, refining, and tuning integrations between applications. Analysing and resolving technical and application problems.
7. Ability to debug application.
8. Should have complete knowledge on developing RESTful Services.
9. Should be able to also work in agile development methodology.

Competency Requirements

1. Experience in NodeJS, Java and development using AngularJS / ReactJS
2. Experience in front end frameworks such as Angular.js, React.js, Bootstrap, Foundation etc
3. Experience in client/server application development
4. Knowledge of agile development methodologies
5. Knowledge of unit testing theory
6. Knowledge of AWS cloud
7. Experience in Java, Python and Go will be added advantage

Develop and maintain application documentation and coding standards that are clear, accurate and detailed. Troubleshoot .NET issues and provide debugging support as needed. Maintain communication with key players on development process and communicate complex technical information to non-technical audiences. Provide mentorship and support to other employees

·       Hands on Experience on HTML, jQuery, JavaScript, MongoDB, NoSQL, Azure/Google Cloud Components

·       HTML: Elements and attributes, HTML Structures

·       jQuery: Functions and events, class based, ID based and attributes-based events, effects, JSON serialization and deserialization, JSON data preparation, AJAX Calls, async functions‍

·       JavaScript: For Loops, Filters, JSON Data Mapping

·       Expert on C# (.Net Core & Asp.NET MVC) and MongoDB

alog Circuit Design::

• The candidate should have B.Tech or M.Tech in Electronics/Electrical/VLSI Design Engineering
• The candidate should have relevant work experience of 7-16 years in Analog and SERDES IO IP design e.g. GPIOs, Thermal Sensor, PLL, ADC/DAC/ Voltage regulators/LDOs, AIB, HBMIO, DDR, HDMI/DP IO, MIPI IO etc.

• Very Strong communication and consulting skills
• Strong front-end development skills, experience with JavaScript libraries/frameworks mainly Angular JS Preferably Version 7 or Version 5
• Experience working with server-side JavaScript Frameworks and build tools (node.js, bower, grunt, gulp)
• Demonstrable experience developing large-scale applications using one or more MV* patterns (MVVM, MVC, MVP)
• Expertise in developing single page web applications using front-end routing, consuming JSON-based RESTful APIs, client-side templating
• Strong competency in responsive layouts leveraging CSS and media queries and related UI frameworks (e.g., Bootstrap, Foundation)
• Experience with CSS preprocessors (e.g., Sass, LESS)
• Experience with code analysis tools (e.g., JSLint, JSPerf)
• Practical knowledge of web page optimization techniques and guidelines for fast page load times
• Strong understanding of Ajax and/or promises
• Experience working in an agile, multidisciplinary team.
• Experience working with a distributed version control system (git, mercurial)
• Experience writing unit tests in one or more of the following: karma, mocha, chai, sinon, jasmine, jest
• Experience working on AWS. Basic understanding of Security Groups/ VPC etc.
• Experience on working with & integrating with microservices
• Experience on developing/ using CI/CD pipeline using Jenkins/ Git