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Marketing Lead – Performance, Content & Growth
This is a full-time core team role based in Hyderabad at a funded startup
At CraftMyPlate, we’re transforming how India orders food for group gatherings — from office teams to family celebrations.
Our platform blends deep operational intelligence, delightful user experiences, and highly scalable systems to make bulk food ordering (10+ people) truly effortless.
We’re backed by leading investors and are entering an exciting scale phase — building the Event OS for India.
We’re looking for a hands-on growth marketer who is both:
✅ A performance marketing wizard — smart with money, obsessed with ROAS/CAC
✅ A content creator at heart — can turn real moments into trust-building stories
If you love owning numbers, scaling experiments, and building from scratch — this role is for you.
What You’ll Do
- Own and scale growth across Meta, Google, YouTube, WhatsApp, SEO, affiliates, influencers, and retargeting.
- Run bold experiments, test fast, and double down on what drives results.
- Deep-dive into analytics — optimize funnels, cut waste, and boost conversions.
- Create content that builds trust, recall, and demand, not just clicks.
- Collaborate with agencies, influencers, and partner brands (like MyGate) — understand target audiences by use case, design the right campaigns, and get them executed with clear ROI.
- Manage budgets with discipline, efficiency, and accountability.
- Work directly with founders to set ambitious goals — and hit them.
- Guide and mentor agencies or junior marketers to deliver consistent creative and performance output.
Must-Have Requirements
- 3+ years of performance marketing experience with proven CAC and ROAS impact.
- Strong analytical mindset — turns campaign data into insights and actions.
- Hands-on across Meta + Google Ads, remarketing, influencer strategy, and SEO fundamentals.
- Genuine storytelling ability — understands how content builds trust and converts.
- Deep customer empathy — ideally with experience in event, food, or consumer internet segments.
- Clear communicator who can align creative, performance, and brand thinking.
- Startup agility — executes fast, iterates daily, learns from data.
Good-to-Have
- Entrepreneurial experience or a founder mindset — someone who thinks in terms of outcomes, not tasks.
- Exposure to affiliate and partnership-driven growth.
- Experience creating regional + English content (Telugu or Hindi a plus).
- Comfort using AI and automation tools to speed up testing and production.
- Strong grasp of brand-building through consistent storytelling and recall design.
What You’ll Get
- A front-row seat to build and scale a brand from the ground up.
- The freedom to experiment, own big decisions, and see direct impact.
- Mentorship and collaboration directly with the founding team.
- A fast-moving, high-ownership culture where growth is visible and rewarded.
- Opportunity to shape brand perception, recall, and performance across multiple channels.
- Competitive salary + growth-linked incentives/ESOP's.
Job Title : Java Full Stack Developer (React & Java )
Experience : 4 to 7 Years
Location : Pune / Chennai/Hyderabad
Notice Period : Within 15 days
Job Description :
Looking for passionate Java Full Stack Developers with strong expertise in React and Spring Boot Microservices to join our dynamic team. If you are looking for a challenging role in a collaborative environment and are ready to join immediately, we would love to hear from you!
Key Responsibilities :
- Design, develop, and maintain scalable web applications using Java, Spring Boot, and Microservices architecture.
- Build responsive and dynamic front-end interfaces using React.
- Collaborate with cross-functional teams to define, design, and ship new features.
- Ensure the performance, quality, and responsiveness of applications.
- Write clean, maintainable, and efficient code following best practices.
- Participate in code reviews, unit testing, and integration testing.
- Troubleshoot and resolve technical issues across the full stack.
Required Skills :
- 4+ years of Front-end development experience with React.js.
- hands-on experience in Java Full Stack Development.
- Strong proficiency in Spring Boot, RESTful APIs, and Microservices.
- Solid understanding of HTML5, CSS3, JavaScript, and TypeScript.
- Experience with SQL/NoSQL databases (e.g., MySQL, MongoDB).
- Familiarity with CI/CD pipelines, Git, and Agile methodologies.
- Excellent problem-solving and communication skills.
We are looking for a skilled and motivated Data Engineer with strong experience in Python programming and Google Cloud Platform (GCP) to join our data engineering team. The ideal candidate will be responsible for designing, developing, and maintaining robust and scalable ETL (Extract, Transform, Load) data pipelines. The role involves working with various GCP services, implementing data ingestion and transformation logic, and ensuring data quality and consistency across systems.
Key Responsibilities:
- Design, develop, test, and maintain scalable ETL data pipelines using Python.
- Work extensively on Google Cloud Platform (GCP) services such as:
- Dataflow for real-time and batch data processing
- Cloud Functions for lightweight serverless compute
- BigQuery for data warehousing and analytics
- Cloud Composer for orchestration of data workflows (based on Apache Airflow)
- Google Cloud Storage (GCS) for managing data at scale
- IAM for access control and security
- Cloud Run for containerized applications
- Perform data ingestion from various sources and apply transformation and cleansing logic to ensure high-quality data delivery.
- Implement and enforce data quality checks, validation rules, and monitoring.
- Collaborate with data scientists, analysts, and other engineering teams to understand data needs and deliver efficient data solutions.
- Manage version control using GitHub and participate in CI/CD pipeline deployments for data projects.
- Write complex SQL queries for data extraction and validation from relational databases such as SQL Server, Oracle, or PostgreSQL.
- Document pipeline designs, data flow diagrams, and operational support procedures.
Required Skills:
- 4–8 years of hands-on experience in Python for backend or data engineering projects.
- Strong understanding and working experience with GCP cloud services (especially Dataflow, BigQuery, Cloud Functions, Cloud Composer, etc.).
- Solid understanding of data pipeline architecture, data integration, and transformation techniques.
- Experience in working with version control systems like GitHub and knowledge of CI/CD practices.
- Strong experience in SQL with at least one enterprise database (SQL Server, Oracle, PostgreSQL, etc.).
Job Location - Hyderabad & Ahmedabad
What you'll do:
- Perform complex application programming activities with an emphasis on mobile development: Node.js, TypeScript, JavaScript, RESTful APIs and related backend frameworks
- Assist in the definition of system architecture and detailed solution design that are scalable and extensible
- Collaborate with Product Owners, Designers, and other engineers on different permutations to find the best solution possible
- Own the quality of code and do your own testing. Write unit test and improve test coverage.
- Deliver amazing solutions to production that knock everyone’s socks off
- Mentor junior developers on the team
What we’re looking for:
- Amazing technical instincts. You know how to evaluate and choose the right technology and approach for the job. You have stories you could share about what problem you thought you were solving at first, but through testing and iteration, came to solve a much bigger and better problem that resulted in positive outcomes all-around.
- A love for learning. Technology is continually evolving around us, and you want to keep up to date to ensure we are using the right tech at the right time.
- A love for working in ambiguity—and making sense of it. You can take in a lot of disparate information and find common themes, recommend clear paths forward and iterate along the way. You don’t form an opinion and sell it as if it’s gospel; this is all about being flexible, agile, dependable, and responsive in the face of many moving parts.
- Flexible and willing to accept change in priorities, as necessary
- Demonstrable passion for technology (e.g., personal projects, open-source involvement)
- Enthusiastic embrace of DevOps culture and collaborative software engineering
- Ability and desire to work in a dynamic, fast paced, and agile team environment
- Enthusiasm for cloud computing platforms such as AWS or Azure
- Excellent written and verbal communications skills
Preferred Qualifications:
- Experience with Apache Cordova framework
- Demonstrable knowledge of native coding background in iOS, Android
- Experience developing and deploying applications within Kubernetes based containers
- Experience in Agile and SCRUM development techniques
Description:
We are looking for a highly motivated Full Stack Backend Software Intern to join our team. The ideal candidate should have a strong interest in AI, LLM (Large Language Models), and related technologies, along with the ability to work independently and complete tasks with minimal supervision.
Responsibilities:
- Research and gather requirements for backend software projects.
- Develop, test, and maintain backend components of web applications.
- Collaborate with front-end developers to integrate user-facing elements with server-side logic.
- Optimize applications for maximum speed and scalability.
- Implement security and data protection measures.
- Stay up-to-date with emerging technologies and industry trends.
- Complete tasks with minimal hand-holding and supervision.
- Assist with frontend tasks using JavaScript and React if required.
Requirements:
- Proficiency in backend development languages such as Python or Node.js
- Familiarity with frontend technologies like HTML, CSS, JavaScript, and React.
- Experience with relational and non-relational databases.
- Understanding of RESTful APIs and microservices architecture.
- Knowledge of AI, LLM, and related technologies is a plus.
- Ability to work independently and complete tasks with minimal supervision.
- Strong problem-solving skills and attention to detail.
- Excellent communication and teamwork skills.
- Currently pursuing or recently completed a degree in Computer Science or related field.
Benefits:
- Opportunity to work on cutting-edge technologies in AI and LLM.
- Hands-on experience in developing backend systems for web applications.
- Mentorship from experienced developers and engineers.
- Flexible working hours and a supportive work environment.
- Possibility of a full-time position based on performance.
If you are passionate about backend development, AI, and LLM, and are eager to learn and grow in a dynamic environment, we would love to hear from you. Apply now to join our team as a Full Stack Backend Software Intern.
Job Brief:
Our company is seeking a skilled Graphic Designer Lead to create captivating and brand-aligned graphics across various media. The ideal candidate should have 3-5 years of experience in graphic design and be proficient in Adobe Photoshop, Illustrator, and other graphic design software. The candidate should have a deep understanding of current design trends, be able to work in a fast-paced environment and meet tight deadlines. As a Graphic Designer, you will work closely with copywriters and the creative director to develop, create, and implement visual designs for our digital products.
Responsibilities:
• Develop creative and original design concepts and ideas that align with the company's brand and message, using different styles, techniques, and mediums.
• Design and create original artwork for digital products such as web pages, social media platforms, emailers, notifications, and other digital media.
• Ensure that all graphics, illustrations, and layouts are visually appealing and on-brand.
• Collaborate with internal teams, including product development and marketing, to conceptualize and create graphics and illustrations to use in our digital products.
• Communicate and present conceptual ideas and design solutions effectively to the team and stakeholders.
• Follow the product design and illustration guidelines, as well as extend the existing design and illustration styles.
• Manage the development, delivery, and publishing of graphics across all digital platforms, ensuring timely delivery.
Requirements:
• Bachelor's degree in Graphic Design or related field.
• 3-5 years of experience in graphic design, with at least 2 years of leadership experience.
• Proficient in Adobe Photoshop, Illustrator, and other graphic design software.
• Experience or knowledge of a wide spectrum of marketing channels - Facebook & Instagram ads and engagement posts, emailers, notifications, etc.
• Exceptional creativity, innovation, and a deep understanding of the latest design trends.
• Ability to identify and define visual design issues and solutions.
• Accuracy and attention to detail.
• Ability to work methodically and meet deadlines.
• Ability to create cartoony and stylized styles for social media platforms and marketing purposes.
If you are a highly creative and innovative Graphic Designer with leadership experience and a passion for creating engaging visuals, we encourage you to apply for this exciting opportunity!
We are looking for an enthusiastic developer with a strong understanding of core Ruby
and Rails framework along with PostgreSQL database. Someone who is passionate
about coding and loves to work in an ongoing challenging environment. You will be part
of a talented software team. You have to consistently deliver in a fast paced
environment and should be more than willing to build software that people love to use.
Key Responsibilities
The individual role that you’ll play in our team:
● Developing large multi-tenant applications in Rails.
● Understanding Rails best practices and religiously introducing those to our
codebase.
● Knowledge on how to do effective Refactoring.
● Ability to write unit tests and following those practices religiously.
● Working closely with the Product managers and UX team.
● Helping QAs to write automated integration tests.
● Staying up-to-date with current and future Backend technologies and
architectures.
Read the ‘Skills and Experience’ section, it is not the usual yada yada, you’ll be
asked specific questions on these.
Skills and Experience
● Ruby on Rails architecture best practices
● Knowledge on the latest versions on ROR
● Strong OOP knowledge in Ruby.
● Asynchronous Networking in Ruby
● Designing RESTFul HTTP APIs using JSON-Schema or JSON API (jsonapi.org).
● Ability to architect and develop API only backend
● Experience in using ActiveRecordSerializer
● Understanding O-Auth2 or JWT (Json Web Token) authentication mechanisms.
● How to use RSpec
● Rails Security Best Practices
● PostgreSQL and Rails.
● SQL concepts like Joins, Relationships etc.
● Understanding DB Partition strategies.
● Knowledge about refactoring ActiveRecord Models (read this - “7 Patterns to
Refactor Fat ActiveRecord Models”).
● Understanding scaling strategies for a high-traffic Rails applications (2 million+
requests a day).
● Background Job processing using Redis and Sidekiq
● Experience in using Amazon Web Services (AWS) tools.
● Writing automated Deployment Scripts using Capistrano, Ansible etc.
● Sending emails in Rails
● Knowledge in Linux and Git is mandatory
Optional Skills
● Knowledge in using Chef or Puppet
● Ability to do basic DevOps like setting up a Linux server.
● Websocket communication in Rails 5.
● Node.js
● JRuby
1. Java Developer
Job profile:
- Project Role: Spring boot application developer
- Project Role Description: Design, build and configure spring boot applications to meet
- business process and application requirements.
- Work Experience: Fresher. Should have done at least one project in Java. Hands on
- experience on the Spring boot project is an added advantage.
Must Have Skills: Core Java or Spring boot Application
Important: Engineers should be able to code, Interview will involve actual coding
Key Responsibilities:
- Design, build and configure applications to meet business process and application requirements
- Understanding of
- server side technologies, how the web applications work. Role of Database and APIs in modern web and mobile applications.
- client side web frameworks, such as Angular or React and they integration with back end systems
- Implementation and customization of Web based solutions
- Development of custom components such as web interfaces, Validation Services etc.
- Continuously discover, evaluate, and implement new technologies to maximize development efficiency.
- Write clean, maintainable code while rapidly iterating and shipping
- Participate in all phases of development, from design to implementation, unit testing, and release.
- Knowledge of javascript, OOPS including experience with design Pattern
- Excellent in Design patterns, Data Structure.
Technical Experience:
- Engineers should have done project(s) in Java or Spring boot.
- Knowledge of
- Test and automation tools
- Git
- Restful APIs.
- Solid understanding of object-oriented design and programming concepts.
- Have a passion for quality and writing clean, solid, readable code that scales and performs well.
Expected Competencies:
- Adaptable to change; able to respond to shifting requirements and priorities
- A well-organized and structured approach to work with good attention to detail.
- Comfortable with coordinating and collaborating with business teams to drive required decisions and outcomes.
- A high degree of personal integrity and strong ability to work collaboratively and effectively in a fast-paced, flexible, team-based environment.
Work Location: Hyderabad
Job Designation
Job Description Work involves Web application development in .NET
Desired Profile ▪ Education
• Graduation: B.C.A. / B.E./ B.Tech in Computer Engineering
• Post Graduation: MCA or Equivalent degree
▪ Primary Skills
o .NET Professionals ( ASP.NET, C#, MVC)
▪ Good hold in developing Web based applications
▪ Strong command of MVC, CSS, JavaScript, JQuery, WebAPI.
▪ Good experience in Web and Application servers. Should have knowledge about the workings of the server
▪ MS SQL Server with Good command on SQL
Queries
▪ Should have knowledge on working on Azure platform.
▪ Must have skills on DevOps.
▪ Strong Problem-Solving Skills and Strong technical communication skills
Experience 2-5 Years
Industry Type Software Services
Functional Area IT – Software
Location Hyderabad
Minimum 2 years of work experience on Snowflake and Azure storage.
Minimum 3 years of development experience in ETL Tool Experience.
Strong SQL database skills in other databases like Oracle, SQL Server, DB2 and Teradata
Good to have Hadoop and Spark experience.
Good conceptual knowledge on Data-Warehouse and various methodologies.
Working knowledge in any of the scripting like UNIX / Shell
Good Presentation and communication skills.
Should be flexible with the overlapping working hours.
Should be able to work independently and be proactive.
Good understanding of Agile development cycle.
Job Description:
Requirements:
- BS in Computer Science, Computer Engineering, Electrical Engineering, Mathematics or a closely related computer technical field with 3+ years experience programming with at least one of the following languages:Java, C++, C#, Python, Go, or Perl;
OR
- MS in Computer Science, Computer Engineering, Electrical Engineering, Mathematics or a closely related computer technical field 2+ years experience programming with at least one of the following languages: Java, C++, C#, Python, Go, or Perl.
ALSO
- Minimum 3 years of experience building applications using at least one of the following: web application technologies including: HTML, CSS, or Javascript; OR Databases, for example: Mysql, Mongo, ora similar program; OR a collection of systems connected and communicating via a network connection
- Minimum 1 year of experience mentoring more junior Engineers
- Significant experience with large scale, high-performance systems






