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Marketing Lead – Performance, Content & Growth

This is a full-time core team role based in Hyderabad at a funded startup

At CraftMyPlate, we’re transforming how India orders food for group gatherings — from office teams to family celebrations.

Our platform blends deep operational intelligence, delightful user experiences, and highly scalable systems to make bulk food ordering (10+ people) truly effortless.

We’re backed by leading investors and are entering an exciting scale phase — building the Event OS for India.

We’re looking for a hands-on growth marketer who is both:

✅ A performance marketing wizard — smart with money, obsessed with ROAS/CAC

✅ A content creator at heart — can turn real moments into trust-building stories

If you love owning numbers, scaling experiments, and building from scratch — this role is for you.

What You’ll Do

• Own and scale growth across Meta, Google, YouTube, WhatsApp, SEO, affiliates, influencers, and retargeting.
• Run bold experiments, test fast, and double down on what drives results.
• Deep-dive into analytics — optimize funnels, cut waste, and boost conversions.
• Create content that builds trust, recall, and demand, not just clicks.
• Collaborate with agencies, influencers, and partner brands (like MyGate) — understand target audiences by use case, design the right campaigns, and get them executed with clear ROI.
• Manage budgets with discipline, efficiency, and accountability.
• Work directly with founders to set ambitious goals — and hit them.
• Guide and mentor agencies or junior marketers to deliver consistent creative and performance output.

Must-Have Requirements

• 3+ years of performance marketing experience with proven CAC and ROAS impact.
• Strong analytical mindset — turns campaign data into insights and actions.
• Hands-on across Meta + Google Ads, remarketing, influencer strategy, and SEO fundamentals.
• Genuine storytelling ability — understands how content builds trust and converts.
• Deep customer empathy — ideally with experience in event, food, or consumer internet segments.
• Clear communicator who can align creative, performance, and brand thinking.
• Startup agility — executes fast, iterates daily, learns from data.

Good-to-Have

• Entrepreneurial experience or a founder mindset — someone who thinks in terms of outcomes, not tasks.
• Exposure to affiliate and partnership-driven growth.
• Experience creating regional + English content (Telugu or Hindi a plus).
• Comfort using AI and automation tools to speed up testing and production.
• Strong grasp of brand-building through consistent storytelling and recall design.

What You’ll Get

• A front-row seat to build and scale a brand from the ground up.
• The freedom to experiment, own big decisions, and see direct impact.
• Mentorship and collaboration directly with the founding team.
• A fast-moving, high-ownership culture where growth is visible and rewarded.
• Opportunity to shape brand perception, recall, and performance across multiple channels.
• Competitive salary + growth-linked incentives/ESOP's.

Job Title: Marketing Manager

Location : Hyderabad (WFO)

Experience: 4–6Years

Employment Type: Full-Time

Key Responsibilities:

• Develop and manage marketing strategies aligned with business goals.
• Plan and execute digital marketing campaigns across SEO, SEM, email, and social media channels.
• Coordinate with design and content teams to create engaging marketing materials.
• Conduct market research to identify new opportunities and target audiences.
• Manage and monitor the company’s brand presence and reputation.
• Analyze marketing data (campaign performance, ROI, customer trends) to improve results.
• Oversee and manage marketing budgets effectively.
• Collaborate with sales teams to align marketing strategies with sales objectives.
• Organize and manage promotional events, exhibitions, and product launches.
• Stay updated on market trends, competitor activities, and emerging marketing tools.

·      7+ years of professional experience in front-end development.

·      5+ years of hands-on experience with React.js and its ecosystem (Redux, Context API, Hooks, etc.)

·      3+ Years Exp as Lead

·      Strong understanding of JavaScript (ES6+), HTML5, and CSS3.

·      Experience with RESTful APIs, GraphQL, and WebSocket integration.

·      Proficiency in modern build tools (Webpack, Vite, Babel, etc.).

·      Expertise in state management libraries (Redux, MobX) and React Query.

·      Solid understanding of UI/UX principles and responsive design.

·      Experience with testing frameworks (Jest, React Testing Library, Cypress, etc.).

Familiarity with modern CI/CD pipelines and version control tools (Git).

Hand on experience with TC Customization, Installation, Upgrade, Migration

Teamcenter BMIDE & ITK - Working with BOM & Structure , SOA , AWC customization

Work Flow & Dispatcher configuration through custom utility translation

Good knowledge on Teamcenter customization and AWC customization and configuration

Should have intensive work experience on the following modules. 

oReport generation.

oPLM-XML import / export.

oDocument Management

Good knowledge on required programming languages for ITK(C/C++), SOA-AWC(Angular JS,HTML,CSS) customization.

In addition to that, 

oBMIDE

oDispatcher

oWorkflow (Designer).

oPreferences

oQuery Builder

Optionally, 

Teamcenter to SAP integration

Teamcenter to Polarion integration

We are excited to share that we are named the best places to work in the Technology space. Techwave is a leading global IT services and solutions company revolutionizing digital transformations. We are proud of the company culture we’ve built as we’ve grown to 1500+ employees globally to make Techwave a place that people love to come to work every day.

Join us!

Organization      : TECHWAVE (http://www.techwave.net/">http://www.techwave.net/)

Requirement     : SAFe Scrum Master

Experience         : 8+ Years

Job type               : Permanent

Location               : Hyderabad

Role Requirements

• Coaching the scrum team and organisation on how to use scaled agile practices and values with a preference for use of the Scale Agile Framework (SAFe).
• Facilitating scaled agile ceremonies and coaching teams on best-practises, supporting with advancement and improvement of scaled agile within the organisation.
• Guiding the scrum team on self-organisation and cross-functionality.
• Guides and coaches the scrum team on how to use agile practices and principles to deliver high quality products and services to our customers.
• Ensures teams attain a high-performance level in the practice of scrum delivery by recognising areas of strength and improvement, employing appropriate coaching and development techniques.
• Responsible for ensuring scrum is understood and the team adheres to Scrum theory, practice, and guidelines.
• Coaches the scrum team in self-organisation, cross-functional skillset, domain knowledge and communicates effectively, both internally and externally working within the scrum team.
• Works with the scrum Team, as well as internal and external stakeholders, to influence and drive decision making and support organisational project or product teams.
• Resolves team impediments with other scrum masters to increase the effectiveness of the application of Scrum in the organization.
• Works with Agile coaches and other scrum masters to grow within the role.
• Contributes to the advancement and improvement of agile practices within the organisation.
• Facilitates and supports all scrum events: sprint planning, daily scrum, sprint review, and sprint retrospective.
• Acts as a leader who coaches and supports agile teams assigned to ongoing change delivery and broader  department initiatives, business and corporate initiatives.

Technical Experience

• Demonstrable experience within a scrum master role and familiarity with a payment’s processing institution.
• Knowledge of a scaled agile framework (techniques and artifacts) and understanding of software development life cycle models.
• Proven experience with scum techniques such as at refinement, story splitting, estimation, velocity and retrospection.
• Adept at refinement, story splitting, estimation, velocity, retrospection, and other scrum techniques.
• Experience coaching organisations and scrum teams in an agile framework.
• Ability to establish and maintain strong relationships and work collaboratively with and through others.
• Experience with tools such as JIRA, SharePoint, and Confluence plus knowledge of SSDLC and agile / Lean methodologies, exemplifying and promoting associated values and principles.
• Experience in a highly analytical, results-oriented environment with cross-functional interactions.
• Strong collaboration and influence skills to effectively lead cross-functional teams to drive deliverables, projects, and engagements to completion.
• Strong experience of software testing lifecycle and techniques such as unit, integration, acceptance, regression test and the use of mocks and stubs.
• Ability to break down and solve complex problems and follow solutions through to completion.
• Ability to function autonomously, exercise sound decision-making skills, and serve as an advocate for business goals and objectives.
• Planning and problem solving with Product Management and Solution Delivery teams.

Education / Qualifications / Training

• Bachelor’s degree and 4 years of product or project development experience, or 3 years of project development experience on an agile team or an equivalent combination of education and work experience.
• Scaled Agile Scrum Master certification preferred.
• Demonstrated experience facilitating meetings at multiple levels of an organization and an understanding of facilitation techniques.
• Intermediate working knowledge of Microsoft Office applications, including but not limited to Outlook, Word, and Excel.
• Must have led teams of technical analysts, software developers and QA test analysts.
• More than comfortable in an ambiguous matrixed organisation.

• 5+ years of software development experience in Java 8+ and Microservices.
• Experience in developing micro services. Experience in developing High Cohesion & Loosely Coupled Micro Services.
• Experienced in skills of requirement, analysis, design, develop, Java, springboot, microservices, rest api, AWS, lambda, EC2, Jenkins, design pattern, spring security, splunk, auth, docker, SOLID
• Hands on experience on Microservices Architecture.
• Should have excellent acumen in Data Structures, algorithms, problem-solving and Logical/Analytical skills. Thorough understanding of OOPS concepts, Design principles and implementation of different type of Design patterns.
• Experience with Multithreading, Concurrent Package and Concurrent APIs
• Basic understanding of Java Memory Management (JMM) including garbage collections concepts.
• Experience in RDBMS or NO SQL databases and writing SQL queries (Joins, group by, aggregate functions, etc.)
• Hands-on experience with Message Broker like Kafka/Rabbitmq or other. Hands-on experience in creating RESTful webservices and consuming web services. Hands-on experience with spring Cloud/Spring Boot.
• Hands-on experience with any of the logging frameworks (SLF4J/LogBack/Log4j)
• Experience of writing Junit test cases using Mockito / Powermock frameworks. Should have practical experience with Maven/Gradle and knowledge of version control systems like Git/SVN etc.
• Hands on experience on Cloud deployment/development like AWS/Azure/GCP.
• Good communication skills and ability to work with global teams to define and deliver on projects. Sound understanding/experience in software development process, test-driven development.

• Gender Neutral /Diversified Culture
• 51 Leaves annually
• Insurance covered for family
• Incentives, Bonus
• Permanent WFH Option
• Generous parental leave and new parent transition program
• Flexible work arrangements

As a Software Development Engineer at Amazon, you have industry-leading technical abilities and demonstrate breadth and depth of knowledge. You build software to deliver business impact, making smart technology choices. You work in a team and drive things forward.

Top Skills

• You write high quality, maintainable, and robust code, often in Java or C++/C/Python/ROR/C#
• You recognize and adopt best practices in software engineering: design, testing, version control, documentation, build, deployment, and operations.
• You have experience building scalable software systems that are high-performance, highly-available, highly transactional, low latency and massively distributed.

Roles & Responsibilities

• You solve problems at their root, stepping back to understand the broader context.
• You develop pragmatic solutions and build flexible systems that balance engineering complexity and timely delivery, creating business impact.
• You understand a broad range of data structures and algorithms and apply them to deliver high-performing applications.
• You recognize and use design patterns to solve business problems.
• You understand how operating systems work, perform and scale.
• You continually align your work with Amazon’s business objectives and seek to deliver business value.
• You collaborate to ensure that decisions are based on the merit of the proposal, not the proposer.
• You proactively support knowledge-sharing and build good working relationships within the team and with others in Amazon.
• You communicate clearly with your team and with other groups and listen effectively.

Skills & Experience

• Bachelors or Masters in Computer Science or relevant technical field.
• Experience in software development and full product life-cycle.
• Excellent programming skills in any object oriented programming languages - preferably Java, C/C++/C#, Perl, Python, or Ruby.
• Strong knowledge of data structures, algorithms, and designing for performance, scalability, and availability.
• Proficiency in SQL and data modeling.

Future Analytica is looking for a driven, results-oriented Sales director with experience in the SAAS business. This sales director is expected to lead a team of sales executives covering English speaking markets and manage the revenue and market penetration goals. The Sales Director will be responsible to hire, develop, and lead a team of high-performance individual contributors to scale our presence globally.

Duties And Responsibilities

• Develop, analyzes and implements sales strategy across key accounts to attain company strategic objectives
• Own and hit annual sales targets within enterprises accounts
• Partner with customers to understand their business needs and objectives
• Build and maintain strong, long-lasting customer relationships
• Effectively communicate the value proposition through proposals and presentations
• Support marketing by attending trade shows, conferences and other marketing events
• Oversees a team of individual contributors to meet or exceed customer acquisition and retention goals.
• Owns strategic plan, quarterly revenue forecast, territory design, and resource planning for sales of products in all stages of the lifecycle
• Develops team talent and pipeline includes attracting, identifying, developing, rewarding, managing, and coaching includes methodologies, consultative techniques, negotiation, and ABM strategy & tactics.
• Identifies solutions for process and product improvement to increase revenue, profitability, and customer experience.

Ideal Qualifications

• MBA degree and 10+ years with direct Mid-Market or Enterprise Software selling and management experience.
• 5+ years managing individual contributors selling B2B SaaS software
• Experience selling analytics, data, databases, predictive modelling, or business intelligence software in the US and UK.
• Experience selling in core AI industries including Financial Services, Healthcare, Retail, Insurance, and Manufacturing.
• Strong analytical, creative, and critical thinking skills to deliver solutions for both internal operations and customers.
• Proven results with both early-stage and market-proven software products
• Experience negotiating large contracts, including working with internal partners (legal, product, management) and external partners (channel, technology, etc.)
• Excellent verbal and written communication and presentation skills.
• Genuine flexibility and temperament to succeed in a high-energy, fast-growing startup.

About The Company

AI is the next big revolution for the World. Our technology enables AI for the future. Future analytica is an AI-SAAS platform that enables 10x acceleration and democratization to the entire data science journey. The company is well funded and has a team with decades of operational experience and best practice that can be shared with our clients. We are looking for top talent to help us continue our growth — and grow with us!

Frequently Asked Questions:

Why work for us?

It would be a Challenging, grounds up a promising circumstance for you. You get an opportunity to chip away at AI/Data analytics alongside stunning specialists with strongly backed up funding.

Since the organization is as yet in the beginning phases, you will see the total lifecycle of the start-up from getting the underlying clients to raising funding rounds. If you stick it out, you will experience extraordinary career growth.

What is the leadership team at FutureAnalytica and who are backing you?

Started by two young entrepreneurs, AI enthusiasts and have a solid experience in data science and analytics.

Dhiraj.K- Founder & CEO

Mridu Andotra-Co-Founder

Are you okay with remote employment?

Yes, but only in the India or U.S due to time zone convenience. Sometime in 2022, we may get back to offices and prefer working together.

Have you raised any money?

Yes, we raised seed funding by foreign investors

What is work/life balance like at your company?

As an early-stage startup, we wouldn’t want to hide this reality to prospective candidates: raw hours make a big difference in the impact we can make right now. This won’t always be the case, but it is at present.

So, often we find ourselves working later in the evening, on rare occasions a weekend, but it’s mostly driven by personal ambition. We don’t have any expectations of anyone to do so.

However, we love our employees to work flexible with an open-door policy where any employee can reach founders directly.

Our cultural values are...

Customer First: You put the best interest of customers first. It means doing the right thing for the customer even when none (the customer, your manager) is watching.

Innovation: Be an out of the box thinker

Love of Learning: Be curious to learn and implement

Impact: You accomplish an amazing amount of work

Ownership Taker: You take ownership of your goals and don’t blame others for lack of success and be a problem solver.

Authentic and Honest: You are quick to admit mistakes, learn from it. Always assume everyone is working with the best intention. No behind-the-door criticism.

Pro-active- Do it before someone come to ask for it.

Co-operative- Finally gel well with the team.

So, if you think you’re a right fit and ready to take the challenge why late write to us and our People and Culture department will come in touch with you to discuss further.