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Marketing Lead – Performance, Content & Growth

This is a full-time core team role based in Hyderabad at a funded startup

At CraftMyPlate, we’re transforming how India orders food for group gatherings — from office teams to family celebrations.

Our platform blends deep operational intelligence, delightful user experiences, and highly scalable systems to make bulk food ordering (10+ people) truly effortless.

We’re backed by leading investors and are entering an exciting scale phase — building the Event OS for India.

We’re looking for a hands-on growth marketer who is both:

✅ A performance marketing wizard — smart with money, obsessed with ROAS/CAC

✅ A content creator at heart — can turn real moments into trust-building stories

If you love owning numbers, scaling experiments, and building from scratch — this role is for you.

What You’ll Do

• Own and scale growth across Meta, Google, YouTube, WhatsApp, SEO, affiliates, influencers, and retargeting.
• Run bold experiments, test fast, and double down on what drives results.
• Deep-dive into analytics — optimize funnels, cut waste, and boost conversions.
• Create content that builds trust, recall, and demand, not just clicks.
• Collaborate with agencies, influencers, and partner brands (like MyGate) — understand target audiences by use case, design the right campaigns, and get them executed with clear ROI.
• Manage budgets with discipline, efficiency, and accountability.
• Work directly with founders to set ambitious goals — and hit them.
• Guide and mentor agencies or junior marketers to deliver consistent creative and performance output.

Must-Have Requirements

• 3+ years of performance marketing experience with proven CAC and ROAS impact.
• Strong analytical mindset — turns campaign data into insights and actions.
• Hands-on across Meta + Google Ads, remarketing, influencer strategy, and SEO fundamentals.
• Genuine storytelling ability — understands how content builds trust and converts.
• Deep customer empathy — ideally with experience in event, food, or consumer internet segments.
• Clear communicator who can align creative, performance, and brand thinking.
• Startup agility — executes fast, iterates daily, learns from data.

Good-to-Have

• Entrepreneurial experience or a founder mindset — someone who thinks in terms of outcomes, not tasks.
• Exposure to affiliate and partnership-driven growth.
• Experience creating regional + English content (Telugu or Hindi a plus).
• Comfort using AI and automation tools to speed up testing and production.
• Strong grasp of brand-building through consistent storytelling and recall design.

What You’ll Get

• A front-row seat to build and scale a brand from the ground up.
• The freedom to experiment, own big decisions, and see direct impact.
• Mentorship and collaboration directly with the founding team.
• A fast-moving, high-ownership culture where growth is visible and rewarded.
• Opportunity to shape brand perception, recall, and performance across multiple channels.
• Competitive salary + growth-linked incentives/ESOP's.

Job Description:

1.Be a hands on problem solver with consultative approach, who can apply Machine Learning & Deep Learning algorithms to solve business challenges

a. Use the knowledge of wide variety of AI/ML techniques and algorithms to find what combinations of these techniques can best solve the problem

b. Improve Model accuracy to deliver greater business impact

c.Estimate business impact due to deployment of model

2.Work with the domain/customer teams to understand business context , data dictionaries and apply relevant Deep Learning solution for the given business challenge

3.Working with tools and scripts for sufficiently pre-processing the data & feature engineering for model development – Python / R / SQL / Cloud data pipelines

4.Design , develop & deploy Deep learning models using Tensorflow / Pytorch 

5.Experience in using Deep learning models with text, speech, image and video data

a.Design & Develop NLP models for Text Classification, Custom Entity Recognition, Relationship extraction, Text Summarization, Topic Modeling, Reasoning over Knowledge Graphs, Semantic Search using NLP tools like Spacy and opensource Tensorflow, Pytorch, etc

b.Design and develop Image recognition & video analysis models using Deep learning algorithms and open source tools like OpenCV

c.Knowledge of State of the art Deep learning algorithms

6.Optimize and tune Deep Learnings model for best possible accuracy

7.Use visualization tools/modules to be able to explore and analyze outcomes & for Model validation eg: using Power BI / Tableau

8.Work with application teams, in deploying models on cloud as a service or on-prem

a.Deployment of models in Test / Control framework for tracking

b.Build CI/CD pipelines for ML model deployment

9.Integrating AI&ML models with other applications using REST APIs and other connector technologies

10.Constantly upskill and update with the latest techniques and best practices. Write white papers and create demonstrable assets to summarize the AIML work and its impact.

· Technology/Subject Matter Expertise

• Sufficient expertise in machine learning, mathematical and statistical sciences
• Use of versioning & Collaborative tools like Git / Github
• Good understanding of landscape of AI solutions – cloud, GPU based compute, data security and privacy, API gateways, microservices based architecture, big data ingestion, storage and processing, CUDA Programming
• Develop prototype level ideas into a solution that can scale to industrial grade strength
• Ability to quantify & estimate the impact of ML models.

· Softskills Profile

• Curiosity to think in fresh and unique ways with the intent of breaking new ground.
• Must have the ability to share, explain and “sell” their thoughts, processes, ideas and opinions, even outside their own span of control
• Ability to think ahead, and anticipate the needs for solving the problem will be important

·        Ability to communicate key messages effectively, and articulate strong opinions in large forums

· Desirable Experience:

• Keen contributor to open source communities, and communities like Kaggle
• Ability to process Huge amount of Data using Pyspark/Hadoop
• Development & Application of Reinforcement Learning
• Knowledge of Optimization/Genetic Algorithms
• Operationalizing Deep learning model for a customer and understanding nuances of scaling such models in real scenarios
• Optimize and tune deep learning model for best possible accuracy
• Understanding of stream data processing, RPA, edge computing, AR/VR etc
• Appreciation of digital ethics, data privacy will be important
• Experience of working with AI & Cognitive services platforms like Azure ML, IBM Watson, AWS Sagemaker, Google Cloud will all be a big plus
• Experience in platforms like Data robot, Cognitive scale, H2O.AI etc will all be a big plus

Job Description:

• Should have work experience in using GDS - Amadeus for Ticketing.
• Able to Issue, Reissue, Refund, Cancellation of tickets.
• Should have experience in communicating with Clients/Customers through Emails, Calls, and Chat.
• Should have Good Communication and Presentation skills.
• Should be able to improvise from time to time as per business requirements.

We have exciting Perks and Benefits which will be informed to the shortlisted candidate after the interview.

1.Hands-on Hyperion implementation experience in EPBCS.

2. Must have done atleast 2 implementation of Hyperion planning

3. Must understand application dimesionality, metadata setup, data forms creation, dashboard creation and setting up tasklists

4. Demonstrated ability to work independently as well as in a collaborative team environment.

5. Experience with EPBCS preferred

6. Must have handled scripting and data rules creation

7. Should be good in Rules calculations

• Skilled in Java / J2EE including frameworks like Microservices, Spring boot, hibernate etc
• Experience with microservices-based architecture including building
• Good knowledge of SQL (MySQL / Oracle / SQL Server / Postgres), NoSQL (MongoDB / Cassandra), App server Knowledge (Tomcat/JBoss etc.), OSGi, REST Web Services
• Working / Usage experience of Docker, Microservices, Jenkins, Multithreading, Design patterns, Java 1.8 and Container
• Experience with Cloud computing in added advantage (AWS / Azure)
• Strong Debugging and Troubleshooting Expertise.
• Strong communication skills (oral and written)

Position Summary

As a Senior Sitecore developer your focus will be on delivering deep technical solutions for our clients. You will be expected to solve business problems, develop standards and practices, and interact with technical leaders. You will be building solutions based on the latest Microsoft .NET technologies as well as the Sitecore Content Management System. You will be required to accurately estimate scale and scope of work, document requirements, and communicate flawlessly with business users. You will continue to improve your technical skills and knowledge by participating in projects of various sizes and scope. You won't be working to simply solve a problem, but to solve it in a best way.

Key Responsibilities

· Develop new .NET based functionalities and applications in Visual Studio.
· Work for customers. In our office, or on-site in their office.
· Accurately estimate the scale and scope of projects.
· Ensure all solutions are documented and meet design requirements.
· Lead and mentor other developers.
· Fully understand and communicate business requirements clearly.
· Architect custom solutions and maintain applications for our clients.
· Good English skills and the ability to thrive in a multinational environment
· Quality awareness, self-motivation, and problem solving skills
· Experience with Design pattern is a plus
· Full development lifecycle experience

Minimum Requirements

· Education – Bachelors Degree
· Minimum 3+ years of work experience and hands on experience on MVC 5.0 related projects.
· Preference will be given to candidates who have any CMS knowledge
· Minimum of 2+ years of experience working on Sitecore. Knowledge of working in Sitecore on Azure and/or AWS is plus
· Travel Requirements – N/A

Job Description: 

 
• Responsible for the Strategy, Roadmap, Architecture, Design, Engineering and Lifecycle Delivery of our End User Devices, ensuring they are current and meet the needs of the business.  These technologies include physical devices, Operating Systems, Device Software, printing and mobility services
•        SCCM, (Windows 10, MAC & Linux) desktops, Modern Endpoint Management, InTune, endpoint security
•        Customer focused, confident and articulate with lots of experience in stakeholder meetings and presentations
•        Skills in contributing to technical roadmaps for technologies supported by End users
•        High level understanding of all EUC technology namely SCCM, Nexthink, OS (Windows and Mac) , End point security , Privilege management  , Intune / JAMF
•        Govern the upgrades and compatibility of End User devices to ensure seamless upgrades to the business and new functionality and capabilities are introduced effectively
•        Simplify the environment so our technology is current and delivers a great customer experience
•        Responsible for the management, prioritization and execution of demand
•        Engages with key Stakeholders and Customers to ensure these technologies meet customer needs.
•        Manages our technology partners effectively to ensure that our services are optimized and cost effective
•        Lead a strong technical team to deliver the right technology services to the business to deliver a great customer experience across these services
•        Architecture governance for the Device portfolio to ensure all our technology solutions are designed and implemented to work seamlessly with our applications and infrastructure to deliver a great customer experience.
•        Work across the Infrastructure and Applications team to ensure effective lifecycle management so our IT tools and services are optimized for the business.