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Job Title: Digital Marketing Executive

Job Description:

As a Digital Marketing Executive, you will play a vital role in developing and implementing digital marketing strategies to enhance our online presence, drive brand awareness, and achieve business goals. You will work closely with the marketing team to execute campaigns across various digital channels, monitor performance, and optimize strategies for maximum effectiveness. Your creativity, analytical skills, and understanding of digital trends will be crucial in generating measurable results and fostering customer engagement.

Responsibilities:

1. Digital Campaign Management

2. Content Creation and Management: 

3. Social Media Management 

4. Search Engine Optimization (SEO)

5. Pay-Per-Click (PPC) Advertising

6. Email Marketing

7. Analytics and Reporting 

8. Conversion Rate Optimization (CRO)

9. Digital Trends and Market Research.

10. Collaboration

Requirements:

1. Bachelor's degree in Marketing, Business, or a related field.

2. Proven experience in digital marketing with a focus on campaign management, SEO, PPC, social media, and email marketing.

3. Familiarity with digital marketing tools and platforms, such as Google Ads, Google Analytics, social media management tools, and email marketing software.

4. Strong written and verbal communication skills.

5. Analytical mindset with the ability to interpret data and make data-driven decisions.

6. Creative thinking and ability to generate innovative ideas for campaigns.

7. Strong organizational skills and attention to detail.

8. Ability to work in a fast-paced environment and manage multiple projects simultaneously.

9. Up-to-date with the latest digital marketing trends and best practices.

Join our dynamic team and contribute to our digital marketing success! If you are passionate about leveraging digital channels to drive business growth and have a track record of delivering results, we'd love to hear from you.

Website: https://www.theuniqueculture.com/

Who we are looking for

A candidate who can design, build and configure applications to meet business process and application requirements.

Key Role Requirements:

• Experience in Java-J2EE Development
• Hands-on experience in Struts (Core Java, JSP, Servlets, EJB) framework.
• Hands-on experience in Oracle SQL, Procedures
• Hands-on experience in Spring boot, Spring batch
• Should have worked on application servers like IBM WAS / Jboss / Web logic.
• Knowledge of basic Linux commands and BIRT reporting tool is an added advantage.
• Knowledge in SVN or any other version control is an added advantage.
• Knowledge in Build tool like ANT, Maven is an added advantage
• Strong problem solving and analytical capabilities.

Responsibilities and Duties

1.Create, categorize, and refine keyword lists to create a comprehensive campaign that drives qualified visitors to our site

1. Perform management of PPC accounts on Google AdWords, Yahoo, Bing and other search platforms for a variety of clients.
2. Assist in the maintenance and monitoring of keyword bids, budget caps and other important account metrics.
3. Create online banner adverts and oversee pay per click (PPC) ad management
4. Track and analyze website traffic flow and provide regular internal reports
5. Manage and maintain updates for keyword lists.
6. Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting,

 display network, and other facets of paid search in accordance with client goals.

1. Familiarity with Google Adwords reporting interface

Job Requirements:

• Experience in Search Engine Optimizations (SEO) Search Engine Marketing (SEM) and Paid Search (PPC).
• Proficiency in MS Office
• Experience working with AdWords and Bing Ads
• AdWords certification required
• Ads 360 experience (previously Double-click Search)
• BS/BA degree preferred
• Agency experience preferred
• High proficiency with Google Analytics, Bing Analytics, and other website analytics software

Responsibilities

 Analyze user engagements (e.g. click-through and bounce rates)

 Report on web traffic from all social media

 Build and support SEO strategies, including optimizing keywords in content marketing projects

 Identify the habits of our online customers and suggest ways to reach a broader audience

 Maintain a cohesive strategy across all platforms to increase our brand awareness

 Coordinate with our digital team and the Marketing department to design advertising campaigns

 Ensure timely responses to customers and followers’ queries and comments

 Advise other employees on their social media activity (e.g. how to respond to comments and questions by customers and what to share on personal or company accounts)

 Research how emerging social networks and features can benefit our company

Requirements:

 Previous work experience as a Social Media Analyst, Social Media Coordinator, or similar role

 Hands-on experience with social media platforms and digital marketing campaigns

 In-depth understanding of SEO, keyword research, and Google Analytics

 Experiences with social media management tools, like Buffer and Hootsuite

 Familiarity with online content (experience with WordPress and content management systems preferred)

 Ability to identify target audience preferences and trends

Excellent communication skills

 Time management and multitasking skills

 Additional qualifications in digital technologies or social media management will add plus points to your performance.

Graphics Designer

• Study design briefs and determine requirements
• Conceptualize visuals based on requirements
• Prepare rough drafts and present ideas
• Develop illustrations, logos, and other designs using software or by hand
• Use the appropriate colors and layouts for each graphic
• Work with copywriters and creative director to produce the final design
• Test graphics across various media
• Amend designs after feedback
• Ensure final graphics and layouts are visually appealing and on-brand

Required Skills:

• Proven graphic designing experience
• Must have knowledge on Page maker
• A strong portfolio of illustrations or other graphics
• Familiarity with design software and technologies (such as InDesign, Illustrator, Dreamweaver, Photoshop)
• A keen eye for aesthetics and details
• Excellent communication skills
• Ability to work methodically and meet deadlines
• Degree in Design, Fine Arts or related field is a plus

An Overview
Marmeto is an IT solution company, more than solving the unseen issues; we work on getting tech solutions that help business see the unseen. Currently providing service and in house products of our own. Touch based 650+ clients across the globe. With such dedication, we have been delivering services with a personal touch.

Characteristics of success at Marmeto. Is this you?

Are you an experienced, customer-obsessed, strategic, detail-oriented, and highly creative Product Specialist? Are you looking to participate in the creation of new products and features, from the idea stage to launch? Are you a team player and have great EQ? Great. Then we're looking for you too. 

Can you say “Yes, I have!” to the below?

• Degree in Computer Science, Engineering or relevant field
• Overall 3+ years of experience with minimum 2 years in Product Management role, preferably in E-Commerce (Prior experience in Software Engineering is a must)
• An attitude to get things done and willingness to work in a high-paced environment is mandatory
• Previously managed high traffic E-Commerce sites
• Passionate about technology & web products
• Outstanding communication, presentation and leadership skills
• Prior experience working with SaaS products is a big plus
• Excellent organisational and time management skills
• Sharp analytical and problem-solving skills