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About the job 

Job Details: 

Role: Sr./Jr. Affiliate Manager & Campaign Executives 

Location: Gurugram/Delhi 

Reporting to Head of Performance & Paid Media 

Business: Apps and Affiliates 

About the Role: 

We are looking for a person who has a deep understanding of the affiliate & mobile marketing ecosystem and has relevant experience with mobile attribution platforms like AppsFlyer, branch, segment, firebase etc. 

Should be able to handle deliveries of mobile & web campaigns such as CPI, CPR, CPE, CPA, CPS, and others. 

Objectives: 

 You will be responsible to create and optimize Performance/Affiliate/Paid campaigns as per the business objective; Own weekly reporting for the same. 

 The primary focus will be on Affiliate campaigns followed by other channels such as PPC. 

 You will be handling the day-to-day management of campaigns with a heavy focus on getting the best ROI. 

Tweak your strategies by evaluating the Key Performance Indicators (KPIs) of all existing marketing channels to determine and make necessary adjustments to optimize performance marketing effectiveness. 

Lead a team of performance marketers to help conceptualize, develop and test campaigns to improve performance. 

 Analyze the market, competitors, and audience- providing actionable insights 

Roles & Responsibilities: 

 Manage mobile delivery and ad ops of the campaigns. 

 Help with New Business Acquisition. 

 Account Management & Client Retention. 

Delivery Partners Management - Platforms, SSP, DSP, Publishers & Affiliates. 

 Handling Publisher Engagement and Retention. 

 Acquiring Potential partners. 

Negotiating terms with all new and existing publishers. 

 Forming/negotiating strategic alliances with new and existing online partners. 

 Exploring and expanding inventory for Mobile content offers for Value-added services. 

 Finding and strategizing new sources of inventory for performance campaigns. 

 Media planning for various Mobile advertising activities. 

 Provide operational and monetization plans for campaigns and clients. 

 Reporting on KPI, Revenue Generation & Growth. 

 Integrate and Implement the mobile publishing tools and best practice system. 

 Manage and mentor other Mobile Pillars – such as Ad Monetization, Production, and Operations. 

 Must have an understanding of integrations with platforms such as Branch, Appsflyer, Adjust & others. 

 Must have knowledge about all sorts of mobile ad frauds and their types to tackle such situations. 

 Must have knowledge of all fraud detection tools such as Protect 360, Mfilter, and others. 

 Should have good knowledge of the campaign setup process which includes activities such as S2S integration, GAID, IDFA, Macros, and other such day-to-day requirements to monitor it overall. 

Who We Think Will Be a Great Fit? 

  two - five years of experience in large scale performance/network marketing, mobile ads publishing and operations. 

  Leadership experience with an entrepreneurial spirit in building and a growing team from the scratch. 

  Very strong knowledge of the mobile ecosystem. Experienced in navigating mobile platforms (Apple, Google) throughout the entire lifecycle – from planning and buying for the campaign and meet client's KPIs. 

  Understanding of mobile KPIs, especially as they relate to forecasts, P&Ls, and deal evaluation 

  Demonstrated ability to influence all levels of management, cross-functionally and externally 

Excellent written and oral communications 

Let's connect to have a quick round of discussion. 

JOB DESCRIPTION

·        Develop business plans for allocated accounts. Achieve revenue targets 

·        Develop loyalty program strategy, design and develop programs to achieve identified engagement objectives.

·        Own agency deliverables wrt to allocated accounts – Program KPIs, operational SLAs, reporting & MIS, technology development, customer care operations, creative services, event management, print & productions etc.

·        Upsell and cross-sell Colorgenics’s services by finding new avenues of revenue generation within allocated accounts

·        Conduct quarterly and annual program reviews with client’s senior management teams.

·        Share strategic inputs, industry best practices with clients and help driving the program performance

·        Develop and implement tactical campaigns to improve engagement through various initiatives and promotions.

·        Giving creative direction to the team. And act as a creative output reviewer and approver.  

·        Team mentoring & reviews.

·        Act as a facilitator of 3rd party auditors appointed by clients.

·        Keeping total control on invoicing and collections.

CANDIDATE PROFILE AND QUALIFICATION:

·        Thorough knowledge of CRM & loyalty marketing. A seasonal professional with at least 8 years’ experience in heading big accounts

·        Marketing & Analytics knowledge, excellent communication skills, Technical and Managerial experience in designing, developing & growing a loyalty program.

·        This role requires a solid background in loyalty program management and client relationship management.

·        Team handling exposure and aptitude to handle challenging circumstances.

·        MBA / PGDBM is required

What you can expect at Colorgenics?

A Dynamic workplace with start-up attitude which fuels your passion to learn and unlearn. You may expect a fantastic work atmosphere of like-minded individuals keen to do something out of the box and disruptive. 

The role

We are currently seeking an experienced and results-driven Sales Manager to join our team. The Sales Manager will be responsible for driving revenue growth by acquiring new clients and maintaining strong relationships with existing clients. The Sales Manager will play a key role in expanding our client base and achieving sales targets.

Key responsibilities

• Develop and execute sales strategies to achieve sales targets and revenue goals.
• Identify and target potential clients in the assigned territory through market research, networking, and prospecting.
• Build and maintain strong relationships with existing clients, providing exceptional customer service and addressing their advertising needs.
• Conduct presentations and sales pitches to potential clients, effectively communicating the benefits and features of our transit media advertising solutions.
• Prepare and present sales proposals and contracts, negotiating terms and pricing to secure new business.
• Collaborate with the creative team to develop customized advertising solutions that meet the specific requirements of clients.
• Monitor market trends, competitor activities, and industry developments to identify new business opportunities.
• Meet or exceed sales targets and contribute to the overall growth and success of the company.
• Prepare regular sales reports, providing updates on sales activities, revenue forecasts, and client feedback.
• Stay up-to-date with industry trends and developments in transit media advertising, continuously enhancing product knowledge and sales techniques.

Key skills and experience required

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 3 years of successful sales experience in the advertising industry, preferably in transit media advertising, Digital Media Sales or related fields.
• Proven track record of meeting or exceeding sales targets.
• Strong communication and presentation skills, with the ability to articulate the value proposition of transit media advertising to clients.
• Excellent negotiation and closing skills, with the ability to create win-win solutions.
• Self-motivated and target-driven, with a proactive approach to sales.
• Ability to build and maintain strong relationships with clients and internal stakeholders.
• Proficient in using CRM software and sales analytics tools.
• Familiarity with the local advertising market and a strong network of potential clients is highly desirable.

Required experience candidates who is currently working in life insurance companies or health insurance

CTC would be as per the profile

Minimum CTC 2.50 lac to 8 lac

• To design UI that carries wow effect
• Designing clean, professional looking UI to high standards, in a timely way
• Follow industry best practices when designing UI
• Design UI for Website, fluid/responsive mobile friendly designs.

• At least 2 years of experience
• In-depth knowledge of React, Redux
• In-depth knowledge of HTML, CSS, JavaScript, jQuery, Bootstrap, JavaScript frameworks
• Experience of React Native is added advantage
• Git/ version control
• Testing/ debugging
• Creative and efficient problem solver
• Good communication skills in English, ability to listen to customer, understand their requirements and respond back meaningfully. Ability to work in a small team or individually and share different tasks which are pertinent to the organization.