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About the job 

Job Details: 

Role: Sr./Jr. Affiliate Manager & Campaign Executives 

Location: Gurugram/Delhi 

Reporting to Head of Performance & Paid Media 

Business: Apps and Affiliates 

About the Role: 

We are looking for a person who has a deep understanding of the affiliate & mobile marketing ecosystem and has relevant experience with mobile attribution platforms like AppsFlyer, branch, segment, firebase etc. 

Should be able to handle deliveries of mobile & web campaigns such as CPI, CPR, CPE, CPA, CPS, and others. 

Objectives: 

 You will be responsible to create and optimize Performance/Affiliate/Paid campaigns as per the business objective; Own weekly reporting for the same. 

 The primary focus will be on Affiliate campaigns followed by other channels such as PPC. 

 You will be handling the day-to-day management of campaigns with a heavy focus on getting the best ROI. 

Tweak your strategies by evaluating the Key Performance Indicators (KPIs) of all existing marketing channels to determine and make necessary adjustments to optimize performance marketing effectiveness. 

Lead a team of performance marketers to help conceptualize, develop and test campaigns to improve performance. 

 Analyze the market, competitors, and audience- providing actionable insights 

Roles & Responsibilities: 

 Manage mobile delivery and ad ops of the campaigns. 

 Help with New Business Acquisition. 

 Account Management & Client Retention. 

Delivery Partners Management - Platforms, SSP, DSP, Publishers & Affiliates. 

 Handling Publisher Engagement and Retention. 

 Acquiring Potential partners. 

Negotiating terms with all new and existing publishers. 

 Forming/negotiating strategic alliances with new and existing online partners. 

 Exploring and expanding inventory for Mobile content offers for Value-added services. 

 Finding and strategizing new sources of inventory for performance campaigns. 

 Media planning for various Mobile advertising activities. 

 Provide operational and monetization plans for campaigns and clients. 

 Reporting on KPI, Revenue Generation & Growth. 

 Integrate and Implement the mobile publishing tools and best practice system. 

 Manage and mentor other Mobile Pillars – such as Ad Monetization, Production, and Operations. 

 Must have an understanding of integrations with platforms such as Branch, Appsflyer, Adjust & others. 

 Must have knowledge about all sorts of mobile ad frauds and their types to tackle such situations. 

 Must have knowledge of all fraud detection tools such as Protect 360, Mfilter, and others. 

 Should have good knowledge of the campaign setup process which includes activities such as S2S integration, GAID, IDFA, Macros, and other such day-to-day requirements to monitor it overall. 

Who We Think Will Be a Great Fit? 

  two - five years of experience in large scale performance/network marketing, mobile ads publishing and operations. 

  Leadership experience with an entrepreneurial spirit in building and a growing team from the scratch. 

  Very strong knowledge of the mobile ecosystem. Experienced in navigating mobile platforms (Apple, Google) throughout the entire lifecycle – from planning and buying for the campaign and meet client's KPIs. 

  Understanding of mobile KPIs, especially as they relate to forecasts, P&Ls, and deal evaluation 

  Demonstrated ability to influence all levels of management, cross-functionally and externally 

Excellent written and oral communications 

Let's connect to have a quick round of discussion. 

About Us:

We are not just an AD agency or a creative agency, we are a Communication Company. Founded in 2014, Moshi Moshi is a young, creative, gutsy, and committed communication company that wants its clients to always Expect the EXTRA from it. Our primary clientele consists of Startups and corporations like Ola, Zoomcar, Mercedes Benz, ITC, Aditya Birla Group, TATA Group, MTV, IHCL, Jaquar, Sobha, Simple Energy, and Godrej amongst others. We have a huge team of creative folks, marketers, learners, developers, and coders who believe Moshi Moshi is an experience rather than a company.

Job Description:

We are looking for a BDM with 5+ years agency experience in generating sales and developing new business for our company. This is the perfect opportunity for someone who is excited by the prospect of growing with the company in a friendly environment and having a key role in the process.

Responsibilities:

1. Developing, generating, and growing new business- branding, website, marketing, and creating innovative business plans for clients.

2. Managing both our existing sales pipeline and developing new business opportunities • Identifying opportunities for new business development through following up on leads and conducting research on target clients.

3. Selling Web and Digital marketing services/solutions including SEO, Google, PPC, social media marketing, B2B marketing, Branding, website development, and other services.

4. Create effective and persuasive proposals.

5. Excellent presentation, pitches, proposal, negotiation, and customer relationship skills.

6. Maintain an active schedule of prospecting calls.

7. Assist in the coordination and implementation of marketing strategies, and delegate tasks that achieve strategic goals

Skills:

• Have a proven track record of working with different industries, pitching and generating business from leading brands and corporate organizations

• Minimum of 5 years of experience in winning new business for agencies in the all sector

• Experience with direct client servicing at any Marketing Agency

• Excellent communication and presentation skills

• Broad understanding of the business development process.

We are looking for a Curriculum Content Developer and Designer for Computer Science (Coding) subject from Grade 1 to 10. The curriculum Designer’s responsibilities include creating detailed, engaging curriculum and quality resources. You should be passionate about learning and aware of how digital technology has reshaped education. You should have excellent technical writing, research, and communication skills. Selected candidate will be responsible for grade wise content outlines, preparing detailed interactive content, examples, assessments, training modules, teachers manual etc.

Job Responsibilities:

• Conduct research and develop quality curricula and learning resources.
• Create stimulating lesson plans and recommend interesting additional resources.
• Develop a range of digital resources to optimize classroom learning.
• Write engaging content that allows learners to meet their learning goals
• Visualize and conceptualize graphics that suit the target audience
• Create high-quality assessment questions for evaluating students’ skills
• Create supplementary teacher and student guides, as well as resource packs.
• Collaborate with other writers, graphic designer, and web designers to create new learning resources.
• Create tests, exams and other formal and informal assessments to gauge the effectiveness of curriculum.

Skills Desired:

• Degree in Education and having excellent knowledge of HTML, CSS, JavaScript, Python, AI, ML, IoT and DBMS.
• Computer Science / IT teaching experience will add advantages
• Master’s degree preferable
• Excellent collaboration, and written and verbal communication skills.
• Willingness to learn new skills
• Strong digital and research skills.
• Strong planning skills, vision, creative intelligence.

Eligibility Criteria:

• Having 1-5 year of experience in similar domain.
• Appropriate educational background (minimum- Graduate in Computer Science /BE /B.Tech in Computer Science)
• Good knowledge in computer programming languages

What you need to have:

About Mastercard

We are the global technology company behind the world’s fastest payments processing network.

We are a vehicle for commerce, a connection to financial systems for the previously excluded, a technology innovation lab, and the home of Priceless.

We ensure every employee has the opportunity to be a part of something bigger and to change lives.

We believe as our company grows, so should you.

We believe in connecting everyone to endless, priceless possibilities.

Overview Services and Data is helping to shape the future of data insights by leveraging billions of anonymized, aggregated transactions in a 10 petabyte date warehouse to help financial institutions, merchants, media, and governments manage their businesses more effectively.

Advanced Analytics is charged with servicing clients by centralizing and optimizing the world class analytical, modeling, software coding, data sourcing, product development, product management, econometrics, and associated delivery capabilities of the MasterCard Advisors organization.

It focuses on creating innovative technology solutions which leverage technology in the data science, artificial intelligence and analytics arenas; on enabling the field with industrialized, repeatable products and on researching and incubating emerging technology to determine how they might apply to our customers and facilitate positive outcomes.

What we are re looking for

• Are you motivated by developing new Analytical skills, leading to insights into issues and developing recommendations that add real value to clients?
• Have you managed the client independently and effectively?
• Do you want to play a key role in driving a world beyond cash?
• Leading the formulation of artificial intelligence and machine learning solution objectives. Working on technical requirements based on user need.
• Responsible for creating the framework of solutions that take data intensive and complex business challenges and provide easily consumed and automated outcomes
• Using unique visualization techniques, condenses large volumes of complex ideas into elegant and simple visual models
• Determine opportunities to exploit new data sources or leverage new outcomes from existing data sources, by applying new models and algorithms to create business value
• Influences a client's strategic decisions by using deep industry expertise and deploying innovative Deep Learning analytics solutions in the operational systems Leadership Skills
• Works closely with clients/internal stakeholders to understand their business needs and design a technical solution
• Proving viability of the solution through mechanisms like proof-of-concepts
• Thought Leadership in AI – Developing compelling audience-specific messages and tools. Capture and share best practices and insights internally and with partners and customers.
• Self-driven, energetic, creative with ability to work in global teams.
• Excellent communication skills and a wide knowledge base, to convince the Stakeholders on application of AI/ML
• Provide technical leadership to the team members in relevant topics on AI/ML
• Adaptable - Takes in stride and constantly attunes to the changing needs of a highly dynamic business
• Curious - our key contributors are always seeking to grow their knowledge, to gain new perspectives, and to find better ways forward by researching and showcasing latest AI tools, techniques and applications
• Tenacious - self-starters who will take ownership of projects and bring them to completion despite difficulties or setbacks
• Consulting and Project Management Experience preferred

Functional and Technical Skills

• Experience in building and implementing AI application in any of the two domains - Fraud, risk, marketing, finance, operations for Banks, Fintech, Ecommerce, merchants or retailers
• Has a deep understanding of business value industry requirements and advanced analytic models (statistical, operations research, computing process)
• Responsible for building applications using artificial intelligence/machine learning technology, applying latest industrial and academic developments, prefer Kaggle hackathon participant
• Expertise in deep learning frameworks for Production Systems like Tensorflow, Keras (for RPD and neural net architecture evaluation), PyTorch and Xgboost, Caffe, Theono
• Proficient in Deep Learning algorithm techniques like Random Forest, GBM, KNN, SVM, Bayesian, Text Mining techniques, Multilayer Perceptron, Neural Networks – Feedforward, CNN, LSTM’s GRU’s.
• Optimization techniques – Activity regularization (L1 and L2), Adam, Adagrad, Adadelta concepts; Cost Functions in Neural Nets – Contrastive Loss, Hinge Loss, Binary Cross entropy, Categorical Cross entropy; developed applications in KRR, NLP, Speech and Image processing
• Expertise in classical Machine Learning algorithms like Logistic Regression, Decision trees, Clustering (K-means, Hierarchical and Self-organizing Maps), TSNE, PCA, Bayesian models, Time Series ARIMA/ARMA, Recommender Systems - Collaborative Filtering, FPMC, FISM, Fossil etc
• Extensive experience in statistical tools and programming environments like Python, R, SAS, SQL
• Experience with BIG DATA platforms - Hadoop, Hive, Spark, GPU Clusters for deep learning

Qualifications

• Minimum Graduate degree in Mathematics/Computer Science/Engineering