Social Media Marketing Manager

Join our team and take on a vital role in shaping our brand's online presence, connecting with our dedicated audience, and leveraging influencer strategies.

Responsibilities:

• Craft and implement a comprehensive social media strategy aligned with our brand identity and business objectives.
• Develop engaging content, including visuals, videos, captions, and stories, tailored to resonate with our target demographic.
• Manage and optimize our presence on various platforms (LinkedIn, Instagram, Facebook, X, YouTube) to enhance reach, engagement, and conversion rates.
• Cultivate an active and devoted online community through authentic interactions, user-generated content, and collaborations with influencers to effectively promote our offerings..
• Showcase our company culture and work environment through engaging social media content.
• Establish key performance indicators (KPIs) and monitor the effectiveness of social media initiatives.
• Ensure compliance with relevant laws, regulations, and platform guidelines in all social media content and campaigns.
• Stay abreast of social media trends to develop compelling content that resonates with our audience.
• Flourish the personality of individuals on video, showcasing their unique traits and characteristics effectively.
• Foster a positive online environment by promptly engaging with comments, messages, and mentions.
• Maintain brand consistency across all channels and platforms.

Requirements:

• Bachelor's degree in marketing, communications, or a related field (preferred).
• Proficiency in social media platforms and management tools.
• Strong content creation and storytelling abilities.
• Extroverted and highly creative personality.
• Demonstrated ability to generate creative ideas and possess a mindset, particularly in short-form content creation, video production, and reels.
• Ability to effectively showcase the personality of individuals on video, bringing out their unique traits and characteristics.
• Data-driven approach with the capability to analyze and interpret social media metrics.
• Excellent communication and interpersonal skills.
• Ability to thrive in a fast-paced, collaborative environment.
• Familiarity with influencer management tools and social media apps such as LinkedIn Instagram, X and Facebook. A candidate who is constantly engaged online.

Proficiency in the following is required:

• Illustrator/Procreate
• Video editing

We are seeking a dynamic and experienced Brand Manager to join our team in India. The ideal candidate will be responsible for developing and executing brand strategies to enhance brand equity and drive business growth. As a Brand Manager, you will play a crucial role in shaping the brand identity, implementing marketing campaigns, and ensuring brand consistency across all channels.

Key Responsibilities:

Brand Strategy:

• Develop and implement comprehensive brand strategies to strengthen brand awareness and loyalty.
• Conduct market research to identify consumer trends and competitor activities, providing insights for strategic decision-making.
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Brand Positioning:

• Define and communicate the brand positioning, ensuring it aligns with the company's overall objectives.
• Collaborate with cross-functional teams to integrate brand strategies into product development and marketing initiatives.

Marketing Campaigns:

• Plan, execute, and evaluate marketing campaigns across various channels, including digital, print, and social media.
• Work closely with the creative team to develop compelling and consistent brand messaging.

Brand Compliance:

• Ensure brand consistency in all communication and marketing materials.
• Monitor and enforce brand guidelines throughout the organization and external partners.

Budget Management:

• Develop and manage budgets for marketing and brand-related activities.
• Analyze return on investment (ROI) for campaigns and initiatives.

Cross-functional Collaboration:

• Collaborate with sales, product development, and other teams to align brand strategies with overall business objectives.
• Build strong relationships with internal and external stakeholders.

Market Analysis:

• Monitor industry trends, market conditions, and consumer preferences to identify opportunities and challenges.
• Conduct regular competitor analysis to stay ahead in the market.

Performance Measurement:

• Establish key performance indicators (KPIs) to measure the success of brand initiatives.
• Regularly report on brand performance and recommend adjustments as needed.

Qualifications and Skills:

• Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.
• Proven experience as a Brand Manager in a similar role.
• Strong understanding of market dynamics and consumer behavior.
• Excellent communication and interpersonal skills.
• Creative thinking and problem-solving abilities.
• Demonstrated ability to lead cross-functional teams.

If you believe you have the skills and experience to drive our brand to new heights, we invite you to apply for this exciting opportunity.

Why should you join us?

Experience the thrill of working in a high-growth startup!

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What we are looking for:

1. Fluent spoken and written English communication

2. Good with Google Sheets/Excel

3. Strong Attention to Detail skills

4. Strong analytical skills and an ability to make solid decisions and evaluate campaign performance based on data

5. A bachelor's degree in Engineering would be preferred

6. Strong googling skills

7. Willingness to work from our office in Bavdhan, Pune

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Your day-to-day responsibilities will include:

1. Identify relevant influencers on all social media

2. Dealing with everything about influencer marketing from A to Z: Briefing, negotiation, and managing influencer relations

3. Day-to-day account management, including the review of influencer trackers, reports, recaps, maintaining database invoices, budget management, revenue and engagement through attribution platform, etc

4. Managing ongoing influencer/brand ambassador programs

5. Uncover, experiment, and leverage new emerging channels and opportunities to accelerate growth

6. Engaging with top micro-influencers operating across different countries and platforms

Compensation: ₹5 - ₹10 L per year

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Office Location: 2nd Floor, Malhar Building, Rohit Nagar, near Chandani Chowk, Bavdhan, Pune

• Monitoring business metrics on a weekly basis- % repeat, CAC, LTV, ROAS, ACOS, etc
• Liaising with the brand marketing team to identify the appropriate target audience for particular ad campaigns
• Developing and managing digital prospecting and remarketing campaigns
• Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
• Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
• Identifying and testing new channels to continue to meet or exceed established critical metrics
• Working closely with the management to share funnel conversion improvement ideas, feedback & present results

Desired Candidate Profile

• 6+ yrs digital performance marketing experience ideally in the FMCG space
• Familiarity with Facebook Business Manager, Google Adwords, analytics, and Instagram    

Roles & Responsibilities:

• Planning, designing, creating, editing, and publishing relevant content based on the company's business objectives and users' needs.
• To develop a content strategy that conforms to and sets out to achieve business goals. 
• Carefully and strategically developed content aims to inform, entertain, inspire and engage potential customers. 
• To brainstorm creative ways of engaging the audience online and produce those engaging content types.
• Expertise in social media analytics, understanding the nuances, advantages, and shortcomings of each platform, and how to utilize data in formulating a campaign strategy. 
• Performing extensive research and analysis on consumer thoughts and trends.
• Creating specifications and content appropriate for the brand's customer personas.
• Planning the editorial calendar and content proposition.
• Collaborating with content management teams, creative teams, and writers to implement the strategy
• Overseeing writing style and tone for all content
• Developing content governance guidelines for tone, style, and voice of all content, ensuring they are followed and conducting periodic content audits.
• Tracking and calculating content ROI

Scope:

• Responsible for building a coordination channel with the media network in the assigned constituencies of the client
• Responsible for Planning, implementing, and monitoring the Social Media strategy to increase campaign awareness.
• Responsible for Setting up and optimizing campaign pages on various social media platforms
• Responsible for Managing and running digital media properties in the constituencies

What you need to have:

Social Media Writer and Content Manager 

Job Requirements :

1) Prior Experience as a Social Media Manager (With a Focus on Youtube)

2) Experience with Google, Facebook and Youtube Ads

3) Experience writing social media posts, captions

4) Familiarity with Search Engine optimization (SEO)

5) Experience working with Mail Chimp is desired, but not mandatory

6) Awareness with social media trends

7) Creativity and Immersion in Social Media

8) Analytical Aptitude

9) Excellent writing and language skills

10) Proficiency in Hindi and English

11) Proofreading and Editing Skills

Job Responsibilities : The candidate would be responsible for

1) Crafting Social Media Strategy and setting clear objectives for promotion, engagement, conversion of target audience.
2) Managing client's social media assets.( Social Media, SEO, Content Marketing, Email, Print and Digital Marketing)
3) Content Management 
4) Curating Weekly and Fortnightly Social Media Campaigns and overseeing their execution (Images/Video/Podcasts/Blog Posts/Snippets/One Liners/Newsletters)

5) Collating Social Media Analytics and generating insights for building online brand awareness and reputation

6) Creating and implementing fortnightly and monthly Content editorial calendars to manage content

7) Implement a publishing schedule and promote content through social advertising

8) Working with Design Team for creating Social Media Posts

9) Managing and reviewing comments and feedback section

10) Online Reputation Management (ORM) and establishing brand loyalty in the online and offline community.

11) Determining KPI for audience engagement by capturing relevant performance metrics

12) Compiling reports showcasing ROI and tweaking strategy if needed.

Salary : As Per Industry Standards

Experience : 3 to 7 Years

Qualification : Graduate in any field. 

Software : Microsoft Office Suite / Hootsuite