3+ Publisher Jobs in India

About Client:

A dynamic digital marketing agency collaborating with agencies, advertisers, and publishers. Specializing in yield management, inventory optimization, and executing online display campaigns, our client also provides end-to-end digital marketing services for SMEs. Founded by IIM Ahmedabad alumni and ex-Ozone Media team members.

Key Responsibilities:

- Prospect, acquire, and nurture relationships with strategic publishers.

- Manage a team of 2-3 Publisher Development Representatives.

- Contribute to client's publisher development strategies.

- Study clients' existing advertising options, advising on seamless integration with our offerings.

- Articulate our client's value proposition across media solutions and ad technology, through both written and verbal communication.

- Build relationships across publisher organizations (executives, sales teams, ad ops, research).

- Track and manage the publisher acquisition pipeline and account activities.

- Collaborate with internal teams on sales strategy, techniques, and execution.

- Oversee all aspects of the sales process from pre-sale to close, providing ongoing sales consultation.

Requirements and Qualifications:

- Graduate degree in any discipline.

- Strong problem-solving and interpersonal skills.

- 5-7 years of industry experience, including 2 years with US Publishers.

- Previous roles in ad-serving technology, ad networks, or large Ad tech companies preferred.

- Ability to work with cross-functional teams and knowledge of pre and post-sales processes.

- Existing relationships with large premium publishers are preferred.

- High energy, self-motivated, and passionate about a fast-paced startup environment.

- Enthusiastic about the dynamic, fast-growing company and industry.

Other Benefits:

- Insurance: Medical coverage of 3,00,000 for individuals, spouses, and kids, with an option to include parents and higher coverage of 5,00,000.

- Professional Development: Reimbursement for relevant courses to support career growth and knowledge enhancement.

- Food: Enjoy breakfast, lunch, tea, and snacks – all you can eat!

- Work Culture: Embrace a flexible, result-oriented work environment.

- Dress: No dress code – wear anything you're comfortable in.

- Recreation: Engage in foosball, carom, and table tennis with like-minded colleagues.

- TGIF: Wrap up the week with fun activities – work hard, party harder!

Responsibility

• Driving performance campaigns across Mobile, Desktop, App/APK
• Identifying and onboarding new affiliates and monitoring affiliate promotions
• Maintaining stimulating relationships with the current affiliates
• Lead business development initiatives for user growth
• Continually motivating affiliates to perform better
• Keeping track of affiliate performance, lead quality, and payments
• Strong Media buying & negotiation skills
• Hands-on understanding of the affiliate ecosystem; ideally large-scale platform experiences.
• Good working knowledge with 3rd party affiliate platforms (Affise, hasOffers, AppsFlyer, Apsalar, etc.)
• A good understanding of Earned Media would be an advantage
• Freshers also can apply.

About the job 

Job Details: 

Role: Sr./Jr. Affiliate Manager & Campaign Executives 

Location: Gurugram/Delhi 

Reporting to Head of Performance & Paid Media 

Business: Apps and Affiliates 

About the Role: 

We are looking for a person who has a deep understanding of the affiliate & mobile marketing ecosystem and has relevant experience with mobile attribution platforms like AppsFlyer, branch, segment, firebase etc. 

Should be able to handle deliveries of mobile & web campaigns such as CPI, CPR, CPE, CPA, CPS, and others. 

Objectives: 

 You will be responsible to create and optimize Performance/Affiliate/Paid campaigns as per the business objective; Own weekly reporting for the same. 

 The primary focus will be on Affiliate campaigns followed by other channels such as PPC. 

 You will be handling the day-to-day management of campaigns with a heavy focus on getting the best ROI. 

Tweak your strategies by evaluating the Key Performance Indicators (KPIs) of all existing marketing channels to determine and make necessary adjustments to optimize performance marketing effectiveness. 

Lead a team of performance marketers to help conceptualize, develop and test campaigns to improve performance. 

 Analyze the market, competitors, and audience- providing actionable insights 

Roles & Responsibilities: 

 Manage mobile delivery and ad ops of the campaigns. 

 Help with New Business Acquisition. 

 Account Management & Client Retention. 

Delivery Partners Management - Platforms, SSP, DSP, Publishers & Affiliates. 

 Handling Publisher Engagement and Retention. 

 Acquiring Potential partners. 

Negotiating terms with all new and existing publishers. 

 Forming/negotiating strategic alliances with new and existing online partners. 

 Exploring and expanding inventory for Mobile content offers for Value-added services. 

 Finding and strategizing new sources of inventory for performance campaigns. 

 Media planning for various Mobile advertising activities. 

 Provide operational and monetization plans for campaigns and clients. 

 Reporting on KPI, Revenue Generation & Growth. 

 Integrate and Implement the mobile publishing tools and best practice system. 

 Manage and mentor other Mobile Pillars – such as Ad Monetization, Production, and Operations. 

 Must have an understanding of integrations with platforms such as Branch, Appsflyer, Adjust & others. 

 Must have knowledge about all sorts of mobile ad frauds and their types to tackle such situations. 

 Must have knowledge of all fraud detection tools such as Protect 360, Mfilter, and others. 

 Should have good knowledge of the campaign setup process which includes activities such as S2S integration, GAID, IDFA, Macros, and other such day-to-day requirements to monitor it overall. 

Who We Think Will Be a Great Fit? 

  two - five years of experience in large scale performance/network marketing, mobile ads publishing and operations. 

  Leadership experience with an entrepreneurial spirit in building and a growing team from the scratch. 

  Very strong knowledge of the mobile ecosystem. Experienced in navigating mobile platforms (Apple, Google) throughout the entire lifecycle – from planning and buying for the campaign and meet client's KPIs. 

  Understanding of mobile KPIs, especially as they relate to forecasts, P&Ls, and deal evaluation 

  Demonstrated ability to influence all levels of management, cross-functionally and externally 

Excellent written and oral communications 

Let's connect to have a quick round of discussion.