SEO Team Lead

Role : Lead – Influencer Marketing

Overview of job -

Our client is the world’s largest media investment company and is a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are looking to hire a Partner – Influencer Marketing to join us. In this role, you will be leading the advocacy narrative for the largest FMCG organization in India. An individual with expertise in digital marketing/planning, an entrepreneurial mindset and a knack for influencer marketing are key areas of strength that will be expected of the right candidate. Ready to build the influencer marketing ecosystem for working with a team of 15+ young minds specializing in the space of digital & influencer marketing. The role entails managing and building the influencer scope for more than 50 brands.

The 5 key pillars of the job -

A) Liaison with the global team and local to maintain and further develop a strategic narrative on influencer marketing

B) Blur lines between digital planning and influencer planning to drive effectiveness

C) Develop and deliver creative - first of its kind advocacy solutions for brands

D) Create a measurable framework on influencer marketing. E) Understanding of social media, digital marketing and content marketing ecosystem will be important elements to this role.

We are currently looking for a 10+ years’ experience individual, based out of Mumbai to join us. 

Minimum qualifications:

• Graduate – Mandatory, Post graduate – Preferred

• Minimum 10+ years’ experience with 4+ years of experience in digital marketing/digital planning/performance marketing

• Should have previously managed a team

• Experience in influencer marketing, Social media, and ecommerce 

SEO Team Lead Job Description

• Perform keyword research
• Develop keyword plans through conducting keyword research on a regular basis to generate content ideas and optimise existing content
• Plan and oversee the entire website architecture, restructuring page hierarchy where necessary
• Optimise web pages such as the homepage, landing pages, blog posts, product pages (on-page SEO) in terms of improving content quality, keyword optimization, and user experience to boost organic search rankings
• Conduct regular technical SEO audits and work with the web development team to fix technical website issues (e.g. slow page load speeds, page crawl errors, and duplicate content) that may negatively impact organic search rankings
• Conduct full-scale SEO audit (technical, on-page, and off-page) on both mobile and desktop website versions to provide recommendations for improvement in key areas such as keyword optimization on meta tags and images, content quality, and link building
• Implement local and international SEO techniques across local (Google My Business listings) and international websites
• Measure key SEO metrics such as organic traffic, ranking positions, domain authority and provide recommendations for improvement
• Perform competitive analysis to benchmark current SEO performance against competitors and devise strategies to surpass competitors
• Keep up to date with the latest SEO trends, search algorithm updates, and new SEO tools and best practices
• At least 1 years of experience as SEO team lead or similar role
• Digital Marketing Agencies experience would be preferred Why should you join us:
• · Fixed working timings- 5 days working
• · Attractive Incentives
• · Young & Vibrant work culture
• 
  
• Job Location: Block A-128, Sector-63, Noida
• Salary Package: Depends on skills
• Working Days: Monday to Friday

• Proficiency in English
• Good in On page and Off page SEO
• Handle Social Media
• Able to perform on Google Analytics
• Analyze and Generates a report
• Keyword research

JOB Description

Job Title:         Marketing Manager  

Industry:         Services like Hospitality/Entertainment/ Events / Facilities Etc. 

 Roles and Responsibilities 

• Understanding of general Business and Marketing concepts.
• Prepare Marketing Plan and Budgets.
• Familiarity with social media, social networking, email marketing and other digital marketing platforms.
• Strong written and verbal communication skills.
• Prepare and deliver promotional presentations.

• Coordinate with Digital marketing agency for generating Analytics Report.
• Lead Generation.
• Perform necessary market research for the business units. 

• Understanding and execution of branding, branding guidelines and Corporate Communication.

Skills             

• Awareness of Digital Marketing Platforms and Distribution Channels.
• Verbal and Written Communication.
• SEO & SEM, Email campaigns, Google Ads.
• Exposure towards Branding and Market Campaigns is a must.

The objective of digital marketing is to develop strong and innovative strategies to promote the business brand, products, and services. A digital marketing professional is expected to effectively use all marketing tools and techniques like PPC, SEO, SEM, email, social media, and display advertising. A typical digital marketing job description will cover all the above aspects, and more:

• Identify trends and insights
• Allocate marketing investments 
• Plan and direct marketing campaigns
• Manage an organization's website and maintain it, keeping best practices in mind
• Optimize content for the website and social media platforms
• Work with various content formats such as blogs, videos, audio podcasts, etc.
• Track the website traffic flow
• Implement and analyze performance metrics
• Measure and assess goals vis-à-vis ROI
• Device experiments and conversion tests
• Provide internal reports on a regular basis
• Execute new and creative collaborations among technologies and platforms.

What you need to have:

• 4 plus years of demonstrated track record of developing senior-level client relationships.
• Very strong understanding of Digital Analytics. Hands-on experience and deep expertise in Google Analytics, Google Adwords, and Facebook advertising.
• Strong relationship management skills.
• Excellent communication and presentation skills as well as a proven ability to develop well-positioned and thoughtful documents and presentations.
• Thorough knowledge of the principles of advertising, marketing & media with thought leadership around the dynamics of the digital and interactive space, specifically Social, Digital Media, and Search.
• Ability to use alternative analytical approaches to solve digital/interactive marketing problems.

We are currently looking for a Senior SEO and PPC Marketing Expert who will work with a team of developers, Product Owner, and Managers. You shall be responsible for conceiving and conducting the user research to translate them into actionable best SEO practices, activities and paid campaigns. You will also design the overall accessibility and 'findability' of the mobile application and web-platform, as well as other associated websites.  

• Gather the user requirements in collaboration with the Product Owner and Manager.
• Prepare and present the rough drafts to internal teams.
• Assist in translating best practices that lead to targeted organic user experiences.
• Helping to facilitate the product owners' product visions by researching, conceiving and implementing best SEO + PPC practices to achieve the targest.
• Help identify design problems and devise elegant solutions.
• Work with the team to create a strategic design and SEO decisions related to core, and new, functions and features.
• Take a user-centered design approach and rapidly test and iterate your designs.
• Collaborate with a cross-functional team of designers, product managers, and leads on all phases of the product development life cycle
• Incorporate best practices for accessibility, usability, web performance, and design into our products and ultimately champion more consistent and delightful user experience.
• Work with front-end developers and designers in all aspects of UX development.
• Perform research, evaluations, and validations of moderate complexity.
• Provide solutions using appropriate research methodology, tools, and protocols considering a user-centered approach.
• Perform usability/heuristic evaluations and validations across the product or solution life-cycle.

            Minimum Eligibility:

• Minimum 3 -4 years of experience in SEO and PPC
• Ability to effective communications and collaboration with other designers and product owners/managers to ensure the best possible ways of UX experience.
• Creative and Artistic nature.
• Knowledge of PPC and automation platforms would be ideal
• Experience in taking input from multiple sources and synthesizing it into coherent design ideas.
•  

Roles & Responsibilities:

• Responsible for improving the company's organic search results.
• Creates and launches SEO campaigns, identifies areas of improvement.
• Expertise in building high-quality links from reputed sites.
• Strong experience in on-page and off-page link building activities.
• Ability to build/manage a team and motivate them to achieve the team objective.
• Review and analyze areas that need to be improved, deleted, or revised, prepare detailed strategy reports.
• Compile and present SEO performance reports.
• Identify the least expensive but most powerful and profitable keywords for the website.
• Ensure websites are filled with optimal keywords and Consult with the Tech team to improve SEO wherever required.
• Executing weekly technical audits to identify issues and bugs.
• Perform keyword research to optimize existing content and uncover new opportunities.
• Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages.
• Provide recommendations and execute strategies for content development in coordination with SEO goals general and keyword specific.
• Help to create and support marketing content to socialize and use for social media purposes.
• Should be an individual contributor as well as the ability to manage a team.

Requirement:

• Any BE Graduate or Equivalent degree holder.
• 3 to 8 years of experience.
• Candidates with previous Ed-tech /E-learning/ E-Commerce experience will be preferred.
• Should be a self contributor.
• Excellent verbal and written communication skills.
• Ability to multitask and remain organized in a fast -paced environment.

Remuneration: Best in the Industry.

Job Location:  Bommanahalli, Hosur Road, Bengaluru

Notice Period: Immediate