PPC Analyst

Job Title: Marketing Executive

Job Overview:

We are looking for an experienced, proactive, and self-driven Marketing Executive who can

independently manage and execute the overall marketing function. This role requires a

strong understanding of both traditional and digital marketing, combined with the ability to

plan, implement, and monitor marketing activities end-to-end.

The ideal candidate will take full ownership of marketing initiatives, coordinate with internal

teams, and drive brand visibility, lead generation, and marketing performance with minimal

supervision.

Key Responsibilities:

1. Marketing Strategy & Execution (Core Responsibility)

• Develop and execute quarterly and annual marketing plans.

• Plan and implement campaigns for product promotion, lead generation, and brand

building.

• Ensure consistent branding and messaging across all channels.

• Collaborate with sales, product, and leadership teams to align marketing initiatives

with business goals.

2. Digital Marketing (Part of the Role)

PPC & Lead Generation

• Plan, manage, and optimise Google Ads and other paid campaigns.

• Track performance metrics (CTR, CPC, CPA, conversions, ROI) and refine campaigns.

• Develop effective ad copies and assist with landing page enhancements.

SEO & Website Management

• Implement on-page/off-page SEO strategies to improve organic search visibility.

• Conduct keyword research, optimise content, and review analytics.

• Coordinate with design/content teams to ensure SEO standards are met.

3. Brand, Content & Communication

• Oversee the creation of marketing content — blogs, emails, social posts, brochures,

case studies, videos, and presentations.

• Maintain brand guidelines and ensure cohesive communication across the

organisation.

• Work with internal and external creative teams for design and content execution.

4. Exhibitions, Events & Offline Marketing

• Lead planning and execution of marketing for exhibitions and trade shows.

• Support stall layout planning, branding materials, and event promotions.

• Manage lead handling and coordination before, during, and after events.

5. Lead Management & CRM Collaboration

• Ensure prompt assignment of incoming leads to the respective territory managers.

• Track lead flow, progress, and campaign effectiveness.

• Work closely with the sales team to improve follow-up quality and conversion tracking.

6. Market Research & Data Management

• Conduct competitive research, pricing insights, and industry analysis.

• Prepare scraping data and market intelligence reports.

• Support management with MIS and performance dashboards.

7. Performance Analysis & Reporting

• Monitor marketing KPIs across both digital and offline activities.

• Prepare regular performance reports with insights and improvement suggestions.

• Conduct A/B tests and track results for continuous optimisation.

Requirements:

• Excellent communication, planning, and coordination skills.

• 3–5+ years of experience in a marketing role (preferably B2B).

• Strong understanding of digital marketing (PPC, SEO, analytics).

• Ability to independently manage marketing activities with high ownership.

• Proficiency in tools: Google Ads, Analytics, Search Console, MS Office, CRM systems.

• Understanding of website platforms (WordPress, CMS tools).

• Ability to manage multiple projects and meet deadlines.

Desirable Skills:

• Experience with LinkedIn, Facebook, and Instagram marketing.

• Knowledge of email marketing tools or automation platforms.

• Creative thinking and copywriting ability.

• Google certifications are an added advantage.

Qualifications:

• Degree in Marketing, Business, Communications, IT, or a related field.

We're looking for an experienced mid-level Back End Engineer who’s passionate about building mobile and web products. As a Full Stack PHP Developer, you will be trusted to architect efficient, scalable, beautiful design systems for our web applications

Responsibilities

• Build REST based APIs, micro-services, admin panels for various applications
• Using front end technologies (such as ReactJs, VueJs, AngularJs) and integrate with APIs.
• Collaborating regularly with front-end engineers in designing, specifying and implementing services to decouple functionality
• Find opportunities to improve current systems or patterns through auditing or benchmarking
• 'Own' and take lead in newly developed features for current or next generation platforms
• Maintain our test coverage by running your own tests and working with our QA team on automated testing
• Lend a hand to help other engineers through pair programming, mentoring, and supporting your teammates

Requirements

• Experience: 1-3 years in PHP, wordpress
• Immediate Joiner
• Good database knowledge (MySql / PostgreSql)
• Understanding of REST APIs
• Develop, deploy and test APIs/micro-services Bring experience in the day-to-day practices of continuous delivery, automated testing, and agile development based on a set of requirements

Tools

• Git
• Jira

Good to have

• Strong Linux knowledge
• Experience writing unit tests
• Experience with working in Agile methodology
• Familiarity and experience with Container architecture - Docker/Jenkins and build scripts

Job Types: Full-time, Permanent

Work Location: Prabhadevi, Mumbai

About Us

We believe the future of software development is AI-native — where engineers operate at a higher level of abstraction and quality remains non-negotiable. 

Incubyte is a software craft consultancy where the “how” of building software matters as much as the “what”.  

We partner with companies of all sizes, from helping enterprises build, scale, and modernize to early-stage founders bring their ideas to life. 

Our engineers operate in an AI-native development model, using AI as a collaborator across the SDLC to accelerate development while upholding the discipline of software craftsmanship. Guided by Software Craftsmanship and Extreme Programming practices, we build reliable, maintainable, and scalable systems with speed, without compromising quality. If this way of building software resonates with you, we’d like to talk. 

Our Guiding Principles 

These principles define how we work at Incubyte. They are non-negotiable. 

Relentless Pursuit of Quality with Pragmatism 

  We build high-quality systems without losing sight of delivery. 

Extreme Ownership 

  We take responsibility end-to-end for decisions, execution, and outcomes. 

Proactive Collaboration 

  We collaborate closely, challenge each other, and solve problems together. 

Active Pursuit of Mastery 

  We continuously improve our craft and raise our bar. 

Invite, Give, and Act on Feedback 

We seek, give, and act on feedback to get better every day. 

Ensuring Client Success 

We act as trusted partners and focus on real outcomes, not just output. 

Job Description

This is a remote position.

Our Core Values

• Quality with Pragmatism: We aim for excellence with a focus on practical solutions. 
• Extreme Ownership: We own our work and its outcomes, fully. 
• Proactive Collaboration: Teamwork elevates us all. 
• Pursuit of Mastery: Continuous growth drives us. 
• Effective Feedback: Honest, constructive feedback fosters improvement. 
• Client Success: Our clients’ success is our success.  

Experience Level

This role is ideal for engineers with 6+ years of hands-on software development experience, particularly in Node.js and TypeScript at scale. 

Role Overview

If you’re a Software Craftsperson who takes pride in clean, test-driven code and believes in Extreme Programming principles, we’d love to meet you. At Incubyte, we’re a DevOps organization where developers own the entire release cycle, meaning you’ll get hands-on experience across programming, cloud infrastructure, client communication, and everything in between. Ready to level up your craft and join a team that’s as quality-obsessed as you are? Read on!

What You'll Do

• Write Tests First: Start by writing tests to ensure code quality 
• Clean Code: Produce self-explanatory, clean code with predictable results 
• Frequent Releases: Make frequent, small releases 
• Pair Programming: Work in pairs for better results 
• Peer Reviews: Conduct peer code reviews for continuous improvement
• Product Team: Collaborate in a product team to build and rapidly roll out new features and fixes 
• Full Stack Ownership: Handle everything from the front end to the back end, including infrastructure and DevOps pipelines 
• Never Stop Learning: Commit to continuous learning and improvement

What We Offer

• Dedicated Learning & Development Budget: Fuel your growth with a budget dedicated solely to learning.  
• Conference Talks Sponsorship: Amplify your voice! If you’re speaking at a conference, we’ll fully sponsor and support your talk. 
• Cutting-Edge Projects: Work on exciting projects with the latest AI technologies   
• Employee-Friendly Leave Policy: Recharge with ample leave options designed for a healthy work-life balance. 
• Comprehensive Medical & Term Insurance: Full coverage for you and your family’s peace of mind. 
• And More: Extra perks to support your well-being and professional growth. 

Requirements

• 6+ years of expertise in Node, SaaS (Must have)
• React, JavaScript, Typescript (Good to have)
• Expertise in object-oriented programming, data structures, algorithms, and software engineering methodologies 
• Experience working in Agile and eXtreme Programming methodologies in a continuous deployment environment 
• Interest in mastering technologies like web server ecosystems, relational DBMS, TDD, CI tools like Jenkins, Hudson, and Bamboo, web frameworks and front-end technologies, complexity analysis, and performance optimization 
• Working knowledge of server configuration/deployment infrastructure 
• Experience using source control and bug tracking systems, writing user stories, and technical documentation

Benefits

Work Environment

• Remote-First Culture: At Incubyte, we thrive on a culture of structured flexibility — while you have control over where and how you work, everyone commits to a consistent rhythm that supports their team during core working hours for smooth collaboration and timely project delivery. By striking the perfect balance between freedom and responsibility, we enable ourselves to deliver high-quality standards our customers recognize us by. With asynchronous tools and push for active participation, we foster a vibrant, hands-on environment where each team member’s engagement and contributions drive impactful results. 
• Work-In-Person: Twice a year, we come together for two-week sprints to collaborate in person, foster stronger team bonds, and align on goals. Additionally, we host an annual retreat to recharge and connect as a team. All travel expenses are covered. 
• Proactive Collaboration: Collaboration is central to our work. Through daily pair programming sessions, we focus on mentorship, continuous learning, and shared problem-solving. This hands-on approach keeps us innovative and aligned as a team. 

Incubyte is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. 

Experience Required: 6-9 Years

No. of vacancies: 2

Job Type: Full Time

Job Description

As a Senior PHP Developer at ChicMic Studios, you will leverage your expertise in PHP and the Laravel framework to design, develop, and maintain sophisticated web applications. You will play a crucial role in shaping the technical direction of projects, ensuring best practices, and driving innovation. Your leadership and problem-solving skills will be essential in collaborating with cross-functional teams to deliver exceptional solutions.

Roles & Responsibilities

• Design, Develop, Implement, Test, Document and Maintain high quality Web Application Software.
• Understanding and implementing of project management practices.
• MVC compliant Development (Laravel/YII / CodeIgniter / Zend Framework) in at least any one of these frameworks.
• Experience with CMS framework i.e. Wordpress.
• Optimization of PHP Code and database queries and functions through Code Review and Project Review Sessions.
• Identify opportunities for process improvement and make constructive suggestions for change.
• Improve the technical competence of the team through training & development of existing and new team members.
• Provide accurate effort estimates for deliverable and be committed to the deadlines through follow-up of tasks with team members.
• Research and actively learn about new technologies and introduce them into the infrastructure.

Qualifications

• Minimum experience 6 years in laravel and Codeigniter.
• Excellent problem-solving skills and love technical challenges.
• Ability to work in a team-oriented, collaborative environment.
• Ability to manage priorities and work in a fast pace environment.
• Strong database skills, proven experience with MySQL 5 having knowledge of indexes, full text searches, usage of Regular Expressions in queries and more.
• Excellent knowledge of Applications Architecture and how to work with Frameworks with MVC architecture.
• Excellent Knowledge of HTML 5, CSS 3, Javascript, jQuery/Sencha etc.
• Key Skills Required : Wordpress, Laravel, CodeIgniter, Zend, Mysql, Jquery, API (Restful Service).

Designation

Business Development Executive

Qualification

MBA

Experience

1 – 3  Years of IT Sales  ( Knowledge of IT Sales & Product )

Location

Pune / Mumbai

Probation period

Up to 3 months

No. of candidate required

1 for Pune / 1 for Mumbai

Responsibility Skills

·        Minimum of 1 to 3 years experience in sales, business development or similar role.

·        Having good knowledge of CRM Software + Sales process.

·        Ability to demonstrate & present CRM and other software to prospect & provide full fledge training to them.

·        Responsible for IT sales(software) for B2B

·        Generate leads through various marketing activities such as cold calling, references and various online sources.

·        Client meetings with Negotiation closure & sales management.

·        The candidate must have good communication skills and convincing skills.

·        Manage all communication with clients over mail & in written.

·        Building Business relationships with current and potential client.

·        Close deal and handle negotiation with the decision makers of prospects.

·        Ability to meet individual & Branch targets.

Mandatory Required Assets

·        Laptop, Bike

Additional Skill

·        Proficiency in CRM software, Market knowledge, Time management and planning skills

·        Good communication skills (verbal and written) and convincing skills

• Meet contractual requirements for advertising campaigns with a high degree of accuracy 
• Serve as a point of contact between advertisers and internal departments to ensure all client needs are met 
• Gather client design requirements and work with in-house designers/outside vendors to ensure all creative needs are met  
• Implement and schedule advertisement campaigns for a range of clients across a wide variety of industries and digital media platforms.
• Coordination with the fleet, printing & mounting team to ensure that the artwork is pasted as per the order guidelines
• Manage the launch of new custom units to ensure the success of campaign and revenue goals 
• Analyse ad campaign reports and provide recommendations to sales representatives/clients 
• Drive the Operations, Implementation & Client servicing unit end to end
• You will be responsible for the post-sales implementation of the car branding on the site
• Coordination with the fleet agency to ensure that the required fleet is available in the requested city.
• Implement business reviews of campaigns and address preset metrics for success 
• Onboarding new vendors for fleet, printing and mounting teams.

Document Customer Interactions: Accurately record customer interactions, issues, and resolutions in our CRM system.

Escalate Complex Issues: Escalate complex or unresolved issues to the appropriate team or supervisor.

Provide Product/Service Information: Educate customers on our products and services, and guide them through using our platform.

Process Orders and Returns: Assist customers with placing orders, processing returns, and managing their accounts.

Gather Customer Feedback: Collect and analyze customer feedback to identify areas for improvement.

Maintain Product Knowledge: Stay up-to-date on product updates, company policies, and industry trends.

Meet Performance Metrics: Achieve and maintain established performance metrics, such as response time, resolution rate, and customer satisfaction scores.

Contribute to Team Goals: Collaborate with team members to achieve departmental goals and improve overall customer support processes.

Create Knowledge Base Articles/FAQ's: Depending on the role, you may be asked to create content to aid in customer self service.

Required Skills:

• 3+ years of experience in the Development of JAVA technology.
• Strong Java Basics
• SpringBoot or Spring MVC
• Hands-on experience in Relational Databases (SQL query or Hibernate) + Mongo (JSON parsing)
• Proficient in REST API development
• Messaging Queue (RabitMQ or Kafka)
• Microservices
• Any Caching Mechanism
• Good at problem-solving

Good to Have Skills:

• 4+ years of experience in using Java/J2EE tech stacks
• Good understanding of data structures and algorithms.
• Excellent analytical and problem-solving skills.
• Ability to work in a fast-paced internet start-up environment.
• Experience in technical mentorship/coaching is highly desirable.
• Understanding AI/ML algorithms is a plus.

Selected day-to-day responsibilities include:

1. Creating video lectures for class 6th to 8th (Maths & Science) explaining the concept of assigned topics in your respective regional language (Tamil or Kannada)
2. Show the face is mandatory while making the video lectures
3. You must be good at making interactive PPT and have experience of 2-3 years in the teaching domain
4. Complete the daily target & reporting to the project manager

Contract length: 2 months

Part-time hours: 14 per week

Job Types: Part-time, Temporary, Contract

Salary: ₹12,000.00 - ₹18,000.00 per month