Digital Marketing Executive

Introduction

Equip helps recruiters screen candidates across skills with its automated assessments. We are a B2B SaaS tool with a very self-served product. We are looking for a product marketer who can: (i) increase our top-of-the-funnel; (ii) improve our activation rates.

We are looking for someone with a minimum of 2 years of B2B Product Marketing Experience, preferably SaaS.

Responsibilities

1. Understand how existing users are using Equip, what challenges it solves for them and execute steps across different channels such as paid ads, email marketing, organic search, social media, referrals etc. to onboard more such users as paying customers
2. Interact with users on chat and demo calls, monitor their interaction with the product and website
3. Participate in product roadmap meetings and suggest features and improvements
4. Ideate, research and publish content relevant to increase brand visibility on search engines and social media
5. Stay on top of competitors’ activities and identify new markets and segments to increase paying customers

A Typical Day at Work

1. 2 hours: Look at how Google Ads are performing and optimise keywords
2. 2 hours: Draft fortnightly newsletter on new product features that have gone live, for existing users
3. 1 hour: See how users are interacting with the product and come up with suggestions for improving the UI/UX
4. 1 hour: Answer live chat throughout the day
5. 30 mins: Conduct a product demo for a customer
6. 30 mins: Verify that data (like attribution, etc) on Hubspot are correct

Why You Should Join Us

1. We are a tiny team. So, your work will have immediate and far-reaching impact
2. We move fast. We don’t have too many meetings. We want to work with smart people who know what to do
3. We already have millions of users who are very happy with our services. Really, millions and very happy!
4. You'll learn a lot! We work long hours. People who have joined us have described the workplace as "really intense", because there isn't time for chit-chat and gossip. But equally, people who have stayed with us have told us they learnt a lot because of the opportunities given to own and experiment things end-to-end
5. Sounds a bit like self-praise, but we really are doing a good thing. Matching candidates and recruiters based on skills helps individuals as well as companies. So, you’ll earn a lot of good karma working with us, which you can then spend on all your vices ;)

Salary

1. See the top of this post :)
2. The actual amount will depend on (i) skill (as demonstrated in the assessment, assignment and interview), and (ii) experience
3. 100% cash
4. No ESOPs to begin with. ESOPs may be offered after 1 year, based on performance

Skills

Required

• Excellent English Communication (oral/written)
• Superb Attention to Detail
• Content Writing
• Social Media Marketing
• Sense of humour

Good-to-have

• B2B SaaS Marketing
• PPC Marketing
• Product Demos
• HubSpot

Hiring Process

You can find the detailed process on this link: https://whimsical.com/product-marketer-7vrzhk2YEDXykGrF377Yjd

Job Title: SEO Executive

Responsibilities:

Conduct keyword research and optimize website content.

Implement on-page and off-page SEO strategies.

Monitor website analytics to assess performance.

Collaborate with content teams for SEO-friendly content.

Stay updated on search engine algorithms and trends.

Skills:

Proficient in SEO tools (e.g., Google Analytics, SEMrush).

Basic understanding of HTML, CSS, and web development.

Strong analytical and problem-solving abilities.

Excellent communication and teamwork skills.

Qualifications:

Bachelor's degree in Marketing, Communications, or related field.

3 years of experience in SEO roles.

Role Description

This is a full-time on-site role for a Digital Marketing Specialist. The Digital Marketing Specialist will be responsible for the day-to-day tasks of managing and executing social media marketing campaigns, analyzing and reporting web analytics, creating and implementing online marketing strategies, and ensuring effective communication with internal and external stakeholders.

Qualifications

• Digital Marketing and Online Marketing skills
• Social Media Marketing skills
• Web Analytics skills
• Strong experience in PPC management
• Ability to collaborate and communicate with cross-functional teams
• Knowledge of SEO and SEM principles
• Experience with Google Analytics, AdWords, and social media analytics platforms
• Bachelor's degree in Marketing, Communications, or a related field

Headquartered in Ahmedabad, Appitsimple is better known for its innovative "Digital Products" - SoftwareSuggest and CallHippo. It is an IT company that has been revolutionizing & simplifying the way organizations do business since Jan 2014.

Appitsimple is an organization with a team of 150+ members. With over 300 customers of SoftwareSuggest and 2000+ customers of CallHippo, AppItSimple has a dominant presence over the globe.

Check: Software Suggest: https://www.softwaresuggest.com/

Established in 2014, SoftwareSuggest helps discover top Business Software & Service Providers. It just so happens to be the largest privately-held platform of its kind in India and the fastest-growing one.

Here, at SoftwareSuggest, we list, review, compare and provide free consultations for business software and services. Our goal is to match your business needs with the right software.

-Monthly traffic of over 300000 unique visitors

-12794 software listed across 425 categories

-357,551 businesses (and counting!) have used SoftwareSuggest to find the perfect software for their exact requirement

Job Description

We are looking for an experienced and knowledgeable SEO (Search Engine Optimization) Manager to join our Marketing team! As an SEO Manager, you will be responsible for planning, implementing, and managing our SEO strategy. As our online presence is extremely important for the success of the business, your position will play a huge role in driving our business' growth and success

-Plan, develop and implement our SEO strategy

-Work towards organic search optimization and ROI maximization

-Regularly perform thorough keywords research

-Identify key SEO KPIs

-Monitor redirects, click rate, bounce rate, and other KPIs

-Prepare and present reports regularly

-Identify our buyer persona to better target identified audiences

-Identify problems and deficiencies and implement solutions in a timely manner

-Suggest improvements in process and productivity optimization

-Collaborate with web developers and marketing team

-Stay up to date with the latest SEO and digital marketing latest trends and best practices

SEO Manager requirements and qualifications

-5 years of experience as SEO Manager or similar role

-5 years of experience in planning and implementing a successful SEO strategy

-Proven success in SEO

-3 years of experience in web analytics, marketing, and business development

-Expertise in A/B and other testing methods

-In-depth knowledge of research principles and methods and experience in analyzing data

-Sense of ownership and pride in your performance and its impact on the company’s success

-Critical thinker and problem-solving skills

-Team player

-Good time-management skills

-Great interpersonal and communication skills

The objective of digital marketing is to develop strong and innovative strategies to promote the business brand, products, and services. A digital marketing professional is expected to effectively use all marketing tools and techniques like PPC, SEO, SEM, email, social media, and display advertising. A typical digital marketing job description will cover all the above aspects, and more:

• Identify trends and insights
• Allocate marketing investments 
• Plan and direct marketing campaigns
• Manage an organization's website and maintain it, keeping best practices in mind
• Optimize content for the website and social media platforms
• Work with various content formats such as blogs, videos, audio podcasts, etc.
• Track the website traffic flow
• Implement and analyze performance metrics
• Measure and assess goals vis-à-vis ROI
• Device experiments and conversion tests
• Provide internal reports on a regular basis
• Execute new and creative collaborations among technologies and platforms.

Digital Marketing Executive Job Description-

We are looking for an experienced and result-driven Digital Marketing Executive to join our awesome marketing team! As a Digital Marketing Executive at our company, you will be responsible for setting up, implementing, and managing the overall company's digital marketing strategy.

Digital marketing strategies are extremely important for our company's success, so your role will play a crucial role in achieving our business goals and objectives.

Roles & Responsibilities:

• Build, plan and implement the overall digital marketing strategy
• Manage the strategy
• Manage all digital marketing channels
• Measure ROI and KPIs
• Prepare and manage a digital marketing budget
• Oversee all the company's social media accounts
• Manage and improve online content, considering SEO and Google Analytics
• Build an inbound marketing plan

Requirements:

• 1+ years of experience as a Digital Marketing Executive
• 1+ years of experience in developing and implementing digital marketing strategies
• Good knowledge of all different digital marketing channels
• Good knowledge and experience with online marketing tools and best practices
• 1+ years of hands-on experience with SEO/SEM, Google Analytics and CRM software
• Familiarity with web design
• Sense of ownership and pride in your performance and its impact on a company’s success
• Critical thinker and problem-solving skills
• Good time-management skills
• Great interpersonal and communication skills